Technology
10 Best Campaign Management Tools You Need to Try
Every business owner knows that managing a small to medium-sized campaign can be time-consuming and challenging. However, you don’t have to deal with it on your own. This brings us to this list of the best campaign management tools for entrepreneurs and small businesses.
What is a Campaign Management Tool?
Campaign management tools are invaluable for businesses looking to get the most out of their marketing efforts. They help streamline the process of planning, executing, and measuring the effectiveness of campaigns across various channels. These tools offer a range of features, including campaign scheduling, email list management, lead tracking, and analytics, to help businesses improve their campaigns and maximize their impact.
1. MailChimp
One of the most popular campaign management tools for businesses of all sizes, MailChimp is excellent for creating and managing email campaigns. Not only that, you can use it to manage contact information and customer segments, among many other uses.
With MailChimp, you can easily create beautiful emails and track the performance of your campaigns. It also integrates with various other services, like Google Analytics and social media, to provide more detailed insights into how your campaigns are performing. It has a free plan along with premium plans that will cost you from $13 to $350 per month.
2. Constant Contact
Another popular campaign management tool, Constant Contact, is excellent for small businesses. It’s easy to use and has a range of features to help you create effective email campaigns. With this campaign management software, you can easily create email templates, track the performance of your campaigns, and manage contact information.
It also integrates with various third-party services, like Facebook and Twitter, to provide more detailed insights into how your campaigns are performing. Its pricing ranges from $9.99 to $45 per month.
3. HubSpot
An all-in-one marketing and CRM platform, HubSpot helps you manage your campaigns, track leads, and measure the success of your efforts. The platform is designed to help you create, track, and optimize campaigns using various tools, such as automated workflows, A/B testing, and a visual drag-and-drop builder.
Additionally, HubSpot’s analytics dashboard gives you real-time insights that allow you to adjust your strategy for better results. It offers three plans with subscription rates that range between $45 to $3,600 per month.
4. AWeber
If you need help with your email marketing campaigns, AWeber is a powerful solution. It helps you create and execute successful campaigns using beautiful, engaging emails with drag-and-drop tools. It also provides detailed insights and analytics that can help determine which campaign works and what doesn’t.
With AWeber, you can segment your audience, personalize content, and even automate campaigns. Plus, you can take advantage of its integration with popular services like Shopify, WordPress, and more.
5. Campaign Monitor
A simple yet powerful email marketing tool, Campaign Monitor, will help you create and run campaigns with ease. It allows you to design beautiful email campaigns and track their performance with detailed reports. It also features a drag-and-drop editor that makes it easy to customize the look and feel of your campaigns.
With this campaign management tool, you can easily segment your lists to target specific audiences, set up automated email workflows, and track the success of your campaigns.
6. SendinBlue
You can find all the tools you need in your marketing efforts on SendinBlue. With this software, you can easily manage your email campaigns, create stunning landing pages, and set up automated workflows to nurture leads and convert them into customers. It also offers detailed analytics to help you measure the success of your campaigns.
In addition, it integrates with popular apps like Zapier, Salesforce, and WordPress, making it easy to sync your data and automate your marketing activities. You can use it for free, but if you want more features, you can get a premium plan with pricing that starts at $25 per month.
7. Hive
Another powerful campaign management tool, Hive, is specifically made for marketing, creative, and content teams. It allows you to collaborate on campaigns, create tasks and projects, and manage resources. This platform also has a built-in analytics platform that helps measure the results of campaigns.
You can start enjoying the amazing features of this tool with its forever-free plan. However, you can always get any of its paid plans if you need more. Pricing starts at $12 per month for its Teams plan, and for the Enterprise, you need to contact support to get a quotation.
8. Trello
To help you manage your campaigns better, there is Trello. It is a popular project management tool that is commonly used for this exact purpose. It allows teams to organize tasks, set deadlines, assign tasks, and collaborate. Trello also has a built-in analytics platform that enables teams to measure the performance of their campaigns.
This campaign management tool is great for teams who want to manage campaigns quickly and efficiently while keeping track of their results.
9. Asana
A popular campaign management tool across the globe, Asana can help you efficiently manage tasks, projects, and campaigns. With it, you can assign tasks to team members, set due dates, and track progress in real-time. Additionally, Asana allows you to create visual boards and timelines to organize better and visualize your campaigns.
With its intuitive interface and powerful features, Asana has become a go-to tool for many businesses. And for startups and small companies, it has a forever-free plan. You can level it up and get premium plans that cost $13.49 to $30.49 per month.
10. Salesforce
Like HubSpot, Salesforce is a CRM (customer relationship management) platform that provides powerful tools for managing campaigns. It allows you to create automated campaigns, segment customer lists, and track campaigns in real time. Additionally, Salesforce will enable you to integrate with other tools to enhance your campaigns, such as email marketing and social media marketing.
Salesforce offers four premium plans with subscription fees that range from $25 to $300 per user per month.
With more and more internet users putting a premium on privacy, Deeper Connect Pico has been earning attention.
The palm-sized gadget promises to decentralize privacy, perfect for home and entertainment. But is it worth the investment? In this post, we unpack what the Deeper Connect Pico is, how it works, who it’s for, and why it might be the next must-have tool in your tech lineup.
What Is the Deeper Connect Pico?
Deeper Connect Pico is a pocket-sized decentralized private network (DPN) router that lets users access Wi-Fi securely from anywhere.
Because of their global private network, users can save costs on sites like Netflix, Spotify, YouTube, and more. It also offers an ad-free experience.
Next, because a user will maintain a node or entry point to the decentralized network, a user of a Deeper Connect Pico can actually make money from owning the hardware.
In fact, it can be used as an alternative to other crypto miners like MXC miner, RAK miners, or helium miners. To sum it up, besides being a secure way to access the internet, it is also an energy-efficient crypto mining device. In fact, most Deeper Connect Pico review online are from crypto miners.
How Does the Deeper Connect Pico Work?
As a blockchain-powered device, the Deeper Connect Pico hinges on other users as entry points. It is unlike a regular VPN, where users are clients of a private service provider.
Instead, the Deeper Connect network lets a user connect to the internet through nodes run by fellow users across the globe. Here, nodes are entry points, usually the home IP addresses of users.
To use the device, simply plug in the antenna attachment that comes with the product and plug it into a power source. This can be a charging outlet, a power bank, or even another device. The light should turn red, signalling that it is on.
Because it does not have a central server, Deeper encrypts your user access logs, making it more secure than other options.
Key Benefits of Using Deeper Connect Pico
Unlike other VPN services, the device is only purchased once, so users do not need to pay a subscription fee. This makes it a good choice for people who want to save money.
The Deeper Connect Pico’s strongest feature is its enterprise-level network security. Because of this, filtering internet ads and tracking features are easier. Besides this, it can also identify and block cyberattacks.
Furthermore, it also has strong geo-unblocking features. This is helpful for people who live in countries where access to certain social media platforms is limited. This could also be helpful for people who want to save subscription costs on sites like Netflix, which have adjusted rates in certain regions.
Finally, it comes in a travel-friendly size that makes it handy to bring around on trips. Plus, it provides coverage for living spaces of 1500 square feet. That said, you can use it to connect to public WiFi when traveling without worrying about the risk.
With a max local speed of 100 Mbps, the hardware can support multiple devices at the same time. In fact, it supports 4K video playback on five devices at the same time. Plus, according to their website, Deeper’s private network has over 200K servers.
Price
Compared to other products by Deeper, the Pico is in the middle price range. The Deeper Connect Pico price is at $199, although it is currently on sale for $129. In turn, the Deeper Connect Pico Lite costs $119.
Meanwhile, the more travel-friendly option, Deeper Connect Air, retails for $210.
On the flip side, there’s also the Deeper Connect Mini, a new router product that costs $229. It has a 1 Gbps speed and a 7-layer firewall.
Use Cases and Who It’s For
Deeper Connect Pico is good for frequent travelers who want to safely use the Wi-Fi in airports, cafes, and lounges. It is a solid choice for people concerned with cybersecurity and privacy. Plus, it is a solid option for people who want an ad-free experience on their web and mobile devices.
It has an easy plug-and-play setup, which makes it great for people on the go.
It is also great for people who want to bypass IP trackers to access streaming sites like Netflix.
Besides this, though, Deeper Connect Pico can also be used to mine crypto with ease. It is a great product for crypto miners as users only buy the hardware once.
Limitations and Considerations
People who want to invest in Deeper Connect Pico usually use it to mine cryptocurrency. If you are not particular about whether you want to use a centralized or decentralized private network, then you might find a limited difference between this device and a normal VPN service provider.
One consideration users should have when using the device is the bandwidth sharing. This might not bother users who have good internet to begin with, but it might bother others more. The feature, though, can be disabled.
Apart from this, you might also notice slightly reduced internet speeds.
Deeper Connect Pico Amazon review articles are a mix online. Most rave about the device, but some mention that the network does not work. Others also raise that they cannot get some features, like the Wi-Fi adaptor, to work.
If you compare the Deeper Connect Pico vs Air, the latter has more Mbps capacity and is lighter.
Final Thoughts
The Deeper Connect Pico is a bold experiment in decentralized internet access, wrapped in a sleek, palm-sized shell. It’s best for:
- Privacy-conscious users
- Frequent flyers
- Crypto enthusiasts
- Casual streamers looking to save on subscriptions
If you’re any or all of the descriptions above, then the Pico offers real value. Its one-time purchase model, combined with built-in ad-blocking and mining capabilities, makes it stand out in a sea of subscription-based VPNs and traditional routers.
That said, it’s not for everyone. If you’re expecting blazing-fast speeds or a plug-and-forget experience like with mainstream VPN apps, you may need to lower your expectations. The device still relies on bandwidth sharing and user-managed nodes, which can sometimes mean inconsistent performance.
But for those willing to explore a new way of connecting—and earning—the Deeper Connect Pico could be a surprisingly powerful tool in your digital toolkit.
And if you want to get more news and stories, read more here at Owner’s Mag!
Offering customers multiple payment solutions is another way to make them choose you over your competitors. Since the world has started this online shift to everything, people prefer convenience via mobile phones. Mobile payment solutions make shopping and paying effortless. If you’re wondering what online payment systems you can offer, we’ve listed the top mobile payment options in this article.
What is a Mobile Payment Solution?
A mobile payment solution is a payment system people use on their mobile phones. They use smartphones or other cellular phones to pay for products or services. It’s a more convenient, efficient, and faster payment solution since you no longer have to bring cash or change customers’ payments. This type of payment option also means customers pay directly to your account, allowing you to transfer the funds to your bank if the app permits.
These mobile phones will require the corresponding app or software to enable mobile payment solutions. Some are also done via SMS, depending on the network. Some apps also require users to connect their credit or debit card so people can use the app to pay, and the funds are deducted from the credit card. These apps are called “peer-to-peer” mobile payment apps.
What are the 5 Types of Mobile Payment Systems?
Business owners can choose from five payment options. While each solution is unique, all alternatives offer a convenient way of transferring money from end to end.
1. SMS payments
SMS payments refer to payments made through your local cellular network to another. This means a user transfers money by sending it through another person’s number. In most cases, this is only used locally since most can’t transfer from one mobile number to an international mobile number.
2. Mobile wallet
This is another common form of mobile payment. To make a mobile payment, apps like Samsung Pay, Apple Pay, or Google Pay must be installed on portable gadgets like tablets, smartphones, smartwatches, or computers. Most of these apps are linked to credit cards, debit cards, or bank accounts.
3. Mobile peer-to-peer
A mobile peer-to-peer payment system is another efficient solution if you cater to global customers. Some examples are PayPal, CashApp, and Venmo, and most of these accept all business retailers, big or small.
4. Mobile eCommerce
Mobile eCommerce is also the most commonly used online payment system. This is when a user makes a transaction online from a browser or a seller’s app or webpage and completes the transaction by inputting their credit card details. Users who pay from a mobile wallet or accelerated checkout systems like Shop Pay are also under the umbrella of mobile eCommerce.
5. Mobile POS (Point of sale)
This payment type refers to paying for products or services using your credit card by swiping it on a terminal or chip reader. You can also use your mobile phone by tapping it on the terminal via QR codes.
Benefits of Mobile Payments
Most businesses accept mobile payments nowadays due to their security and convenience. While paying cash offers a more secure transaction since you only have to hand the cash to the cashier, online app payments are equipped with robust security measures. On top of that, here are some benefits of mobile payment solutions:
- Security: Mobile payments require authentication to proceed. This can be done via passcodes, OTPs, fingerprints, or facial recognition.
- Speed: Mobile payments can be made in the blink of an eye, making mobile checkout or online shopping easier.
- Convenience: Customers prefer mobile payments because they no longer have to bring cash or find the nearest ATM to withdraw. All they need is connectivity and their portable gadgets.
- Popular: Your business shouldn’t lag behind competitors. It’s no surprise that more and more brands are expanding their online payment systems. Mobile payments are beneficial, especially if your audience is younger.
8 Top Mobile Payment Systems
Here are the eight best mobile payment systems you can look into.
1. Apple Pay
Apple Pay would be appropriate for Apple devices. You can make contactless payments when you make in-app purchases. Apple Pay uses a unique account number, and customers get a security code for every transaction.
2. Google Pay
Android users can also pay via Google Pay. You can pay via NFC in-store, online, or within apps. Google Pay integrates with most Google apps, letting users enjoy loyalty card management, ticket storage, and money transfers.
3. Samsung Pay
Samsung Pay is suitable for both NFC transfers and magnetic stripe terminals. This payment mode is also secured with tokenization, biometrics, and Samsung Knox.
4. PayPal
PayPal is another online payment system that allows peer-to-peer money transfers. It’s easy to send, receive, and manage transactions with PayPal. PayPal also links with credit cards and bank accounts and is mainly linked to various eCommerce websites.
5. Venmo
Owned by PayPal, Venmo is another mobile payment system for peer-to-peer transfers. It works similarly to PayPal and lets users buy, sell, and hold cryptocurrencies.
6. Zelle
If you’re from the U.S., Zelle is the app for sending money between bank accounts. This platform is integrated into most U.S. mobile banking apps. It lets you send money instantly using a mobile phone number or email.
7. Square Cash
Also known as the Cash App, Square lets you send and receive money and even invest in stocks and Bitcoin.
8. Alipay
This mobile payment system is for online payments, financial services, and in-store purchases. Alipay is also widely used in China. Users link their credit, debit, and bank accounts to make payments through NFC, QR codes, or in-app purchases.
While tech companies exhibited their hiring spree during the pandemic to meet online demand, this year leans toward workforce reduction. Most tech juggernauts are looking at AI initiatives for some work processes. This begs the question—are tech experts’ skills in danger of being replaced by faster and more cost-efficient AI tools and platforms? Even the tech tycoon Google continues to lay off thousands of employees. And while tech experts and professionals enjoy Google’s office amenities, these tech layoffs make them ponder: How long will this enjoyment last? Here are some of the top tech company layoffs in 2024.
1. Dell
Dell Technologies, a computer manufacturer, has laid off about 12,500 employees, constituting 10 percent of the company’s workforce. The company claims it’s part of a “sales and marketing reorganization” that will center on AI services. But this isn’t the first time the company has had a significant layoff. They also cut off about 6,000 workers last February 2023. This restructuring intends to streamline operations and processes, boosting efficiency. This way, the brand can evolve and adapt to a changing and growing market.
Research Chief Analyst Dave Vellante said, “It’s unlikely the number is that high because that would typically trigger an SEC filing.”
2. Intel
Intel embarked on a cost-saving plan, a good move for the company in 2025. However, this will mean job losses for 15 percent of its workforce. Laying off about 15,000 employees will save the company $10 billion in 2025. While it’s the estimated number, it may go up to 19,000 out of Intel’s 125,000 employees. The company representatives said it would restructure to stop “non-essential work.” Although the company hit product milestones in Q2 this year, they are still down in the mouth over the loss of $1.6 billion by the end of Q2.
Representatives said they will “reduce layers, eliminate overlapping areas of responsibility, stop non-essential work.”
3. Qualcomm
Qualcomm, a company that manufactures software, semiconductors, and other services that pertain to wireless technology, plans to lay off 1,258 employees by December of this year. These employees will mostly be in their Santa Clar and San Diego branches. The company will cut off positions like analysts, software developers, engineers, legal, finance, and human resources. Qualcomm had a 23 percent drop in revenue and a 52 percent drop in net income during Q2 this year.
Palkhiwala said, “Until we see sustained signs of improving fundamentals, our operating framework does not assume an immediate recovery.”
4. Jam City
Jam City is a video game developer and publisher also in for the 2024 tech layoffs. The company has reported to cut 85 employees. And while this number isn’t as shocking as the others on this list, it constitutes 10 percent of their workforce. This is also the second time the game developer laid off its employees, with its first in 2022, letting go of 17 percent of its workforce. Jam City is the genius behind games such as Disney Emoji Blitz, Jurassic World Alive, and DC Heroes and Villains. Some gaming analysts predict an upward trend for this niche in 2024.
However, Jam City CEO said, “While we have seen moderate improvements in some areas, the overall upward trend has not materialised as expected.”
5. Microsoft
Microsoft also swooped another round of layoffs in multiple departments from various locations. Although the company didn’t disclose the exact number of layoffs, these employees included roles in program and product management. The company confirms this is part of the “regular organizational adjustments” to focus on strategic growth areas. This isn’t the first time the tech company has done a significant layoff. They also cut off around 2,000 employees in January 2024, particularly in the gaming departments, HoloLens, and Azure Cloud divisions.
A Microsoft representative stated, “Organizational and workforce adjustments are a necessary and regular part of managing our business.”
6. EBay
The online shopping brand eBay is also joining the layoffs this year. EBay is cutting off around a thousand employees, accounting for nine percent of its full-time workforce. Jamie Iannone, eBay CEO, announced these changes, stating that the brand is prioritizing more sustainable long-term growth. He said that the number of employees and expenses outpaced the company’s growth. He also noted that employees were encouraged to work from home, so they have the needed space during this challenging period.
CEO and President Jamie Iannone said, “We have to say goodbye to people who have made so many important contributions to the eBay community and culture, and this isn’t easy.”
7. Twitch
Another popular live-streaming platform, Twitch, joins the tech layoffs bandwagon. Amazon’s Twitch cuts 35 percent of its employees, resulting in hundreds of employees scrambling to find job replacements. Twitch CEO Dan Clancy announced that it would have to cut off over 500 people across all departments and claims this is for sustainability in business operations. Although Twitch earns from multiple revenues, such as ads and subscriptions, it’s reported that the company is still unprofitable for nine years.
Clancy stated, “Unfortunately, we still have work to do to rightsize our company, and I regret having to share that we are taking the painful step of reducing our headcount by just over 500 people across Twitch.”
Explained: What Is the Deeper Connect Pico and How Does It Work?
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