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Best Social Media Management Software For Marketers

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Whether you’re running a small mom-and-pop shop or a mega-corporation, social media has become a crucial part of marketing in this day and age. In fact, statistics tell us that 3.6 billion people worldwide are on social media in 2020. This number is even expected to swell up to 4.41 billion in 2025, so having a solid social media presence now will surely pay off in the coming years.

With those figures in mind, it’s no wonder that social media management software is on-demand among marketers. These systems help ventures maintain a consistent presence on the information superhighway. And more importantly, they power up campaigns, boosting engagement and trust. 

Here are some of the best social media management tools 2020 you might want to consider for your business.

Sendible

Sendible lets users efficiently craft tailored posts for each platform. For instance, your Facebook post doesn’t need to look like it’s just an echo of your post on Instagram. To do that, they offer a platform where you can plan your content and strategy in one place. Aside from that, the system also offers analytics where you can gain dynamic insights from your social data. This can help inform your future campaigns and gear them for success.

Pricing: Sendible’s most affordable package, Starter, comes at $29 per month, designed for solopreneurs. Their most popular option, Growth, costs $199 per month, which comes with seven users and 105 services. 

Buffer

Buffer social media is one of the most popular marketing tools available today. They promise to tell the brand’s story and grow their clients’ audience with a platform that offers publishing, analytics, and engagement capabilities. Aside from publishing content, they also allow users to measure performance, get insights, and create reports in order to grow reach and engagement. As a result, the system can help you generate more sales.

Pricing: Buffer offers two types of packages. The first one is for publishing posts and starts at $15 per month. The second package type is for social media analytics, starting at $35 a month. 

Sprout Social

Sprout Social is another popular social media management software used by ventures of all sizes. More than helping automate content, they strive to “build and grow stronger relationships on social.” And how do they do that? By helping clients understand and reach their audience and encourage community engagement.

Pricing: Their most popular package, professional comes at $149 per user per month. This comes with capabilities to publish, schedule, draft, and queue posts to ten social profiles. They also offer profiles, keywords, and locations monitoring as well as tasking and social CRM tools. The package provides competitive reports for Instagram, Facebook, and Twitter, so if you’re getting traffic from those channels, Sprout Social is worth a try.

Zoho

Many marketers swear by Zoho social for shouldering a big chunk of their business operation needs. Its social media management software is only a part of its powerful suite designed to run the business, making the process a lot easier and more convenient. This suite includes an end-to-end CRM with capabilities for everything from project tracking to smart accounting.

Pricing: For its social software, the most affordable package comes at $10 per month, which includes a two-member access to seven channels.

Hootsuite

Hootsuite has been around since 2008. And in an industry where trends come and go in a snap, 12 years of experience counts for a lot. Like other players, Hootsuite allows users to manage their social media in one place, helping ventures make the most out of every channel. From finding and scheduling content to present analytics, they make social media management a walk in the park.

Pricing: If the budget is tight, you might find Hootsuite free to be a very useful resource sans the price tag. It allows users to manage up to three social media accounts and schedule up to 30 posts per month. If your marketing needs require a lot more, their most affordable package, Professional, costs $19 per month. It comes with unlimited scheduling for ten social media profiles for one user.

Later

Later prides itself as “the world’s favorite Instagram marketing platform.” This social media management software allows users to plan social posts and publish automatically. Added to that, users can also get tailored insights to improve their campaigns and reach more people. If you find it time-consuming to create posts daily, this platform enables you to schedule them a month in advance. This day, you’ll consistently have fresh content sans the hassle.

Pricing: If you’re looking for social media management tools free of charge, you’ll surely appreciate Later. They offer a free-forever package that includes one social set and 30 posts per social profile for one user. Despite the free offering, many users find their paid options worth it. In fact, their most popular package costs $16.5  per month and comes with more than one social set, 150 posts per social profile, and three to five users.

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Business

Adobe Drops Pantone Colors From Creative Cloud

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Print and pre-press professionals were worried about the information gap regarding Adobe’s decision to remove the Pantone color system from the upcoming versions of its Creative Cloud products. 

In November, Adobe released a technical bulletin about the changes to the Pantone Color Libraries. The company stated that: In March 2022, the Pantone Color Libraries pre-loaded in Adobe Photoshop, Illustrator, InDesign Color, and Adobe Captured will be deleted from future software updates. While Adobe drops Pantone, they said they are working on an alternative solution for the affected products. With that said, Adobe encourages its users to stay tuned for updates. 

Still, the news has caused dismay among influential users of Adobe in print and graphic arts.

Color management whiz Paul Sherfield, the founder, and owner of The Missing Horse consultancy, told Printweek that they have been talking to their customers about Adobe’s decision. For him, it is a disappointing example of big firms in the graphic arts supply chain not supporting the industry itself. He noted that there’s a need to pay for a subscription to download the latest library. Printers can afford that, but the thing is, how many graphic designers and publishers will. 

Adobe and Pantone’s Comments

Pantone official Marcie Foster responded and said Adobe and Pantone have been and will continue to be long-standing business partners. 

But, the current implementation of the Pantone color system with Adobe’s Creative Cloud products is outdated, with many missing colors and inaccurate information. The two companies have decided to remove the obsolete libraries and continue to work together on better in-app features. 

Similarly, Pantone will continue to explore new collaborations with other companies. It’s to ensure that Pantone users can easily access the latest color libraries depending on the design application they are using. 

Danaher owns Pantone, which also runs Esko, X-rite, Videojet, and Linx.

On the other hand, Adobe had not commented at the time of writing. 

Industry Reactions

From Simon Eccles, Printweek

As a long-time user of Adobe products, Simon Eccles said Pantone libraries were always an essential element of their usability for print across the whole industry, especially labels and packaging. 

Mr. Eccles expressed that the “Adobe drops Pantone” announcement is quite disrespectful to many designers and printers who dutifully pay Adobe’s subscription fees regularly.

Mr. Eccles wonders if Adobe consults any users before arriving at such a decision. 

From Bill Greenwood, high-end image manipulation and retouching specialist

Bill Greenwood told Printweek that Pantone creates an Adobe Extension known as Pantone Connect, allowing users to access the Pantone libraries. I hope that Adobe integrates the Pantone Connect extension automatically. Otherwise, users can download it from another site (exchange.adobe.com).

The software mainly operates on a rental basis, and Adobe minus the Pantone libraries in its suite is an exciting development. Sadly, the changes will force them to register for the Pantone monthly subscription plan.

If Pantone wants to retain its customers, it must offer more standard vital features accessible to designers and other users. Smaller companies and designers will choose not to pay a monthly subscription. After all, Pantone is just a guide – there are many different ways to specify color. Users may decide to select RGB values or HTML Hex color codes or just CMYK print color values in exchange for Pantone colors. 

Mr. Greenwood concluded that people might start to move away from Pantone if the cost is not worth it.

Simon Gambling, Zebra managing director

It would be somewhat scary and hard to imagine when Adobe drops Pantone. Also, it would be challenging for them to prove that an alternative solution to Pantone removal will be a hassle-free transition. Users could only await further updates from Adobe to be sure.

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Business

Sony Stocks Plummet After Microsoft-Activision Deal

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Sony shares fell by more than after a Microsoft-Activision deal was announced. 

There is no doubt that this deal weakens Sony’s position in the market.

“Whether or not Activison Blizzard’s content is progressively made exclusive to Xbox platforms and services, inclusion of new releases into Xbox Game Pass for several major games franchises, including Call of Duty, will undermine Sony’s third-party business.” 

Piers Harding-Rolls, games research director at Ampere Analysis, explains the situation. 

Sony has benefitted from the ability to negotiate timed exclusive content for Call of Duty but this is now under threat.” 

Shots fired in the never-ending console war. 

Did The Market Overreact?

Serkan Toto, CEO of Kantan Games, thinks so:

I think the market has totally overreacted in Japan today.

See?

Sony will continue to push out blockbusters, there can be no doubt about that.

Those PlayStation exclusives are pretty sweet. Spider-Man, The Last Of Us, Ghost of Tsushima? Come on now. 

Sony can, of course, fight back: they still have their own top in-house studios spread around the world, PlayStation remains a powerful brand in gaming, and acquisitions are in the cards for Sony as well.” 

PlayStation isn’t going down without a fight. 

The Console Wars Continue

For some time, Sony has been ahead of Microsoft. But the $68.7 billion Microsoft-Activision deal raises the stakes the highest they’ve been since the Black Friday Battle of 2013. Franchises like Call of Duty and World of Warcraft could become exclusive. 

How will Sony respond? We shall see what happens next in the seemingly never-ending console wars.

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Silicon Valley Blue-Collar Workers Hope To Return To Their Posts

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While big tech companies are delaying return to offices, Silicon Valley Blue-Collar workers anticipate full return in the coming months. 

Despite the economic disruption experienced due to the COVID-19 outbreak, businesses tried their best to ensure business continuity. Big tech companies were the first to allow their white-collar employees to work from home when the pandemic hit. However, not everyone can work remotely, like in the case of service workers.

Madeleine Rivera, 33, is a contractual food service worker at Google’s campus. Rivera is holding on to the slightest signs that workers will return to the company in the future. Recently, she handed out free peach ice pops to Google employees who have returned to work already. She’s trying not to overthink about the rising COVID cases in the country. According to her, being optimistic and happy matters. 

As the Delta variant enters a new troubling phase, more tech companies like Lyft and Facebook delay re-opening their workplaces early next year. Because of this, the companies’ contracted cafeteria workers, cleaners, and shuttle drivers are becoming more anxious. 

Most Silicon Valley blue-collar workers are not sure whether the Delta variant will delay their returns even longer or, worse, risk their jobs entirely if in-office work becomes less significant than it was before. As many white-collar employees have settled into work from home, blue-collar workers are struggling even more because of the unpredictable situation. 

“My kids don’t want me to go back to work, but I said I have to do it,” said Liliana Morales, 37, a food service staff at Facebook. Morales recently returned to work after having been on paid vacation since the pandemic started. Everyone needs to go back to their everyday routines, and it has been months that she has been out of work, Morales said.

Image Credit: SIPA USA via AP

Country-wide Concerns

While some Silicon Valley blue-collar workers are in better condition, they still have the same concerns as many fellow workers across the country. UCLA Labor Center director, Kent Wong, co-authored a book about the late Mike Garcia, a janitorial labor organizer who led strikes at Oracle and Apple. Wong said that because Morales and Rivera are members of a labor union, they are likely to be doing better than their non-union member counterparts. 

Previously, on a website Amazon created this year to convince workers in Alabama to vote against unionization, the company announced that they provided them with excellent hourly rates, attractive healthcare benefits, and career advancement. There is so much more than the workers can do with their career and family without paying premiums, Amazon said. 

But Wong said all blue-collar workers face problems, whether or not they have union membership. The bottom line is, they are still very vulnerable. 

Image Credit: SIPA USA via AP

Looking Ahead

In interviews, Silicon Valley blue-collar workers said that big tech companies primarily supported them throughout the pandemic. Others said the companies tried to find them other jobs when their original work was gone. Take, for example, the experience of Rivera, a former kitchen staff across Google’s campus in Mountain View, California. She was temporarily assigned to work as a receptionist in almost empty office buildings.

Some companies like Google are already starting to upgrade their headquarters. It’s to return to a sense of normalcy in Santa Clara County, the geographic heart of Silicon Valley.

Facebook is starting to recall their contractors. On the other hand, drivers are being asked to do training and practice driving empty buses, said Stacy Murphy, the representative for Teamsters Local 853 – the union of some Silicon Valley bus and shuttle drivers. 

Morales said that whatever her company orders, they will abide by it. If they say return to work, they will return to work.

Murphy believed that it had been a mixed bag for Silicon Valley firms needing shuttle drivers. Facebook continues to let its drivers make practice trips. While, Netflix and Amazon have been back to 100% capacity since June 2021. Tesla even expanded their service during the pandemic. On the contrary, Apple, LinkedIn, Twitter, and Salesforce never returned. 

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