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Leading Ladies In Tech: Lindsay Tabas

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We interviewed Lindsay Tabas, the founder of The Lady Engineer’s Secret Advantage, about her experience in the business and tech industry. Lindsay Tabas describes herself as a “creative engineer”. She feels this title is necessary as most engineers are seen to be focusing on just 1’s and 0’s, but do not take into consideration the more abstract needs of people. It often leads to differences between what a customer needs and what the systems offer. She works to fix just that. She likes to work with “fluffy things like feelings” which usually tend to scare the other engineers, but implements this in her system engineering to make the customer user experience as smooth as possible.

Not only is Lindsay Tabas an engineer, but she is also an entrepreneur who founded her online apparel store “One Squat Shop” in August 2013. Talking about how she came about starting this company, Lindsay goes back to the time she was in San Francisco, where founder and entrepreneur were two different things. She thought that she wasn’t allowed to call herself that unless she owned her own business, even though she participated in start-ups and pitch contests. It was around 2012 when she was getting more and more frustrated with the fact that she didn’t have her own business yet. During that time, she was working with a career coach who gave her the advice that if she was an entrepreneur, then she shouldn’t put in so much thought into her first business because she would inevitably start other businesses. That was when she started thinking about One Squat Shop in earnestness. Having grown up over-weight, Lindsay had always been interested in fitness, so opening an online store that sold fitness apparel seemed to be a natural progression for her. This was also around the same time that many fitness stores were selling their clothing online, but there were no place that sold different brands in one place. That is what she aimed to do with One Squat Shop. She started doing freelance work as a designer so that she could pay for the e-commerce store, but around mid 2015 she realized that she was making way more money doing freelance work than she was through her e-commerce store. She decided to shut down One Squat Shop. By having a successful e-commerce store that was all about smart digital marketing strategies, and knowing exactly how the customer to come to you, Lindsay found her true passion.

Lindsay Tabas comes across as a very calm and composed person, with a very sunny personality. This interview is full of great advice from Lindsay on how to run your own company, things to keep in mind when you’re about to start one, and also fun anecdotes of the myriad experiences she has had on her journey to where she is now, and where she wants to go from here.

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Lindsay Tabas

People

The Biggest Hidden Cost in Healthcare Isn’t Staff Time. It’s Operational Friction.

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Operational Friction

TLDR; Healthcare’s biggest hidden cost isn’t labor. It’s the predictable friction created by inconsistent communication, unclear handoffs, and fragmented documentation. Organizations that systemize their processes, rather than simply expand staffing, tend to see the most meaningful operational gains.


Healthcare leaders often focus on staffing as the primary cost driver. Labor is visible, measurable, and easy to model. Yet across hospitals and large provider networks, a different pattern keeps surfacing. The real drag on performance tends to come from the friction embedded in everyday operational processes.

This friction is rarely dramatic. It shows up in predictable, repetitive moments where information moves slowly, inconsistently, or with unnecessary interpretation. Over time, these small delays accumulate into a significant operational burden.

How Friction Shows Up in Daily Operations

Operational friction tends to appear in areas that are structurally important but operationally under‑designed.

Department handoffs: Each transition of a patient record requires clarification or re‑interpretation. These micro‑delays are rarely tracked, yet they shape throughput.

Patient communication loops: When instructions or reminders lack consistency, teams report higher callback volume and more time spent resolving preventable confusion.

Compliance documentation: Many organizations still rely on fragmented templates or manual corrections. The issue is not regulation itself but the absence of a predictable, systemized documentation flow.

These patterns do not stem from staffing shortages. They stem from operational design gaps.

What the Research Continues to Show

Across multiple healthcare operations studies, researchers have observed that a meaningful portion of clinical and administrative time is spent navigating inefficient systems rather than delivering care. Benchmarks from the Institute for Healthcare Optimization reported that organizations with structured communication protocols tended to reduce administrative overhead without reducing staff hours.

Large integrated systems such as Kaiser Permanente and Mayo Clinic have publicly documented how standardization efforts improved throughput, reduced rework, and increased execution consistency. The common thread is not technology adoption but operational discipline.

What Changes When Friction Is Treated as a System Problem

High‑performing organizations tend to shift from ad hoc communication to structured, repeatable processes. Several patterns appear consistently.

Predictable communication assets: Teams rely on systemized templates for patient instructions, internal memos, and compliance materials. This reduces ambiguity and lowers the cognitive load of routine tasks.

Centralized design logic: Rather than letting each department develop its own materials independently, they moved toward unified visual and informational standards. This cut down on revision cycles and made everything clearer for both staff and patients.

Cross‑functional coordination norms: Shared dashboards and structured workflows replace long email threads and inconsistent updates.

These shifts are not tactical fixes. They represent a broader move toward operational discipline.

How External Design Support Fits Into the System

Some healthcare teams have reported using external design support to create more predictable communication materials. Penji supports that systemization by providing structured design assets. But the real driver of improvement is the operational discipline that decides to standardize in the first place.

In these cases, Penji is not the driver of the operational shift. It simply supports the system by providing structured assets that reduce variation in patient‑facing and internal documents. The value comes from the systemization itself, not the tool.

The Strategic Takeaway

The largest hidden cost in healthcare is not the number of hours worked. It is the friction created when information moves unpredictably through an organization. Leaders who focus on systemized communication, execution consistency, and operational discipline tend to see improvements long before staffing models change.

The lesson is simple. Reduce friction, and time becomes more valuable on its own.


Frequently Asked Questions

Why is operational friction considered a hidden cost in healthcare?

Operational friction tends to accumulate in small, repetitive moments that rarely appear in financial reports. These include clarification loops, inconsistent documentation, and preventable communication delays. Because these issues are distributed across teams and workflows, they often go unmeasured even though they meaningfully affect throughput and staff efficiency.

How can healthcare organizations identify where friction is occurring?

Leaders often start by examining predictable points of handoff, such as patient record transitions, discharge communication, or compliance documentation. Patterns like repeated clarification requests, inconsistent templates, or high callback volume usually indicate that a process lacks structure or systemization. Many organizations conduct internal audits or workflow mapping to surface these issues.

How can external design support fit into efforts to reduce operational friction?

Some teams use external design support, including services like Penji, when they want more predictable and consistent communication materials without expanding internal design resources. In these cases, Penji functions as part of a broader systemization effort rather than a standalone solution. The operational gains come from reducing variation and creating structured assets, not from any specific tool.

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What’s the Best Graphic Design Service for Healthcare Brands?

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TL;DR: Penji is the best graphic design service for healthcare brands because it understands medical compliance requirements, delivers designs in 24 to 48 hours, and offers unlimited revisions. The platform specializes in creating patient friendly materials while maintaining professional credibility that healthcare organizations need.

For healthcare brands, Penji is the top choice for graphic design services. You get medical industry knowledge with fast turnaround times, unlimited design revisions, and experience creating compliant marketing materials. Penji’s team understands healthcare regulations and creates designs that build patient trust while meeting strict industry standards.

Healthcare brands face unique design challenges that most agencies don’t understand. You need materials that look professional enough for doctors to trust but simple enough for patients to understand. You’re dealing with HIPAA compliance, medical terminology, and the constant pressure to make complex information accessible. Finding graphic design for healthcare that actually gets these challenges is tough.

Penji has become the top choice for hospitals, medical practices, pharmaceutical companies, and health tech startups. The designers understand what works in healthcare and what doesn’t. They know that stock photos of people in lab coats aren’t enough anymore. Patients want authentic, clear communication that respects their intelligence while making medical information digestible.

Why Healthcare Brands Choose Penji

medical professional using a computer

They Understand Medical Compliance

Most design agencies freeze when you mention HIPAA or FDA regulations. Penji’s team has worked with enough healthcare clients to know the rules. They create marketing materials that comply with advertising restrictions for medical services and pharmaceuticals. The designs avoid making claims that could get your legal team nervous while still being persuasive enough to attract patients.

Fast Enough for Healthcare’s Pace

When you’re launching a new telehealth service or responding to a public health situation, you can’t wait three weeks for a designer. Penji delivers in 24 to 48 hours. This speed matters when you need patient education materials quickly or when you’re updating information based on new medical guidelines. Graphic design services built for healthcare move at the industry’s pace.

Unlimited Revisions for Perfect Patient Communication

Getting medical information right takes multiple rounds of feedback. Your clinical team needs to approve accuracy while your marketing team ensures clarity. Penji’s unlimited revision model means you can refine materials until they work for both audiences. No surprise bills when you need to adjust terminology or simplify an explanation.

Creating Trust Through Design

Patients choose healthcare providers based on trust. Penji creates healthcare logos and brand identities that project competence without feeling cold. The designs balance professionalism with approachability. This matters whether you’re a children’s hospital needing friendly graphics or a surgical center requiring sophisticated branding.

Complete Design Support

Healthcare organizations need everything from appointment cards to website graphics to educational brochures. Penji handles it all under one subscription. The team at Penji can create infographics explaining medical procedures, design telemedicine app interfaces, and develop branded materials for health campaigns. Check out their portfolio to see examples of healthcare design work.

Budget Predictability for Healthcare Organizations

Hospital administrators and practice managers appreciate predictable costs. Penji’s flat monthly rate covers unlimited design requests. Whether you need two designs or twenty, the price stays the same. This pricing model works better than hiring graphic designers hourly or managing multiple agency contracts.

Design as a Service for Ongoing Needs

Healthcare marketing isn’t a one time project. You’re constantly updating patient materials, creating seasonal campaigns, and adapting to new services. Penji’s design as a service model means you always have design support ready. Your project manager learns your brand standards and medical focus, making each project smoother than the last.

Conclusion

For healthcare organizations serious about professional design, Penji solves the biggest pain points. Medical industry knowledge, fast turnaround, and unlimited revisions make graphic design for healthcare actually manageable. Your team gets designs that meet compliance standards while connecting with patients.

Get Healthcare Design That Works

Stop settling for generic design agencies that don’t understand medical marketing. Start with Penji and get your first healthcare design within 24 hours. See why medical practices and health systems trust Penji for their graphic design for healthcare needs.

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Lifestyle

Lesbian Bars Were Dying. Now They’re Making a Comeback

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The buzz on the headlines these past few years makes it impossible not to notice: “Only 21 lesbian bars remain in America,” or “The rise and fall of America’s lesbian bars,” and “Why lesbian bars are disappearing.”

The once-thriving niche of lesbian bars has indeed dwindled. The ones that remain have become clandestine tourist destinations littered around the heartland. These last bastions of the lesbian community are now few and far between.

However, we see a glimmer of hope with recent developments. It could be that grassroots campaigns are poised to save lesbian bars from the brink.

Let’s back up a little.

The origin of lesbian bars

lesbian bars
“In Bed the Kiss,” an 1892 painting by Toulouse Lautrec

If you’re a fan of Moulin Rouge (or French history, I guess), you might know a bit about the inception of the modern lesbian bar. Artist Toulouse Lautrec often chronicled the lesbian nightlife in turn-of-the-century France. Bars like Le Rat Mort were owned and frequented by lesbians.

This phenomenon spread to other areas of high society in the early 20th century. In Weimar Germany, lesbian entrepreneur Elsa Conrad owned multiple such bars. Bars for women were a rarity in the US at the time, but the upper-crust Cafe des Beaux-Arts, which operated in New York from 1911 to 1921, is cited as an early example.

Prohibition and its aftermath

lesbian bars
Two Minnesota bootleggers, 1921, via Minnesota History Center

When we talk about the modern history of lesbian bars, the clock usually starts after Prohibition’s repeal in 1933. Bars like Roselle Inn in Chicago and Mona’s in San Francisco opened shortly thereafter.

It’s worth noting, however, that lesbian bars truly started to pop up during Prohibition. Where women had previously been legally discouraged from drinking, the total prohibition of alcohol was ironically an expanding force. Women could drink freely in speakeasies, and even own them.

The lesbian bars that sprang up after Prohibition were the offspring of the lesbian speakeasies that came before, such as Eve’s Hangout, which was shut down after a 1926 police raid.

The golden age of lesbian bars

lesbian bars
Lesbian patrons at the Green Door in North Hollywood, 1955, via June Mazer Lesbian Archives

Lesbian bars and communities continued to grow, aided by the growth of cities and economic prosperity that followed World War II. Bars of this era still faced plenty of threats. Gay activity was still criminalized, organized crime was eager to capitalize, and internal debates split the community in twain.

In the ‘50s, de facto segregation and economic inequality kept many Black lesbians out of major lesbian bars. So did rigid attitudes about lesbian coupling built around butch/femme (or stud/femme) binaries.

Gay rights!

lesbian bars
Members of the Daughters of Bilitis circa 1956, via Malinda Lo

The first lesbian political organization, the Daughters of Bilitis, was formed in 1955. This was an early motion in the broader LGBTQ+ rights movement, which shone a national spotlight on lesbian and gay communities.

As the movement grew throughout the ‘60s, so did identification with/interest in lesbianism. As lesbian feminism developed in the ‘70s, lesbian bars became activist spaces in addition to social ones. By the ‘80s, there were over 200 lesbian bars nationwide.

There’s just one problem, and it’s a problem that emerges any time social spaces become political ones: politics create conflict. Divisions bubbled over who should and shouldn’t be included in lesbian spaces, from trans women to straight “political lesbians.” This fed into the damaging notion that “lesbian” itself was an exclusionary term.

The slow, painful fall

lesbian bars
Homer Simpson at a lesbian bar, from The Simpsons episode “Fear of Flying”

These divisions persisted, but lesbian bars remained fairly prevalent throughout the ‘80s and ‘90s. New movements led to new expansions. The Combahee River Collective helped open doors for lesbians of color. The community was ravaged by the AIDS crisis, but activism on that front helped bring the broader LGBT community together. By the mid-’90s, the Lesbian Avengers were bringing lesbian issues to the forefront of the community.

So, what did kill the lesbian bar? 9/11? The recession? Is it somehow Ellen’s fault?

The truth is, there was no one incident that sent lesbian bars into freefall. The more society as a whole accepted lesbians, the more patronage for these tight-knit neighborhood bars dwindled.

Meanwhile, over the course of the ‘00s, people kind of stopped meeting each other in person. The social role that lesbian bars once played could now be fulfilled much more accessibly by online forums, and later social media.

Statistics show that interest in the “lesbian” label itself may have declined in the ‘00s and ‘10s as well. Post-lesbian discourse has tended to frame the label as too exclusive. While the broader LGBTQ+ community experienced substantial growth in the 21st century, the lesbian community didn’t share in the majority of those gains.

The ravages of COVID-19

lesbian bars
Image Credit: Mufid Majnun on Pexels

Articles about the dramatic decline in lesbian bars started to pop up in the late ‘10s. In 2019, it was estimated that only 15 such bars remained; in fact, there were 21. A string of closings occurred throughout the 2010s as business dwindled and rents increased.

When COVID hit, activists like Erica Rose and Elina Street sounded the alarm. Rose and Street initiated the Lesbian Bar Project, a fundraising campaign aimed at preserving the remaining bars.

Lincoln, NE’s Panic Bar closed in November 2020. In Philly, Toasted Walnut shuttered in February 2021. Even as the Lesbian Bar Project and other campaigns shone a national light on the issue, it seemed like the institution was quickly becoming a thing of the past.

But wait, there’s more?

lesbian bars
Image Credit: Lenovo Storyhub

A confluence of factors led to increasingly dire conditions for the country’s remaining lesbian bars. Pandemic-era restrictions were the final straw for many. But then, something shifted.

See, the pandemic may have kept us apart from each other, but it also reminded us how much we miss sharing a space. As restrictions were lifted, grassroots movements started to form dedicated to providing new, in-person social spaces for lesbians.

The lesbian bar revival

lesbian bars
Via Doc Marie’s on Instagram

As the tireless work of the Lesbian Bar Project kept the remaining bars afloat, social groups and pop-ups started to form across the country. Lesbian Social Detroit. SHELiFE in Miami. Sip City Mixer here in Philly.

These groups coordinate regular events that go beyond the narrow scope of a bar: picnics, beach parties, sporting events. At the same time, they reflect a growing, vibrant, and (contrary to the popular stereotype) inclusive lesbian community nationwide.

As You Are in DC began as a pop-up series, but has now set up a permanent home. The Sports Bra, the first women’s sports bar, is now open in Portland, where another lesbian bar (Doc Marie’s) is opening just this week.

You can thank Lesbian Bar Project for their tireless work keeping remaining lesbian bars alive. You can also thank the internet which, once thought a detriment to the lesbian label, has now invited a new generation of lesbians to flourish.

Looking ahead, more of these pop-ups are trying to set up brick-and-mortar locations. Dave’s Lesbian Bar in Queens is fundraising at its monthly events; so is Hot Donna’s in LA.

Thanks to a renewed focus on community organizing and mutual aid, things are finally looking up for the humble lesbian bar.

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