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Creative Traits We Can Learn From Kids

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creativity

Creativity is important, especially if you want to keep life and work interesting. Over the last decade, creativity has become an important part of the business world as well. Creativity has led to wonderful innovations like the iPhone, the Internet, and alternative sources of energy. Being creative leads to many wonderful things like self-reliance, self-expression, and self-confidence. There are many sources of creativity that we can tap into, including children. Here are some creative traits adults can learn from kids.

Endless Modification

We can see kids modify ideas time and time again by watching them play. Many children get bored easily, and one of the ways they cope with boredom is to make the same game or activity different every time they play. Drawing can seem like a repetitive activity, but to children they can draw different scenes depending on their mood. This endless modification of the same activity results in better ideas, more enjoyable play, and a different experience each time.

So, don’t stop modifying ideas. Make different and better versions each time.

Fantasy and Daydreams

Did you know that half of your thoughts are daydreams and fantasies? According to a neurological study, this is our brain’s default setting. As adults, we often use our brains to solve daily problems at home and at work. A wandering mind hinders us from performing these tasks. However, a stressed brain is an unproductive brain. Kids, on the other hand, are free to daydream and fantasize to their heart’s content. Do yourself a favor next time and allow yourself to become lost in your fantasies. Let your mind wander so that you can come back refreshed and ready to tackle calculus or your company’s balance sheet.

Have Endless Solutions

Kids usually have lots of solutions to their problems. If they are confronted with something they do not like, they find ways to get out of it. When we become adults, it is usually about the best way to solve a problem. This way of thinking results in our being rigid and uncreative. Finding lots of ways to solve a problem can lead to resourcefulness and inventiveness.

Frequently Challenging Authority

There are children who frequently challenge teachers, textbooks, and authority figures. As adults we usually accept what the experts have to say, but not kids. When they feel that something is not right, they ask questions or find ways to modify the idea or belief. Challenging ideas and traditional concepts as adults can be seen as rebellious but it can also lead to something better.

Do Not Fear Being Different

Adults usually find that it is better to conform to the expectations of society. Children, on the other hand, have more freedom to be themselves, they do not fear being different. Always conforming to expectation is boring and leads to becoming stagnant. If you don’t fear what other people say about you, you can exceed expectations and even explore new ideas.

The human brain feels restless or bored when it is uncreative. It is human nature to be original, to explore and to be curious. Finding ways to be creative can lead to productivity, new ideas, or serve as an outlet for self-expression.

Growth Hacking

How To Leverage Social Media As A Word Of Mouth Tool

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word of mouth

Thousands of small business owners still rely on the power of “word of mouth” or the idea that their satisfied customers will drive new potential customers to them through telling people they know. They have no interest in the new techniques of modern marketing, specifically social media, because they’ve always relied on word of mouth.

They’re making a huge mistake, because social media isn’t just a place where you can see your weird uncle rant about politics, or what your high school buddies are up to now. Social media is the modern word of mouth. In the past, if a customer loved your service they may tell 2-3 people max, but now all it takes is one Facebook post and they are telling everyone on their friends list. Considering the average user has 338 Facebook friends, just one recommendation can prove to be very valuable for any type of small business.

Leveraging social platforms for word of mouth begins with the same process as stirring up regular word of mouth referrals: with great service/product that gives customers a reason to talk about it. Everyday people don’t wish to be a sales person to their friends unless your product or service elicits one of two responses: Love or Hate. No one tells others about a product thats “meh” or a service that “got the job done”. They tell of the horror stories that came with the worst lawn care company ever or how the local coffee shop has the best espresso they’ve ever tasted. Understand word of mouth goes both ways, so if you regularly disappoint and receive tons of complaints don’t be surprised when people are talking, but not in a good way.

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Growth Hacking

Public Relations Lessons To Learn From

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public relations

When you’re new and inexperienced, the public relations world can be strange and exciting at the same time. Even if you went to school or took the appropriate courses, nothing can prepare you for the real-life experience because there are some things that cannot be taught in school. There are lessons in the PR world that is best learned from experience, trial and error and by learning from other people’s mistakes. Here are examples of PR lessons that you can learn from.

Work With Influencers

There are many novices who do not consider working with influencers when they are working on or launching a PR campaign. They undervalue influencers because it is seldom taught in school. Partnering with an influencer is a great PR campaign because they already have networks in place that you can leverage to make your campaign succeed. Nowadays people are connected not only through work but through the internet and social media too. It is normal to “follow” or be “friends” with somebody on social networking sites like Twitter, Facebook and LinkedIn and influencers have their own circle of followers and friends in these platforms. Working with influencers is a great way to spread your message quickly and make your campaign succeed.

Cultivate Media Relationships

People in the media have access to a bigger audience. When you’re working in PR it is all about getting the word out and reaching the maximum number of audiences. Don’t be shy with reporters. Get to know them and build relationships so that you can call upon them when needed. Aside from reporters, you also need to cultivate a relationship with your online audience. To do this, you need to be accessible to them through social media and blogs. Respond to their queries and engage them in conversation.

Create Newsworthy Content

When you’re in school, it is easy to imagine that your clients will have newsworthy content and you will have unlimited media coverage because of it. But when you’re in the real world, this is not always the case. When you’re a PR executive, it is your job to come up with newsworthy content by capitalizing on relevant events and to find ways to position your clients so that they can engage the media. Whether it is a holiday trend or current events, it is always important to stay abreast of what’s trending to get press for your clients.

Rejection Is Not Personal

Don’t take rejection personally. Just because you think that something is newsworthy or amazing does not automatically mean that other people deem it so. In school, most students do not need to access the media to garner attention for their assignments. This is why most of them do not have first experience when their stories get rejected. Don’t take it personally. Just because the reporter is not interested in your story does not mean to say that your story next week will also get rejected.

Timing Matters

When somebody tells a joke, the narrator has to time it perfectly for maximum effect. The same applies with public relations. It is easy to get impatient because you might think that it is best to strike immediately. However, it also pays to watch and be patient. Don’t send newsletters and pitches when no one is likely to read them. Learn the right time to update your clients or company’s social media pages, the best time to send email newsletters or when your blog posts go live. Knowing the right timing to update can help maximize viewership and impact.

Re-Use Content

Many of us who frequent the internet know that fresh is always best. However, in the world of public relations, it is alright to re-use content and repeat your message. There is a difference between sounding like a broken record and repetition. You want to repeat your message because some consumers won’t remember your message the first time. Repeat the message and reuse content by referencing past blog posts, sharing old posts in your newsletter or sharing old content as #throwbackthursday.

There are many public relations lessons that you don’t learn in school. In PR you need to learn to exploit situations to your advantage. If you’re new to PR have to be brave and try things that are new to you or get ready to learn as you go along.

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Business

7 Known Brands that Bootstrapped to Success

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Today’s entrepreneurs have a misconception that in order to succeed, you need outside money, and you need others to validate and invest in your idea. Below are 5 major companies to prove that theory wrong. You’ll probably recognize these 5 successes below and you’ll be more impressed with the fact that they didn’t receive any funding to become successful.

1 – SPANX

Sarah Blakely started her $400M company with about $5000 in her bank. At the mere age of 27, the wild idea of her new to be found startup came while she was getting dressed for a party. At the time, she even researched and wrote the patent herself in order to save money on hiring an attorney. Fast forward to 2016, her company reportedly worth $400 million and she owns 100% of her company.

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