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Growth Hacking

10 Ways Education Is Moving Into The Digital Age



digital age

Now that we’re moving to the digital age, it seems that anything we need to find out is available on the internet and accessed through smartphone or computer. Things aren’t what they used to be and even education is headed to the digital age. Here are some examples of how the digital age is changing education.

1. Tablets

Books nowadays are being replaced by e-books or their digital equivalent. There is no need to go to the bookstore. All you need to do to access school books is a username and password. This is actually a godsend to many children because they don’t need to carry heavy books that can take up precious space in their lockers and bags. They can simply bring the tablet to class and read digital versions of their books.

2. Test Papers

Since books are digital, so are test papers. Teachers don’t need to print individual test papers for students during an exam. He or she just needs to post a test paper on the school website and kids can answer them in school or at home depending on the teacher’s instruction. This can be cost-effective in the long run since schools don’t need to buy paper to print test papers. The same can also be done for assignments.

Test papers can also be printed directly from the tablet. If the classroom has a Bluetooth printer for example, the teacher can print the test paper and students can physically answer them in the classroom.

3. Digital Projects

Children do not need to meet in person to do projects anymore. They can collaborate and work through the internet. Teachers can assign homework or projects and students can complete them though chatting with each other on the web. The project can be submitted in person or saved in the internet to be downloaded by the teacher for checking.

4. Virtual Library

There is no need to troop off to the library every time you need to do research. Just boot your computer to access the internet and libraries like Wikipedia or Encarta. The latest version of the latter can be downloaded for free so that users can access it online. This makes researching more convenient for students because they don’t need to leave their classrooms or houses to access information for their homework.

5. Teleconferencing

Many students, teachers and parents are taking advantage of the internet to teleconference with each other. This is a good tool not only for mentoring and tutoring but also for parents to monitor their child’s academic needs. This is a very useful tool for parents who cannot attend Parent-Teacher-Conferences due to busy schedules or other commitment. This way they can still check on their kids with their teachers in a convenient way.

6. Electronic Grading

Parents want to know how their kids are doing in school and can access their report card through the internet. With this kind of technology, there will be no need to physically come to class to get their printed report card since they can simply log into the school’s website to access their children’s grades. This makes for better assessment and feedback.

7. Digital Field Trips

Just as there is no need to troop to the library, students can enjoy digital field trips in the comfort of their classrooms. Instead of paying for an expensive trip to go to the city to visit the museum, students can immerse themselves in various exhibits through high resolution digital photos and presentations of the originals.

8. Better Simulation

The digital age also means better simulation and models for children. For example, they can build virtual greenhouses and see their plants grow under different circumstances that their teacher or they themselves can control. They can observe how molecules behave under different conditions or how different chemicals react to each other.

9. Global Learning

Students can now learn another language by conversing with a native speaker with websites like Students from other countries learn from each other by teleconferencing. Learning with a native speaker is a great way to learn a new language because it fosters social interaction while learning about a new culture.

10. Epistemic Games

Epistemic games put students into different roles that ask them to solve real life world problems. Students can be engineers, city-planners or journalists. Immersing students in adult-world situations can help them learn important concepts.

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Growth Hacking

How To Leverage Social Media As A Word Of Mouth Tool



word of mouth

Thousands of small business owners still rely on the power of “word of mouth” or the idea that their satisfied customers will drive new potential customers to them through telling people they know. They have no interest in the new techniques of modern marketing, specifically social media, because they’ve always relied on word of mouth.

They’re making a huge mistake, because social media isn’t just a place where you can see your weird uncle rant about politics, or what your high school buddies are up to now. Social media is the modern word of mouth. In the past, if a customer loved your service they may tell 2-3 people max, but now all it takes is one Facebook post and they are telling everyone on their friends list. Considering the average user has 338 Facebook friends, just one recommendation can prove to be very valuable for any type of small business.

Leveraging social platforms for word of mouth begins with the same process as stirring up regular word of mouth referrals: with great service/product that gives customers a reason to talk about it. Everyday people don’t wish to be a sales person to their friends unless your product or service elicits one of two responses: Love or Hate. No one tells others about a product thats “meh” or a service that “got the job done”. They tell of the horror stories that came with the worst lawn care company ever or how the local coffee shop has the best espresso they’ve ever tasted. Understand word of mouth goes both ways, so if you regularly disappoint and receive tons of complaints don’t be surprised when people are talking, but not in a good way.

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Growth Hacking

Public Relations Lessons To Learn From



public relations

When you’re new and inexperienced, the public relations world can be strange and exciting at the same time. Even if you went to school or took the appropriate courses, nothing can prepare you for the real-life experience because there are some things that cannot be taught in school. There are lessons in the PR world that is best learned from experience, trial and error and by learning from other people’s mistakes. Here are examples of PR lessons that you can learn from.

Work With Influencers

There are many novices who do not consider working with influencers when they are working on or launching a PR campaign. They undervalue influencers because it is seldom taught in school. Partnering with an influencer is a great PR campaign because they already have networks in place that you can leverage to make your campaign succeed. Nowadays people are connected not only through work but through the internet and social media too. It is normal to “follow” or be “friends” with somebody on social networking sites like Twitter, Facebook and LinkedIn and influencers have their own circle of followers and friends in these platforms. Working with influencers is a great way to spread your message quickly and make your campaign succeed.

Cultivate Media Relationships

People in the media have access to a bigger audience. When you’re working in PR it is all about getting the word out and reaching the maximum number of audiences. Don’t be shy with reporters. Get to know them and build relationships so that you can call upon them when needed. Aside from reporters, you also need to cultivate a relationship with your online audience. To do this, you need to be accessible to them through social media and blogs. Respond to their queries and engage them in conversation.

Create Newsworthy Content

When you’re in school, it is easy to imagine that your clients will have newsworthy content and you will have unlimited media coverage because of it. But when you’re in the real world, this is not always the case. When you’re a PR executive, it is your job to come up with newsworthy content by capitalizing on relevant events and to find ways to position your clients so that they can engage the media. Whether it is a holiday trend or current events, it is always important to stay abreast of what’s trending to get press for your clients.

Rejection Is Not Personal

Don’t take rejection personally. Just because you think that something is newsworthy or amazing does not automatically mean that other people deem it so. In school, most students do not need to access the media to garner attention for their assignments. This is why most of them do not have first experience when their stories get rejected. Don’t take it personally. Just because the reporter is not interested in your story does not mean to say that your story next week will also get rejected.

Timing Matters

When somebody tells a joke, the narrator has to time it perfectly for maximum effect. The same applies with public relations. It is easy to get impatient because you might think that it is best to strike immediately. However, it also pays to watch and be patient. Don’t send newsletters and pitches when no one is likely to read them. Learn the right time to update your clients or company’s social media pages, the best time to send email newsletters or when your blog posts go live. Knowing the right timing to update can help maximize viewership and impact.

Re-Use Content

Many of us who frequent the internet know that fresh is always best. However, in the world of public relations, it is alright to re-use content and repeat your message. There is a difference between sounding like a broken record and repetition. You want to repeat your message because some consumers won’t remember your message the first time. Repeat the message and reuse content by referencing past blog posts, sharing old posts in your newsletter or sharing old content as #throwbackthursday.

There are many public relations lessons that you don’t learn in school. In PR you need to learn to exploit situations to your advantage. If you’re new to PR have to be brave and try things that are new to you or get ready to learn as you go along.

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7 Known Brands that Bootstrapped to Success



Today’s entrepreneurs have a misconception that in order to succeed, you need outside money, and you need others to validate and invest in your idea. Below are 5 major companies to prove that theory wrong. You’ll probably recognize these 5 successes below and you’ll be more impressed with the fact that they didn’t receive any funding to become successful.


Sarah Blakely started her $400M company with about $5000 in her bank. At the mere age of 27, the wild idea of her new to be found startup came while she was getting dressed for a party. At the time, she even researched and wrote the patent herself in order to save money on hiring an attorney. Fast forward to 2016, her company reportedly worth $400 million and she owns 100% of her company.

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