HR is a crucial element of keeping your business running. When a company is growing, it can be easy to lose sight of the importance of human resources. But a company that lasts is one where employees are safe and satisfied, and that’s where HR comes in handy.
Many growing businesses seek out an HR generalist to handle the full scope of their needs. Unsure if you need an HR generalist? Here’s a handy guide to what the job entails and how to go about finding one.
What is an HR generalist?
As you might have guessed, an HR generalist is someone who can handle any and all aspects of the HR process. They can oversee business processes including (but not limited to):
- Employee relations
- Enforcing policy
Unlike an HR manager, who supervises all elements of human resources, an HR generalist typically undertakes the tasks themselves.
What are the responsibilities of an HR generalist?
The expectations for an HR generalist role can vary depending on the employer. Typically, they perform the basic tasks that every company needs, such as payroll and recruitment.
An HR generalist is often responsible for making sure that employees are receiving their pay and benefits. When you think about HR involvement in the workplace, the first thing you might think of is resolving a conflict between coworkers. While a larger team may include an employee relations specialist, a generalist can assume this role as well.
On top of ensuring employee satisfaction, an HR generalist is often involved in the hiring (and firing) process. They may scout candidates, post job listings, conduct and/or manage interviews. They also often play an active role in onboarding.
In order to oversee human resources, an HR generalist may conduct regular performance reviews. Ensuring job satisfaction and addressing concerns is key. This may include team-building activities, workplace perks, and general support.
In order to be an effective HR generalist, one should be knowledgeable about both company policies and labor laws. Don’t panic and start googling “online law school;” you just need to keep local, state, and federal regulations in mind.
How much does an HR generalist make?
An HR generalist’s salary may depend on a variety of factors. A job listed for people with bachelor’s degrees and 2 years of experience will pay less than one requiring 10 years and an MBA.
However, keep in mind that an HR generalist is a demanding role. It requires knowledge and ability in all the areas listed above and more. As such, you should be prepared to offer a strong salary relative to lower-level HR specialist positions.
According to Salary.com, the median salary for a level-I HR generalist in Philadelphia is $65,175. Level II generalists can expect to make $77k, while level IV applicants can earn over $115k each year.
Who needs an HR generalist?
Every business should have an HR department. If you don’t have resources dedicated to looking out for your team, it’s only a matter of time before something slips through the cracks.
That being said, it’s not always effective to delegate the work to an HR generalist. A generalist has to be all things to all people. It’s a jack-of-all-trades role, which makes it untenable for larger companies. You might be able to keep track of 15 employees, but 1500?
That’s why it’s best for larger companies to invest in a full HR team, with a supervisor and specialists for each human resources responsibility.
Still, an HR generalist is a great option for startups and other companies on the rise. If you’re building an HR department from scratch, a generalist can plant the seeds for success as your company grows.
An HR generalist can be a challenging position. On top of often working alone, you have to frequently switch between different responsibilities and keep them all in mind at once.
On the other hand, it’s a rewarding, engaging, and often well-paying role. If you have a long history of HR experience, a generalist role might be just the fresh, challenging position you need. If you’re new to the workforce, hitting the ground running with a generalist position at a startup can set you on track to a fulfilling career.
There’s no getting around hiring an HR department; it’s a must-have for any business with more than a few employees. But if you’re on the rise and need a professional to help you scale, an HR generalist may be right for you.
Ataman M2R Bullpup Air Gun Review
Air guns are used for pest control, small game hunting, recreational shooting or plinking, and competitive sports. There are several air rifles, but a bullpup weapon stands out. The overall length of the air gun can be significantly decreased without reducing the barrel length. This enables a bullpup weapon to be more easily maneuvered and concealed in tight spaces than a traditional weapon with a similar barrel length. Whether you are an avid air gun enthusiast or a newcomer looking for a versatile air rifle, the Ataman M2R Bullpup can be the best option. In this article, we will explore the unique features of the Ataman M2R Bullpup.
Ataman is a Russian brand known for manufacturing air guns. The company is famous for developing high-precision weapons for various shooting purposes, including target shooting and hunting. This includes the Ataman M2R Bullpup air rifle, Type 2 Walnut model.
With the legendary expertise of Russian gunsmiths, these guys bring distinct details out in this model. It features a Lothar Walther barrel and an ergonomic walnut stock. In addition, the adjustable trigger provides a personalized setup. Overall, the Ataman M2R Bullpup is an ultra-lightweight and versatile air rifle. Learn more about its specifications in the next section.
The M2R air rifles are a leading product of the Ataman factory. In producing M2R rifles, the company uses barrel blanks from the German brand Lothar Walther. In addition, the energy source of this PCP pneumatics rifle is a high-pressure tank with a volume of 250 cubic meters and a working pressure of 300. The design of the M2R air rifles allows for adjustments in stroke, force, and length.
Ataman M2R Bullpup Technical Specifications
The Ataman M2R Bullpup has advanced features, making it a popular choice for better performance and maneuverability. When Ataman designed this air rifle, they focused on creating a compact, maneuverable option for tight spaces. It’s noticeably smaller compared to other rifles we’ve checked out. The clockwork trigger is a standout feature for its easy customization, providing a match-grade experience, and the built-in pressure regulator ensures your shots stay consistently accurate.
Below are the technical specifications of Ataman M2R Bullpup:
Caliber: .22, .25, .357
Velocity: Up to 980 FPS
Barrel Style: Rifled
Barrel Length: 520 mm
Energy: Up to 55 foot-pounds
Shots Per Fill: 4
Weight: 3.8 kg.
- Ambidextrous walnut stock
- Lothar Walther’s free-floating barrel
- Self-indexing magazine
- Integrated Picatinny rail
- Built-in air pressure gauge
- 1-Year Limited Warranty
- Heavier than other brands
- Rather loud
What are the Other Leading Brands of Air Guns?
Here are some favorite options to help you choose the best air gun for your next hunting adventure.
1. AirForce Texan LSS Hunter Combo
One great feature of Airforce Texan LSS is its variety of options. Customers can choose among the .45, .357, and .30 caliber barrels depending on their preference and purpose. You also get a scope, air tank, bipod, and other goodies in the combo kit. Plus, it offers a lifetime limited warranty.
Caliber: .30, .357, .45
Velocity: Up to 1100 FPS
Barrel Style: Lothar Walther
Energy: Up to 600 foot-pounds
Safety: Automatic on cocking
- Pressure relief device
- Adjustable power
- Two-stage, adjustable trigger
- Relatively quiet firing
- Low-effort, side-lever cocking
- Lifetime Limited Warranty
2. Seneca Wing Shot MKII Shotgun
This air rifle is customizable to suit the preferences of upland or bushy-tail hunters. Thanks to the weapon’s removable choke, which will reduce the inner barrel down to .486 feet from .494 feet. This feature will enable a consistent shot stream and a 12-foot spread at 20 yards out.
Velocity: Up to 1130 FPS
Barrel Style: Smooth Bore
Energy: 245 foot-pounds
Shots Per Fill: 5
- Removable choke.
- Pre-charged pneumatic (PCP)
- Single air reservoir (244cc)
- Built-in manometer
- 1-Year Limited Warranty
- This air rifle is very loud.
3. Hatsan Blitz
The Hatsan Blitz is a fully-automatic air gun with a pre-charged pneumatic tank. It is among the top choices for full-automatic PCP air rifles. This automatic feature makes it a thrilling experience at the range, providing a Rambo-esque feel. Likewise, it can be effective for hunting coyotes and other small vermin.
Caliber: .22, .25, .30
Velocity: Up to 1050 FPS
Barrel Style: Rifled
Energy: Up to 53 foot-pounds
Shots Per Fill: 130
- Full or semi-automatic mode
- 1,000 rounds/minute cyclic rate
- Detachable SwingLoad Magazine
- Combo 11mm dovetail and 22mm Weaver optics rail
- Three Picatinny forearm accessory rails
- Built-in manometer
- Available in 1-Year Limited Warranty
- Full auto mode consumes many pellets.
4. Benjamin Bulldog .357 Bullpup
If you are looking for the best big-bore air gun for hunting, consider this Benjamin Bulldog Bullpup air gun. It is a fine hunting weapon. However, the Ataman M2R Bullpup still stands out in accuracy and versatility.
Velocity: Up to 910 FPS
Barrel Style: Rifled
Energy: 200 foot-pounds
- Rubber recoil pad
- 2-stage non-adjustable trigger
- Picatinny optics and accessory rails
- Ambidextrous synthetic camp stock
- 5-Year Limited Warranty
5. Umarex Hammer
Umarex Hammer is a .50 caliber big bore air rifle that fires pellets at 700 foot-pounds of energy. Airgun Depot considers it the most potent PCP big-bore air gun.
Velocity: Up to 1000 FPS
Barrel Style: Rifled
Energy: 700 foot-pounds
Shots Per Fill: 4
- 2-round chamber magazine
- Built-in manometer
- Weaver/Picatinny optics rail
- AR Magpul-style grip
- Accept M-LOK®attachments
- 5-Year Limited Warranty
- Requires 550-grain lead pellets for optimal power
The 3 Best Graphic Design Services to Try in 2024
As companies grapple with the challenge of producing great visuals consistently, Design Pickle, Kimp, and Penji offer subscription-based graphic design services that promise to revolutionize the design process. In this comprehensive comparison, we’ll dive into the strengths and weaknesses of all three platforms, including features, pricing, and the overall value offered by each. If you run a business, this guide will help you identify which service aligns with your creative needs in 2024.
The Subscription Graphic Design Model
First, how does unlimited graphic design work? Penji, DP, and Kimp run on a three-tier subscription model. Regardless of the tier chosen, you’ll get unlimited designs for a flat monthly fee. This includes unlimited revisions on any design as needed.
Traditional graphic design services typically charge on a per-project or hourly basis. This can lead to variable and sometimes unpredictable costs, especially when dealing with multiple design projects. The value of unlimited design lies in both affordability and convenience. Basically, you’ll save a ton when you don’t have to hire a full-time designer or design team. You’ll save time on vetting and hiring freelancers, and you won’t have to pay exorbitant fees to an agency that may or may not get the job done.
Of course, these are only upsides for those with the budget and need for regular design projects. If you only need designs occasionally, the unlimited model won’t be worth it.
Brands will need to consider:
Scalability – Evaluate your business needs in terms of the number of design requests monthly to choose a plan that can help you scale.
Turnaround Time – Assess the turnaround times offered by each service to ensure they align with your project timelines.
Features & Support – Consider the features provided in each plan, including access to dedicated account managers, unlimited revisions, and other support services.
Unlimited graphic design companies offer a wide scope of services:
- Email designs
- Landing pages
- Ecommerce designs
- Social media graphics
- Digital ads
- And more
Penji Pricing Plan & Key Features
Penji’s three-tiered model includes the Starter, Marketer, and Agency plan. If you need web designs and presentation designs included, you’ll need at least the Marketer plan. Motion graphics become available at the Agency level.
The Starter level gets you 80+ design services, the Marketer gets you 100+, and the Agency gets you 120+. To get the most bang for your buck, Penji recommends the mid-level plan. It’s worth mentioning that your point of contact at Penji gets upgraded as you upgrade tiers:
- Starter: Creative Assistant
- Marketer: Project Manager
- Agency: Art Director
Another interesting perk of Penji’s model is Talent Discovery and Dedicated Teams, each of which becomes available at the Marketer level. Talent Discovery means Penji’s team will examine your brand’s art style and identity and match you to the best creatives for the job. While tier 1’s AI matching system does this according to designers’ skills, tier 2 gives you an even more customized match.
Penji offers a money-back guarantee if you try the service and don’t like it after 30 days. You can also pause, upgrade, or downgrade your subscription at any time as your business needs change.
Kimp Pricing Plan & Key Features
Kimp also offers a three-tiered pricing model, but their setup is a little different. Users can get graphics, video, or graphics and video.
Their graphics tier is cheaper than both Design Pickle and Penji for the first two months. After that, it goes up to $599 and includes a variety of unique perks like GIFs, web and app design, and Canva designs.
Kimp’s video subscription unlocks a dedicated video team and 2-4 day turnaround times. You can get videos edited and enhanced, or animated from scratch. For graphics, their turnaround time is just 24 hours.
The value of Kimp’s business model lies in its customization and unique offerings. For brands that need only graphics or only video, Kimp is a great choice. At the time of this post, their highest price tier of video and graphics is also heavily discounted. So if you want to test out the platform without breaking the bank, now is the time.
Design Pickle Pricing Plan & Key Features
Design Pickle offers a pricing plan largely similar to Penij’s: Three tiers: Graphics, Graphics Pro, and Graphics Premium. The only major pricing difference is that Design Pickle’s top tier is roughly $200 more than Penji’s. They also offer “Power Plans” for larger companies that are scaling and need a heftier package. Costs are determined on a case-by-case basis.
Design Pickle’s mid-level tier unlocks real-time Slack collaboration and an onboarding call with one of their Customer Success representatives. Much like Penji, presentation designs are unlocked at tier 2 and motion graphics at tier 3. Canva file delivery is another interesting perk offered at the highest price tier.
Design Pickle has a toggle option that allows you to pay annually instead of monthly.
What’s the right service for you?
At the end of the day, these services are neck and neck with what they offer. And because they’re direct competitors, you can expect their plans to stay in the ballpark of one another long-term. With that said, there are some simple ways to parse them apart.
Overall, Penji’s pricing page offers a more detailed view of what you get in each tier. Because Design Pickle’s pricing page is simpler, it’s unclear whether or not they offer everything Penji does. The call-to-action is to get in touch, so DP seems to prefer speaking one-on-one with clients before getting started with a plan. Meanwhile, Penji invites you to sign up right away and start ordering designs through the platform.
Kimp is the only service providing video editing services, so if video is an important part of your 2024 marketing strategy, you’ll want to choose Kimp.
What makes them different?
Consistency: Some business owners and marketers may be tired of inconsistent designs and freelancers who don’t fully ‘get’ their brand. In this case, Penji’s Dedicated Team feature could be the solution you’ve been looking for.
Integrations: Design Pickle shines in the realm of integrations, especially Slack. If you’re looking to seamlessly integrate the design process into your workflow, DP is the better choice.
Affordability: If it strictly comes down to price and you run an agency with high design needs, Penji is more affordable than Design Pickle. Kimp’s graphics plan is $100 pricier than the others, but they offer the first two months for just $299/month.
Turnaround time: Both Penji and Design Pickle promise 1-2 day turnarounds for their entry-level tier. The higher-priced tiers promise a same-day turnaround on design projects, so the platforms are evenly matched here. Kimp’s website specifies a “24 hour” turnaround time for graphics and 2-4 days for video projects.
Trial: There’s no mention of a ‘trial’ period on Design Pickle’s site, so this is something you’d need to inquire about. Penji mentions a 30-day money-back guarantee on its pricing page, and Kimp offers a free trial for each plan.
Why use an unlimited graphic design service in 2024?
By opting for a subscription-based service, companies can mitigate the risk associated with the uncertainties of hiring, training, and retaining in-house designers. The subscription model provides a level of predictability in terms of costs and resources. You always know your design costs, and you can get everything you need in one place.
Companies can scale their design needs up or down. This flexibility is particularly beneficial for agencies with fluctuating workloads or seasonal demands.
Outsourcing graphic design lets teams focus on their core competencies. Instead of spending time and money managing in-house designers, businesses can concentrate on their primary goals while getting on-brand graphics quickly.
What Meta’s Ad-Free Option Means for Users & Advertisers
Data privacy concerns are soaring, and Meta is making news with the most recent changes to its social media platforms. The company announced an ad-free option in which users can pay a fee to remove all ads from their user experience. This option will be available in over 30 European countries in its initial phase.
Previously, Facebook and Instagram users could be shown targeted ads based on their personal data, or they could not use the apps at all. But many complained about this ‘deal with it or leave’ approach. Now users will have the option to pay a $10/month fee – which will increase to $17/month in 2024 – and be free of ads completely. Meta will also begin charging an extra monthly fee in 2024 for each additional account connected in a user’s Account Center. So if you happen to have a lot of profiles, this can add up fast.
The European legal system has been pressuring Meta to offer its users more options around data privacy. So it’s unlikely the company would’ve chosen to offer an ad-free option by their own volition.
It’s also unlikely that an ad-free option will be offered in the US, and legislators haven’t passed serious data regulation laws yet and don’t show signs of doing so anytime soon.
It’s important to note that there won’t be changes made to Meta’s data collection itself. Facebook and Instagram will still gather personal data from users who sign up for the ad-free subscription. The data simply won’t be used for targeted advertising.
Some say the price is way too steep, especially when the platform is still gathering your data. It’s likely that Meta chose its price based on similar services like Nexflix, Spotify, and YouTube Premium.
The implications of Meta’s new subscription are far-reaching. Some hypothesize that this is the beginning of normalizing social media as a paid service. And it could even be the end of reliable social media advertising as we know it. But it’s too soon to tell, and the ad apocalypse isn’t upon us just yet.
Until meaningful regulations are passed in the US and Europe to force big companies to collect less personal data (for free), this is the mediocre solution that Meta has presented for those concerned about their privacy.
What does it mean for advertisers?
Since ad-free is currently restricted to the EU, advertisers would be wise to focus on US and Asian markets. This means putting more effort into quality design and marketing campaigns for these regions.
Getting good at organic content will be a must in 2024, as leaning solely on ads is becoming less and less reliable. Enhancing brand awareness, customer engagement, and social media presence will be vital. Especially for companies that will lose a significant chunk of their viewers as a result of the EU shift, it will be critical to start thinking of natural ways to reach people.
How can businesses level up their marketing strategy?
More than ever, brands need to be leaning into what they’re best at. Now isn’t the time to be following every trend and jumping on every experimental bandwagon. Brands will be looking to distinguish themselves in a more refined way than ever before.
This means tightening up content strategies and cutting the fluff that doesn’t have any ROI. Organic content needs to be directly relevant to the customer’s interests – and brands need to be catching them within the first 3 seconds of viewing. This goes for videos, images, and text posts.
It’s also a time for companies to learn the bones of the social platforms they’re using. What works for you on TikTok may fall flat on Instagram. Part of successful marketing is learning that dance – combining an authentic brand message with awareness of what works.
If your target audience exists somewhere other than Facebook and Instagram, now is the time to experiment with new ad platforms. Places like TikTok, LinkedIn, YouTube, or Pinterest can be valuable places to expand.
Tools to Level Up Your Ads
Unlimited Graphic Design
Creating ads is often time-consuming and tedious, even for brands that are well-resourced. This is why more companies are outsourcing than ever before. Unlimited design services like Penji and DesignJoy function like an extension of your marketing and design team. They’ll make you ad templates for any platform, custom graphics and illustrations for any purpose, landing pages, and more.
Partnering with a design company can drastically improve your productivity and output without the costs of hiring a new employee. Most offer unlimited design revisions and access to a variety of specialists (animators, illustrators, logo designers, etc). You can skip the process of vetting freelancers (and probably getting ghosted half the time) and know that you have a design team at your disposal year-round.
Imagine being able to test your ads with AI algorithms trained on consumer research. Well, you can. Hippoc is a tool that lets you test your ad designs so you can optimize them for maximum effectiveness. You simply upload a design, select whatever your campaign goal is (eg. brand awareness), and the platform will rate your ad on a scale from 0 to 100.
For companies that are tired of blind A/B split testing with confusing results, ad testing tools can give you additional direction. Test different ads on the platform and do a free A/B test based on the AI data gathered in the tool.