Business
Why You Should Hire A Small Business Marketing Coach
Marketing is a tough game. What a big business needs versus what a small business needs differ quite greatly. What Shake Shack needs to effectively market itself is far different from what, say, “Burger Joe’s Joint” needs. When it comes to marketing a small business, it helps to get some guidance. That’s where a small business marketing coach steps in.
A marketing coach is an expert who works closely with business owners to identify challenges and help build a marketing strategy going forward. Typically, these coaches have years of experience in the marketing industry. Their job is to help business owners understand what it means to implement and follow a specific marketing strategy.
A marketing coach for a large business is different from a small business marketing coach. The strategies and tactics are different. Burger Joe’s Joint would need a special strategy catered to its needs. Starting with the fact that “Joe’s Burger Joint” is probably a better name.
What Does A Small Business Marketing Coach Do?
Like any other coach, a small business marketing coach is an expert that is there to guide and lead you towards your goal. They can help you refine your skills, advise your decision-making, and help you build your business to where you need it to be.
Not every coach is the same. They will follow their own specific process when coaching their clients. Some may be brutally honest, some may be more constructive. It varies on who you work with, where you are in your business, and what goals you’re trying to reach.
The process typically starts with a series of questions:
- What is your business about? Who are your best customers? Who are you trying to reach?
- Do you need help developing a marketing plan? Do you even have one?
- Where do you want your business to grow?
- What matters to you?
Once you and your coach figure out a set of goals, the work begins. It will be time to focus your efforts, iron out your marketing plan, and forge a clear path to success.
What Services Do Marketing Coaches Offer?
Marketing coaches are typically flexible and versatile in the services they offer. Plenty of them focus on certain niches – you’ll find coaches who are skilled in one industry over another. What they all can do is help you create a strategy that will attract the kind of business you want.
This includes crafting a marketing plan, building or updating a system for your website, choosing the necessary tools, defining goals, and implementing business strategies. They will point out what you’ve done wrong in your current marketing and offer you an educated perspective on how to better market your business.
If you’ve been suckered into recommendations from non-marketing coaches, you may be in an inconsistent roundabout of Facebook ads, cold calls, and digital marketing. A coach will guide you towards a big-picture strategy that will give you a greater return on investment than the occasional share on social media.
Why Should You Hire A Marketing Coach?
Small business owners know their business better than anyone. They live and breathe it. It’s natural for, say a general manager of a local family-owned kitchen supply shop to be stubborn in their ways and refuse any outside help.
“What do they know about a business I grew up around and love with all my heart and soul?” they may ask.
Quite a lot. The blindspots that can come with being deeply immersed in your business are more than a few. When you’re way too focused on running your business, you miss spotting areas that need attention.
A marketing coach can take that burden for you and identify your problem areas. They can objectively spot low-hanging fruit opportunities and recommend a smart course of action.
When you’re so consumed with running your business and keeping it afloat, that’s when you need outside help the most.
How Much Is This All Going To Cost?
The price you pay for a marketing coach varies from coach to coach, the type of service they provide, and what kind of work they’ll be taking on. In general, you’ll be looking at $100 to $1,000 per session.
To know for sure, however, you need to do your homework. What’s the coach’s track record like? How many reviews do they have and how many of them are good? Request for relevant information to ensure that your money will be well spent.
Whatever the cost, you have to look at a marketing coach as a necessary investment into your business. The return on investment will (hopefully) be well worth the coaching. There are so many bright, shiny objects that people will say totally works. But they aren’t marketers, much less a small business marking coach.
What you need is marketing clarity. You need to implement and follow a marketing strategy that grows your revenue and makes your business more successful than you ever dreamed of. That’s why it’s well worth the investment to snag a small business marketing coach.
Should I Get A Marketing Coach?
You tell me. Is your business not where it needs to be? Do you lack a cohesive marketing strategy? Are you failing to scale? Are you relying on your TikTok-savvy teenage niece to be your social media strategist?
If the answer to any of those questions is yes. Then, yes, hire a marketing coach. Large franchises can afford the best marketers in the world. Small businesses don’t necessarily have access to that kind of talent.
That’s why a small business marketing coach is the right investment for you. If your small business isn’t where it needs to be, you need all the outside help you can get.
Many marketers love Canva as it allows them to create stunning graphics easily and affordably. In addition, it is also a favorite tool among many professional designers. However, Canva is one tool that many marketers and designers outgrow, thanks to its limitations. If you’re looking for the best Canva alternatives, here is our list of the top five:
Penji
A graphic design subscription platform, Penji, is the best Canva alternative for all business sizes. It offers unlimited graphic design services and revisions done by top-caliber designers. In as little as 24 to 48 hours, you’ll get your designs, reducing the risks of design bottlenecks and delays. All these for a flat rate, starting at $499 per month.
RelayThat
Looking for the best Canva alternative that offers design automation? RelayThat is the design partner you need. It can generate numerous branded visuals instantly, allowing you to get bulk designs quickly. Its key features include brand management, headline generator, one-click resize, and over 3 million free images.
VistaCreate
Previously known as Crello, VistaCreate is an excellent option for social media graphics, posters, and other marketing materials. It has an interface similar to Canva, making it an easy-to-use alternative. It also offers animated templates, a drag-and-drop editor, and print services through VistaPrint.
Stencil
Claiming to be “The Web’s Favorite Online Graphic Design Tool,” Stencil is an easy-to-use alternative to Canva. It offers a low learning curve, making it ideal for small teams, startups, bloggers, and social media managers. This tool lets you whip up blog headers, ad creatives, and other visual assets quickly.
Design Wizard
A powerful image and video editing tool, Design Wizard enables you to create both static and animated content. It offers a comprehensive template library that you can edit for all your design needs. It has a low learning curve, thanks to its beginner-friendly interface.
TLDR: Penji beats Design Pickle with faster delivery, unlimited revisions, and a more intuitive platform that business owners actually enjoy using.
Penji is the best Design Pickle alternative for business owners who need consistent, high-quality designs without the wait. Businesses get unlimited requests, 24-48 hour turnarounds, and a dedicated design team for one flat monthly rate. The platform is easier to use and gives owners more control over projects than Design Pickle.
Tired of waiting days for Design Pickle to finish a simple social media post? Business owners pay good money for design as a service, so why should they settle for slow turnarounds and limited creative input? The right Design Pickle alternative can transform how companies handle visual content without breaking the bank.
1. Penji – The Smart Choice for Busy Owners
Penji gives businesses everything Design Pickle promises, but actually delivers on it. Designs come back in 24-48 hours (not 2-3 days), and clients get unlimited revisions until they’re happy with the result. The dashboard is dead simple to use—just upload a request, add some notes, and designers get to work.
What really sets Penji apart? Clients aren’t stuck with random designers each time. The team learns brand preferences, remembers style choices, and gets better with every project. Plus, if businesses need to pause during slow months, they can do that without losing their spot. See how Penji compares to other services.
2. Designjoy – Premium But Pricey
Designjoy offers high-end design work, but at nearly double the cost of most services. They’re great if budget isn’t a concern and companies only need one designer working on projects. The wait time can be longer since clients work with a single designer who might be juggling multiple accounts.
3. Superside – Better for Agencies
Superside is built more for agencies and large teams than individual business owners. They do solid work, but the onboarding process is complex and companies need to commit to higher-tier plans to get reasonable turnaround times.
Conclusion
After comparing all the major graphic design services, Penji remains the best Design Pickle alternative for business owners who want quality, speed, and value. Companies get professional designs without the enterprise pricing or frustrating delays.
Stop waiting around for designs. Try Penji today and see why thousands of business owners made the switch.
Frequently Asked Questions
Is Penji really faster than Design Pickle? A:
Yes. Most Penji designs are completed within 24-48 hours, while Design Pickle typically takes 1-2 business days or longer.
What if businesses don’t like the design?
Clients get unlimited revisions with Penji. Just leave feedback and designers will make the changes until everyone’s completely satisfied.
Do businesses need to sign a long-term contract?
Nope. Penji works month-to-month, and companies can pause or cancel anytime. Learn more about flexible plans.
Being a marketer means constantly being on the lookout for the latest in marketing trends and news. You’ll be surprised how fast trends come and go, along with the tools that you commonly use for your campaigns. If you’re looking for a trend that never goes out of style, it’s podcasting. Here are the top marketing podcasts to tune in to in 2025:
1. Marketing School
Marketing School is hosted by one of the famous names in the marketing industry: Neil Patel. Eric Siu is also another popular figure hosting the show. They update listeners on the newest marketing and SEO trends and information. Plus, they interview content creators and marketers to share their marketing secrets and tips to achieve their goals. It’s a great starter podcast for new marketers in the field. Listen to the famous hosts every day!
2. Social Media Marketing Podcast
The Social Media Marketing Podcast should be your go-to podcast if you’re focused on social media marketing. Listen to Michael Stelzner weekly to get the best tips on marketing on social media with the latest tech and trends. If you’re also running out of content ideas, the podcast host also provides tips and insights to help you get started on new strategies. Plus, he interviews marketers and business leaders on how they achieved success with social media marketing.
3. The WARC Podcast
The WARC Podcast delivers marketing insights to help you know the latest in marketing for the week. You’ll learn what marketing challenges marketers overcame. Listen to them twice a week for recent trends, interviews, and event recaps.
4. Duct Tape Marketing
Another big name in the marketing sphere is Duct Tape Marketing, which made an impact in 2005. Listen to John Janstch three times a week to listen to interviews with small business owners and marketers, and how they grew their businesses through marketing strategies. Don’t miss out on the trends and tips to supercharge your marketing.
5. Perpetual Traffic
If you want tips from expert marketers Ralph Burns and Kasim Aslam, listen to Perpetual Traffic! They specialize in paid traffic tips to help you increase sales and leads! Expect interviews from various experts in different niches. You can also get insights from case studies to help you grow your business. Listen to them twice a week!
6. The Digital Marketing Podcast
Do you want to be updated on everything digital marketing? The Digital Marketing Podcast is the best podcast to listen to. Know the latest news, updates, stats, and future of marketing. The hosts also discuss current tech trends in marketing to grow your business. Listen to the hosts twice a week!
7. The Affiliate Guy
Are you an affiliate marketer and need expert advice and the latest updates on affiliate marketing? You should listen to The Affiliate Guy. Hosted by Matt McWilliams, he has trained over 320,000 affiliates.
Think of The Affiliate Guy’s podcasts as engaging audio versions of How-To blogs. Additionally, he interviews entrepreneurs and leaders. Plus, he also references case studies to help you understand how they achieved their goals.
8. Marketing Trends
The very apt Marketing Trends podcast updates you weekly with new information and insights about marketing! You can listen to CEOs, CMOs, and other thought leaders share best practices and strategies to grow the biggest brands! Know how you can grow as a leader or an ambitious marketer when you get the latest tips for achieving success.
9. Stand The F*ck Out™
Are you tired of hearing or reading the same marketing tip or trend and don’t want to use that strategy anymore? Stand The F*ck Out™ gets straight to the point and doesn’t dilly dally when discussing marketing. Louis Grenier hosts the show and provides evergreen topics. You also get to hear from experienced marketers how their teams executed strategies and got the desired results. Listen to this podcast weekly.
10. Social Pros Podcast
Are you interested in learning how social media marketers execute their campaigns for big brands? The Social Pros Podcast should be on your radar. Jay and Adam host the show, which you can listen to weekly. Not only do they discuss recent trends and strategies, but they also discuss team management and other personal conversations on being a marketer.
11. Marketing Over Coffee
Do you prefer listening to podcasts in the morning during breakfast? Why not listen to Marketing Over Coffee on the side while enjoying a hearty morning meal? Like other podcasts, you’ll hear the latest tech trends like AI and improved marketing tools. Plus, get insights from the experts like Seth Godin, Rand Fishkin, and Ann Handley! Episodes come out weekly!
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