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Omnisend Review: A New Frontier in Ecommerce Marketing?

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Interested in giving Omnisend a try? Help us out by signing up with this link.

Anyone in the ecommerce industry knows how hard it is to engage customers.

How do you turn one-time shoppers into a reliable relationship? There’s a tricky balance between reaching a broad audience and creating a personal connection.

Omnisend is a marketing automation tool that specializes in ecommerce. With thousands of platform integrations, can they make the difference for your business? Here’s a review of what they offer.

A brief history of Omnisend

Before Omnisend, there was Soundest. The email marketing platform was founded in 2014 by Rytis Lauris and Justas Kruikas. What started in Lithuania quickly expanded into the UK, and later around the world. They grew beyond email to become an omnichannel automation tool and worked with over 70,000 ecommerce brands.

What they offer

While email remains front and center for Omnisend, their marketing tools go much further. The all-in-one marketing platform provides:

  • SMS tools
  • Email templates
  • Drag-and-drop content and automation editors
  • Customer engagement and behavior data
  • Pop-ups
  • Landing pages
  • Campaign and automation data
  • Facebook and Google ad retargeting

And more.

Omnisend pricing

Anyone can reach up to 250 contacts at no cost with Omnisend’s Free tier. Beyond that, pricing is based on how many contacts you plan to reach.

  • The Free tier is always free, but you can only reach 250 contacts, send 500 emails per month, and send 60 SMS messages.
  • The Standard tier starts at $16/mo for up to 500 contacts. It includes unlimited web push notifications and up to 6,000 emails per month.
  • The Pro tier starts at $59/mo for up to 500 contacts. It includes unlimited emails, unlimited web push, and free SMS credits equal to the cost of your monthly plan, starting at 3,933 per month.

For further details, check out their pricing page.

Getting started with Omnisend

You can sign up for Omnisend with your email address or directly through your Shopify account. Once you verify your accounts, you’re asked to input your name, your business’ name, your timezone, and your physical address. (A bit much, if you ask me.)

From there, you’re taken straight to your dashboard, where you can explore the site and get started on your first campaign.

Marketing with Omnisend

The Omnisend web app includes six tabs:

  • Dashboard
  • Campaigns
  • Automation
  • Forms
  • Audience
  • Reports

Here’s a breakdown of what you can do with these functions.

Dashboard

When you first sign up for Omnisend, your dashboard includes a welcome message and tips for getting started. Once you have campaigns running, your dashboard will contain stats on your overall performance and a live view of your store’s sales.

To do any of that, you’ll have to connect to your store. Omnisend integrates with ecommerce platforms including:

  • Shopify
  • BigCommerce
  • Magneto
  • PrestaShop
  • WooCommerce
  • Opencart
  • Zencart
  • Drupal Commerce
  • Übercart
  • OXID Esales
  • Wix

You can also integrate with any custom ecommerce platform using their API. The setup process takes only a few minutes.

Campaigns

Once you’ve connected your site, you’re ready to set up your first email campaign. At the top of the campaign settings field, you’ll see a safe sending volume. This volume indicates the ideal number of emails to send to optimize your reputation from ISPs and ensure the most engagement. For the standard plan, it starts at 20,000.

From there, you start by setting up how it’ll look in people’s inboxes. You can edit the sender name, subject line, add emojis and even personalization elements. These elements, such as name, date, and city, will appear differently for each recipient and can help drive engagement.

Next, you pick a template for the campaign. Omnisend has a small sampling of stylish templates to help you announce a product, offer a discount, or just send out a weekly newsletter. There are only 12 templates to choose from, but they get the job done.

From this window, you can also go straight to your brand settings through the “Manage your brand” button. Over there, you can input a logo, assets, and color schemes to be included in your campaigns.

Campaign editor

Once you’ve picked a template, you’re brought to an editor to make it your own. It’s more rigid than designing it yourself, but it has all the tools you need to make a captivating email. I especially like how easy it is to add layout elements and personalization tags. You can also send a test email before it goes live.

Automation

On top of building emails, you can also build automations to ensure you reach out to new and returning customers at just the right moment. 

For instance, one template is the three-email “Abandoned Cart” workflow. This triggers when a customer adds items to their cart and doesn’t check out. It sends an email 1 hour later, another one 11 hours later, and a final offer after 12 hours. 

You can customize these workflows and add more using app integrations. Omnisend has a whole marketplace of apps to integrate with. This includes tools for advertising, automation, loyalty, logistics, customer support, email capture, and more.

Forms

The forms tab lets you create pop-ups, which are an effective way to turn visitors into email subscribers. This tool has a wider range of templates than the campaign editor, but it gives you less freedom to move things around.

Templates include a standard sign-up box as well as discounts, free shipping, and Black Friday deals. There are also different layouts related to image placement (and of course, you can change details in the editor).

Once you’ve completed the signup form, you’re asked to set up its workflow. Ensure that customers get the right email, discount, or whatever else you intend to send them when they sign up.

Audience and reports

The audience tab lets you keep track of your customers, while the reports tab keeps up with campaigns. Using these two tools, you can easily gain insight into how your campaigns are doing and what you can do to improve them.

Omnisend’s advanced reporting tools are one of its best features. They display everything from customer life cycles to sales data, with even more data for Pro subscribers.

To get even further insights, you can divide your customers into segments. These can be custom-made or taken from pre-built templates like “frequent store visitors” or “at risk of churn.”

Is Omnisend right for your ecommerce business?

All in all, I was pretty impressed with what Omnisend had to offer. Their campaigns, automations, and data are perfectly geared for ecommerce and surprisingly thorough.

There are a few things I would fix. The email templates are lackluster, and marketing tools that go beyond email are fairly limited. Still, it’s a robust tool for creating and keeping track of email campaigns.

If you’re looking to build and maintain your audience as an ecommerce business, Omnisend is the tool for you. Get started today with this link.

Final rating: 9.1/10 💪

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How Coupler.io Puts All Your Data in One Place

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Want to sign up for Coupler? Help OM by registering through this link.

Data makes the world go ‘round.

The more you grow your business, the more you’ll find yourself swarmed by information. Different locations, departments, and services all send everything back to you, and you’re expected to turn that data into results.

Luckily, businesses can count on automation tools to help keep things running smoothly. Coupler.io promises to help you compile and automate your data so you can focus on the future.

Can Coupler.io turbo-charge your business? Here’s a rundown on what it can do and how to get started.

What does Coupler.io do?

In the simplest terms, Coupler.io takes all your data and puts it into one easy-to-manage place. That data can come from WordPress, Slack, Trello, Shopify, Hubspot, and dozens of other SaaS sources. Coupler.io lets you combine the data from those sources and visualize them with Google Sheets, Excel, and BI tools like BigQuery. 

It’s basically a midpoint between data and intelligence. You supply the data and Coupler makes it digestible, letting your team analyze it and turn it into results.

How to get started with Coupler.io

Coupler.io is a fully web-based SaaS product, so all you need to use it is a browser and an email for signup.

Pricing

New users can check out Coupler’s tools absolutely free. The free tier lasts forever and lets you make up to 100 transfers of up to 1000 rows of data each month. It’s a great option for people with small-scale data needs; solopreneurs can get the whole Coupler.io experience without paying a dime.

The more data you need to transfer, the higher the price of your plan:

  • Professional: $24/mo. Allows up to 2,500 runs (transfers) of up to 10,000 rows each. Like the free tier, it automatically refreshes data every hour.
  • Squad: $49/mo. Up to 5,000 runs of 50,000 rows each. Automatic data refresh every 30 minutes.
  • Business: $99/mo. Up to 25,000 rows 100,000+ rows each. Data refresh every 15 minutes.

You can also save money by subscribing to an annual plan. Check out their pricing page for more details.

Coupler.io dashboard

Once you’ve completed the breezy 1-step signup process, you’re greeted with a stylish dashboard. Along the left-hand side are seven menus:

  • Importers
  • Connections
  • Account Usage
  • Users
  • Billing
  • Settings
  • Help Center

They recommend a five-step process for getting started. This includes adding your first importer, importing your first data, enabling automatic refresh, inviting teammates to join, and adding additional importers.

Let’s take a look at the Coupler.io process.

Coupler.io features

Importers

Importers take data from your source and output it into spreadsheets and visualizations. You can import data from a wide range of sources, including Slack, Google Drive, Hubspot, Mailchimp, and much more. You can also connect to additional sources using JSON API.

For destinations, your options are more limited. You can compile your data in Google Sheets, Excel, or BigQuery.

The process of setting up an importer is surprisingly simple. Just sign into your source/destination accounts, select which data you want to import/export from, and you’re golden.

In the same menu, you can set up a regular schedule for data refresh. You can select preferred days and times and how often you want to refresh. Refresh options include monthly, daily, and hourly for free users, with additional 30-minute and 15-minute options for paid subscribers.

Results

To test the software, I exported data from a Trello board into a Google Sheets spreadsheet. I was genuinely surprised by the speed of the transfer, but the trouble with an automatic transfer is that you don’t have much control over what data goes out.

Broadly speaking, it’s probably better that it’s thorough, but the data compilation can be a bit jarring at first glance.

Still, if I was looking to synthesize the data from my Trello board, this tool boils everything down and leaves you room to fine-tune it. 

Just note, when you’re setting it up with Sheets or Excel, you’ll have to create the destination document before you set up the importer.

Other features

Returning to the handy-dandy dashboard, you can keep track of your account usage (remember those run/row limits?), your connected accounts, and your team. 

In the “Users” tab, let members of your team access your Coupler account by inputting their email addresses.

Is Coupler.io worth it?

Coupler.io serves a very specific purpose. It compiles data into spreadsheets. If that’s a service your business needs, they’ve got it, with extra automation tools to sweeten the deal.

It’s a relatively new product, and there are things I think it could improve on. I wish it were easier to customize exactly what data gets imported. I also think additional analysis and visualization tools could make it that much more impressive.

Still, I was genuinely impressed with the speed and automation of Coupler.io. It’s a useful service done well, and you can try it out free of charge. What’s not to like?

Final rating: 7.7/10 📈

Ready to get started with Coupler.io? Sign up here.

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Printify Review: Is Drop Shipping Right for Your Business?

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If you’re interested in signing up for Printify, you can help us out by using this link.

If you’ve been involved in ecommerce in the past few years, you’ve undoubtedly heard about drop shipping.

As online retail expands, drop shipping services like Printify help keep supply flush with demand. Basically, they connect your store to outside suppliers and wholesalers. Customers still buy from your store, but the product is produced, stored, and/or shipped by a third party.

In Printify’s case, apparel is their game. They’re one of the more popular drop shipping suppliers, boasting dozens of products and integrations with Shopify, Wix, Etsy, and much more.

Drop shipping has its ups and downs. It’s an easy, affordable solution for retail supply, but it takes inventory and quality control out of your hands. Is Printify right for you? Let’s take a look.

How to start using Printify

You can get started with Printify using a simple sign-up. While it acts as an intermediary for your online store, you don’t need to already have a store set up to get started.

Printify pricing

Right off the bat, I was pleasantly surprised by how much you can do with Printify without signing up for a premium service. In theory, small retailers can get by using Printify without ever paying for the service (they’ll still have to pay for the products, of course).

Whether or not you choose to upgrade is really dependent on how many customers you have. Free users can run up to 5 stores and create unlimited designs, but the Premium tier comes with a discount on products and up to 10 stores.

If you’re lucky enough to get really big (like, 10k orders a day big), you can upgrade even further with a custom Enterprise plan. These plans come with unlimited stores, API integrations, and early access to new features.

In sum, you don’t really have to worry about paying for Printify itself. The real cost comes from the products themselves, which range from $5 sticker sheets to $70 comforters. Essentially, you don’t have to start spending money until you start making money.

What does Printify do?

We’ve already touched on the basic features of a drop shipping service, but let’s take a closer look at Printify’s ecommerce solutions.

Dashboard

When you sign up for Printify, you’re greeted with a checklist on your home dashboard to help you get started. The process is broken down into five steps:

  1. Creating your account (already covered!)
  2. Designing a product
  3. Naming your store
  4. Adding personal details
  5. Connecting to your site/store

After that, you’re golden!

Let’s break down each of these steps (excluding creating an account, obvi).

Product catalog

Printify’s catalog includes an impressive array of different products you can sell. You might expect the standard array of shirts: tees, tanks, hoodies, long-sleeve, sportswear, with sizing for men, women, and kids.

Beyond that, though, there are some unexpected picks. You can set your store apart with shoes, pants, backpacks, mylar balloons, blankets, bento boxes, and the list goes on.

Product design

All in all, Printify purports to sell over 600 different products. However, for the sake of this review, let’s explore the design tools with a classic tank top.

How much you can customize your designs depends on which product you’re designing and which supplier you use. Each product comes with a laundry list of suppliers who offer different prices, discounts, and colors.

In this case, tanks designed by Awkward Styles are over $1 cheaper than SwiftPod. However, SwiftPod comes in more colors, offers bulk discounts, and offers you more room to place designs on the shirts.

The actual design tool isn’t much more impressive than your standard custom t-shirt site. You’ll have to do your actual design work elsewhere and import your work here through Google Drive, Dropbox, or direct upload.

One neat feature is the ability to add images directly from Shutterstock. You’ll have to pay for the use of these images, but only after you sell, and at a reasonable $0.99 per product.

Setting up your store

The process of setting up your store, from the Printify side of things, is fairly simple. Your storefront comes later, but all Printify needs to know is your store name and business information, such as your email and physical address.

In a way, the limitations of this setup can be compared to the limits of designing items with Printify. It may be the cheapest, most convenient way to get set up with an online store, but a lot of the actual work has to be done offsite. In this case…

Connecting to your store

Printify is something of a middleman between your store and their suppliers. As such, while it invites you to name and input details for your store, the store itself has to be set up somewhere else.

Printify offers easy integration with eight different ecommerce platforms. You can connect to Shopify, Etsy, Squarespace, Wix, WooCommerce, BigCommerce, PrestaShop, and eBay.

While this is a relatively small gallery, it does cover a lot of bases for ecommerce. Platforms like Shopify and WooCommerce are specifically geared towards ecommerce. Etsy and eBay appeal to newcomers, setting up mini-storefronts on a broader shopping platform. Wix and Squarespace let you build your site from scratch, offering fully custom options.

Conclusion: Should you be using Printify?

For what it is, Printify is a solid tool to connect your ecommerce site to merchandise. You should know what to expect going in so you don’t wind up disappointed. It’s mostly helpful for printing logos and small designs onto products to be sold.

I’d say Printify is most ideal for sites that produce branded merch. While their selection is wide, I found their tools somewhat limiting when it comes to designing products. Even if you just make silly t-shirts, you may find yourself stifled by Printify’s custom options.

I was definitely impressed with Printify’s array of products. On top of every standard merch item you could think of, they’ve got oddities like balloons, scented candles, and Christmas tree ornaments. 

On the other hand, I could see the variety of suppliers presenting an issue for big stores. Competitors like Printful are pricier but more standardized. If you have different items shipping from different suppliers, it can create customer service issues.

Overall, Printify is a flawed but convenient option for ecommerce. Working with various vendors lets them bring you and your customers the best value. However, it results in hit-or-miss quality and somewhat limited design options.

Final rating: 6.8/10 👕

Ready to get started with Printify? Sign up here.

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Prowly Review: The Best Way to Boost Your Media Relations Game?

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Looking to get a boost on PR? Help OM out by signing up for Prowly with this link.

Starting a business is only half the battle. The secret to success is reputation.

There are many ways to build your reputation. The first step is providing a great experience for your customers. Still, to build a high profile, you inevitably need to get into the social media game.

Prowly promises to help with that. This SaaS tool by SEMrush lets you manage media contacts, shape your narrative, and create winning press releases.

Is Prowly the real deal? Let’s break it down.

Getting started with Prowly

As mentioned in my Demio review, the convenience of SaaS allows you to quickly use software through your browser. Signing up for Prowly is as simple as clicking the “Try it for free” button in the upper right corner of the site.

Prowly pricing

Prowly offers a 7-day free trial so users can try before they buy. Beyond that, they offer an Essential plan for smaller-scale users and a Professional plan for agencies.

The most basic form of the Essential plan starts at $119/mo, while the Professional plan starts at $189/mo. You can add features to your plan—including media monitoring and access to Prowly’s media contact database—for an additional cost.

What can Prowly do?

Remember that thing I said about customer experience? Prowly clearly got the memo, because as soon as you sign up, they invite you to schedule a meeting with them. This shows a real dedication to customer support that you don’t see every day. But since I’m only trying out the product for a review, I opted out.

Dashboard

Prowly’s dashboard maintains a simple, inviting design. This is especially helpful since the choices you’re presented with are a bit overwhelming. As someone with limited PR experience, the very idea of starting a press release feels daunting.

Still, front and center on your home page is a simple timeline you can use to wrap your head around Prowly. It breaks it down into four easy steps: creating press releases, finding media contacts, setting up a newsroom, and sending email pitches.

Let’s take a look at each of those features.

Making press releases with Prowly

Prowly has a wide array of options for crafting press releases. You can upload a .docx file, start from scratch, or choose from various templates like event announcements and new hires.

These templates are designed to get your mind jogging, rather than filling in the blanks Mad Libs-style. The text editor is fairly simple with limited font and formatting options. Still, you generally don’t want to get too wild with a press release.

Make sure not to hit “Publish” before it’s fully done, as you can’t go back and change it. 

Finding media contacts

Like with the press release tool, there are a few ways to get started with finding media contacts. You can import or manually add your existing contact list, but you can also peruse Prowly’s extensive database.

Media contacts range from entertainment to politics, business to beauty. They include some of the biggest names and publications in journalism. Just keep in mind, you’ll have to buy an upgraded plan to get access to the contact database.

If you just want to get started, importing existing contacts makes for much less hassle. At the bare minimum, you can put in a few emails and move on to the next step…

Creating a Prowly newsroom

A Prowly newsroom is a custom webpage designed to compile your brand’s content, press releases, and other news. While it’s less customizable than your own website, it allows your media contacts to easily find all of your content in one place.

This can be a useful tool for shaping your narrative. You can organize your PR output into tabs and categories, and customize the design to suit your brand. Still, I’d argue you could probably do better making a media tab on your own website.

Sending an email pitch

Finally, the main event. You’ve made your press release, your newsroom, and compiled all your contacts. Time to pitch!

You can choose to select certain recipients or email your whole contact list. Prowly gives you the tools you need to create an engaging email, with a dozen professional fonts and a bevy of text options.

Where the newsroom layout is fairly one-size-fits-all, you have much more customization options with your pitches. This makes sense since the email pitch is the thing that gets your media contacts hooked.

You can add images, tables, files, and links to your pitch, as well as additional press releases and a call-to-action button.

Like many CRMs, Prowly includes personalization tokens. These are variable text elements that can be tailored to specific recipients. For example, you can add a Greeting token that inputs different greetings for different recipients. Then, by applying values to people in your contact list, you can ensure they each get a greeting that’s specific to them.

After that, simply review your email and send it off! Prowly recommends you sort your emails into campaigns, which makes it easier to keep track of different releases and review their success.

Monitoring and reports

One of Prowly’s more impressive features is its media monitoring dashboard. Above and beyond keyword research, this tool includes widgets to track sentiment, reach, domain authority, and much more.

While easily sending out and keeping track of pitches is great, this tool makes Prowly worth your while. Every tool at your disposal from WordPress to Google Ads has some flavor of monitoring, but this is the rare dashboard that synthesizes every metric a PR agency needs. Just as important, the custom widgets also let you exclude the data you don’t need.

Prowly is teasing a forthcoming feature that lets you view stats on your campaigns through PR reports. As advertised, these reports go above and beyond, compiling data to show the complete picture of your PR work.

As it currently stands, the lack of specific stats on a campaign’s success is one area where Prowly could improve. For PR workers, the ability to compile deliverables makes a big difference, so I hope this feature gets rolled out sooner rather than later.

Is Prowly worth it?

For companies, agencies, and entrepreneurs working in PR, Prowly (wait a sec… PR owly!) promises an easier way. It highlights the ability to easily create, release, and track press releases online.

Prowly’s most impressive features are its media monitoring tools and contact database. I was somewhat less impressed with the press release tools themselves, but I acknowledge the utility of having a simple online dashboard to keep track of them.

Prowly is definitely a strong PR tool; the contacts and monitoring tools alone are enough to make it worthwhile. Still, it faces a common SaaS problem: how much ownership will you give up for convenience?

For that purpose, I like the fact that Prowly also lets you import releases, contact lists, and more. You can choose whether you want a convenient experience or a custom one, which is an attitude more SaaS programs should have.

Prowly is sort of the Canva of PR software. It’s shiny, accessible, and gets the job done, with a few impressive tools that put it over the top. But if you want something fully custom, you’ll still have to make it yourself.

Final rating: 7.9/10 ✅

Like what you see? Sign up for Prowly today.

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