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Anyone in the ecommerce industry knows how hard it is to engage customers.
How do you turn one-time shoppers into a reliable relationship? There’s a tricky balance between reaching a broad audience and creating a personal connection.
Omnisend is a marketing automation tool that specializes in ecommerce. With thousands of platform integrations, can they make the difference for your business? Here’s a review of what they offer.
A brief history of Omnisend
Before Omnisend, there was Soundest. The email marketing platform was founded in 2014 by Rytis Lauris and Justas Kruikas. What started in Lithuania quickly expanded into the UK, and later around the world. They grew beyond email to become an omnichannel automation tool and worked with over 70,000 ecommerce brands.
What they offer
While email remains front and center for Omnisend, their marketing tools go much further. The all-in-one marketing platform provides:
- SMS tools
- Email templates
- Drag-and-drop content and automation editors
- Customer engagement and behavior data
- Landing pages
- Campaign and automation data
- Facebook and Google ad retargeting
Anyone can reach up to 250 contacts at no cost with Omnisend’s Free tier. Beyond that, pricing is based on how many contacts you plan to reach.
- The Free tier is always free, but you can only reach 250 contacts, send 500 emails per month, and send 60 SMS messages.
- The Standard tier starts at $16/mo for up to 500 contacts. It includes unlimited web push notifications and up to 6,000 emails per month.
- The Pro tier starts at $59/mo for up to 500 contacts. It includes unlimited emails, unlimited web push, and free SMS credits equal to the cost of your monthly plan, starting at 3,933 per month.
For further details, check out their pricing page.
Getting started with Omnisend
You can sign up for Omnisend with your email address or directly through your Shopify account. Once you verify your accounts, you’re asked to input your name, your business’ name, your timezone, and your physical address. (A bit much, if you ask me.)
From there, you’re taken straight to your dashboard, where you can explore the site and get started on your first campaign.
Marketing with Omnisend
The Omnisend web app includes six tabs:
Here’s a breakdown of what you can do with these functions.
When you first sign up for Omnisend, your dashboard includes a welcome message and tips for getting started. Once you have campaigns running, your dashboard will contain stats on your overall performance and a live view of your store’s sales.
To do any of that, you’ll have to connect to your store. Omnisend integrates with ecommerce platforms including:
- Drupal Commerce
- OXID Esales
You can also integrate with any custom ecommerce platform using their API. The setup process takes only a few minutes.
Once you’ve connected your site, you’re ready to set up your first email campaign. At the top of the campaign settings field, you’ll see a safe sending volume. This volume indicates the ideal number of emails to send to optimize your reputation from ISPs and ensure the most engagement. For the standard plan, it starts at 20,000.
From there, you start by setting up how it’ll look in people’s inboxes. You can edit the sender name, subject line, add emojis and even personalization elements. These elements, such as name, date, and city, will appear differently for each recipient and can help drive engagement.
Next, you pick a template for the campaign. Omnisend has a small sampling of stylish templates to help you announce a product, offer a discount, or just send out a weekly newsletter. There are only 12 templates to choose from, but they get the job done.
From this window, you can also go straight to your brand settings through the “Manage your brand” button. Over there, you can input a logo, assets, and color schemes to be included in your campaigns.
Once you’ve picked a template, you’re brought to an editor to make it your own. It’s more rigid than designing it yourself, but it has all the tools you need to make a captivating email. I especially like how easy it is to add layout elements and personalization tags. You can also send a test email before it goes live.
On top of building emails, you can also build automations to ensure you reach out to new and returning customers at just the right moment.
For instance, one template is the three-email “Abandoned Cart” workflow. This triggers when a customer adds items to their cart and doesn’t check out. It sends an email 1 hour later, another one 11 hours later, and a final offer after 12 hours.
You can customize these workflows and add more using app integrations. Omnisend has a whole marketplace of apps to integrate with. This includes tools for advertising, automation, loyalty, logistics, customer support, email capture, and more.
The forms tab lets you create pop-ups, which are an effective way to turn visitors into email subscribers. This tool has a wider range of templates than the campaign editor, but it gives you less freedom to move things around.
Templates include a standard sign-up box as well as discounts, free shipping, and Black Friday deals. There are also different layouts related to image placement (and of course, you can change details in the editor).
Once you’ve completed the signup form, you’re asked to set up its workflow. Ensure that customers get the right email, discount, or whatever else you intend to send them when they sign up.
Audience and reports
The audience tab lets you keep track of your customers, while the reports tab keeps up with campaigns. Using these two tools, you can easily gain insight into how your campaigns are doing and what you can do to improve them.
Omnisend’s advanced reporting tools are one of its best features. They display everything from customer life cycles to sales data, with even more data for Pro subscribers.
To get even further insights, you can divide your customers into segments. These can be custom-made or taken from pre-built templates like “frequent store visitors” or “at risk of churn.”
Is Omnisend right for your ecommerce business?
All in all, I was pretty impressed with what Omnisend had to offer. Their campaigns, automations, and data are perfectly geared for ecommerce and surprisingly thorough.
There are a few things I would fix. The email templates are lackluster, and marketing tools that go beyond email are fairly limited. Still, it’s a robust tool for creating and keeping track of email campaigns.
If you’re looking to build and maintain your audience as an ecommerce business, Omnisend is the tool for you. Get started today with this link.
Final rating: 9.1/10 ?
DaVinci Resolve Review: King of Video Editing Software?
Since the inception of DaVinci Resolve in 2004, word made its way around the internet that a new sheriff was in town. While yes, there is plenty of competition for editing software, few are free and even fewer are as remarkable as DaVinci Resolve. The software has undergone many iterations over the years, and in July 2022, the much-anticipated version 18 was released. In this DaVinci Resolve review, we’ll lay out the capabilities of this free video editing software and tell you how to get your hands on it.
DaVinci Resolve Review: Features
Did you know you could have the same video editing software used in post-production for famous movies, shows, commercials, and music videos? It’s true. DaVinci Resolve is one of a select few tools known for its use in Hollywood editing – Everything Everywhere All At Once, Black Widow, and Love and Monsters are just a few examples.
For basic video editing, DaVinci Resolve 18 has more than enough power behind it. The software allows you to add text, create smooth transitions, sync audio to your visuals, create intros/outros, and much more.
Some other features include:
- automatic mask
- HDR grading
- super resolution
- automatic depth map
- YouTube chapters
Another new feature of DaVinci Resolve 18 is multi-user collaboration. You can have several people working on a video edit together with the help of BlackMagic Cloud. This removes the tedious hassle of translating projects, exporting files, and trying to keep track of changes.
When rendering videos, you won’t have to worry about watermarks. Users can edit any 8‑bit video formats up to 60 frames per second. Resolutions may be as high as ultra HD 3840 x 2160.
Here’s a full list of DaVinci Resolve 18’s new features.
Minimum Requirements for DaVinci Resolve
Perhaps the only catch to using this free video editing software is the system requirements. Needless to say, this is a huge download that uses a lot of RAM. Most sources recommend you have 16 GB (a Mac could squeeze by with 8) along with a 64-bit operating system and at least a quad-core CPU. You’ll know you don’t have the system requirements if the application lags, freezes, or playback continuously skips.
DaVinci Resolve Review: Basics
Assuming you’ve never used editing software in your life, how easy is it to get started? If you’re willing to learn by doing and look up a few quick tutorials, it’s very easy to get started on your first video.
Once you’ve gone through the entire installation process, click the icon to open the software. Across the bottom of the screen, you’ll see viewing options. For beginners, the best place to start is in the “Edit” view.
In the top left section, you’ll see all the media clips you’re using in a given project – audio, video, and pictures. To add media, simply drag and drop computer files into the media section. In the center, you’ll see the playback screen where you can review your progress. The bottom half of the screen is where you’ll do the actual editing. You can drag and drop video and audio files from the media section into the editing section and get to work.
From here, you can play with the toolbar across the middle of the screen to make cuts and begin editing your media files. Right clicking a video clip also gives you a plethora of options like linking/unlinking audio and video together. In the top right section, you’ll see tools to zoom, crop, change the position of text and images, rotate, and more.
Again, there’s a lot to do in DaVinci Resolve and professional editors can go much deeper than this. But the Black Magic team does a great job of bridging the gap and making the basic tools accessible to beginners.
How to Get DaVinci Resolve for Free
You might think it’s too good to be true that such a sophisticated tool could be free. But alas, DaVinci Resolve is available for download right from the Black Magic Design website. Both Mac and Windows versions are up for grabs – Simply fill out the form and download whatever version you need. Linux users will be happy to know there’s a version for them too.
Once you get comfortable with the basics of video editing, there’s no shortage of DaVinci Resolve plugins to play with. You can up the quality of your motion graphics, mimic classic film stock, and remove video or audio noise. Watch your production value improve in myriad ways.
DaVinci Resolve Studio vs Free
If you think free DaVinci Resolve has a lot of features, you’ll be thoroughly impressed if you opt for the paid version. It includes:
- GPU accelerations
- 30+ Resolve FX
- DaVinci Neural Engine
- Supports 32k at up to 120 frames per second
- Play more formats (AVCHD, AVC-Intra, and popular 10-bit formats)
If you’re unsure whether or not to upgrade, there’s not much to lose. The paid version (DaVinci Resolve Studio) is only $295 for a lifetime license. With that said, the vast majority of video editing projects can be done in the free DaVinci Resolve, especially if you’re not skilled with editing software.
Hopefully this DaVinci Resolve review gave you a little more information so you can make an informed decision. And if you’re wildly overwhelmed by all the features, spend some time browsing these DaVinci Resolve tutorials. Happy editing!
Bit.ai Review for Business 
When you’re collaborating on documents with other writers or co-workers, how do you keep everyone on the same page?
Truth be told, for most of you, the answer is probably Google Docs. It’s quick, efficient, and easy to share. But what if there was a better way?
Bit.ai professes to be “the world’s most powerful workplace and document collaboration platform.” In this Bit.ai review, we’ll put that claim to the test.
Bit.ai Review: What is Bit.ai?
Co-founded by Raj and Saje Sandhu, Bit.ai has been offering document collaboration to companies like Canon and Harvard University since 2007. The company employs a global team with headquarters in San Francisco.
What does Bit.ai offer?
Bit offers a lot of custom features depending on your business’ workflow. Some of their offerings include:
- Collaborative document editor
- Content library
- Cloud integration
- 100+ file types
- Automated formatting, themes, templates
- End-to-end document sharing
- Branded documents
- Customizable workspaces
We’ll explore some of the key features in the next section.
How much does Bit.ai cost?
Individual users and small teams can use Bit.ai for free. Here’s a breakdown of their three pricing plans:
- Free plan: $0/mo. Up to 5 members, 50 documents, 5MB file limit, 1GB storage.
- Pro plan: $12/mo or $96/yr. Unlimited members and documents, 200MB file limit, 500GB storage.
- Business plan: $20/mo or $180/yr. Unlimited storage, document tracking tools, dedicated support, free guest access.
They also offer bespoke plans for enterprise customers, as well as discounted pricing for education, startups, nonprofits, and businesses involved in the COVID-19 response.
Bit.ai Review: How to sign up
Getting started with Bit.ai is as simple as inputting your email and receiving a six-digit verification code.
After that, you’re asked to fill out information like your name, your job title, and your department at your company, as well as create a password. Right off the bat, Bit puts businesses first, setting itself apart from Google Docs before you even log in.
But it doesn’t stop there. When you sign up, you create a profile for your whole company, getting a custom subdomain for your team to access your library.
And there you have it! Once you’re logged in, you have the option to see a tutorial. If you want to upgrade to a paid plan, use the handy “Upgrade” button in the lower left corner of your dashboard.
Bit.ai Review: Features
The Bit.ai web app includes tabs for your dashboard, a list of all your workspaces, and a link tracking tab for Business and Enterprise users.
The Bit.ai dashboard
Your Bit.ai homepage allows you to view recent activity, featured templates, tutorials and updates, as well as see how close you are to your document limit if you’re a free user.
With this limit, Bit.ai offers almost all of their features to free users. I prefer this model for free versions rather than arbitrarily limiting features.
You can open documents directly from the dashboard, but only using a featured template or a recently-opened one. To create something from scratch, you’ll have to head over to Workspaces.
The Workspaces tab
First thing’s first: create a workspace. Workspaces are where your documents are created, saved, and shared. Once you’ve made one, you can create a new document, either by using a template, importing an existing document, or starting from scratch.
Creating a document with Bit.ai
When you create a new document in Bit.ai, you’re taken to a bare-bones writing editor similar to Notion. I always find it hard to start writing when you don’t have anything visual to guide you, but once you get the hang of it, it’s fairly intuitive.
I think the reason for this no-frills approach is to make it easier to take meeting notes and write down quick thoughts about a project. For more in-depth functions, however, you can highlight your text after you’ve written it to change the formatting. There’s also a + icon next to your cursor that lets you add links, embeds, files, code blocks, and more.
One neat feature of this text editor is the ability to link directly to other documents and content in your Bit.ai library. It makes it much easier to cross-reference documents than it is in Google Docs, Word, Notes, etc., another great benefit for businesses.
There’s no need to save your documents in Bit.ai—that happens automatically. When you’re done, however, you can share it with collaborators and others, lock it to prevent further edits, change its associated colors, view stats and version history. Note: exporting is only available for paid users.
Bit.ai writing templates
Bit offers a huge range of templates, with themes geared towards managers, marketers, designers, educators, and much more. Some of these are designed to function as static documents, such as thesis papers. Others can be hubs for entire business processes, like the video production template.
After trying out a few of these templates, they’re great at showing off all of Bit.ai’s functionality, but they’re useful even if you don’t use Bit for everything. They offer great templates for outlining your processes, making it easier to set a roadmap and including things you might not have thought of.
Importing documents into Bit.ai
While Bit.ai professes to support a massive range of file types, their import menu is a little peculiar. You can choose to import from “Word” (which just allows you to import .docx files from your computer), from a number of cloud-based sources, or Markdown, .txt, and .pdf files.
The strange thing is, you can’t click on “Word” and then upload a .txt file, nor can you click on “PDF” and upload a Word doc. I have no idea why it’s formatted like this, but it made my upload attempts very confusing.
Not to mention, formatting isn’t included when you upload, and the first two uncommon file types I tried (Pages and Final Draft) were both incompatible.
Bit.ai Review: Final thoughts
So, how does Bit.ai live up to its thesis statement? Is it really “the world’s most powerful document collaboration platform?”
Eh, I don’t know about powerful. It’s mighty useful, and certainly more business-oriented than any of its major competitors. But it’s actually a little lacking as a writing tool. You can’t choose a font, there’s no toolbar, and there’s limited formatting options.
There are some good resources here for content management. The templates are stellar, and it has some of the easiest tools for cross-referencing other documents that I’ve ever seen. However, I’ve definitely seen tools that make it easier to organize documents and upload from your device.
Final grade: 6/10 😐
Loom Review: The Future of Video Sharing?
Let’s say you’re working with a design service.
You’re working on a whole new vision for your company, and you need to articulate that vision to your designers. Sometimes, a simple text chat isn’t enough to convey what you have in mind. That’s where Loom comes in.
Loom allows users to quickly create videos with screen and face recordings. These make it easy to create tutorials, onboarding videos, and to share new information with your team.
How does this new spin on video sharing shape up? Here’s our Loom review.
What is Loom?
Founded in 2015, Loom has become a massive force in the business world for its convenient video tools. It now boasts over 14 million users, including high-profile companies like Netflix, Volvo, Apple, and Ticketmaster.
Some of the use cases for Loom include:
- Coordinating with teams
- Customer support
You can get started with Loom for free—which is probably a big part of the reason they can boast so many users. It’s one of the easiest ways to create quick videos with editing and transcribing tools included.
Loom offers three pricing plans:
- Starter – $0/mo. Up to 25 videos per person for up to 50 people. Videos can be up to 5 minutes long. Editing and transcribing tools included.
- Business – $150/yr or $15/mo. Unlimited creators, videos, and length. Includes custom branding, engagement insights, embedded links, password protection, video uploads
- Enterprise – Contact sales for pricing. Includes advanced security, admin controls, dedicated support, and Salesforce integration.
Teachers can also apply for Loom for Education. This free tool includes unlimited videos of up to 45 minutes, plus interactive elements, password protection, viewer insights, and more.
How to get started with Loom
You can sign up with Loom for free using Google, Slack, or Apple accounts. You can also simply sign up with an email and password, or use SSO (single sign-on) if your employer has an account.
Once you create your Loom account, you’ll get the chance to see the terms of service and privacy policies, which I always appreciate.
You’ll be guided through a few short screens when you sign up. First, you’re asked whether you’ll be using Loom for work, education, or personal projects. Next, you’ll get the opportunity to name your workspace and invite friends and colleagues to join it.
Loom review: features
To actually make something with Loom, you’ll have to install it on your computer, either as an app or a Chrome extension. This is an extra step, but for me, it was another indication of their commitment to privacy. I don’t know about you, but when a website wants to use my mic and camera, I instantly freak out.
The Loom app appears as a simple overlay on your screen, with a face cam in the lower left corner and a recording timer on the upper left. A small window allows you to change settings for your recording, including:
- Toggle screen recording and camera
- Full screen, window, or custom size
- Camera and microphone options
- Recording quality
This neat feature allows you to create and customize presentation slides for your video. It seems like a useful tool for tutorials and classroom presentations (although you might get more customization options from simply creating a PowerPoint).
This simple notepad sticks on your screen, helping you stay prepared for long-form and in-depth presentations. Conveniently, the notes won’t appear in your video, and you can move around or resize the window as you see fit.
It’s really convenient to have your notes on-screen without obstructing your video, but the feature isn’t quite perfect. You can make your text bold, italicized, underlined, or
struck through, but that’s about it.
The other issue is with the app itself. This might just be a me problem, but it seems to shut down unexpectedly when you perform certain actions like opening a menu or taking a screenshot. The notes, however, stay in their place, even when the app is closed.
Camera effects and drawing
Once you start recording, you can quickly add backgrounds and frames to your video window for a personalized experience.
There’s also a drawing tool you can use while you record to highlight information on your screen. I found this tool fun, but I wish you could toggle how long the drawings last on screen (as of now, it’s only about 5 seconds).
Recording and sharing with Loom
Naturally, the recording quality on Loom is only as good as your mic and camera setup. Still, I was quite impressed with the speed and quality of the recording. The instant I stopped my 2.5-minute recording, the video was up on Loom, with a URL ready to be shared and an automated transcript you can edit.
It’s really convenient to have the link ready to go right away. You can add tags, a thumbnail, and a call to action to your video, plus change settings and edit the transcript.
There’s also a surprisingly solid video editing tool, letting you cut out clips and splice in other Loom recordings.
You can share your video right away using the Loom link, or quickly download it as an mp4 and modify it however you like.
Loom review: Is it the best?
Loom isn’t the only option out there for sharing screen and camera recordings. For instance, if your team already uses Slack, you can create screen sharing video clips directly from there and not have to worry about another service.
Still, there’s a reason so many big names are using Loom. It offers videos that instantly upload with real-time transcription and easy sharing. It’s an absolute game changer for onboarding, education, and reducing the need for unnecessary meetings.
Which version of Loom should you use?
For most users, the free version of Loom should be plenty. The Business version is most useful for large-scale teams that want to incorporate Loom into their everyday workflow. For instance, a company may use Loom to have every manager present a monthly progress report.
Where can Loom improve?
My one major gripe with Loom is the desktop app. It’s got great UI and some cool features, but it seems glitchy, closes randomly, and can be hard to navigate. The Chrome extension is similarly annoying at times.