Business
Why You Should Hire A Small Business Marketing Coach
Marketing is a tough game. What a big business needs versus what a small business needs differ quite greatly. What Shake Shack needs to effectively market itself is far different from what, say, “Burger Joe’s Joint” needs. When it comes to marketing a small business, it helps to get some guidance. That’s where a small business marketing coach steps in.
A marketing coach is an expert who works closely with business owners to identify challenges and help build a marketing strategy going forward. Typically, these coaches have years of experience in the marketing industry. Their job is to help business owners understand what it means to implement and follow a specific marketing strategy.
A marketing coach for a large business is different from a small business marketing coach. The strategies and tactics are different. Burger Joe’s Joint would need a special strategy catered to its needs. Starting with the fact that “Joe’s Burger Joint” is probably a better name.
What Does A Small Business Marketing Coach Do?
Like any other coach, a small business marketing coach is an expert that is there to guide and lead you towards your goal. They can help you refine your skills, advise your decision-making, and help you build your business to where you need it to be.
Not every coach is the same. They will follow their own specific process when coaching their clients. Some may be brutally honest, some may be more constructive. It varies on who you work with, where you are in your business, and what goals you’re trying to reach.
The process typically starts with a series of questions:
- What is your business about? Who are your best customers? Who are you trying to reach?
- Do you need help developing a marketing plan? Do you even have one?
- Where do you want your business to grow?
- What matters to you?
Once you and your coach figure out a set of goals, the work begins. It will be time to focus your efforts, iron out your marketing plan, and forge a clear path to success.
What Services Do Marketing Coaches Offer?
Marketing coaches are typically flexible and versatile in the services they offer. Plenty of them focus on certain niches – you’ll find coaches who are skilled in one industry over another. What they all can do is help you create a strategy that will attract the kind of business you want.
This includes crafting a marketing plan, building or updating a system for your website, choosing the necessary tools, defining goals, and implementing business strategies. They will point out what you’ve done wrong in your current marketing and offer you an educated perspective on how to better market your business.
If you’ve been suckered into recommendations from non-marketing coaches, you may be in an inconsistent roundabout of Facebook ads, cold calls, and digital marketing. A coach will guide you towards a big-picture strategy that will give you a greater return on investment than the occasional share on social media.
Why Should You Hire A Marketing Coach?
Small business owners know their business better than anyone. They live and breathe it. It’s natural for, say a general manager of a local family-owned kitchen supply shop to be stubborn in their ways and refuse any outside help.
“What do they know about a business I grew up around and love with all my heart and soul?” they may ask.
Quite a lot. The blindspots that can come with being deeply immersed in your business are more than a few. When you’re way too focused on running your business, you miss spotting areas that need attention.
A marketing coach can take that burden for you and identify your problem areas. They can objectively spot low-hanging fruit opportunities and recommend a smart course of action.
When you’re so consumed with running your business and keeping it afloat, that’s when you need outside help the most.
How Much Is This All Going To Cost?
The price you pay for a marketing coach varies from coach to coach, the type of service they provide, and what kind of work they’ll be taking on. In general, you’ll be looking at $100 to $1,000 per session.
To know for sure, however, you need to do your homework. What’s the coach’s track record like? How many reviews do they have and how many of them are good? Request for relevant information to ensure that your money will be well spent.
Whatever the cost, you have to look at a marketing coach as a necessary investment into your business. The return on investment will (hopefully) be well worth the coaching. There are so many bright, shiny objects that people will say totally works. But they aren’t marketers, much less a small business marking coach.
What you need is marketing clarity. You need to implement and follow a marketing strategy that grows your revenue and makes your business more successful than you ever dreamed of. That’s why it’s well worth the investment to snag a small business marketing coach.
Should I Get A Marketing Coach?
You tell me. Is your business not where it needs to be? Do you lack a cohesive marketing strategy? Are you failing to scale? Are you relying on your TikTok-savvy teenage niece to be your social media strategist?
If the answer to any of those questions is yes. Then, yes, hire a marketing coach. Large franchises can afford the best marketers in the world. Small businesses don’t necessarily have access to that kind of talent.
That’s why a small business marketing coach is the right investment for you. If your small business isn’t where it needs to be, you need all the outside help you can get.
TLDR: If you want speed, AI-enhanced creativity, and unlimited design services for a single flat fee, then look no further than Penji. However, for hyper-local strategic branding, or if you want to print something rather than design it digitally, you may want to consider Creative Repute or Blanc instead.
Did you know that you can get agency-level creative work for 70% less cost than a traditional hiring model? Finding the right partner to visualize your brand is crucial, but with so many options in the Keystone State, it’s tough to know where to start. Whether you need a graphic design service for a massive rebrand or just need quick social assets, we’ve piloted the ship through the industry to find the top contenders for you.
1. Penji
Ready to experience the future of design? Penji isn’t just a graphic design agency; it’s the HQ of your creative team. By blending top 2% talent with AI-powered engines, Penji delivers creativity at the speed of light. You get a dedicated team that works on your designs immediately, ensuring fast turnarounds and jaw-dropping results without the complicated proposals.
- Pros: Unlimited projects, flat monthly fee, AI-enhanced variations, and 1-day turnaround.
- Cons: No in-person meetings (100% remote platform).
2. Creative Repute
Next, a classic agency model: Creative Repute is an agency located in Philadelphia that seeks to provide designs that drive results! If you’re interested in research-based designs with regard to mobile applications and complex websites, these are the designers for you. They specifically target mission-driven brands and non-profits.
- Pros: Research-based branding approach, and team diversity + deep commitment to social impact.
- Cons: Classic agency pricing models can be a little bit more unpredictable than a flat fee model.
3. Graphics and Design
Next up is a veteran in space. Established in 1986, Graphics and Design brings decades of experience to the table. They cover the full spectrum from research and writing to design and print. If you want a graphic design service that has stood the test of time and offers a “dream, explore, create” philosophy, they are worth a look.
- Pros: Extensive industry longevity and full-service print capabilities.
- Cons: May be less focused on rapid, high-volume digital asset creation.
4. Blanc
Finally, we have Blanc! Located in Canonsburg, they self-describe as a full-service marketing agency. They have a department dedicated to printing as well. They’re a great agency choice if you want to be strategic about getting something physical out into the world rather than just a digital design – durable documents, promo items, commercial printing + digital!
- Pros: One integrated approach to strategy that considers both infrastructure designs as well as physical (print/promo items).
- Cons: Potentially more infrastructure than desired if you’re only interested in digital designs.
Credit for Cover Image: Photo by Tony Schnagl
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