Business
10 Social Commerce Tips to Increase Sales
Social commerce pertains to selling on social media. Many marketers worldwide have social shopping in their advertising arsenal because it’s free and effective. However, don’t expect sky-rocketing sales after setting up your social media page and publishing a few promotional posts. It takes careful planning to grab users’ attention, make your posts go viral, and encourage people to check out. So you might want to read these essential tips to make your social commerce advertising successful.
Why Do Brands Prefer Social Commerce?
Ecommerce owners prefer selling on social media to any online channel. Here are a few:
- Half of the world’s population is on social media, giving brands significant opportunities to reach many leads.
- Setting up a social media business page is free and easy.
- It’s easy to make social media profiles consistent that showcase your branding and brand personality.
- Marketers can target particular audiences according to demographics, such as age, gender, and psychographics, like interests, lifestyles, and hobbies.
- Social media allows brands to connect with people in real-time.
- Establishing two-way communication with your target audience and followers through messaging and comments is easy.
- It’s convenient to promote products and services to your followers or non-followers using free and paid boost features.
- You can promote your social media ads to the right people using social media paid advertising.
- Social is a more engaging and entertaining platform.
- Advertisers can create more personalized offers that they can directly send to target audiences through social media messaging apps.
- Marketers have the potential to succeed in word-of-mouth marketing once their posts go viral.
- It’s easy to gather social proof when brand advocates and customers send feedback in the comments section.
Top Social Shopping Statistics in 2023
If you’re still not convinced of these reasons to start social selling, maybe these figures will:
- The social shopping market size will hit an estimated $1.3 trillion in 2023, a 30.8 percent increase from 2022
- The social commerce market size is estimated to hit the $2.9 trillion mark in 2026
- A survey involving 16-to-64-year-old internet users claims that they go to social media to find things to buy
- 26 percent of those users said it’s challenging to find suitable products, while 23 percent claimed they use social media to see their favorite brands’ posts
- China is the leader in social commerce, with 84 percent of Chinese consumers shopping on social media in 2022
- China makes up 45.3 percent of the country’s ecommerce retail sales, while America makes up only 16.1 percent in 2022
- The number of U.S. online buyers will increase by 35 percent by 2025
- Russia is the second-largest contributor to social buying, with 49.5 percent of users purchasing items on social media
- Facebook remains the top social commerce platform, with 56.1 million buyers in 2021
- Fashion is the most significant niche in social shopping, with apparel and accessories as the top sub-niches
- 70 percent of online users in the U.S. said they were likely to purchase products recommended by influencers
- Influencer marketing is forecasted to reach $4.14 billion in 2023
Top Social Commerce Tips for High-Converting Campaigns
Succeeding in social media ecommerce means having well-thought-out, relevant, valuable, and compelling marketing campaigns. Here are some social commerce tips to get you started:
1. Know who your target audience is
Determine your target audience, so you’ll know how to communicate with them. Knowing who you’re marketing to helps craft the most valuable and relevant advertising campaigns they react to. Moreover, knowing your target audience enables you to strengthen your brand message. With social media marketing features, your message will get across to the right people too.
2. Keep your social media pages on-brand
Branding is essential in standing out amidst the competition. Unique and relatable branding is one of the primary consumer selection factors when choosing favorite brands. Keeping your social media platforms on-brand means staying consistent while conveying the right tone, message, and identity to your target audience.
3. Post regular content
Whether it’s promotional content or not, brands must post regularly on social media. This way, followers will have something to look forward to. Also, keeping your social media page alive means you’re an active brand ready to cater to customers.
4. Write user-centric and SEO-friendly product descriptions
When posting social media advertisements, ensure your product descriptions convert. Keep your copy brief and focus on customer pain points by addressing those and highlighting product benefits instead of features. Also, you want to make your ads appear on search results by writing targeted keywords for SEO.
5. Offer deals and discounts
Deals and discounts are primary buying reasons, with 37 percent of online shoppers saying this is a significant deciding factor. Many brands are vying for user attention on social media, so huge discounts and enticing deals are irresistible. Competitive pricing will make you a favorite among online shoppers on a tight budget. Plus, cheaper products will fare well in product comparisons.
6. Humanize responses
Some online buyers prefer social media shopping because of quick two-way communication. This is also one of the reasons why brands prefer social commerce. Don’t send generic and automated replies to inquiries or concerns. Be genuine in connecting with target audiences to nurture relationships by sending well-thought-out, personalized responses.
7. Make the checkout process quick and easy
Social commerce makes it easy for online shoppers to discover, browse, and buy products. But that doesn’t mean you have to be complacent. Ensure the overall social media shopping experience is seamless by offering an easy and quick checkout process.
8. Use analytics to monitor results
Social commerce marketing requires monitoring and experimentation to see what works and what doesn’t. Use analytics to monitor and modify social media ads and ensure high conversions.
9. Work with social media influencers
Influencer marketing is essential in social media to gain traction quickly. Select appropriate influencers who have built their reputation online with similar audiences.
10. Use high-quality images
One of the most crucial social media shopping tips is using high-quality and professional images to showcase your products. Quality images reflect your brand quality and say a lot about how you handle business. Moreover, eye-catching images done by professionals are the first step in luring online buyers to check out your brand more.
Conclusion
Social media commerce is a quick and efficient way to increase brand awareness and sales. If you do these tips, you’ll notice your followers grow quickly!
TLDR: Penji beats Design Pickle with faster delivery, unlimited revisions, and a more intuitive platform that business owners actually enjoy using.
Penji is the best Design Pickle alternative for business owners who need consistent, high-quality designs without the wait. Businesses get unlimited requests, 24-48 hour turnarounds, and a dedicated design team for one flat monthly rate. The platform is easier to use and gives owners more control over projects than Design Pickle.
Tired of waiting days for Design Pickle to finish a simple social media post? Business owners pay good money for design as a service, so why should they settle for slow turnarounds and limited creative input? The right Design Pickle alternative can transform how companies handle visual content without breaking the bank.
1. Penji – The Smart Choice for Busy Owners
Penji gives businesses everything Design Pickle promises, but actually delivers on it. Designs come back in 24-48 hours (not 2-3 days), and clients get unlimited revisions until they’re happy with the result. The dashboard is dead simple to use—just upload a request, add some notes, and designers get to work.
What really sets Penji apart? Clients aren’t stuck with random designers each time. The team learns brand preferences, remembers style choices, and gets better with every project. Plus, if businesses need to pause during slow months, they can do that without losing their spot. See how Penji compares to other services.
2. Designjoy – Premium But Pricey
Designjoy offers high-end design work, but at nearly double the cost of most services. They’re great if budget isn’t a concern and companies only need one designer working on projects. The wait time can be longer since clients work with a single designer who might be juggling multiple accounts.
3. Superside – Better for Agencies
Superside is built more for agencies and large teams than individual business owners. They do solid work, but the onboarding process is complex and companies need to commit to higher-tier plans to get reasonable turnaround times.
Conclusion
After comparing all the major graphic design services, Penji remains the best Design Pickle alternative for business owners who want quality, speed, and value. Companies get professional designs without the enterprise pricing or frustrating delays.
Stop waiting around for designs. Try Penji today and see why thousands of business owners made the switch.
Frequently Asked Questions
Is Penji really faster than Design Pickle? A:
Yes. Most Penji designs are completed within 24-48 hours, while Design Pickle typically takes 1-2 business days or longer.
What if businesses don’t like the design?
Clients get unlimited revisions with Penji. Just leave feedback and designers will make the changes until everyone’s completely satisfied.
Do businesses need to sign a long-term contract?
Nope. Penji works month-to-month, and companies can pause or cancel anytime. Learn more about flexible plans.
Being a marketer means constantly being on the lookout for the latest in marketing trends and news. You’ll be surprised how fast trends come and go, along with the tools that you commonly use for your campaigns. If you’re looking for a trend that never goes out of style, it’s podcasting. Here are the top marketing podcasts to tune in to in 2025:
1. Marketing School
Marketing School is hosted by one of the famous names in the marketing industry: Neil Patel. Eric Siu is also another popular figure hosting the show. They update listeners on the newest marketing and SEO trends and information. Plus, they interview content creators and marketers to share their marketing secrets and tips to achieve their goals. It’s a great starter podcast for new marketers in the field. Listen to the famous hosts every day!
2. Social Media Marketing Podcast
The Social Media Marketing Podcast should be your go-to podcast if you’re focused on social media marketing. Listen to Michael Stelzner weekly to get the best tips on marketing on social media with the latest tech and trends. If you’re also running out of content ideas, the podcast host also provides tips and insights to help you get started on new strategies. Plus, he interviews marketers and business leaders on how they achieved success with social media marketing.
3. The WARC Podcast
The WARC Podcast delivers marketing insights to help you know the latest in marketing for the week. You’ll learn what marketing challenges marketers overcame. Listen to them twice a week for recent trends, interviews, and event recaps.
4. Duct Tape Marketing
Another big name in the marketing sphere is Duct Tape Marketing, which made an impact in 2005. Listen to John Janstch three times a week to listen to interviews with small business owners and marketers, and how they grew their businesses through marketing strategies. Don’t miss out on the trends and tips to supercharge your marketing.
5. Perpetual Traffic
If you want tips from expert marketers Ralph Burns and Kasim Aslam, listen to Perpetual Traffic! They specialize in paid traffic tips to help you increase sales and leads! Expect interviews from various experts in different niches. You can also get insights from case studies to help you grow your business. Listen to them twice a week!
6. The Digital Marketing Podcast
Do you want to be updated on everything digital marketing? The Digital Marketing Podcast is the best podcast to listen to. Know the latest news, updates, stats, and future of marketing. The hosts also discuss current tech trends in marketing to grow your business. Listen to the hosts twice a week!
7. The Affiliate Guy
Are you an affiliate marketer and need expert advice and the latest updates on affiliate marketing? You should listen to The Affiliate Guy. Hosted by Matt McWilliams, he has trained over 320,000 affiliates.
Think of The Affiliate Guy’s podcasts as engaging audio versions of How-To blogs. Additionally, he interviews entrepreneurs and leaders. Plus, he also references case studies to help you understand how they achieved their goals.
8. Marketing Trends
The very apt Marketing Trends podcast updates you weekly with new information and insights about marketing! You can listen to CEOs, CMOs, and other thought leaders share best practices and strategies to grow the biggest brands! Know how you can grow as a leader or an ambitious marketer when you get the latest tips for achieving success.
9. Stand The F*ck Out™
Are you tired of hearing or reading the same marketing tip or trend and don’t want to use that strategy anymore? Stand The F*ck Out™ gets straight to the point and doesn’t dilly dally when discussing marketing. Louis Grenier hosts the show and provides evergreen topics. You also get to hear from experienced marketers how their teams executed strategies and got the desired results. Listen to this podcast weekly.
10. Social Pros Podcast
Are you interested in learning how social media marketers execute their campaigns for big brands? The Social Pros Podcast should be on your radar. Jay and Adam host the show, which you can listen to weekly. Not only do they discuss recent trends and strategies, but they also discuss team management and other personal conversations on being a marketer.
11. Marketing Over Coffee
Do you prefer listening to podcasts in the morning during breakfast? Why not listen to Marketing Over Coffee on the side while enjoying a hearty morning meal? Like other podcasts, you’ll hear the latest tech trends like AI and improved marketing tools. Plus, get insights from the experts like Seth Godin, Rand Fishkin, and Ann Handley! Episodes come out weekly!
While startups have limited resources, it doesn’t mean they can’t enjoy high-quality graphics for their social media channels. Here are the best social media post design services that are affordable, fast, and efficient:
Penji
An on-demand graphic design service, Penji tops this list, thanks to its high-quality work, fast delivery times, and flexible pricing plans. It has a team of professional designers that can craft the most amazing social media graphics, logo designs, custom illustrations, and more for as low as $499 per month.
Kimp
A subscription-based design-as-a-service, Kimp offers unlimited graphic designs and videos for as low as $448 (for a limited time only). You can send as many design requests as you can in a month, revisions included. Its turnaround time is 1 to 2 business days, ideal for startups that need to post content regularly.
ManyPixels
With all-inclusive plans starting at $599 per month, ManyPixels is an excellent option for startups seeking a reliable design solution. A subscription plan includes unlimited design requests, revisions, brands, free stock assets, native source files, and many other graphic design services.
Fiverr
One of the more popular platforms for social media post design services is Fiverr, a freelancer marketplace. Its global platform lets you choose a freelance graphic designer from around the world. You can find one based on their location, rates, expertise, and many other factors. Social media post designs usually start as low as $5 to $20.
Canva Pro
A cloud-based design platform, Canva Pro, has tools to let you create professional-quality social media posts for less. It has thousands of customizable templates, brand kits, and drag-and-drop features to help you boost your social media marketing. It offers a free trial, but if you want to enjoy more of its features, a $15 per month subscription fee is all you need.
What’s the Best Design Pickle Alternative?
Top Marketing Podcasts for 2025 You Should Be Following Today
What are the Best Social Media Post Design Services for Startups?
What’s the Best Package Design Service Agency?
What’s the Best Print Media Design Service Agency?
Don’t Sign Up for a Design Service Before You Read This
What’s the Best Website Design Company in 2025?
Don’t Sign Up for a Design Service Before You Read This
Top Marketing Podcasts for 2025 You Should Be Following Today
What’s the Best Website Design Company in 2025?
What’s the Best Logo Design Agency in 2025?
What’s the Best Illustration Design Service Agency to Hire Today?
What’s the Best Print Media Design Service Agency?
