Business
Social Shopping on Facebook, Instagram, and YouTube in 2023
Published
3 years agoon
By
Kai Kelis
Social shopping is still in its infancy. But it’s unsurprising how it’s taking off so quickly. Statista said social shopping garnered approximately $475 billion in sales in 2020. This will grow at 28.4 percent YoY in sales, estimated at $3.37 trillion by 2028. Why should marketers do social selling? What is social shopping? Read on to find out.
What is social shopping?
Social shopping is a marriage of ecommerce and social media. Otherwise known as social commerce, social shopping lets consumers browse, shop, and buy products on social media channels.
The projected social commerce sales will be around $531 billion in 2023. This ecommerce concept allows marketers to make their products shine and increase conversions. Social shopping involves creating social media content, directly promoting products to customers, and converting them.
Why are brands using social commerce?
Many brands promote their products and services on social media due to several benefits. Unlike traditional ecommerce, where brands sell products on their websites, social media selling is more intimate and personalized. Brands love marketing their offers on social media because these platforms are more engaging.
Moreover, brands see the potential for increased sales due to large social media bases or monthly active users. Selling on social platforms is less sales-pitchy than when selling them on your website. Most social media shopping features also offer exemplary user interfaces that cater to user experience.
Finally, brands prefer social shopping because grabbing user attention on the right platforms is easy. Social shopping integrations make it easy for users to browse, choose, and check out a product without leaving the social platform.
Ecommerce vs. social shopping: Pros and cons

Ecommerce and social commerce are two distinct approaches to online shopping. Ecommerce involves using dedicated online stores or marketplaces to buy and sell goods and services. On the flip side, social commerce leverages social media platforms to promote and sell products directly to customers. Read these pros and cons.
Pros of ecommerce:
- Broad reach: Ecommerce allows businesses to reach a global audience and sell products to customers worldwide.
- 24/7 availability: Online stores and marketplaces are always open, meaning customers can shop anytime, regardless of location or time zone.
- Convenience: Ecommerce makes it easy for customers to browse and purchase products from their mobile devices.
- Personalization: Ecommerce platforms can use data and analytics to provide customers with personalized product recommendations and targeted marketing campaigns.
Cons of ecommerce:
- Lack of personal touch: Online shopping can be impersonal, and customers may miss the tactile experience of seeing and touching products in person.
- Security concerns: Ecommerce transactions involve transferring sensitive personal and financial information, making them vulnerable to hacking and data breaches.
- More downtime: Technical hiccups are inevitable when using hosting services, possibly affecting sales.
Pros of social commerce:
- Social proof: Social commerce leverages social media platforms to showcase products and build trust through customer reviews and user-generated content.
- Targeted marketing: Social media platforms allow brands to target specific demographics and interests, increasing conversions.
- Immediate feedback: Social media provides instant customer feedback, allowing businesses to quickly address issues or concerns and improve their products and services.
- Viral potential: Social media can amplify the reach of products through likes, shares, and comments, potentially leading to viral marketing campaigns.
- Low barriers to entry: Social media platforms are generally free to use, making social commerce accessible to small businesses and entrepreneurs.
Cons of social commerce:
- Limited functionality: Social media platforms are primarily designed for social interactions, not ecommerce, which can limit the functionality and user experience for customers.
- Reliance on platform algorithms: Social media platforms use complex algorithms to determine which content is shown to users, making it difficult for businesses to predict and control their reach and engagement.
- Integration challenges: Integrating social commerce with existing ecommerce platforms can be difficult and time-consuming.
How Facebook social commerce works


Facebook offers Facebook Shops to allow brands to create a custom digital storefront.
- Facebook Shops allows businesses to create an online store directly on their Facebook page.
- Businesses can customize their online shop with cover images and accent colors.
- Businesses can showcase their products with high-quality images and videos and organize them into collections.
- Customers can browse products, save items for later, and make purchases without leaving the Facebook app.
- Facebook Shops integrates with multiple payment processors, including Facebook Pay and third-party providers.
- Businesses can use Facebook’s advanced targeting capabilities to reach specific audiences with targeted product ads.
- Through the Commerce Manager dashboard, Instagram and Facebook shopping provides insights and analytics on product performance and customer behavior.
- Businesses can offer customer support through Messenger, integrated with Facebook Shops.
How Instagram social commerce works


Instagram Shop is similar to Facebook Shops. It’s a new and fun way to discover and buy products you’ll love. These products appear on Instagram Explorer and give your target audience an immersive storefront they’ll enjoy browsing.
- Instagram Shopping enables businesses to tag their products in their posts and stories, making them shoppable.
- When users tap on a product tag, they can see more details about the product. They can be directed to the product page on the business’s website or to purchase the product directly within the Instagram app using Instagram Checkout.
- Instagram Shopping also allows businesses to create a shop section on their Instagram profile, where users can browse and purchase products without leaving the app.
- Businesses can also run ads featuring shoppable products to reach a larger audience and heighten sales.
How YouTube social commerce works

You must pass the eligibility criteria to promote products on YouTube Shopping. For one, your channel must have at least a thousand subscribers. Secondly, your channel must be approved for monetization. Check out the whole eligibility criteria here.
- YouTube has added shopping ads to its platform, which allow businesses to showcase their products on the homepage, search results, and related video sections.
- Creators can use YouTube’s merchandise shelf feature to display their products below their videos and allow viewers to purchase them directly through YouTube.
- YouTube also offers Super Chat and Super Stickers, which allow creators to monetize their live streams by receiving payments from viewers in exchange for engaging with them.
- Businesses can use YouTube’s targeting capabilities to run video ads to specific audiences based on their interests, demographics, and online behavior.
- YouTube provides analytics and insights on video performance and audience engagement through the YouTube Studio dashboard.
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TLDR: Penji is unlimited graphic design for a flat fee; Colab is digital transformation focused on brand storytelling; Jacob Tyler is a full-service brand strategy powerhouse; Micro1 is AI-powered engineering and tech design.
Did you know that California’s creative economy is worth more than $500 billion to the state’s economy? That’s a lot of creative minds at work!
The search for the best design agency in Los Angeles can be quite daunting. After all, 1 in 6 people in L.A. work in a creative field. It’s no surprise there are thousands of candidates that would be an ideal extension of your dream team.
If your business requires a rebrand or continuous graphic design efforts you can rely upon day in and day out, then finding the right design agency will help your business thrive. You need more than just a creator, you need someone to bring your vision to life.
To ease your research, here are the top four contenders as the best graphic design agency in Los Angeles.
1. Penji

The future of design has arrived. Seeking a design service upon demand? Penji is your new graphic design service that acts as an extension of your team.
No hidden costs, no missed deadlines and For a monthly flat-fee subscription service, you will have access to the top 2% of designers in the world with little more than a submission request for us to take it from there!
This is perfect for marketers or agencies seeking cohesive quality over hiring needs.
Pros:
- Unlimited Revisions: We keep refining until you are 100% happy.
- Flat Monthly Rate: No surprise fees or hourly billing.
- Fast Turnaround: Most drafts are delivered within 24-48 hours.
- Vetted Talent: We hire the top 2% of designers, so you don’t have to vet freelancers.
Cons:
- Subscription-based: This model is best for those with ongoing design needs rather than one-off projects.
2. Colab

When it comes to a design as a service partner with digital transformation as its focus, Colab is the place to be.
A location-based agency that takes a data-led transformational, story-driven approach to seamless UX, Colab is where brands/agencies should go when seeking to merge strategy creation/implementation through execution from start to finish—especially with websites that merge look/functionality with success.
Pros:
- Strategic Focus: They rely heavily on data to drive design decisions.
- Local Expertise: A deep understanding of the LA market.
- Full-Service: They handle everything from the backend code to the frontend visuals.
Cons:
- Higher Cost: As a traditional agency, their project fees will be significantly higher than a subscription model.
- Timeline: Large-scale digital transformation projects can take months to complete.
3. Jacob Tyler

For nearly 20 years, Jacob Tyler has existed in the California Brand Design Agency game as a powerhouse. This full-service digital communications agency will trim the fat from your ultimate brand strategy to hone in on what you truly need moving forward.
If you’re looking for a major professional facelift with omni-channel marketing and integrated deep brand strategy, Jacob Tyler is a heavyweight brand—literally!—who’s worked with everyone from startups to credit unions!
Pros:
- Experience: Over 20 years of experience in the industry.
- Comprehensive: They can handle your entire marketing funnel, not just the design.
- Award-Winning: A strong portfolio of successful, high-profile campaigns.
Cons:
- Project Minimums: They typically work with project budgets starting at $10k+, which may price out smaller startups.
- Complexity: Their comprehensive approach might be overkill if you just need graphic design execution.
4. Micro1

Micro1 takes creative human design efforts and merges them with AI functionality. As a critical graphic design agency, they use artificial intelligence for beauty and brains on websites/apps like never seen before!
Micro1 builds engineering teams behind major apps (think Tinder, Uber…) so if you’re a tech-based startup in need of cutting edge product development based on extraordinary UX/UI look no further!
Pros:
- Tech-Forward: Ideal for SaaS and app-based companies.
- AI Integration: Uses AI to enhance efficiency and speed.
- Scalable: Great for ambitious startups looking to grow their engineering and design capabilities simultaneously.
Cons:
- Niche Focus: They are heavily focused on product and app development, rather than general marketing graphics.
- Development Heavy: If you don’t need coding or software engineering, their full suite of services might not apply to you.
Credit for Cover image: Photo by Mikael Blomkvist on Pexels
Business
What’s the Best Graphic Design Service for Ongoing Marketing?
Published
14 hours agoon
December 17, 2025
One constant part of managing a business is marketing: it’s a never-ending process. So, if you need a steady supply of social media posts, ad campaigns, and other visuals, you need to work with a reliable graphic design subscription service. Here are our top five:
1. Penji

Who doesn’t want unlimited graphic design for a fixed monthly fee? Penji offers plans with unlimited revisions, access to a team of design experts, fast turnaround times, and cost-effective pricing. This is the best option for business owners, marketers, agencies, and internal teams to get social media graphics, custom illustrations, logos, web and app designs, and many more.
2. Flocksy

Next, having a dedicated team of creatives without worrying about overhead expenses makes Flocksy an excellent design solution for marketers. Like Penji, it offers flat-rate pricing that’s predictable and suitable for businesses of all sizes. It provides graphic design services, video editing, motion graphics, and more.
3. Designity

Offering you the guidance of a US-based creative director, Designity is a graphic design service platform that’s ideal for modern businesses. It can provide you with a wide range of services, including motion graphics, videos, digital ads, social media graphics, and mobile app design and coding, among others.
4. ManyPixels

With a fast turnaround time for their unlimited design requests, ManyPixels is another reliable creative service platform for marketers. It provides ongoing support for your marketing efforts, including branding, illustrations, social media posts, print design, and video editing, to name a few.
5. Superside

Another creative-as-a-service platform, Superside, suits every size business and marketing team. It is ideal for those with high-volume design needs and a larger enterprise marketing network. You can get a wide array of graphic design services, including ad creatives, branding services, illustrations, and even eBooks and report designs.
Business
What’s the Best Design Agency in Chicago
Published
1 day agoon
December 17, 2025By
Kelli Hugh
Choosing the best design agency in Chicago means weighing cost, speed, and consistency. Penji offers unlimited graphic design services with 24-48 hour turnarounds and flat-rate pricing, making it ideal for businesses with ongoing needs. Upwork provides freelance flexibility for specific projects, while local Chicago studios offer in-person collaboration. For most businesses, Penji’s subscription model delivers the best value and reliability.
Every Chicago business owner faces the same design challenge: you need professional graphics, but hiring a full-time designer is expensive, and freelancers are unpredictable. Finding the best design agency in Chicago isn’t just about quality. It’s about finding a partner who understands deadlines, budgets, and the reality of running a business.
Whether you’re creating marketing materials, updating your website, or building a social media presence, here’s how the top design options compare for Chicago businesses.
1. Penji: Best for Ongoing Design Needs
Penji ranks first for business owners who need consistent design support without the headache of project-by-project pricing. This graphic design service operates on a subscription model. You pay a flat monthly rate and submit unlimited design requests. No hourly charges, no per-project quotes, just predictable costs.
The platform delivers designs in 24-48 hours. Need social media graphics on Monday for a Wednesday campaign? You’ll have them in time. Working on a presentation due Friday? Submit the request Wednesday afternoon. This speed keeps your marketing moving instead of waiting weeks for agency availability.
What makes this graphic design agency work for business owners is the dedicated designer approach. You’re assigned specific designers who learn your brand, industry, and preferences. After a few projects, they understand what you like without lengthy explanations every time. This consistency shows in your finished materials.
The service handles everything from logos and branding to marketing collateral, social media content, and web graphics. You can request revisions until the design is exactly right, with no revision fees eating into your budget. For Chicago business owners managing multiple marketing channels, this design as a service model means you always have creative bandwidth available.
Penji’s approach removes common design frustrations: ghosting freelancers, blown budgets, missed deadlines. You get professional graphic design agency support without hiring overhead.
2. Upwork: Best for Specific Project Needs
Upwork connects you with individual freelancers for project-based work. If you need a single deliverable like a logo redesign or brochure layout, this marketplace offers flexibility. You post your project, review proposals, and hire someone whose portfolio matches your style.
The advantage is paying only for what you need. The disadvantage is variability. Quality and reliability differ dramatically between freelancers. You might find someone great, or you might waste time on revisions and missed deadlines. Each new project means vetting another freelancer, explaining your brand again, and hoping the results meet expectations.
3. Local Chicago Design Studios: Best for In-Person Collaboration
Traditional Chicago design studios provide face-to-face meetings and local market knowledge. If your project benefits from sitting down together or you prefer supporting local businesses, this option delivers personal attention.
The tradeoff is cost and timeline. Local studios typically charge premium rates ($100-200 per hour) and book projects weeks in advance. For small businesses watching budgets, these costs add up quickly. You’re also limited to the studio’s availability rather than having on-demand access.
For Chicago business owners who need reliable, affordable, and fast design work, Penji provides the best combination of value and performance. The flat-rate pricing means you can budget accurately, the quick turnarounds keep marketing on schedule, and the unlimited requests let you pursue every creative idea without financial calculations. Whether you’re a retail shop, service business, or B2B company, having hire creative agency access transforms how confidently you can market your business.
Stop limiting your marketing because design is too expensive or slow. Start with Penji and experience what unlimited design as a service can do for your Chicago business.
Frequently Asked Questions
Do I need a local Chicago design agency or can I work remotely?
Remote design services work great for most businesses. You save money on Chicago’s premium rates while getting faster turnarounds. Local agencies make sense only if in-person meetings are required for your project.
What’s more cost-effective: hiring a designer or using a design service?
Full-time designers cost $50,000-80,000 annually plus benefits. Part-time help runs $25-40 per hour. Services like Penji provide unlimited work for a flat monthly fee, typically delivering better value unless you need 40+ hours weekly.
How do I know if a design agency is reliable?
Check their portfolio, read reviews, and test their communication speed. With services like Penji, you can try the platform risk-free to see if the quality and speed match your needs before committing long-term.
Can a design service handle my specific industry needs?
Professional design company services work across all industries. Designers research your market and competitors to create appropriate materials. Industry-specific knowledge matters less than design skill and brand understanding.
What if I don’t like the designs I receive?
Quality services offer unlimited revisions. With Penji, you request changes until the design meets your standards, with no additional fees. This revision flexibility means you’re satisfied with every deliverable.
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