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Using Facebook Ads To Double Your Business

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As a business owner, you know how challenging getting new customers can be. There are so many rabbit holes you can find yourself falling into - Google AdWords, Amazon ads, Bing ads, etc. Yet, these ads are expensive and do not even yield results at times. Facebook has over 3 Billion people on the planet that are on this social media platform. Imagine having a place the size of India and China at your fingertips to market. Facebook is constantly trying to acquire new members from around the world on the Internet to get on this mega social media platform, since only
40% of the world is on the internet. Facebook ads can take your business to the next step.

Over A Billion People To Choose From.

You can find your true prospective client, especially if you know your customer avatar to a tee. Most ads out there are not targeting specific demographics that are your customer. You need ads that are very specific at targeting key metrics, that it’s the customer that wants to buy your product.

Test Your Product Or Service In The Marketplace

There is an easy way to spend that same money to test out your business and see what works. You can test the market and gauge interest by advertising your product/service cheaply through Facebook Ads.  All you need to do is set the Facebook Ads spend Daily Limit and let it run. You won’t have to spend a whole lot of money in developing a marketing test budget, it’s easy and cheaper than hiring a company to conduct actual surveys. Facebook Ads are cheaper than your lunch, you can run an ad for less than 10 dollars/day.

You Can Target Your Customer

Using a particular region or location is huge if your service is specific to a certain demographic. If you know your customer is at a specific age group then there is no need to advertise a car product to a teenager. Targeting gender is another tactic. Your product/service can be marketed towards either men or women. Interests are the huge selling point that Facebook has as a marketer. Facebook does a good job with their algorithms to know what their users like. They keep track with the pages you like, the videos that you watch, and the posts that you read. It’s amazing how many different interests exists on the platform that you can go after, like targeting homeowners or a specific profession, since a job title is placed on the profile. You can market to doctors, dentists, lawyers, etc.

Retargeting

Facebook has this interesting and unique tool called a pixel. It will allow you to retarget those individuals that were not initially sure about your primary offer. You’ve been that individual for sure, you saw an offering and wanted to see more about it. However, you then clicked onto their marketing funnel and saw that maybe it wasn’t the perfect time for buying it. Target those individuals that once landed on your page. You need to set up this pixel of code on your marketing funnel, the pixel will learn what individuals clicked on and what part of your marketing funnel they are on. You can then reset targeting ads for pennies on the dollar to re-advertise to those individuals that were on your marketing funnel, but never bought your product or service. The pixel is an amazing tool that is able to retarget all those potential buyers that come in and have engaged interest in your product. Using the pixel to retarget those non-initially buying customers can easily make for higher conversions for your product/service for your business. Imagine how many conversions are being lost by using other ads like super expensive Google AdSense or Yelp Ads.

Track Conversions And Performance

Facebook does a wonderful job of showing you how many clicks that you have and the cost per click ratios of your ads currently to see how you can really change your copy to make sure that you have a lead. You must split test those ads to make sure that your advertising is on point and figure out what ads really do work well for your campaign that you have set. Setting up a marketing funnel is key when running Facebook Ads. Make sure to use a marketing funnel like Lead Pages or Click Funnels to ensure you are getting those leads and demographics, not just hoping the customer will just land on your page to mysteriously make a purchase. I can’t say how many times that I’ve run into clients that have an amazing product, but just want the consumer to mysteriously run into their page offering.What we need to do is ease the customer into the purchase. It’d be great to have a world where customer just sees it and buys it. The premise is that you need to show the customer what the problem that you are trying to solve and educate the customer more on how your product is the solution.Facebook Ads are the hidden gem of 2017 that are efficient, target a demographic, and are cheaper than your lunch. Facebook Ads and a strong marketing funnel will double your profits and conversions to lead towards an amazing business year for 2017.
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Business

How To Successful Deal With Stress Like A CEO

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White man with plaid shirt sitting stressed out by ocean
You've encountered stress countless times. And everyone has their own way of dealing with stress. Whether it's taking a quick walk, drinking some water, or reading, knowing how to deal with stress effectively is essential to both your personal and professional life. Stress is a natural part of existence and knowing how to deal with it effectively will be the difference between success and failure. Here are some effective stress management techniques used by some of the most successful people in the world.

Taking A Walk

Man walking in a fieldDespite its simplicity, taking a walk does several things for you. First, it removes you from the environment or situation that's causing the stress. And by removing you and taking you as far away as possible from the source of stress, you're much more likely to be able to think more clearly. Taking a walk also has the added benefit of promoting more blood flow to your brain. Your legs are powerful pumps that help circulate more blood throughout your body. And taking a stroll outside also gives you a nice breath of fresh air. All these factors combine to give you an edge in thinking more clearly and then deciding what to do with the situation.

Take A Nap

Beautiful white woman sleeping on bedOr get a good night sleep. Your ability to think clearly can be inhibited if you're not well rested. Taking a quick nap or attempting to get a good night sleep will help reduce tension and allow you to wake up with renewed energy to tackle the problem at hand. Taking a nap or getting some sleep is also effective at removing you emotionally from the problem. Constantly dwelling on the source of stress might not yield any immediate answers. However, waking up from a good nap may give you some newfound perspectives on the situation.

Writing Things Down

Person writing using pen and paperSometimes the thoughts in our head aren't as clear as we'd like them to be. Sitting down and writing down what's stressing us out and clearly detailing the event/incident can often give us insights into the situation. Writing things down also helps to calm us down if the stress is high and caused anxiety. The simple act of writing and keeping the notes also helps us recall past events that are similar to this one. And you can look back at some previous notes you've written to see if there are similarities and draw conclusions.

Do Something Nice For Someone

Asian woman holding up red heart cutoutAs odd as it sounds, the more we think to ourselves and about ourselves the more likely we are to obsess over our own stress. Sometimes we forget that we're all in this together and that everyone also goes through stress - just like us. By doing something nice for someone else, it removes us from our current self and allows us to empathize and think about another human being. It's a simple act of kindness that helps someone else and at the same time, buys us a bit of good karma. Helping another individual also helps release dopamine, a chemical that helps us feel good about yourself. And sometimes we just need a bit of boost to give us the confidence to go back and face the situation at hand.

Ask For Advice From A Colleague

Man and Woman sitting outside talkingTalking to someone can certainly help. But you don't want to come off as venting or complaining about your life. It's better to consider carefully who you're going to reach out to and frame the conversation as getting advice on a situation, rather than needing to vent. Because when you're venting or releasing steam, the other party is less likely to add value to the conversation, since you're not looking for anything other than someone to vent to. When reframed as getting advice, you're giving someone the permission and space to review your situation, ask productive questions, pick at the problem, and hopefully help you see the problem from a new perspective that you didn't see before.
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5 Things You Need To Know About Millennials

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Millennials (aka: Generation Y) are an interesting breed.  We've experienced quite a drastic change within our lifetime and the way we communicate with one another is very different than the generation before us.  Unfortunately we're not that easily understood and people tend to categorize us without knowing all the facts.  Below are 7 things you MUST know about millennials before you begin to make judgement.

It's harder for us to get a job

Contrary to what others may think, our generation aren't fortunate enough to get a job with just our high school degree.  For most of us, a Bachelors is barely enough to get accepted.  Our parents and grandparents had it much easier than we did in this department.  Demands for our education is increasing, our cost of living is higher, our student loans are piling higher than we'd like...and job opportunities are scarcer than before.

We're not buying Houses

We're considering many other alternatives as most of us still prefer to be in the cities where our job opportunities are highest.  And unfortunately that also comes with a very high rent, so we prefer to room with others to save on living expenses.  And we're also marrying much later as well, so the need to have our own american dream house doesn't need to be realize so early.

We're not driving anymore

Again...back to the whole idea of cost of living rising.  It cost on average anywhere from $500-$800 a month to own a car in most cities, and that's not even including the cost of parking and tickets you're likely to rack up.  With Uber and Lyft in most major cities nowadays, we're looking at other alternatives to driving.

Not all of us are Entrepreneurs

Yes...it's true.  With the boom of entrepreneurs in the recent years, it's easy to assume that most millennials are following similar footsteps as Zuckerberg and Jobs.  The truth is, although the idea of running your own startup is very appealing, most of us are actually straight up trying to create a profitable company.  We're still for the same dream, except without the early-stage hustling and grinding.

We want to work for a cause

The work we do does define us, and as Millennials we're NOT okay with settling for a meaningless job that simply pays the bill.  The job doesn't have to be high paying, as long as the work we do is meaningful and we are apart of something that's making waves. 
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Business

How to Ask For a Favor

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Do you know how to ask for a favor? Asking for a favor might be hard especially if you’re the independent type. Like it or not, we need to ask favors now and then if we want to succeed. Favors have varying degrees from the very easy: "please come to the conference call tomorrow" to the onerous "please introduce me to your contact at Apple". Lucky for you, people like doing favors. Studies show that people comply with requests to avoid awkwardness and it also suggests that favors are less of a burden than we think.But regardless of studies, asking for favors can still feel strange. Therefore being deliberate in the way you ask a favor can make a big difference in the outcome. When asking for a favor, remember the following:
  • Set the stage: "I need to ask a favor"
  • Provide reason
  • Provide means of escape
The phrase, "I need to ask a favor" is a very powerful verbal contract. It also implies reciprocity. If you help me now, you can ask a favor from me in the future. This two way relationship of give and take acknowledges that the favor is not totally one-sided. But aside from this, it also makes the other switch gears into receiving mode. This will give your friend time to have an "uh-oh" or "happy to do so" moment. Consider these:"Friend, can you cover my shift tonight? I'm not going to make it due to an emergency" or"Friend, I have a favor to ask. Is it possible for you to cover my shift tonight? I have an emergency".In the first scenario, the friend is off guard and might feel that he has to do the favor. In the second scenario, setting up the stage to ask the favor gives your friend a second or two to decline or accept the favor.

The Reason

According to Robert Cialdini's book, Influence; giving a reason to your favor increases the chances of a positive response. If you know how to ask for a favor be sure you're providing a reason makes people react positively even if the reason is makes no sense to the request. People like to know that they are being asked something. If you're asking a millennial for a favor, consider reading this article  about 5 things you need to know about Millennials. It'll give some insights on what makes millennials tick.

The Escape Clause

When learning how to ask for a favor, it's good to keep in mind an Escape Clause. People are inherently good especially when they are asked to comply with a request. This is because giving is better than receiving. However, when you ask a favor your goal is two-fold: getting what you want and making the giver feel good about helping. The best way to do this is to provide and escape clause so that your friend can graciously decline in the event that they cannot do you the favor. Remember you are giving them the choice to comply. You are not commanding them.

Good Escape Clauses Include:

  • "I understand if you can't help. But I thought I'd ask".
  • "I understand if you can't come because you're busy".
  • "I would like an introduction to your friend from Apple but I understand if it makes you uncomfortable".
Friends and colleagues cannot always come through when you ask them a favor due to a variety of reasons. However, you can always ask them favors with grace and gratitude so that you maximize your chances of getting what you want. Hopefully you will be able to pay back the favor once they ask something from you.
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