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What Meta’s Ad-Free Option Means for Users & Advertisers



Data privacy concerns are soaring, and Meta is making news with the most recent changes to its social media platforms. The company announced an ad-free option in which users can pay a fee to remove all ads from their user experience. This option will be available in over 30 European countries in its initial phase.

Previously, Facebook and Instagram users could be shown targeted ads based on their personal data, or they could not use the apps at all. But many complained about this ‘deal with it or leave’ approach. Now users will have the option to pay a $10/month fee – which will increase to $17/month in 2024 – and be free of ads completely. Meta will also begin charging an extra monthly fee in 2024 for each additional account connected in a user’s Account Center. So if you happen to have a lot of profiles, this can add up fast.

The European legal system has been pressuring Meta to offer its users more options around data privacy. So it’s unlikely the company would’ve chosen to offer an ad-free option by their own volition.

It’s also unlikely that an ad-free option will be offered in the US, and legislators haven’t passed serious data regulation laws yet and don’t show signs of doing so anytime soon. 

It’s important to note that there won’t be changes made to Meta’s data collection itself. Facebook and Instagram will still gather personal data from users who sign up for the ad-free subscription. The data simply won’t be used for targeted advertising.

Some say the price is way too steep, especially when the platform is still gathering your data. It’s likely that Meta chose its price based on similar services like Nexflix, Spotify, and YouTube Premium.

The implications of Meta’s new subscription are far-reaching. Some hypothesize that this is the beginning of normalizing social media as a paid service. And it could even be the end of reliable social media advertising as we know it. But it’s too soon to tell, and the ad apocalypse isn’t upon us just yet.

Until meaningful regulations are passed in the US and Europe to force big companies to collect less personal data (for free), this is the mediocre solution that Meta has presented for those concerned about their privacy.

What does it mean for advertisers?

Since ad-free is currently restricted to the EU, advertisers would be wise to focus on US and Asian markets. This means putting more effort into quality design and marketing campaigns for these regions.

Getting good at organic content will be a must in 2024, as leaning solely on ads is becoming less and less reliable. Enhancing brand awareness, customer engagement, and social media presence will be vital. Especially for companies that will lose a significant chunk of their viewers as a result of the EU shift, it will be critical to start thinking of natural ways to reach people.

How can businesses level up their marketing strategy?

More than ever, brands need to be leaning into what they’re best at. Now isn’t the time to be following every trend and jumping on every experimental bandwagon. Brands will be looking to distinguish themselves in a more refined way than ever before.

This means tightening up content strategies and cutting the fluff that doesn’t have any ROI. Organic content needs to be directly relevant to the customer’s interests – and brands need to be catching them within the first 3 seconds of viewing. This goes for videos, images, and text posts.

It’s also a time for companies to learn the bones of the social platforms they’re using. What works for you on TikTok may fall flat on Instagram. Part of successful marketing is learning that dance – combining an authentic brand message with awareness of what works. 

If your target audience exists somewhere other than Facebook and Instagram, now is the time to experiment with new ad platforms. Places like TikTok, LinkedIn, YouTube, or Pinterest can be valuable places to expand.

Tools to Level Up Your Ads

Unlimited Graphic Design

Creating ads is often time-consuming and tedious, even for brands that are well-resourced. This is why more companies are outsourcing than ever before. Unlimited design services like Penji and DesignJoy function like an extension of your marketing and design team. They’ll make you ad templates for any platform, custom graphics and illustrations for any purpose, landing pages, and more. 

Partnering with a design company can drastically improve your productivity and output without the costs of hiring a new employee. Most offer unlimited design revisions and access to a variety of specialists (animators, illustrators, logo designers, etc). You can skip the process of vetting freelancers (and probably getting ghosted half the time) and know that you have a design team at your disposal year-round.

Ad Testing

Imagine being able to test your ads with AI algorithms trained on consumer research. Well, you can. Hippoc is a tool that lets you test your ad designs so you can optimize them for maximum effectiveness. You simply upload a design, select whatever your campaign goal is (eg. brand awareness), and the platform will rate your ad on a scale from 0 to 100.

For companies that are tired of blind A/B split testing with confusing results, ad testing tools can give you additional direction. Test different ads on the platform and do a free A/B test based on the AI data gathered in the tool.

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Superside vs Penji vs Upwork: Who’s Best for Your Brand?



Choosing the right design service can be a game-changer for your business. But the process of vetting designers, comparing prices, and finding someone who understands your brand can quickly become a fulltime job.

Fortunately, design platforms are streamlining their services more and more so you can eliminate the tedious work and just get what you need. Today, we’re comparing three popular design platforms: Superside, Penji, and Upwork. Each offers unique benefits, so let’s dive into their reputation, key features, and pricing.



Superside markets itself as a creative subscription service for brands looking to get many designs on a rolling basis. They’re known for high-quality services with a focus on scalability and speed. They cater mainly to businesses looking for ongoing design support. Generally, Superside has received positive reviews online for their professional quality and reliable turnaround times. Some clients appreciate the dedicated team model and find it better than working with a traditional agency. Overall, Superside’s reputation is solid.

Key Features

  • Dedicated Team: Clients get a dedicated team of designers, no random freelancers
  • Scalability: Ideal for businesses that need design at scale
  • Speed: Promises quick turnaround times, typically 12 to 48 hours
  • Collaboration Tools: Integrated project management tools for seamless communication and workflow


Like most design subscriptions, Superside offers a monthly pricing model with several tiers. But what is unique is that it runs on a credit system. For each tier, you get an allotted number of credits for design work. Once you run out, you simply purchase more.

– Level 1: $5,000, 50 credits
– Level 2: $9,000, 100 credits
– Level 3: $13,000, 150 credits
– Enterprise: Custom


Penji is comparable to Superside because they’re also a subscription graphic design service. They’ve been recognized for their reliability, affordability, and quality in online reviews. Penji caters to small businesses and agencies that are looking for an extension to their creative team. Without having to hire an in-house team, brands get the chance to save money without sacrificing quality or speed.

Key Features

  • Unlimited Requests: Clients can submit as many design or revision requests as needed
  • Fast Turnaround: Typically delivers initial drafts within 24 hours
  • Simplicity: Straightforward platform with easy request submission and project management
  • Variety of Designs: Covers a wide range of design needs, from social media ads to websites


Penji is a flat-rate monthly subscription that you can pause anytime. The specifics of the service will depend on which tier you choose, but all tiers include real-time chat and ad creatives.

– Starter: $499
– Marketer: $995
– Agency: $1497


If a design subscription isn’t what you need, Upwork may be a better choice. Upwork is similar to Fiverr, a freelance marketplace where brands can find designers and other freelance professionals. While it does have mixed reviews in terms of quality, you could have a successful experience with careful freelancer selection and management. The service is generally reliable because if you have a problem with pricing or design delivery, Upwork will hold freelancers accountable.

Key Features

  • Freelancer Variety: Access a vast pool of freelancers with different skill levels and specialties
  • Flexibility: Pay per project or on an hourly basis, with no long-term commitment
  • Global Talent: Ability to hire freelancers from around the world
  • Custom Solutions: Highly customizable design services depending on the freelancer’s expertise


The structure of Upwork’s pricing is pay-as-you-go or hourly rates. The price is hard to say because it varies so widely, anywhere from $10 to $150+ depending on scope of work.

So who do you choose?

At the end of the day, different companies have different budgets and needs. If you know you’ll need various designs on a regular basis, the graphic design subscription model is probably best. But if you’re looking for a freelancer to handle a one-off project, a freelance marketplace like Upwork is the place to look.

The value of Penji is that they offer a 30-day money back guarantee so you have nothing to lose trying it out. Similarly, Upwork offers refunds within 180 days, so there’s no risk if your freelancer just doesn’t get the job done.

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Can ChatGPT-4o Image Generator Create Your Brand’s Visuals?



OpenAI has unveiled the latest evolution of its famous ChatGPT platform, and the internet is already tinkering with its new capabilities. Powered by the cutting-edge GPT-4o model, aptly named Omni, OpenAI is pushing the boundaries, seamlessly integrating text, image, video, and audio comprehension like never before.

With the stated mission of democratizing AI, OpenAI’s Spring update declares a new era of accessibility. It underscores the company’s commitment to AI as a practical product beyond mere experimentation.

The new version will be released in stages rather than all at once. And a new domain, chatgpt.com, has been rolled out. Free account holders have the most to gain, as the new model surpasses both GPT-3.5 and GPT-4 in functionality. Notably, users can now execute code snippets, analyze diverse media formats, and deploy custom chatbots.

If you want to see if you can access the new model, navigate to the ChatGPT website and look for a drop-down menu in the top left corner. You’ll see GPT 3.5 and GPT-4, but if you don’t see GPT-4o, it simply isn’t available to you yet.

Image Capabilities

One of the most notable features is ChatGPT’s new image generation capabilities, which have evolved significantly. While previous iterations struggled with misspellings (even with explicit instructions), GPT-4o showed a remarkable ability to generate images with clear, correctly spelled text in a recent live demo. From a graphic poem to a movie poster, the AI quickly incorporated text into visuals without mistakes.

sample from Meta AI’s May demo

AI image generators like DALL-E have exploded in popularity, amazing people with their ability to create visuals from text prompts. This growing interest is fueled by the exponential improvements in AI’s capabilities. As the models evolve, they generate increasingly complex and impressive images. But despite these advancements, AI image generators remain somewhat unpredictable and are not entirely under our control. The specific style and nuances of the images produced are random. So getting highly customized images that fit your vision is trial and error. 

So where should brands get their visuals?

This all begs the question: Are AI image generators good enough to replace designers or design agencies? In many cases, the answer is yes. Those with small or non-existent budgets will likely be relying on AI the most for their visual assets. Anyone who has the time to tinker with AI generators to get the perfect result will be making the most of ChatGPT-4o.

But what about those who don’t have the time, patience, or expertise to try to get branded visuals out of an AI image generator? AI has come a long way, but text prompts don’t give you a ton of authority over what is generated. This is where the fusion of AI and human designers comes in.

Equipped with cutting-edge AI tools, designers are anything but out of a job. They’re leveling up their design capabilities by successfully wielding AI design tools themselves. 

Unlimited graphic design is a perfect example. Services like Penji offer unlimited designs for a flat monthly fee.

Here’s How it Works

Step 1: Start a Project | Head to Penji’s dashboard and click on “Create a Project.” Select your desired category, such as logo design, and fill in all the necessary details to ensure your designer has everything they need to deliver outstanding results.

Step 2: Instant Matching | After submitting your design brief, our AI-powered system will instantly match you with a professional designer. At this point, you can sit back and relax.

example project dashboard

Step 3: Review and Provide Feedback | Expect the first draft within 24 to 48 hours. You can easily give feedback directly on the project using a point-and-click tool. The designer will keep refining the work until you’re completely satisfied. There’s no cap on the number of revisions, and if needed, you can request a different designer.

Step 4: Finalize and Download | Once you’re pleased with the outcome, mark the project as complete. You can then download your files directly from the Penji platform. No need for external links or emails, and your files are securely stored in the cloud for convenient access at any time.

You can also communicate directly with designers, as well as creative assistants, project managers, or art directors, depending on the plan you choose.

There’s no contract, so you can cancel or pause anytime. 

design samples

The sky’s the limit. You can order custom:

  • Ad designs
  • Organic social posts
  • Custom illustrations
  • Logos & branding
  • Blog graphics
  • Infographics
  • Email templates
  • Landing pages
  • Web & app designs
  • And more

Brands are getting crazy results. For example: 

RevenueZen saw a 25% increase in customer engagement and a 20% boost in sales after partnering with Penji for their new website.

Rush Order Tees upped their productivity by 2200% with the help of just 5 Penji designers who mastered their brand visuals.

Say Goodbye to Deadbeat Designers

For brands struggling with the challenges of vetting and hiring designers, Penji presents a stress-free alternative. Say farewell to the constant cycle of hiring and firing, along with the hassle of payroll management. With Penji, you gain access to a curated pool of talented creatives, meticulously chosen to satisfy even the most demanding clients.

Raise Customer Loyalty with a Bulletproof Brand 

one brand’s website redesign

Penji also excels in enhancing customer retention. By delivering consistently high-quality, on-brand designs for every project, you can build trust and loyalty among your clients. A dedicated team of creatives, project coordinators, and quality control specialists ensures your brand always looks its best.

At roughly 70% less than the cost of hiring an in-house designer, you can significantly increase production rates without compromising on quality or speed.

Ready to Win at Business?

If your interest is peaked and you’re ready to power your brand with more ease than ever, watch a quick demo to see how you can get all the designs you need in one place.

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Llama 3’s Image Generator: The Secret Sauce for Design Success?



According to Meta AI, the recently released Llama 3 isn’t just another digital assistant; it’s a versatile companion tailored to meet the diverse needs of its users. The open-source model, now available for download and customization, represents a significant advancement over its predecessor, Llama 2. 

Meta’s emphasis on “steerability” marks an improvement in how their AI can be used. Llama 3 is reportedly refusing fewer user questions than the previous model and giving more accurate information across domains like trivia, history, STEM subjects, and coding. These improvements are attributed to the scale of the dataset, comprising a staggering 15 trillion tokens (around 750 billion words) – vastly more than Llama 2.

So what exactly can Llama 3 do as your new assistant?

What sets Meta AI apart is its omnipresence across various platforms. Whether you’re browsing through your Facebook feed or engaged in a group chat on Messenger, Meta does an impressive job of merging with your digital ecosystem. Llama 3 can:

  • help you plan an event, a trip, or a night out, offering things like restaurant recommendations and available flights.
  • help you write a more professional email to a colleague or figure out a math problem
  • answer questions about any posts you see on social media

Meta AI’s Effortless Image Generator

In a bid to attract users, Meta also added image-generation technology to its AI assistant. As you type a prompt, you’ll be able to watch your image be created in real-time. The tool will then offer prompt ideas so you can change the image and keep iterating from the initial mockup.

screenshot of Llama 3 image generator

The tool can generate literally anything you imagine. We’re already seeing creators employ AI to create YouTube thumbnails, blog graphics, shirt designs, and even logos. Llama 3 clearly makes it even easier for creators to generate usable images in seconds.

The only downside is that the images often have a certain feel to them – They look highly digitized and the art style is often uniform. There’s undeniably a bit of a stigma attached to using AI art, and some creators have even been called out for it.

If you run a business and you’re serious about your brand reputation, AI art can be dicey territory – especially for marketing, design, branding, and social media agencies that pride themselves on their creativity. The last thing you want is to distract from the value of what you offer with AI images that are a bit.. off.

Pairing AI with the Human Touch for Better Brand Visuals

If you ever wished for a design solution that combines AI’s magic with the customization skills of real artists – that’s Penji. Penji is an unlimited graphic design service that lets busy professionals get all their visuals created on one platform.

It’s not just affordable and quick, but also low effort for you and your team. With a flat monthly fee and no strings attached (cancel anytime), you can request designs whenever the need arises. Penji’s team is equipped with the latest AI design tools, and they can even take your Llama 3 creations to the next level (no more 3-legged dogs).

Penji users get:

  • Ad designs
  • Organic social posts
  • Custom illustrations
  • Logos & branding
  • Blog graphics
  • Infographics
  • Email templates
  • Landing pages
  • Web & app designs
  • And more

If you can imagine it, Penji can probably design it with a quick turnaround of 1-2 days. Brands are getting crazy results just by upgrading their design strategy. For example: 

RevenueZen saw a 25% increase in customer engagement and a 20% boost in sales after partnering with Penji for their new website.

Rush Order Tees upped their productivity by 2200% with the help of just 5 Penji designers who mastered their brand visuals.

How It Works

Step 1, Start Your Project: Head over to Penji’s dashboard and hit “Create a Project.” Choose your category (eg. logo, landing page, etc) and write a quick brief of what you need. You can attach style examples or your brand guidelines for clarity.

Step 2, Get Matched Instantly: Once you’ve explained exactly what you want, Penji’s AI matchmaking system will pair you with a pro designer who is experienced in that medium.

Step 3, Fine-Tune to Perfection: Once your first draft is ready, you can provide feedback with just a click, speaking directly to your designer. Revisions are unlimited, which means your designer will tweak it until it’s perfect.

Save Time, Money, & Headaches

Getting a design team sounds expensive, but it’s actually a fraction of the cost of hiring one full-time designer. Subscribing to Penji also saves you from having to sift through the massive pool of freelancers who may or may not deliver what you need.

Say goodbye to:

  • hiring and firing freelancers who aren’t a fit
  • missing deadlines because work didn’t get done
  • having a scattered brand identity you’re not proud of
  • settling for generic designs that feel rushed
  • overworking your in-house designers

Penji: Your Brand’s Secret Weapon for a Better Visual Identity

If you’re hitting limits with Llama 3 or any other graphics tool, Penji can take you the rest of the way with your own team of vetted designers.

Ready to see how you can build an unstoppable brand without lifting a finger? Watch a quick demo to see how Penji gets you unlimited custom designs for any purpose.

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