Connect with us

Business

Interview With Bear Mattress Founder Scott Paladini

Published

on

bear mattress

For those with an active lifestyle, sleep is a time for recovery and recharging your batteries. Scott Paladini is the founder of Bear Mattress, a bed-in-a-box targeting athletes that you can purchase online. The mattress is made with Quick Response foam, Graphite gel-infused foam, and Celliant™ technologies and is designed to improve sleep and increase energy levels. With Bear Mattress, you will sleep cool because the foam technology helps regulate heat transfer from your body to the mattress. Their return policy is simple. Put the mattress to the test for 100 days, and if you don’t like it, you can return it hassle free.

Bear Mattress recently launched several accessories including the Bear Pillow. The best differentiating factor of Bear Pillow to traditional pillows is that Bear Pillow remains cool and provides optimal support for your neck and head as you sleep. It is made with Loft-X foam on the inside and Double Ice Fabric Technology on the outside, which offers the contouring support of memory foam along with some resistance and bounce that you would not get from a conventional pillow. Choosing a pillow is a personal process, so they allow you to try it out to see if it is the right fit.

Along with having professional athletes like Cole Beasley of the Dallas Cowboys promoting their product, Bear Mattress has partnered with Good Sports, a nonprofit that gives opportunities to kids to participate in sports. With each Bear Product sold, 1% of the proceeds will be donated to Good Sports, allowing children to partake in athletic and fitness opportunities. The donations support schools, community programs, after school programs, and equipment for over 3200 organizations across the country.

Scott Paladini opens up about Bear Mattress.

What keeps you motivated?

I draw motivation from a number of places both personally and professionally, but the biggest overall influence in my life is my family — my wife and my newborn son. Branching out and starting your own business is one of the biggest risks you can take and my wife has been there in support every step of the way. Having a newborn is exhilarating, exhausting and comes with its own set of added pressures, but at the end of the day I want to make this business work for them as much for them as for myself. They help me stay motivated and keep things in perspective.

Why mattresses?

A good mattress is essential to getting a better, healthier sleep. It was while training for a marathon that I noticed the important role that rest played in muscle recovery. I saw a need for an affordable mattress specifically created for athletes, and set out to create a mattress designed to help promote muscle recovery. After over a year of product development and testing, we launched Bear Mattress in September 2015.

Utilizing eco-friendly materials and the latest advancements in sleep technology, Bear Mattress improves muscle recovery, promotes cooling and elevates overall sleep quality. Bear Mattress has quickly become the brand of choice for professional athletes, weekend warriors and casual fitness lovers alike.

That said, Bear is more than just a great mattress. We have grown tremendously over the past year and recently launched a line of sleep accessories that help people get a cooler, healthier and more restorative sleep.  

What makes your customers different from traditional mattress customers?

Our customers are a new generation of mattress customers. They are conscious of their time, money, and understand the value that a great night’s sleep provides. They don’t have the time to go to the mattress store, and they don’t want to pay the middleman.

That said, I don’t think there is such a thing as a ‘traditional’ mattress customer. In fact, we’re actually seeing an influx in Baby Boomers purchasing the mattress online. These customers are looking to increase muscle recovery time (and often times reduce back pain), and are convinced by our nearly 500 genuine 5-star reviews.

What helped you the most when starting Bear Mattress?

I think my experience in the mattress industry, coupled with my interest in health and athletics, has been instrumental to Bear’s success.

What is your team like?

For the first year in business there was no Bear “team”- I ran all operations myself. I was very conscious to grow the business at a manageable and realistic rate. When we surpassed seven figures in revenue I knew to get to the next level we needed more hands on deck, and we began the hiring process.

Today the Bear team is comprised of industry experts who aren’t afraid to think outside the box and roll-up their sleeves to get things done. We have a team mentality in the office, and genuinely enjoy working together. Everyone has a voice and brings different ideas to the table.

Who inspires you?

I’m most inspired each day by the real-life feedback we receive from customers. From the beginning, our goal with Bear has been to help people sleep better, but at the outset I didn’t fully realize just how tangible the positive impact of our product could be. Literally everyday we receive calls and messages from satisfied customers, many of whom have struggled with chronic back pain for years. They tell us all about their story and the different ways in which Bear has helped to improve their quality of life across the board. These are special interactions that make us feel good and inspire us to continually evaluate how our products can be optimized to meet customer needs.

What are some things we can look forward to in 2017 from Bear Mattress?

In 2017 you can expect to see new, innovative products from Bear. We recently launched Bear Pillow, Bear Protect and Bear Foundation, and are looking forward to introducing new products that will improve muscle recovery, promote cooling and elevate overall sleep quality. We’re also eager to expand our customer base into Canada this year.

What is some advice you can give to entrepreneurs?

I guess my advice to other entrepreneurs would be to not rush into things, particularly when it comes to investments from VC’s and others who may take an interest in your business. It’s important to remember that business is more a marathon than a sprint. If you believe in the product then take your time. Don’t jump at every opportunity that presents itself. Work towards creating a company with a solid foundation that’s built to last — not just to be sold.

Jie writes about influencers and startups in various industries. She is a designer turned techie, and when she is not writing, you can find her in her workshop working on her next big project.

Business

My Honest Review of Flocksy’s Unlimited Creative Services

Published

on

Unlimited graphic design list

There are more unlimited graphic design services emerging every day. Flocksy stands out as one of the top competitors in the space. After this review, you’ll have a better understanding of whether Flocksy is the best design option for your business.

Flocksy Overview

Flocksy works on an unlimited number of designs and revisions for a flat monthly fee. Unlike many of the other unlimited graphic design services, they also offer copywriting and web development.

Flocksy

How does Flocksy / unlimited graphic design work?

Unlimited graphic design services are an alternative solution for those who need design help but do not need a full design team. They all have similar promises:

  • 24-48 turnaround time
  • Flat monthly rate
  • Dedicated designers
  • Money back guarantee
  • Lower cost than hiring an in-house designer

Who is Flocksy good for?

The unlimited creative business model that Flocksy provides is good for both big and small businesses. Some of these include:

  • Corporations in need of consistent blog content
  • Influencers and bloggers in need of social media design, thumbnails, and descriptions
  • Marketers who need press releases written
  • Entrepreneurs in need of a new website
  • Small businesses in need of advertising designs

Brands that use Flocksy

On Flocksy’s website, they mention that they’ve worked with over 1000 brands including Harley Davidson, State Farm, and Forbes.

Their portfolio also shows projects that they’ve completed for other clients. There are t-shirt designs, marketing materials, copywriting examples, videos, and web development done for both large and small organizations.

Flocksy pricing

Flocksy has two options for pricing. $995/month for the All Access Plan and $420/month for the Team Plan.

Flocksy review

What I like about Flocksy:

  • Manage your projects on their Project Management board
  • They have a custom team created for you on your dashboard
  • Project manager who manages all my projects
  • Image tagging to give revision notes
  • All services included in pricing
  • Support through email, chat, and phone

What I don’t like about Flocksy:

  • Offshore team may be difficult to communicate with without the project manager
  • Adjusting to designer and writer skillsets

Flocksy alternatives

Penji (Read our full review + special promo code!)

Kimp

Design Pickle

Kappa99

GraphicsZoo

Continue Reading

Business

Are Standing Desks Worth It?

Published

on

For most working adults, being strapped to a desk for hours every day means dealing with back pains and other ailments like high blood pressure and excess body fat.

To save our lower back (and most likely, to introduce a new product in the market), furniture makers have come up with a solution – standing desks.  

With all the hype built around the table that allows us to work on our feet, the question remains – are standing desks worth it? Let’s examine the advantages and disadvantages to help us make a stand.

Pros and Cons: Are Standing Desks Worth It?

We often hear the adage, “Sitting is the new smoking.” According to experts, sitting for long periods can be associated with health issues, such as obesity, diabetes, heart disease,  and even cancer.

With that in mind, it’s no wonder that standing desks are making the rounds these days. In fact, it’s seen as a healthier alternative to the traditional version linked to ailments mentioned above.

Despite the perceived novelty of a desk that lets you stand while working, the idea behind the product isn’t as new as it seems. For instance, some claim that Leonardo da Vinci used a standing desk while painting. There are also accounts saying that this type of furniture was common among wealthy English households during the 18th century.

If these anecdotes were real, our forefathers must have also explored the idea of avoiding extended periods of sitting down. Which leads us back to the questions: are standing desks worth it, or are they overrated?

Pros 

Here are some benefits of a standing desk:

  • Improves energy 
  • Helps improve posture
  • Makes it easier to move, thereby keeping you on the go 
  • Helps avoid health issues linked to sitting for extended periods 

Cons

Below are some disadvantages of a standing desk:

  • Can be hard on your legs and feet, especially if you’re wearing high heels
  • Reduces privacy if used in traditional offices 
  • Can be more tiring if used for longer periods

So, are standing desks worth it? It depends on which of the pros and cons above are the most important to you. 

For instance, a standing desk might be an excellent choice for your home office since you’ll be wearing comfy slippers while working. However, it may be a different story if you’re acquiring furniture for an actual office where users wear less uncomfortable footwear.

On another note, a standing desk can be well worth it if you want to move more for health reasons. Standing encourages you to move now and then, avoiding a long period of being in the same position.  

Those who find it impractical to buy a new desk choose to get a desk converter instead. It’s a small table placed on top of an existing desk, allowing one to stand while working.

5 Standing Desks to Consider

If you’re looking for the best standing desk in the market, here are five fantastic options to consider:

1. iMovR Lander Desk

The people who designed Lander Desk from iMovR put a premium on ease-of-use. For one, it’s delivered to users “98% factory pre-assembled.” This means you won’t need tools to assemble the desk. Added to that, you can sync the hand controller to your smartphone for touchless controls.

Price: iMovR Lander Desk costs $1,049 on iMovR’s website.

2. UPLIFT V2

This product was chosen “Best Standing Desk” by Wirecutter twice in a row. A Certified Professional Ergonomist, this desk features a vertical height adjustment range, making it a good fit for users of all heights. It’s also quite sturdy, with a 355 lb lifting capacity. You can choose from more than a dozen variants – from walnut and rubberwood to ash gray and whiteboard. 

Price: UPLIFT V2 sells for $599.00 from their website.

3. Ikea IDÅSEN Standing Desk 

If you’re looking for an Ikea standing desk, IDÅSEN variant is a good option to look at. It’s a simple but reliable desk that’s designed to “outlast years of coffee and hard work.” Besides giving the user ample space to work on, it also features a solution to keep cords neat and organized underneath.

Price: IDÅSEN Standing Desk sells for $599 on Ikea’s website.

4. Fully Jarvis Bamboo

If you’re a conscious shopper looking for a desk made from sustainable materials, Jarvis Standing Desk is worth considering. The sleek and elegant standing desk is made from eco-friendly bamboo, coupled with the brand’s award-winning frame. It also has an LED-programmable handset you can use to adjust the height of the desk.

Price: Jarvis Standing Desk costs €579.00 or around $680 available on Fully’s website.

5. Varidesk Electric Standing Desk

Varidesk Electric Standing Desk features a quiet but powerful electric motor and four programmable memory settings. The heavy-duty frame pairs well with T-Style legs and a durable laminate finish. It comes in five variants: white, black, butcher block, reclaimed wood, and dark wood. The desk comes with easy-to-use tools allowing you to set it up in minutes.
Price: Varidesk Electric Standing Desk 60×30 comes at $650 on their website.

Continue Reading

Business

Best Social Media Management Software For Marketers

Published

on

Whether you’re running a small mom-and-pop shop or a mega-corporation, social media has become a crucial part of marketing in this day and age. In fact, statistics tell us that 3.6 billion people worldwide are on social media in 2020. This number is even expected to swell up to 4.41 billion in 2025, so having a solid social media presence now will surely pay off in the coming years.

With those figures in mind, it’s no wonder that social media management software is on-demand among marketers. These systems help ventures maintain a consistent presence on the information superhighway. And more importantly, they power up campaigns, boosting engagement and trust. 

Here are some of the best social media management tools 2020 you might want to consider for your business.

Sendible

Sendible lets users efficiently craft tailored posts for each platform. For instance, your Facebook post doesn’t need to look like it’s just an echo of your post on Instagram. To do that, they offer a platform where you can plan your content and strategy in one place. Aside from that, the system also offers analytics where you can gain dynamic insights from your social data. This can help inform your future campaigns and gear them for success.

Pricing: Sendible’s most affordable package, Starter, comes at $29 per month, designed for solopreneurs. Their most popular option, Growth, costs $199 per month, which comes with seven users and 105 services. 

Buffer

Buffer social media is one of the most popular marketing tools available today. They promise to tell the brand’s story and grow their clients’ audience with a platform that offers publishing, analytics, and engagement capabilities. Aside from publishing content, they also allow users to measure performance, get insights, and create reports in order to grow reach and engagement. As a result, the system can help you generate more sales.

Pricing: Buffer offers two types of packages. The first one is for publishing posts and starts at $15 per month. The second package type is for social media analytics, starting at $35 a month. 

Sprout Social

Sprout Social is another popular social media management software used by ventures of all sizes. More than helping automate content, they strive to “build and grow stronger relationships on social.” And how do they do that? By helping clients understand and reach their audience and encourage community engagement.

Pricing: Their most popular package, professional comes at $149 per user per month. This comes with capabilities to publish, schedule, draft, and queue posts to ten social profiles. They also offer profiles, keywords, and locations monitoring as well as tasking and social CRM tools. The package provides competitive reports for Instagram, Facebook, and Twitter, so if you’re getting traffic from those channels, Sprout Social is worth a try.

Zoho

Many marketers swear by Zoho social for shouldering a big chunk of their business operation needs. Its social media management software is only a part of its powerful suite designed to run the business, making the process a lot easier and more convenient. This suite includes an end-to-end CRM with capabilities for everything from project tracking to smart accounting.

Pricing: For its social software, the most affordable package comes at $10 per month, which includes a two-member access to seven channels.

Hootsuite

Hootsuite has been around since 2008. And in an industry where trends come and go in a snap, 12 years of experience counts for a lot. Like other players, Hootsuite allows users to manage their social media in one place, helping ventures make the most out of every channel. From finding and scheduling content to present analytics, they make social media management a walk in the park.

Pricing: If the budget is tight, you might find Hootsuite free to be a very useful resource sans the price tag. It allows users to manage up to three social media accounts and schedule up to 30 posts per month. If your marketing needs require a lot more, their most affordable package, Professional, costs $19 per month. It comes with unlimited scheduling for ten social media profiles for one user.

Later

Later prides itself as “the world’s favorite Instagram marketing platform.” This social media management software allows users to plan social posts and publish automatically. Added to that, users can also get tailored insights to improve their campaigns and reach more people. If you find it time-consuming to create posts daily, this platform enables you to schedule them a month in advance. This day, you’ll consistently have fresh content sans the hassle.

Pricing: If you’re looking for social media management tools free of charge, you’ll surely appreciate Later. They offer a free-forever package that includes one social set and 30 posts per social profile for one user. Despite the free offering, many users find their paid options worth it. In fact, their most popular package costs $16.5  per month and comes with more than one social set, 150 posts per social profile, and three to five users.

Continue Reading

Trending