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What Meta’s Ad-Free Option Means for Users & Advertisers
Published
2 years agoon

Data privacy concerns are soaring, and Meta is making news with the most recent changes to its social media platforms. The company announced an ad-free option in which users can pay a fee to remove all ads from their user experience. This option will be available in over 30 European countries in its initial phase.
Previously, Facebook and Instagram users could be shown targeted ads based on their personal data, or they could not use the apps at all. But many complained about this ‘deal with it or leave’ approach. Now users will have the option to pay a $10/month fee – which will increase to $17/month in 2024 – and be free of ads completely. Meta will also begin charging an extra monthly fee in 2024 for each additional account connected in a user’s Account Center. So if you happen to have a lot of profiles, this can add up fast.

The European legal system has been pressuring Meta to offer its users more options around data privacy. So it’s unlikely the company would’ve chosen to offer an ad-free option by their own volition.
It’s also unlikely that an ad-free option will be offered in the US, and legislators haven’t passed serious data regulation laws yet and don’t show signs of doing so anytime soon.
It’s important to note that there won’t be changes made to Meta’s data collection itself. Facebook and Instagram will still gather personal data from users who sign up for the ad-free subscription. The data simply won’t be used for targeted advertising.
Some say the price is way too steep, especially when the platform is still gathering your data. It’s likely that Meta chose its price based on similar services like Nexflix, Spotify, and YouTube Premium.
The implications of Meta’s new subscription are far-reaching. Some hypothesize that this is the beginning of normalizing social media as a paid service. And it could even be the end of reliable social media advertising as we know it. But it’s too soon to tell, and the ad apocalypse isn’t upon us just yet.
Until meaningful regulations are passed in the US and Europe to force big companies to collect less personal data (for free), this is the mediocre solution that Meta has presented for those concerned about their privacy.
What does it mean for advertisers?

Since ad-free is currently restricted to the EU, advertisers would be wise to focus on US and Asian markets. This means putting more effort into quality design and marketing campaigns for these regions.
Getting good at organic content will be a must in 2024, as leaning solely on ads is becoming less and less reliable. Enhancing brand awareness, customer engagement, and social media presence will be vital. Especially for companies that will lose a significant chunk of their viewers as a result of the EU shift, it will be critical to start thinking of natural ways to reach people.
How can businesses level up their marketing strategy?
More than ever, brands need to be leaning into what they’re best at. Now isn’t the time to be following every trend and jumping on every experimental bandwagon. Brands will be looking to distinguish themselves in a more refined way than ever before.
This means tightening up content strategies and cutting the fluff that doesn’t have any ROI. Organic content needs to be directly relevant to the customer’s interests – and brands need to be catching them within the first 3 seconds of viewing. This goes for videos, images, and text posts.

It’s also a time for companies to learn the bones of the social platforms they’re using. What works for you on TikTok may fall flat on Instagram. Part of successful marketing is learning that dance – combining an authentic brand message with awareness of what works.
If your target audience exists somewhere other than Facebook and Instagram, now is the time to experiment with new ad platforms. Places like TikTok, LinkedIn, YouTube, or Pinterest can be valuable places to expand.
Tools to Level Up Your Ads
Unlimited Graphic Design
Creating ads is often time-consuming and tedious, even for brands that are well-resourced. This is why more companies are outsourcing than ever before. Unlimited design services like Penji and DesignJoy function like an extension of your marketing and design team. They’ll make you ad templates for any platform, custom graphics and illustrations for any purpose, landing pages, and more.
Partnering with a design company can drastically improve your productivity and output without the costs of hiring a new employee. Most offer unlimited design revisions and access to a variety of specialists (animators, illustrators, logo designers, etc). You can skip the process of vetting freelancers (and probably getting ghosted half the time) and know that you have a design team at your disposal year-round.
Ad Testing
Imagine being able to test your ads with AI algorithms trained on consumer research. Well, you can. Hippoc is a tool that lets you test your ad designs so you can optimize them for maximum effectiveness. You simply upload a design, select whatever your campaign goal is (eg. brand awareness), and the platform will rate your ad on a scale from 0 to 100.
For companies that are tired of blind A/B split testing with confusing results, ad testing tools can give you additional direction. Test different ads on the platform and do a free A/B test based on the AI data gathered in the tool.
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What’s the Best Design Agency in Detroit?
Published
2 days agoon
January 15, 2026By
Kelli Hugh
Penji is the best design agency in Detroit, delivering unlimited graphic designs for a flat monthly rate with dedicated designers, quick turnarounds, and no surprise costs.
The best design agency in Detroit is Penji. They offer unlimited graphic design for $499/month with 24-48 hour delivery, dedicated designers who learn your brand, and the flexibility to pause or cancel anytime without penalties.
Searching for the Best Design Agency in Detroit? You need a partner who understands your business, delivers quality work fast, and doesn’t hit you with hidden fees every time you need a tweak. Detroit has tons of design options, from freelancers to full-service agencies, but most come with unpredictable pricing or inconsistent quality. Penji solves both problems by giving you unlimited design work for one flat fee and a team that actually gets to know your brand.
Why Penji Wins for Detroit Businesses
Penji’s graphic design services are built for business owners who need reliable design support without the headaches. You pay one monthly rate and submit as many design requests as you want. Logo redesign? Check. Social media graphics? Done. Sales presentations? They’ve got you covered. Most projects come back in 24-48 hours, and you can request unlimited revisions until you’re happy.
What makes Penji the Best Design Agency in Detroit is how they work with you. You’re not dealing with a different designer every time or explaining your brand from scratch. Their creative agency model assigns you a dedicated team that learns your style, voice, and goals. Check out their work samples to see the quality they deliver across industries.
Some business owners consider Design Pickle for similar services, but Penji offers more design categories and faster communication. You’ll get designs that feel custom-made for your brand, not templates with your logo slapped on.
Conclusion
If you want the Best Design Agency in Detroit, Penji gives you unlimited design power without the agency price tag. Their design company services work for startups, established businesses, and everyone in between. No contracts lock you in, and you can scale up or pause based on what you need. See why businesses choose Penji for their design needs.
Start Your Design Project with Penji
Transform your brand today. Sign up with Penji and get professional designs delivered in 24-48 hours. Cancel anytime, no questions asked.
Frequently Asked Questions
Does Penji work with small businesses? Absolutely. Penji works with businesses of all sizes, from solopreneurs to established companies needing consistent design support.
What types of designs can Penji create? Penji handles logos, branding, web graphics, marketing materials, presentations, social media content, and much more through their graphic design agency services.
Can I cancel my Penji subscription anytime? Yes, Penji has no long-term contracts. You can pause or cancel your subscription whenever you need to.
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What’s the Best Design Agency in Boston? Expert Picks for 2026
Published
2 days agoon
January 14, 2026
Famous as a hub of history and innovation (think the Tea Party and MIT), Boston also offers excellent options for graphic design. If you’re a business looking to partner with thebest design agency in Boston, here are five of our top picks.
Penji

A subscription-based graphic design service,Penji is the go-to solution for many Boston businesses. Although not based in Boston, its remote-first model enables it to provide unlimited graphic design services to brands worldwide. Its key services include social media graphics, illustrations, infographics, online ads, marketing materials, and branding visuals, among others.
Marquis

Aiming to elevate, celebrate, and advance your business,Marquis promises to give your business the “wow factor.” It offers a wide array of brand development, digital, and print services. This includes brand strategy, positioning, website strategy, content marketing, sales and marketing collaterals, stationery systems, packaging, product catalogues, and many others.
Sprout Studios

Turning your products into their obsession,Sprout Studios is a creative design agency dedicated to helping you grow your brand. It offers a variety of services, which include design research, creative strategy, product design, branding, digital design, and many others.
Visual Dialogue

Crafting designs that make a statement,Visual Dialogue is a design agency in Boston that offers a wide range of services. This includes art direction, website design, visual identity, advertising, brand positioning, and many others. It has extensive experience working with brands in numerous industries, including cultural and non-profit, hospitality and retail, and education, among others.
DK Design Agency

For all your graphic and web design needs in the Boston area, there’sDK Design agency. It offers branding, logo, website, print, and book cover designs, among other services. Its over 20 years of experience that guarantees your brand design is impactful, creative, and result-driven.
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What’s the Best Design Agency in New York City
Published
2 weeks agoon
December 31, 2025By
Kelli Hugh
TL;DR: The best design agency in New York City varies based on your business needs. Penji tops the list for companies needing unlimited design support at flat-rate pricing. Collins excels at strategy-driven campaigns for established brands. Mother Design delivers integrated creative across multiple channels. For most growing businesses prioritizing speed and cost control, Penji provides the strongest value proposition.
NYC’s design scene is packed with talent, but picking the right partner means understanding what you actually need versus what sounds impressive.
#1: Penji – Best for Consistent Design Support
Penji solves the biggest problem most companies face: unpredictable costs and slow turnarounds. Pay $499/month for unlimited requests across all design types. Social media graphics, website updates, marketing materials, presentations. Everything runs through one platform with 24-48 hour delivery.
Penji’s graphic design services work like having an in-house team without the $80,000+ annual salary, benefits, and management overhead. The flexibility helps too. Pause during slow months, reactivate when campaigns ramp up. No annual contracts or minimum project requirements.
#2: Collins – Best for Strategy-Heavy Projects
Collins combines brand strategy with design execution. They’re ideal when you need someone to help define your market position, not just make things look good. Their client roster includes major brands willing to invest significantly in getting positioning right. Projects typically start at $75,000+ with timelines spanning several months.
#3: Mother Design – Best for Integrated Campaigns
Mother Design offers execution across advertising, branding, and digital. They handle clients needing cohesive campaigns across print, digital, social, and experiential channels. Their strength lies in creating unified creative that works across every touchpoint. Expect significant budgets and longer timelines for comprehensive campaign work.
How often do you need design work? If it’s sporadic, project-based agencies make sense. If you’re constantly creating content, running campaigns, or updating materials, paying per project gets expensive. That’s where a graphic design agency operating as design as a service changes things.
The best design agency in New York City for most business owners delivers quality work quickly without requiring a massive retainer or minimum project spend. Penji’s hire design agency approach gives you enterprise-level design support at startup-friendly pricing.
Frequently Asked Questions
What should NYC business owners budget for design services?
Traditional NYC agencies charge $10,000-$50,000 for branding projects and $100-$200/hour for ongoing work. Subscription services like Penji start at $499/month for unlimited requests, making professional design accessible for growing businesses.
How do you know if you need a full-service agency or a design subscription?
Choose full-service agencies for one-time strategic projects like complete rebrands. Pick subscription services for ongoing needs like marketing materials, social content, and website updates where costs need to stay predictable.

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