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The Dirt on Filthy Casual

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Darshelle Stevens Filthy Casual
Darshelle Stevens wearing Filthy Casual

These are the guys that created a community behind a brand. Jason Soprovich and Mike Gaboury are the creators of Filthy Apparel, a premium lifestyle brand based in Canada focused on the gaming industry. The beauty behind the Filthy Casual brand is the positive influence that it has on the people wearing the clothes. What makes their apparel different is that it is for gamers of every level, whether you are a professional or play casually every so often. This is about growing as an extended family, with people you meet virtually, at conventions, or through social media.


Filthy Casual

Photo by Darshelle Stevens

Jason and Mike began their adventure 7 years ago as nothing more than just a hobby. They were never the cool kids, but not quite the nerds either. Their similar interest in World of Warcraft brought them together as friends and decided to form a company together. Unsure of which industry to reach, they pursued music. They quickly learned that it was not something they had passion for, and discarded the idea soon after. Clothing sounded reasonable, they thought, and that was where they poured their creativity to this day.

What started as 50 shirts for friends became something much more, for a community with a large demographic. According to The ESA, in 2015, 155 million Americans play video games with an average of two gamers in every gaming household. With a large audience in the United States alone, Filthy Casual is quickly becoming the ultimate lifestyle brand for gamers. Their online store features a wide range of products, from graphic t-shirts and snapbacks to artwork in the form posters and prints. Their apparel is focused on comfort, made with premium fabrics and materials. Growing quickly, their product line will be expanding within a few months time.

The culture that Jason and Mike built for Filthy Casual is unique in the fact that they have remained humble throughout their success. Their appreciation for everyone involved thus far, from their photographer Darshelle Stevens to all the family and friends they have met along the way, is expressed through their language and stories shared. Filthy Casual Spotlights feature individuals that are equally as passionate about the gaming community as they are. Social media has been an outlet for Filthy Casual to reach and engage with fans. Their Twitter is flooded with people around the world wearing their apparel, while their Instagram gives you a behind the scenes look into the people behind the brand.

Filthy Casual

Photo by Darshelle Stevens

Keeping up with the gaming market is one of their priorities that has contributed to their success. Jason and Mike are constantly watching gaming trends and many times, designing on the fly based on what is forecasted. The Filthy Casual team has traveled around the world, with Vancouver, Austin, and San Diego being some of their favorites. Their growth is no secret, with companies actively reaching out to them. They have collaborated with some of the most respected people in the industry like Rooster Teeth, where Filthy Casual designed a shirt based on their aesthetic. Others include Kinda Funny Games, Deep Silver, and are currently in talks on secret projects in the gaming industry.

Filthy Casual is a brand filled with passion and their mission is to spread the positivity that they have seen in the community. They are the family that you wish you had growing up, and are pioneering the way for people to come together based on similar interests, just as Jason and Mike has. They made a clothing brand that they believe in and wear themselves. The best advice they can give is, “Be willing to be dynamic, find where you fit in, and don’t give up.” Filthy Casual is as respectable as the team behind it. What was once days filled with World of Warcraft is now an apparel company sought out by fans around the world. Because their foundation is built on connecting with people and building relationships, they do not offer sponsorships of any kind. Everyone that wears their clothing is a true fan, and they pride themselves on being authentic without having to spend any marketing dollars.

Filthy Casual

Photo by Darshelle Stevens

As Filthy Casual continues to grow, they hope to see their apparel on the average gamer. They have turned down opportunities for entering retail stores, but are considering opening a flagship store of their own within 5 years time. Jason and Mike want to give their customers a personal experience that only they are able to give. Fans from around the world are purchasing their product in their online store and at conventions. Some are collecting the apparel, such as one of their customers in the UK, who has 46 of their pieces. What they want their fans to know is that Filthy Casual is all inclusive and to not be afraid to say hello. Think of them as an extended family, the guys that have your back when there is no where to turn. That is the Filthy Casual lifestyle.

Jie writes about influencers and startups in various industries. She is a designer turned techie, and when she is not writing, you can find her in her workshop working on her next big project.

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Business

Interview With Interior Designer Taylor Spellman, Host Of “Yours, Mine Or Ours”

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taylor spellman

taylor spellmanTransforming from dancer to interior designer, Taylor Spellman is as creative as they come. Taylor is a recognized interior designer and staging expert in New York with a portfolio of multi-million dollar clientele, including Ryan Serhant of BRAVO’s “Million Dollar Listing.” Her unique style of mixing high end with treasures from Goodwill has earned her a position as host of BRAVO series “Yours, Mine Or Ours” alongside real estate agent Reza Farahan. Her firm TSNY handles 30 million dollar’s worth  of real estate daily. Because of this, Taylor Spellman manages the best team possible including Vice President, Lana Ataman, and Lead Designer, Jacqueline Leung.

Taylor Spellman works with finesse. Her sense of humor and bright personality shines through in her work and as a host for “Yours, Mine Or Ours.” She takes care of her clients by personally taking the time to learn about their lifestyle and how interior design can elevate their lives. During the design process, she gets deep into the nitty gritty, overseeing each stage until completion. Her Instagram and Twitter is flooded with pictures of her projects and bits of advice for aspiring interior designers. Taylor Spellman talks to Owner’s Mag about TSNY, design strategy, and being the host of “Million Dollar Listing”.

 

How did you build a business around interior design?

I built a business around interior design by capitalizing on a niche in the market. When I started, no one was doing interior design just for bachelors. I felt strongly that it was strongly due to the fact that there wasn’t a service being offered versus there being a need for it. I became known as doing interior design for men, and that gave me a competitive edge and people found out about me quicker, and ultimately word of mouth lead to more clients and a full blown firm.

What are some key factors you think about when designing a room?

  1. How does this person really live?
  2. How do you maximize the functionality of the space?
  3. How do I bring my client’s personality into the space to make it reflect who they are and make them feel very much at home?

When do you consider a room “done”?

Accessorizing. People often lay the groundwork but then stop after they have their coffee table, rug, and couch… but a layer of décor delivers the personal touch that make the home feel like you.

What is your average day to day like?

I would love to tell you that I get up and do yoga and relax, but in reality I hop up, get the biggest coffee possible and get going. It is a beautiful and hectic madness. I like to spend the majority of my day on-site with my clients and projects. Sometimes I’ll be in a client’s living room painting custom artwork, sometimes I’ll be running around coordinating contractors and electricians to make sure everything is on point. I am extremely detail oriented so every single piece of the puzzle matters to me.

How has hosting a hit TV show influenced your lifestyle?

It’s been interesting because I’ve been very hard at work for the past ten years, hustling, and trying to make a name for myself. And this show has definitely shifted things over the hill. Needless to say, I don’t know that I’ll ever get over getting recognized. That is something that will always be crazy to me.

What do you look for in a team?

First and foremost I think about work ethic. Is this person willing to work really hard and put in the hours, and be dedicated? Second I think about one’s ability to think outside the box. Interior design and staging change by the second, and there’s really no formula, so I need my team to be able to really think on their feet. And that’s easier said than done.

What was the biggest challenge since starting your business?

My number one challenge has definitely been to ‘stay the course’. There are so many things that come up that really make you truly believe you’re on the wrong path, but if you have enough conviction, dedication and talent, then you just need to remember to stay on track and you will find success.

What is your favorite moment of 2016?

Watching the first episode of ‘Yours, Mine or Ours’ air. It was a very full circle moment for me, getting to see the fruit of my work come alive in a completely different format.

What are some tips you can give to aspiring interior designers?

Figure out what your unique selling point is. Is it your style, your personality? Is it your ability to make clients feel comfortable enough to use their own aesthetic in the place? Figure out what makes YOU unique and run like hell with it. Never stop.

taylor spellman

87 Leonard Street

taylor spellman

87 Leonard Street

taylor spellman

87 Leonard Street

taylor spellman

 

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Getting Millennials Involved In Politics

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politics

Since our most recent Presidential election, it has been more important than ever for millennials to use their voice in politics. Millennials make up a large portion of the population, and by getting involved, it can create an impact on society. Since The Great Recession, this generation has experienced unique struggles and are rightfully angry. Unemployment was at an all time high and wages fell once it was all over. Millennials are the most educated generation in American history, both in degrees and college graduates. However, what was once a job promised after graduation is no more. Millennials feel the need for a moral rebirth and are getting involved in issues now more than ever.

We got in touch with Bryan Leib, an activist trying to get more millennials involved in politics. Bryan works with nonprofits in Philly and Camden as a mentor for the youth. We asked him about the importance of politics for millennials and ways to get involved.

 

Why is it important for millennials to be involved in politics?

It’s mission critical for millennials to be actively involved and engaged in politics in order to influence public policy and to improve our communities. Local politics that is. I’m a big believer that the best position to influence change is at the local level. I know Presidential politics excites a lot of millennials but honestly, that isn’t where we can make an impact.

What is the reason most millennials are not involved in politics?

I think it’s because of voter apathy and an overall frustration for the political process. I find that most millennials are frustrated with the status quo, career politicians and they don’t think their vote can make a difference. Over the last two years in Philadelphia, we have witnessed a United States Congressman, PA Attorney General, PA State Treasurer, State/City Judges and PA State Representatives convicted of corruption/bribery/racketeering charges. The Philadelphia District Attorney was indicted on +20 federal counts of bribery and fraud. A lot of us are numb to the entire political process because of those reasons and because of the current power structure and lack of accountability. How does a millennial get excited about politics with career politicians like Congresswoman Nancy Pelosi (D) and Senator John McCain (R) at the top of the power structure in their respective parties.  Both in their 70’s and have held office for over 30 years. Average age of Member of the U.S. House of Representatives is 57 years and the U.S. Senate is 61 years. https://www.senate.gov/CRSpubs/c527ba93-dd4a-4ad6-b79d-b1c9865ca076.pdf  

What are ways to get millennials involved in politics?

Well, I’ve always suggested that if one wants to get involved with politics that they should volunteer for a campaign or intern in the office of an elected official. Volunteering for a campaign is a sure fire way to get your feet wet and make a substantial amount of political and community connections. Being involved with a campaign from the ground floor through election day is a pretty good primer for anyone who wants to aspire to run for public office office. Another way to get involved is to start attending local civic and neighborhood association monthly meetings. They are typically open to the public, free and donuts are involved.

How did you get involved in politics?

I’ve always been involved with civic organizations and nonprofits in Philadelphia and Camden. Public service is in my DNA. I personally believe that politics should be 100% public service. Elected officials should show up to work every day with only one agenda item – how do they improve the community and serve the public at large.  My foray into politics was volunteering in the 2015 Mayoral Race in Philadelphia. I started as a part-time finance intern and within a couple months of proving myself to the candidate and campaign staffers, I was attached to the hip with my Mayoral Candidate as his traveling aide. We went all over the city to build new relationships and talk to community members about the issues that were important to them and their families. Shout out to State Senator Tony Williams – he showed me the ropes, put me on the map and is an amazing public servant. For that, I am eternally grateful.

What would the impact be if more millennials became involved?

Game-changer of epic proportions! We have the opportunity to re-write the entire political landscape as we know it today by 1) Voting and organizing in local elections 2) Supporting our fellow millennials in running for public office. Philadelphia millennials are the largest registered voting bloc in the city with +300,000 registered voters. However, in the 2015 Primary for offices like Mayor and City Council – only 12% of registered millennials went to the polls. I attribute his to voter apathy. To put this in perspective, there are 230,356 registered voters between the ages 35-65 who voted in the 2015 Primary. If millennials increased to a 50% voter turnout in Philadelphia then would make up +40% of the total voting electorate. With percentages like that, we can start changing the political landscape as we know it today. The power to change our future lies in our hands.

Is it difficult to stay up to date with politics?

I don’t think so. In today’s age of social media, it’s not very difficult to stay up to date on what’s happening in politics. New media organizations like Billy Penn have launched throughout the country focused on keeping our generation informed and engaged. In addition, elected officials are more accessible than ever and if you really want to have a conversation with your elected official, they are probably only a tweet or email away.

What advice would you give to anyone interested in politics?

Start locally by 1) Getting involved in a local campaign or with your local civic association 2) Don’t be afraid to run for public office and fight for your community. We can change the political landscape by 2020 by being involved in local politics – I guarantee it! We can make an immediate impact by voting and running for public office at all levels – Congress, Mayor, State House, City Council and City Commissioners. Sky is the limit.

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Influencers

Cats: The Spirit Animal of the Internet

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There’s a mascot for everything.  All the best characters in the Harry Potter series have patronuses (which everyone knows are basically spirit animals + magic).  My own personal spirit animal happens to be a raccoon with a leather jacket and a switch blade.  We all have one.  So why wouldn’t the internet?

No contender for this sought after role is more blatant than the feline.  Cats: the spirit animal of the internet.  What better symbol to represent the collective consciousness of humanity?  Who better to hold the flag for the largest repository of all human knowledge than the cat?

The interconnectedness of all things stands on the shoulders of feline giants such as The Great Nyan Cat, Grumpy Cat, Lil Bubs, Maru, Business Cat and Facebook pages like Cats on Cocaine.

screen-shot-2016-11-30-at-11-34-30-pm

The internet can be a scary place.  Amongst the dark net, hackers, and trolls, cats stand as a rather adorable symbol.  But why the cat?  How is it that this kawaii creature dominates not only reddit but also our hearts?

The truth is, despite all the bad stuff that can go on on the internet, the popularity of cats is living proof of what our priorities are as internet users.  There are many heavy topics and circulating on the net, each one so dense that they settle in depressing layers across our news feeds.  But the one thing that always floats to the top, the one thing that is the least dense on our souls, is our sense of humor.  And the internet’s most common vehicle for humor?  Yup, you guessed it.  Cats.

So maybe Harambe’s gone, Brexit happened, and Trump is President Elect, but only one sovereignty will never stop trending.  There is only one that we will never tire to see in our feeds.  And that is The Cat, spirit animal of the internet.

 

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