As a business owner, you know how challenging getting new customers can be. There are so many rabbit holes you can find yourself falling into – Google AdWords, Amazon ads, Bing ads, etc. Yet, these ads are expensive and do not even yield results at times. Facebook has over 3 Billion people on the planet that are on this social media platform. Imagine having a place the size of India and China at your fingertips to market. Facebook is constantly trying to acquire new members from around the world on the Internet to get on this mega social media platform, since only 40% of the world is on the internet. Facebook ads can take your business to the next step.
Over A Billion People To Choose From.
You can find your true prospective client, especially if you know your customer avatar to a tee. Most ads out there are not targeting specific demographics that are your customer. You need ads that are very specific at targeting key metrics, that it’s the customer that wants to buy your product.
Test Your Product Or Service In The Marketplace
There is an easy way to spend that same money to test out your business and see what works. You can test the market and gauge interest by advertising your product/service cheaply through Facebook Ads. All you need to do is set the Facebook Ads spend Daily Limit and let it run. You won’t have to spend a whole lot of money in developing a marketing test budget, it’s easy and cheaper than hiring a company to conduct actual surveys. Facebook Ads are cheaper than your lunch, you can run an ad for less than 10 dollars/day.
You Can Target Your Customer
Using a particular region or location is huge if your service is specific to a certain demographic. If you know your customer is at a specific age group then there is no need to advertise a car product to a teenager. Targeting gender is another tactic. Your product/service can be marketed towards either men or women. Interests are the huge selling point that Facebook has as a marketer. Facebook does a good job with their algorithms to know what their users like. They keep track with the pages you like, the videos that you watch, and the posts that you read. It’s amazing how many different interests exists on the platform that you can go after, like targeting homeowners or a specific profession, since a job title is placed on the profile. You can market to doctors, dentists, lawyers, etc.
Facebook has this interesting and unique tool called a pixel. It will allow you to retarget those individuals that were not initially sure about your primary offer. You’ve been that individual for sure, you saw an offering and wanted to see more about it. However, you then clicked onto their marketing funnel and saw that maybe it wasn’t the perfect time for buying it. Target those individuals that once landed on your page. You need to set up this pixel of code on your marketing funnel, the pixel will learn what individuals clicked on and what part of your marketing funnel they are on. You can then reset targeting ads for pennies on the dollar to re-advertise to those individuals that were on your marketing funnel, but never bought your product or service. The pixel is an amazing tool that is able to retarget all those potential buyers that come in and have engaged interest in your product. Using the pixel to retarget those non-initially buying customers can easily make for higher conversions for your product/service for your business. Imagine how many conversions are being lost by using other ads like super expensive Google AdSense or Yelp Ads.
Track Conversions And Performance
Facebook does a wonderful job of showing you how many clicks that you have and the cost per click ratios of your ads currently to see how you can really change your copy to make sure that you have a lead. You must split test those ads to make sure that your advertising is on point and figure out what ads really do work well for your campaign that you have set. Setting up a marketing funnel is key when running Facebook Ads. Make sure to use a marketing funnel like Lead Pages or Click Funnels to ensure you are getting those leads and demographics, not just hoping the customer will just land on your page to mysteriously make a purchase. I can’t say how many times that I’ve run into clients that have an amazing product, but just want the consumer to mysteriously run into their page offering.
What we need to do is ease the customer into the purchase. It’d be great to have a world where customer just sees it and buys it. The premise is that you need to show the customer what the problem that you are trying to solve and educate the customer more on how your product is the solution.
Facebook Ads are the hidden gem of 2017 that are efficient, target a demographic, and are cheaper than your lunch. Facebook Ads and a strong marketing funnel will double your profits and conversions to lead towards an amazing business year for 2017.
Top 10 Shared Hosting Companies
According to Google, if your website takes more than 10 seconds to load, people are 123% inclined to leave your site. That’s why you need excellent hosting service to prevent that.
Dedicated hosting services can help ease that pain, but it can break your bank. So, it’s best to go for an affordable option so you can save up on the things that matter. That’s why you should consider going for a shared hosting service to keep your site running smoothly.
Let’s take a look at the top 10 shared hosting companies on the internet.
Features include the following:
- SSD Space
- Free Domain Transfer
- Free Website Transfer
- Unlimited bandwidth
The regular price for their FastCloud plans starts at $9.95/mo, while the most expensive one, FastCloud Extra, is $19.95/mo. At the time of writing, all plans are 70% off with FastCloud at $2.95, FastCloud Plus at $4.45, and FastCloud Extra at $5.95.
FastComet users may experience faster loading times boasting speeds at 200 milliseconds. Not only that, but users get a 99.99% uptime. So, website visitors don’t encounter any site downtime. Plus, according to Website Host Rating, their shared server is secure for all users, which is why it’s one of the top 10 shared hosting companies on the net.
According to Blogger Sneed, there’s no dedicated IP address for the shared hosting server. While FastComet has better loading times and even performance than its competitors, the FastCloud plan may not load faster than usual. So, it’s a much better option to upgrade to the higher plans.
Potential customers of ChemiCloud can choose among three plans on the site. It’s on sale at the time of writing, so the most affordable plan is the Web Hosting Starter for 3.95/mo for three years. ChemiCloud priced it originally for $7.90/mo. Their most expensive plan, the Web Hosting Turbo, is for $7.66/mo for three years. It’s 10x faster than its two other plans.
Some features of the ChemiCloud plans:
- Free Let’s Encrypt SSL
- Different server locations
- Free migrations
For some experts, uptime is one of the many pros of the ChemiCloud hosting service. Rare are downtimes with using ChemiCloud, and there’s a 99.98% of uptime most of the time. Another thing is you can migrate your site for free within 24 hours, WP Glossy says.
According to Host Review Now, ChemiCloud can be difficult to navigate since there’s no FAQ or guides. Billing may become an issue for many users due to its billing cycles.
For many users, iPage is one of the top 10 shared hosting companies. The cost for an iPage shared hosting service is $1.99/mo (regularly $7.99/mo) for the first term of service. Users get some of the following features:
- Free SSL certificate
- Unlimited disk space
- Shopping cart integration
One pro of the iPage hosting service is its user-friendly cPanel that even beginners can use easily. It’s great for small business owners that need a domain quickly. TechRadar also noted that it has incredible performance even during the testing period.
Even if the starter price is lower than most hosting services, iPage tends to upsell to their customers. Another con for using the iPage shared hosting service is there’s no cPanel. Besides, users have mixed reviews over their support. Also, if you’ll have to migrate a site, you’ll need to pay $150.
Hostpapa offers three shared hosting plans for potential customers: Starter, Business, and Business Pro. The hosting site recommends that its customers go for a Business plan. Its regular price is $12.99/mo, but they have a deal that is $3.95/mo for three years. The most expensive subscription is $19.99/mo (regular price), and their most affordable is $7.99/mo.
You can get the following features in all plans:
- SSD Storage
- Unmetered bandwidth
- Free domain registration
- Choose between a Canada or US server
Hosting Facts says that small businesses can get a bang for their buck on the Starter Plan. They offer essential features even on the plan, so it’s good value for money. Another reason why small businesses could go for Hostpapa is because of the performance and speed it gives to their sites.
Arvixe has two plans with two categories for its shared hosting service. You can choose between a personal or business plan and a Linux or Windows shared hosting one.
Their most affordable shared hosting service is the PersonalClass Linux shared hosting service that starts at $7.70/mo. You can get a PersonalClass Pro starting at $11.00/mo. You can upgrade to more features for $20/mo.
Some features of the PersonalClass plan are:
- Unlimited disk space
- Free domain name
- Use of cPanel
Arvixe isn’t just a website hosting site. You can build a site and get excellent uptime during the testing period, according to PCMag. Plus, you may get a 60-day money-back guarantee if you want to try out Arvixe for a while.
One disadvantage of using Arvixe is that you’ll need to buy an SSL certificate for $25.00 a year. You might want to consider other hosting sites if you need support often since many users across different review sites aren’t pleased with them.
If you want to avail of a Namecheap shared hosting server, you’ve got three options and two servers to pick from before you purchase a plan. You can opt for a Stellar, Stellar Plus, or Stellar Business plan. Meanwhile, the two data center locations available are US and UK.
Small businesses can get more out of a yearly subscription on a US server since it also includes cloud storage. The price is $52.88 for the 1st year and $104.88 a year ($8.88/mo). They do recommend availing of the Stellar Plus subscription. You’ll pay $29.28/yr for the first year, and it renews at $57.88/yr ($4.88/mo).
Some features you get on the Stellar plans are:
- 50GB SSD
- Unlimited websites
- Free one domain name
According to WhoIs Hosting This, your account and data are secure on Namecheap because they enable two-factor authentication. The cPanel is also something many find an advantage against its competitors. It’s because of the ease of use and design.
Some experts note they face issues over uptime. They found that it has less than 99.99% uptime, which isn’t a good thing. Plus, not many are satisfied with the support given by Namecheap.
Hostinger recommends that small businesses go for Business Shared Hosting for $3.99/mo for four years. It will renew to its regular rate of $15.99 after that period. Its most affordable plan, the Single Shared Hosting Plan, is at $0.99/mo for four years. The Single Shared Hosting plan is limited, so it’s best to opt for a Premium Shared Hosting plan or higher to get more features.
Here are some features you get if you choose a Premium Shared Hosting plan and above:
- Free SSL certificate
- Free domain
- Unlimited bandwidth
- Unlimited number of websites
If you want to save money, you’ll need to avail of a 1, 2, or 4-year plan.
Experts notice that support is one of its main issues because you can’t call their support. Otherwise, many do like that support is responsive online, so that’s a plus. That’s why users do find that Hostinger is one of the top 10 shared hosting companies.
For KnownHost, they present you with three options (prices discounted for three years only):
- Basic ($3.47/mo)
- Standard ($6.47/mo)
- Professional ($9.97/mo)
KnownHost promises unlimited bandwidth for all tiers and free SSL certificates.
Experts and users alike report that uptimes are as advertised. It seems many find satisfaction with support also. One downside about using KnownHost is that it hosts using Linux only. Otherwise, it’s an excellent service overall.
Like most of the shared hosting companies on this list, they also offer a 1, 2, or 3-year subscription. But if you just want to test the waters on Hostens, you’re free to opt for a monthly subscription paying their regular price.
Their most affordable plan is the S10 plan for only $0.99/mo for three years. They do suggest you avail of their S20 plan for $1.80/mo for three years. Their most expensive shared hosting plan is $3.60/mo for three years.
Common features of the three plans:
- Free website builder
- Different server locations
Aside from its affordability, Website Planet finds that there’s the ease of use and the one-click installer for programs. One main disadvantage of using Hostens, though, is it doesn’t offer DDoS, and it could affect your website. Despite such, it’s one of the top 10 shared hosting companies on the list.
Similar to other hosting companies, you have three plan options that would best suit your small business. Their recommendation is the Business Plan priced $4.95/mo, while the regular price is $7.95/mo.
You can get the following perks when you use TMD Hosting:
- Unlimited SSD space
- Unlimited bandwidth
- Let’s Encrypt SSL
- Plesk Control Panel
Website Planet finds that free daily backups are helpful. Another point goes to TMDHosting because they have servers in different locations. However, there are frequent complaints about billing from users. Other than that, TMDHosting is one of the top 10 shared hosting services for some users.
Top 10 VPS Hosting Companies
Looking for the best VPS is what probably got you here, read on to get to know ten of the top hosting companies this 2020. Finding the lovely blend of reliability and affordability can be a daunting task, so we scoured around to give you the rundown and help you make an informed decision.
What is VPS Hosting?
Publishing a website online means having to upload your files to a web server. Typically, you purchase this service from a hosting provider. This is what is known as web hosting. Think of this as cyber real estate. Shared hosting means renting a portion of the space, and dedicated hosting is where you have space all to yourself. This is what makes VPS (Virtual Private Server) special.
Shared hosting is perfect for simple websites, but as your website’s needs grow, this type of hosting won’t be enough. A dedicated server would be ideal but can be expensive. Then comes VPS that’s almost the same as shared, but faster and cheaper than a dedicated one. You still share a server with other websites, but with less population, which is what makes it better and inexpensive.
The bigger question now is, what VPS hosting do I go for? With the multitude of choices out there, we made choosing simpler for you. Here are the top 10 VPS hosting companies we think are the best and the brightest:
1. InMotion Hosting
One of the strongest and most deserving of the top spot on this list, InMotion Hosting has smart features at a fair price. A few of these are its 75GB SSD storage, 4TB bandwidth, 4GB RAM, and free SSLs, among many others. They also provide shared and dedicated hosting as well as web design and tools to help with site maintenance.
They provide three hosting plans with a price range from $29.99 to $83.99 per month. These come with a 90-day money-back guarantee and chat support that’s available 24/7.
Boasting of a VPS hosting service that mimics a dedicated server, Hostinger offers one of the most affordable in its class. Starting at $3.95 a month for its basic plan of 1G bandwidth to $29.95 with 8GB bandwidth. Each plan is broken down by storage, memory, vCPU, and others.
All of their plans include IPv6 support, a dedicated IP, 100 Mb/s Network aside from the usual Ubuntu, CentOS, and Suse hosting services. Along with their fully refundable plans that allow you to try them, they also have 24/7 customer support.
A VPS hosting that has one of the best uptimes and feature-packed plans, HostGator is also one of the most popular and reliable. It provides flexible hosting solutions that include full root access, one-click upgrade system, development tools, and offsite backup.
Prices start at $29.95 for the basic plan, which comes with 2GB RAM to $49.95 with 8GB of RAM per month. You’ll get all the services of a typical hosting service, but you can also avail of their SEO services, PPC advertising as well as web design services.
If you’re looking for a VPS hosting company that gives out free domain permanently, Bluehost is for you. It lets you add more space to your account any time with their multi-server management services. Their main selling points are their 8GB of RAM and 4 CPU cores, plus their unlimited email accounts.
Their Standard plan costs $19.99 with 1TB bandwidth and 30GB of SSD storage while their Ultimate plan will get you 3TB bandwidth and 120GB of SSD storage.
Offering unlimited email accounts, domains, and monthly data transfers, Hostwinds truly deserves this spot on the top 10 VPS hosting companies. They have several VPS hosting plans from Fully Managed Windows to Unmanaged Linux VPS, all aimed to provide specialized services.
Their Managed Windows basic plan starts at $7.99 with 1GB of RAM and 30GB of SSD disk space. The premium plan goes for $26.79 per month, which comes with 6GB of RAM and 100GB of space.
6. A2 Hosting
For newbies in the VPS hosting scene, A2 Hosting provides intuitive service and the best speed for your website. It also has features that even the experienced will appreciate, such as their Railgun Optimizer and preconfigured server caching. They are one of the few that take speed seriously, with an average load time of 99.99% at 424 ms.
Their plans’ prices range from $25 for their Power+ plan that includes 4GB of RAM, 75GB storage space, and 2TB transfer rate. The Pinnacle+ plan is at $50 per month of 8GB RAM, 150GB space, and 4TB of data transfer.
Probably the least expensive on this list, or anywhere else on the web, iPage offers great value for your money. Their unlimited disk space, scalable bandwidth, free site backups, and superb customer service are just but a few wonderful features. With an above-average uptime of 99.96% over 24 months and an average of 746ms page loading time, this is pretty fast for something so cheap.
Their one and only plan will cost you $1.99 a month, so what’s not to like?
8. Liquid Web
From hardware management to proactive service monitoring, Liquid Web will do almost all of the work for you. Boasting the best customer service around which they named “Most Helpful Humans in Hosting®,” they are a solid choice. With 99.999% uptime, they will assure you of top quality service at $15 to $95 a month.
Although one of the costlier choices, they match it with services that are unparalleled in the industry.
With unmetered bandwidth, stable and fast hosting (99.97% uptime, and 554ms average), GoDaddy is also one of the most well-known choices. This hosting provider allows you to integrate with 125 popular web applications. Just one click installs WordPress, Joomla, Drupal, and more.
The Economy plan is worth $7.99 per month with 100GB of storage space, while the Ultimate plan is at $16.99 per month and the Maximum plan at $24.99, which includes twice the memory load speed and free SSLs.
One of the oldest in this list, DreamHost, hosts more than 1.5 million sites, proof that it’s also one of the best. Its above-average uptime of 99.94% and page load speeds of 648ms is practically still the same as the day they started, some 25 years ago. They have a few unlimited features, which include cloud hosting services and data transfers.
The price starts at $10 for their Basic plan, which gives you 1GB of RAM and 30GB of SSD storage. The most expensive plan, the Enterprise costs $80 a month with 8GB of RAM and 240GB of storage space.
Top 10 Highest Rated VPN
Internet security and privacy must be taken seriously now more than ever. With millions of people using the internet, wide-scale cybercrimes are also likely to happen. This includes fraud, hacking, identity theft, scams, and malware attacks, to name a few. And if you do not have an added protection over your internet usage, you could be the next victim. This is not to scare you but rather to emphasize how these cyber criminals work. They will use every opportunity and it doesn’t matter who you are.
This is where a VPN can help you.
What is a VPN?
VPN stands for Virtual Private Network. It’s an extra layer of protection that allows users to create a secure connection to a different network over the internet. This means that everything you do over the internet will be encrypted. No one (not even the government) could track your online activities. Additional benefits of a VPN is that you can access websites that are restricted in a particular region.
So the next question is: Who should get a VPN?
Back in the day, big companies are the common clientele of VPN providers. But as we’ve mentioned, the number of individual internet users surged over the years. It goes without saying that the rate of cybercrimes could go up too.
10 Best VPN for 2020
If you Google ‘free VPN’ right now, you will be overwhelmed with hundreds of providers to choose from. It is tempting, but we do not encourage free VPNs. Frankly speaking, these do not guarantee a high level of protection. Thus, our list only includes paid VPN providers that have passed our high standards.
In the last 6 years, NordVPN’s team of engineers, designers, and system administrators worked hard to create a tool that will bring them closer to their vision – Having a more open, yet private and secure internet.
With NordVPN, you can safely transact online even on unprotected Wi-Fi. Your online activities won’t be tracked as well because basically, it’s nobody’s business. And since they have more than 5600 servers in 59 countries, you can access your favorite websites, streaming services, and messaging apps anywhere in the world. The best part is, it works on all devices.
We recommend that you take advantage of their 3-year plan where you get to enjoy the VPN services for only $3.49 per month. In our opinion, it’s a cheap price given its features.
Aren’t you interested to see Netflix libraries from other countries? SurfShark has 15 different libraries to choose from. But of course, there is more to love about SurfShark.
With them, just one subscription can cover unlimited gadgets in your home. They also have more than 1700 servers in 64 countries.
Let’s not forget their Kill Switch option wherein your connection will be automatically disabled when your VPN drops. Talk about protection all the time.
They have a very affordable package for only $1.99 per month if you get their 24-month plan.
PrivateVPN allows their users to enjoy geo-restricted websites and it will only take you one minute to unleash the internet. With them, expect lightning-fast streaming services and excellent website experience.
The PrivateVPN’s team is particular with their customer service. It’s one of the things they are proud of. For issues, you can directly talk with their in-house developers and it will be resolved the fastest time possible.
To date, they have 100 servers in 60 different countries. You can get their services for $3.82 per month as long as you choose their 13-month plan.
ExpressVPN is almost in every top VPN list. That’s not surprising considering the quality of service you can get from the provider. They have a huge global network in 94 countries, and that means you can expect nothing less from them. You can even use the VPN in most devices and gadgets! It’s pretty hard to pinpoint what’s not to love about it.
What we personally like about ExpressVPN is their split tunneling where you can route some of your app traffic through the VPN while others can be directed to the internet.
Get their 1-year plan for $6.67 per month. This might be a bit steep but considering that ExpressVPN is one of the leading and most trusted providers, the price can be justified.
CyberGhost has 15 years of experience under its belt. We recommend this if your online activity involves heavy streaming and torrenting. With one subscription, you can cover and protect up to 7 devices. Their customer support is also available through chat and email.
As of the moment, they have 6400 servers in over 90 countries. In addition, CyberGhost uses 256-bit military-grade encryption which can protect your data all the time. Get their 18-month plan for only $3.15 per month.
IPVanish provides its users access to over 1400 anonymous servers. You are guaranteed with fast and unrestricted internet access practically from every corner of the globe.
What’s good about IPVanish is that all its services are managed internally and there is no middle man. Having said that, your information and data will be kept safe and confidential.
Lastly, they offer SugarSync which provides file management and encrypted data backup for various devices. It also has a wipeout feature in case your device gets stolen. For $3.25 a month, you can get all of these and more from IPVanish.
UltraVPN boasts its fast internet connection where you can watch continuous videos without the need to pause. Right now, they have more than 50 server locations across the globe.
UltraVPN gives you the access to unlock social media, watch sporting events that are restricted in your region, or check out videos that are only available in certain countries. UltraVPN can give you that power and limitless internet connection that we all deserve.
You can use the VPN for Windows, Mac, iOS, Android, and even for Fire TV. Get their 1-year plan for only $3.75 per month.
ZenMate is easy to use with its one-click connect feature. But even with its simplicity, it delivers an optimal experience to its users. With a rating of 4.7 out of 5 from more than 360 reviews on Trustpilot, it is beyond satisfactory. Currently, it has 3800 servers in more than 74 countries.
Affordable rates are also waiting for you. Their package starts at $2.22 every month under their 18-month plan.
9. Hotspot Shield
Hotspot Shield is known as the fastest VPN and this has been verified by experts. In fact, the company’s outstanding services bagged them a number of recognitions including ‘the 2019 Most Innovative Security Company’.
To date, they have more than 740M downloads and the number continues to grow. You can install Hotspot Shield in 5 devices, and it detects more than 3.5M malicious websites. For their 3-year plan, you just need to pay $2.99 every month.
Last in our list is PrivateInternetAccess. It has more than 3300 servers in 45 countries. With their services, you can block unwanted connections – thanks to its advanced firewall and filtering features of the Netfilter Project. Without a doubt, it is one of the best VPN providers today.
Its layer of security includes IP cloaking, encryption, firewall, identity protection, and unblocking websites, to name a few. Choose their yearly subscription and only pay $3.33 per month.
If security and privacy matter to you, we encourage that you get the best VPN right now. Think about it. Most of us pay monthly subscriptions for Netflix, Spotify, and other online services. It seems logical that you pay for protection too. Most VPN providers we’ve included in the list offer a money-back guarantee. Use that lead time to decide before actually paying for the services. It’s definitely a win-win if you ask us.