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Best Social Media Management Software For Marketers

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Whether you’re running a small mom-and-pop shop or a mega-corporation, social media has become a crucial part of marketing in this day and age. In fact, statistics tell us that 3.6 billion people worldwide are on social media in 2020. This number is even expected to swell up to 4.41 billion in 2025, so having a solid social media presence now will surely pay off in the coming years.

With those figures in mind, it’s no wonder that social media management software is on-demand among marketers. These systems help ventures maintain a consistent presence on the information superhighway. And more importantly, they power up campaigns, boosting engagement and trust. 

Here are some of the best social media management tools 2020 you might want to consider for your business.

Sendible

Sendible lets users efficiently craft tailored posts for each platform. For instance, your Facebook post doesn’t need to look like it’s just an echo of your post on Instagram. To do that, they offer a platform where you can plan your content and strategy in one place. Aside from that, the system also offers analytics where you can gain dynamic insights from your social data. This can help inform your future campaigns and gear them for success.

Pricing: Sendible’s most affordable package, Starter, comes at $29 per month, designed for solopreneurs. Their most popular option, Growth, costs $199 per month, which comes with seven users and 105 services. 

Buffer

Buffer social media is one of the most popular marketing tools available today. They promise to tell the brand’s story and grow their clients’ audience with a platform that offers publishing, analytics, and engagement capabilities. Aside from publishing content, they also allow users to measure performance, get insights, and create reports in order to grow reach and engagement. As a result, the system can help you generate more sales.

Pricing: Buffer offers two types of packages. The first one is for publishing posts and starts at $15 per month. The second package type is for social media analytics, starting at $35 a month. 

Sprout Social

Sprout Social is another popular social media management software used by ventures of all sizes. More than helping automate content, they strive to “build and grow stronger relationships on social.” And how do they do that? By helping clients understand and reach their audience and encourage community engagement.

Pricing: Their most popular package, professional comes at $149 per user per month. This comes with capabilities to publish, schedule, draft, and queue posts to ten social profiles. They also offer profiles, keywords, and locations monitoring as well as tasking and social CRM tools. The package provides competitive reports for Instagram, Facebook, and Twitter, so if you’re getting traffic from those channels, Sprout Social is worth a try.

Zoho

Many marketers swear by Zoho social for shouldering a big chunk of their business operation needs. Its social media management software is only a part of its powerful suite designed to run the business, making the process a lot easier and more convenient. This suite includes an end-to-end CRM with capabilities for everything from project tracking to smart accounting.

Pricing: For its social software, the most affordable package comes at $10 per month, which includes a two-member access to seven channels.

Hootsuite

Hootsuite has been around since 2008. And in an industry where trends come and go in a snap, 12 years of experience counts for a lot. Like other players, Hootsuite allows users to manage their social media in one place, helping ventures make the most out of every channel. From finding and scheduling content to present analytics, they make social media management a walk in the park.

Pricing: If the budget is tight, you might find Hootsuite free to be a very useful resource sans the price tag. It allows users to manage up to three social media accounts and schedule up to 30 posts per month. If your marketing needs require a lot more, their most affordable package, Professional, costs $19 per month. It comes with unlimited scheduling for ten social media profiles for one user.

Later

Later prides itself as “the world’s favorite Instagram marketing platform.” This social media management software allows users to plan social posts and publish automatically. Added to that, users can also get tailored insights to improve their campaigns and reach more people. If you find it time-consuming to create posts daily, this platform enables you to schedule them a month in advance. This day, you’ll consistently have fresh content sans the hassle.

Pricing: If you’re looking for social media management tools free of charge, you’ll surely appreciate Later. They offer a free-forever package that includes one social set and 30 posts per social profile for one user. Despite the free offering, many users find their paid options worth it. In fact, their most popular package costs $16.5  per month and comes with more than one social set, 150 posts per social profile, and three to five users.

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Alison Rose, Natwest Chief, Bridges the Gap between Family and Career

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woman working

Alison Rose NatWest chief executive is the first woman to run a major bank in the UK, claims it’s “utter nonsense” that women can’t have children and a career. NatWest is a major retail bank in the United Kingdom.

The Telegraph, in collaboration with 100 Female Entrepreneurs to Watch List, will be featuring the prominent women entrepreneurs. And Alison Rose claims that this could potentially motivate other women to start their own businesses and remove the barriers that are hindering them. 

Alison Rose claims that the total loss of the lack of support for women-led businesses has accounted for £250 billion. She says this figure is approximately four years of growth in GVA (Gross Value Added). This is on top of the United Kingdom’s current GVA, which is more or less £1,900 billion annually. 

Rose says that women who hesitate in setting up their businesses are often due to misconceptions about their abilities. For instance, many people perceive this as a lack of ambition. Some also think that women are more risk-averse than men. Plus, society has considered women not as good networkers as men. 

But Alison Rose defies all this by being the first woman to run a major bank in the United Kingdom. She said that women don’t lack ambition or ability, which is evidenced through the Rose Review. 

According to experts, only one in three female entrepreneurs is evident in the UK. The size of female-led businesses in the UK is only 44 percent compared to that of male-led companies in terms of contributions to the economy. Moreover, male-led SMEs (small and medium enterprises) are five times more likely to increase to about £1 million turnovers than female-led SMEs.

The horrifying discrimination of female entrepreneurs

The United Kingdom government has commissioned Alison Rose, then Natwest deputy CEO, to lead the Rose Review of Female Entrepreneurship, published in 2019. Rose claims that she has heard the horrifying stories of women when pitching for funding

Most investors would ask these women innovators if their husbands are running the business for them. Some would even ask to have the receptionist in the room so another woman would be present. And another worse scrutiny is having asked if they have the ambition to deliver this undertaking. This shows that men question women’s abilities to run a business. 

A senior executive of TikTok had stepped back from his role after making derogatory remarks about why firms are offering maternity leave. He said that he didn’t believe in companies providing maternity leave benefits.

In response, Rose said that this type of remark is extremely worrying. If senior-level supervisors can quickly make this kind of comment, then the kind of mentorship and role modelling we have these days would be questionable. 

Family and career can be inclusive

Alison Rose is a quintessential woman who shows that family and career can be inclusive. 

“That idea that if you want a successful career you can’t have children is utter nonsense. I’ve got two children and my career is not going so badly,” she said.

The 100 Female Entrepreneurs to Watch List will highlight some of the most highly revered women in business in the UK. The top 10 women entrepreneurs will receive mentoring support from Rose Review Board. On top of that, the leading businesswoman will receive a £10,000-investement in their business. 

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How to Start a Business Without Trying: 6 Easy-Peasy Steps

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Almost everyone wants the freedom to do the things they love while earning money. And that’s why people resort to starting their businesses to kickstart a career that might give them the freedom they’ve longed for. However, many factors are put into consideration when starting a business. Some could be a lack of capital, lack of time, and lack of confidence. But you can’t argue that your skills are the most powerful driving force that will finally turn on that engine. So by relying on skills alone, here’s how to start a business without trying. 

Assess your competence levels 

We’ll let you in on six easy steps to starting a business without lifting a finger. However, assessing your competence levels first before brainstorming new business ideas is imperative. 

Jot down your employment history as if you’re writing your resume. Include all the tasks you did for each role or position. Then break down those tasks into four levels of competence. These should be:

  • Level 1 – You suck at these tasks
  • Level 2 – You’re good at these tasks, but you don’t enjoy doing them
  • Level 3 – You’re extremely good at these tasks, but they might bore you to death
  • Level 4 – You love doing these tasks, and you’re excellent at doing these

Next is to decide which tasks from levels 3 and 4 you want to offer to a particular target audience. 

Once you’ve decided this, you can now brainstorm for business ideas using this A.C.T.I.O.N. method from an Entrepreneur article

A.C.T.I.O.N. means:

  • Audits
  • Consulting
  • Training
  • Implementation
  • Ongoing Retainers
  • New Opportunities

Audits

Depending on what tasks you offer as services, offering audits relevant to those tasks is an excellent business idea. Companies would undoubtedly gain benefits from someone experienced who will go through their company’s structure, processes, and opportunities that can improve productivity and increase the bottom line. 

You can offer to create workflows or systems that will serve as guidelines for the entire organization. 

Consulting

Offering consultation services is also a money-making business idea because new entrepreneurs need as much guidance when starting. And entrepreneurs look up to experienced people who provide these services.

Set up a consultation schedule with clients and communicate with them regularly. 

Training

Training teaches people to hone their skills and develop their mastery of specific tasks. For instance, if you’re an experienced accountant, you can offer accounting training to the in-house accountants in an organization. 

You may write a guide on which the training is based, or you may also create video tutorials for them to follow.

Implementation

This might somehow be related to audit services. Implementation means you can assess what a company needs, such as tools and other resources, to streamline processes and reach business goals. 

Jot down the needed tools and resources and earn money by working with these third-party providers. Better yet, you may also offer your expertise. 

Ongoing Retainers

You can provide any of your services and earn money through ongoing retainers. For instance, if you’re offering your services as an accountant, you can check the company’s books regularly. 

Suggest some ongoing tasks that the companies might need to improve the organization’s workflow.

New Opportunities

The last business idea on how to start a business without trying is by thinking of new opportunities that the business can leverage to improve revenue. You will only achieve this once you’ve worked with the company for quite some time. 

If you see a gap in their workflows, process, and human resource, you can think of new ideas that can improve these aspects drastically. 

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Tetavi CEO Tells Us How To Build The Metaverse

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The internet will change. It will become a more 3D experience.

What is the metaverse? It’s not just something Mark Zuckerberg is investing in as he escapes Facebook. It’s also not the scary sci-fi monster we see in films like The Matrix. The metaverse is and will be the future of our entire online experience. 

Tetavi is the company bringing it to us, digital brick by digital brick.

If I wanted to summarize Tetavi in one sentence – it is to enable anyone to get into metaverse environments as themselves.”

Gilad Talmon, CEO of Tetavi, spoke with us about how their groundbreaking, innovative technology works. Tetavi has quietly emerged as a significant influence in the developing metaverse. 

You may have heard or seen the name Tetavi sprinkled around tech news hubs. They recently partnered with the NHL and Anamoly to produce some original and unique content with this sexy and exciting technology.

Just a few days ago they announced a partnership with emerging music artists Riell and Besomorph as the sole provider of volumetric technology. 

Essentially, Tetavi will be the exclusive builder and developer of a virtual stage for these artists to produce immersive music videos and artist-specific NFTs. 

A lot to take in? Don’t worry, we’ll explain.

How Does Tetavi’s Tech Work?

Tetavi is an advanced tech company that brings real humans into the digital world with cutting-edge volumetric technology with the mission to enable the creation of new immersive content and experiences for the Metaverse and Web3. 

It sits at the nexus of technology, entertainment, and content creation, pushing the boundaries of creativity, content, and digital experiences. 

Basically, Tetavi is taking the cool, imagined parts of the metaverse and combining it with practical technology. 

But how? 

Imagine video as a sequence of pictures, right? If you think about video, we all used to, when we were actually five, do the stick figures on the notebooks and then flip the pages and you’d have something that looks like video or motion.”

“A video is a sequence of 2D pictures. Volumetric video is a sequence of 3D models.

A 3D model that then gets painted. When I lay these models, it becomes a volumetric video.

“I can put him in a game, I can put him in an augmented reality environment.

“I can put him in the games engine, replace the hockey stick with, I don’t know, a bouquet of flowers, give him Viking horns to the helmet.

That in essence is volumetric video. This is what our tech does.

You can take the 3D model and you can place it anywhere and make it do anything you want to wherever you want it to be. Imagine the character customization in video games except in addition to dressing them and altering their appearance you can make them move any way you’d like them to and place them in any environment you can digitally imagine. 

This is the technology that will be needed when it comes to creating individual avatars and the environments we will be placing them. For most of us, the metaverse is an idea – a digital direction to evolve towards. For Tetavi, the metaverse is already here. 

Wait, The Metaverse Is Already Here?

We like to think of the metaverse as a new exciting thing – and in many ways it is. But it has actually been around for some time. 

You have World of Warcraft and Guild Wars and EVE Online. You have a lot of these mass multiplayer [games] that people join to socialize.

Fortnite, Minecraft, and Roblox are some of the more recent online digital spaces where people from all over the world have come together to play and socialize. Think of the Ariana Grande Fortnite concert. Where else could that happen but the metaverse? 

At the moment you see that the audiences like Gen Z and Millennials spend a lot of time in gaming – and specifically in social gaming – they hang out.

The metaverse infrastructure is already here. It’s scattered between companies and brands but it’s there and trendy. 

There are two directions in which the metaverse will likely branch off: Zuckerberg’s Meta and Microsoft’s immersive gaming. One will be focused on work and social events (littered with ads, no doubt); the other will be immersive gaming. 

We are already seeing metaverse in gaming environments and it’s becoming more and more and more frequent and more and more content is being consumed in metaverse-type environments.

Which horse will you bet on? 

Tetavi Building the ‘Nuts and Bolts’ of the Future

Because of the marketing and investment behind Meta and Microsoft (not to mention the talent and resources they have) into the metaverse, it’s easy to assume that these are the companies that are actively developing that technology. 

But it’s actually Tetavi that’s in the weeds building the foundation upon which these companies will invest. How has this company been able to assert itself as an essential company in an industry that’s barely in its infancy?

Blind luck.

“We were at the right time in the right place with the right technology and had the right people supporting us.

For me, as a CEO, when you have people in the world and investors that share your vision and give you support, it’s easy.

Sometimes it just takes great talent, hard work, and superb timing. Tetavi has found itself in an ideal sweet spot to become the most important company in the development of the metaverse. The technology that they’re developing is going to be the brick and mortar of what we will come to view as the metaverse.

Nobody ever really thought of Zuckerberg as much of a thought leader anyway. 

An Evolution of Community

Online communities have been an internet staple since their inception. Chat rooms, MySpace, World of Warcraft, Star Trek Online, GTA Online, etc. have all been popular spaces in which we digitally commune. 

The investment of the metaverse isn’t an investment that’s being forced by Big Tech – it’s where the trends are moving. 

Content is becoming better. Communication is becoming better.

“I think that it’s going significantly because content companies and IT companies realized that’s the trend and they started putting music and culture into these metaverse or social gaming environments.”

It’s exciting to hear Talmon talk about the future of the internet – his passion for all things gaming and technology make you want to leap into a VR headset and explore. He explains that Tetavi is building the foundation for the ideal metaverse. 

Where Talmon’s passion really comes out is not the technology or the exciting partnerships – it’s community. 

There are huge benefits in the connection that we can create – when you are in fantastic environments, a lot of the barriers just fall off and you get this human connection that you can’t get otherwise.

Thanks to social media, we can keep in touch with friends on the other side of our world. We can make a genuine connection with someone we may never physically meet. Social media, however, limits our experience. 

The metaverse doesn’t. 

You can spend time with your friends in imagined digital environments that are unlike anything you’ve ever seen before. It’s easy to say this is will be a slippery slope into Ready Player One or The Matrix, but that would be a narrow view. The potential to grow and learn from one another spikes invaluably with the metaverse. 

The fact that they have friends all over the world that they can communicate with on a regular basis and their exposure to different cultures, I think that’s priceless.

“That’s something that the metaverse really has the potential to give that’s very, very hard to do otherwise.”

Expect to hear more about Tetavi in the future as the metaverse develops.

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