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Caphe Roasters: Social Impact and Vietnamese Coffee

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Thu Pham is the owner and head barista Ca Phe Roasters, Philly’s first Vietnamese coffee roaster. Caphe is located in the MaKen Studios North Building at 3525 I St., and it is one of the many growing food-based businesses housed in or around the city’s Harrowgate section.
Ca Phe Roasters is not like any other coffee shop, it is uniquely driven by social impact. Their goal is dedicated to: donate a portion of their earnings from the pop-up and the roasting business to support student programming at 12+, partner with local organizations and schools to host events and meetings in their business space, and provide a coffee career and training to underserved students, with jobs such as a barista and more.Thu has always been driven by social impact. A year ago, owner Thu Pham was working at 12+, a nonprofit organization that supports kids in underserved Philly schools. It was until she entered the Kensington Avenue Storefront Challenge that she started her own coffee shop. Thu partnered with John and Abraham Kwon to launch Ca Phe Roasters and entered a business contest that won them a year of free rent, business advice, and funds to renovate space for the roastery in Maken Studios at 3525 I Street.In an interview with Thu Pham, she explains what Caphe Roaster means to her and what to expect for the shop’s near future:coffee

In a Few Sentences, Can You Explain What You Do?

“I am one of the founders of Caphe Roasters and I manage the daily operations. I am in charge of the coffee productions as a roaster, tester, and more. Moreover, I meet with new clients and bring on students from our partner schools”. 

What Do You Hope to Accomplish? What Are Some Small Goals?

“We hope to expand our products and name outside of the community. We are working on the final process for packaging to launch our e-commerce site. After we can launch our website, we can continue to expand, donate to the Kensington community, integrate more students, and focus on plans such as retail too”. 

What is Your Experience On Running a New Business?

“It is difficult but the process has been smoother than other startups. We were able to start because of a competition called the Kensington Avenue Storefront Challenge. It was a contest launched by Shift Capital to help grow the Kensington Avenue neighborhood. I had always wanted to open up my own coffee shop and I also saw this as a good opportunity to have a social impact”.coffee

What Were Some Pros and Cons With Running a New Business?

“The pros are being able to work with Shift Capital on financial and logistical support. Also the opportunity to reach diff communities and have a strong following. But the cons are the transition to be an entrepreneur”. 

What Do You Need To Help Caphe Roaster Achieve?

“We need to reach different communities, attend events such as a Gala, have custom packaging and coffee bags, more pop ups, and retail in the future for Caphe Roaster”.But, customers don’t visit the shop for their virtuous values. People go for their delicious coffee and Vietnamese sandwiches. The most distinguishable feature about Caphe Roasters is their menu. The two top items on their list is the ca phe sua nong (Vietnamese hot coffee with condensed milk) or ca phe sua da (Vietnamese iced coffee with condensed milk). Many people in the North Philly area have never tried Vietnamese drinks or food before, so it is an exciting opening for Thu, as it gives her a chance to share the culture.In the meantime, Caphe Roasters is doing a lot of pop-ups to expand their name and expose people to the coffee. The packages come with little index cards showing you how to make a traditional Vietnamese coffee too. Although Caphe is focused on Vietnamese coffee, they plan on adding more Asian drinks and on having a location in Kensington Avenue soon. 

Reporting New Technology, Innovation and Business Trends.

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Business

Top Cyber Week Software Deals for Digital Marketers 2019

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Just when you thought all the best deals were on Black Friday, we've just found some even sweeter deals for those who missed the rush this weekend. Welcome to Cyber Week, a week full of even more sales and discounts ONLINE.

Being a digital marketer is already a tough position. That's why there are so many management software and tools available to help your day to day job. Marketing tools can get expensive. Here are some of the best Cyber Monday software deals on marketing software you don't want to miss.

1. Awario

Social media monitoring doesn't have to be a hassle this year. With Awario you can stay on top of all your social media mentions, monitor your competition, explore new influencers, and engage with your audience all on one platform.

The deal: 50% off plan. No promo code needed.

GET THIS DEAL

2. Penji

Marketers should be doing marketing, not design. I've never enjoyed designing infographics, newsletters, and marketing materials. And thank goodness we found Penji. Penji is a graphic design service that lets me work with a vetted designer on as many design jobs as I want - for a flat monthly rate of $369/m.

Hiring someone for one-off projects usually runs anywhere from $300 - $1000 per assignment. We can usually squeeze in 8 - 10 design projects per month. At $369 for 8 - 10 projects - that's a steal. But if that deal isn't good enough they're having a Cyber Week Special.

The deal: 30% off every plan - EVERY MONTH! Use promo code CYBER30. Code is limited to the first 100 customers. Valid from now until 12/6/19.

GET THIS DEAL

3. ProofCred

If you're selling products or services online, you'll know how important conversion is. ProofCred helps websites convert more visitors into customers by utilizing social proof notifications such as conversion counter, visitor count, recent activities, coupons, and more.

The deal: 70% off all plans. No coupon code needed. Just go to the website. Deal expires 12/7/19.

GET THIS DEAL

4. Poptin

If Proofcred alone isn't enough to help convert more sales, then combine that deal with Poptin. Poptin is a digital software that can help your website's conversion by monitoring visitor's behavior and displaying the right messages at the right time instead of just one annoying popup that comes up every time asking for their email.

The deal: Get 30% off for 3 months with promo code POPTINBF19. Deal expires 12/5/19.

GET THIS DEAL

5. Senuto

SEO tracking and content marketing are usually on separate platforms. Not anymore, thanks to Senuto. Upgrade your SEO tracking and content marketing planning with Senuto.

The deal: Get 40% off annual plans with promo code BLACKDEAL19 (it's a Blackfriday deal that carries over into Cyber week). Keep in mind, it's for ANNUAL plan, not monthly. Deal expires 12/6/19.

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6. Avaza

Running an agency or a team of digital talents can be difficult. Avaza makes it simpler by integrating all your favorite tools into one platform. With Avaza you get project management, time tracking, scheduling, quotes, invoices, and comprehensive reporting all under one roof.

The deal: Get 50% the first 3 months on ANY paid plans with promo code AVAZABLACK2019.

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7. SEMRUSH

If you're a marketer who's dabbled in SEO, then you've already heard of SEMRush. It's one of the most comprehensive, robust, and accurate SEO tools on the market. Take your SEO marketing and managing to the next level with this special deal.

The deal: Get 40% off GURU plans and 2 articles. No coupon code needed. Deal expires 12/6/19.

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8. Appy Pie

Have you always wanted to get an app developed but don't have the coding expertise to get the job done? Appy Pie lets you create your own app without any programming experience. You can create fully functioning ios/android cross-platform apps easily with an intuitive front-end user interface.

The deal: Get 70% off. No promo code needed. Deal expires 12/8/19.

GET THIS DEAL

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Insurance Coverage For Your Business

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If you are running a business, you must insure it. You should understand what kind of insurance coverage you need for your enterprise. If you have a consulting business, having a proper error and omissions (E&O) insurance is important. You should purchase a general liability insurance if you want to take the lease of a building. Small businesses have a lot of things to protect.



Property Insurance coverage

You have tangible things to protect, such as machinery, merchandise, etc. There can be natural calamities like flood or earthquake. There can be major fire accidents. A fire can destroy all the machinery, and you need a replacement. The insurance should specify in clear terms that how much coverage they will provide in case of any accidents. In general cases, the property insurance covers business building along with inventories, furnishings, etc. It can also provide coverage to equipment breakdowns and the cost of removing debris.

General Liability coverage

You must purchase a general liability insurance for your enterprise. This insurance covers your products, completed operations of the company and premises operations. If you rent a building and one of your employees falls, you will be covered. If you are into a restaurant business and someone gets food poisoning, you will be covered.

E&O insurance

This insurance is also called the professional liability insurance. It is important for the people who are in the consulting business. If your consultation does not meet your client’s requirement and your client sue you, you will be covered by the legal fees and defense costs.

Worker’s compensation insurance

If you have employees in your business, you need to purchase worker’s compensation insurance. The cost of this insurance depends on your residing state. You should remember that worker’s compensation insurance is subject to audit.

Auto insurance

If you own a vehicle for your company, you need to buy auto insurance. You should add a hired and non-owned automobile liability rider. Auto insurance is important if you face any accident when you or your employee use your vehicle during working hours.

Cyber Theft of your business bank accounts

Every year huge amounts of funds are stolen from different accounts through cyber hacking. You need some protection to save your business from this financial crisis. There is a new kind of insurance in the market to cover you from cyber theft and fraudulent wire transfers. Consult your insurance advisor to know more about the insurance policy.

Small business data compromise insurance

If you are running a small business, you need to protect your vital data from getting leaked. This insurance helps protect your company’s reputation of your customer’s personal data is stolen or your employee’s information is compromised from your business side.

If you have a home-based business, the homeowners’ insurance policy usually provides very limited coverage for tools and equipment damages and business related property. Consult your insurance agent to understand each point of insurance coverage. Decide which insurance is more appropriate for your company. You can also consider buying more coverage to protect valuable data.

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Step Away From The Office To Boost Creativity

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We have all faced a situation where we came across a mental block. We try to come up with an innovative idea or try to solve a problem, but that just does not happen. Hours of hard work at the office, meetings, or even dedicated effort in your office cubicle has led to no real positive outcomes. Then, after all that effort and frustration, you decide to take a break, go out of the office for a meal or drink, watch your favorite movie, or even choose to take a nap. Suddenly, creativity hits you, and everything falls into place as a result of which you see a clear solution to the problem lying in front of you. This “Eureka” moment solves all your problems in a jiffy.



The main reason behind this is that if you always focus excessively on the task that is given to you, then your brain won’t be able to come up with interesting and unique solutions to your problems using the information stored in your memory. By taking a break from your routine (in the form of a walk, drink, or a nap), your brain is given the freedom to explore and search for possible solutions. So, whenever there is a problem which needs to be solved, let your gray cells relax and concentrate on the task at hand.

Some of the reasons why you should take a break from your monotonous office life are:

It improves your creativity to a large extent

Whenever you realize that your creativity is not flowing out, you should definitely take a break and move out of your office premises. One of the best ways to be inspired and remove your creativity block would be to visit some new location. So, whenever you are unable to come up with any solution, having a meal outside could be one of the best options.

It is profitable for the business

If you leave your office due to a creative block, then coming back with a fresh chain of thought will definitely boost your productivity. This, in turn, proves to be very beneficial for the business you are working for. You can also easily tag your meal as a business expense which would make sure that your bottom line is always healthy.

It is the best way to know your peers

While you are working hard for eight hours in your office 5 days a week, it might take a toll on your health as well as your working relationships. Spending some time with your co-workers and getting to know them better away from all the work related stress will be beneficial for your mind as well as the body. One of the best ways of doing so would be by socializing outside your office. This would result in the development of new relationships and friendship and at the same time reducing your stress and refreshing your mind.

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