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5 Video Landing Page Ideas to Get Quality Leads

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video showing on a laptop illustration

Sometimes, a static landing page isn’t enough to catch your audience’s attention. In such cases, you may want to add another weapon to your arsenal –  videos.

Video landing pages can be powerful tools for engaging your audience, conveying your message, and building trust with potential customers. In this article, we will explore video landing page ideas that will allow you to get quality leads and grow your business.

Whether you’re a small business owner, marketer, or entrepreneur, these ideas will help you create landing pages that stand out and deliver results.

What is a Video Landing Page?

Before we dive deep, let’s get definitions out of the way.

A video landing page is a standalone web page designed to encourage visitors to take a specific action, such as filling out a form, subscribing to a service, or making a purchase. What sets it apart from a standard landing page is that it uses video content to engage and persuade the visitor to take action. Video landing pages typically feature a prominent video player that displays a short, compelling video that highlights the benefits of the product or service being offered.

If you use video marketing platforms, you’re probably aware that you can leverage the power of video to create a more immersive and persuasive experience for visitors. In doing so, you also increase the likelihood that they will convert into customers.

What Should a Landing Page Video Include?

For a landing page to perform its purpose, it must include a few essential elements. These are:

  • A clear and compelling message. This helps communicate the value proposition of the product or service being offered to the viewer. This is important because visitors to a landing page are typically looking for a solution to a problem or a way to fulfill a need. If they don’t quickly understand the value of what’s being offered, they’re likely to lose interest and move on to another website.
  • High-quality visuals and sound. Professional-looking videos help to create a more immersive and persuasive experience for the viewer. A landing page that looks and sounds professional is more likely to be perceived as trustworthy and credible, which can lead to higher engagement and, ultimately, more conversions.
  • A strong call to action (CTA). A strong video landing page CTA helps to create a sense of urgency or motivation for the viewer to take action. By emphasizing the benefits of taking the desired action and using persuasive language, the CTA can encourage the viewer to take action immediately rather than waiting or putting it off.

What are Some Good Landing Page Examples?

Here are a few ideas you can take inspiration from as you brainstorm for your landing page.

1. Tissot

video showing on a laptop illustration

Tissot, a luxury Swiss watchmaker, has an impressive landing page that features its product and brand aesthetic. The video features a black, white, and red color scheme, which is consistent with the brand’s visual identity. It showcases various Tissot watch models, highlighting their design and functionality. The video is well-crafted, with smooth transitions and excellent cinematography that captures the elegance and precision of Tissot’s timepieces. The background music also adds to the overall feel of luxury and sophistication.

What makes this video effective is its ability to convey Tissot’s brand values and product offerings without overwhelming the viewer. It is concise, visually stunning, and engaging, making it easy for the viewer to understand what Tissot is all about.

2. Chivas Regal

video landing page example

Chivas Regal, a Scotch whisky brand, has an upbeat and compelling landing page that centers around the brand’s humble beginnings. The video features hip-hop music and visuals that showcase the brand’s history and heritage.

What makes this landing page effective is its ability to create an emotional connection with the viewer. By showcasing the brand’s beginnings and how it progressed through the decades, it makes the viewer feel like they are part of something special. The video is also well-crafted, with excellent cinematography and a soundtrack that adds to the overall feel of the brand.

3. Odoo

video landing page example

Odoo, a Belgian suite of business management software, has an interactive video that highlights the company’s services. The video is playable, allowing the viewer to click on the video to learn more about Odoo’s offerings. The video is well-crafted, with smooth transitions and high-quality graphics that make it easy to navigate and engage with.

What makes this page effective is its interactivity. It allows the viewer to control their experience, giving them a sense of agency and control. This, in turn, creates a more engaging and immersive experience that helps the viewer better understand Odoo’s services and how they can benefit from them.

4. Uniqlo

video landing page example

Uniqlo, a Japanese clothing brand, has a visually stunning video that showcases its Mame Kurogouchi innerwear and clothes collection. The video is well-shot and edited, with excellent cinematography that captures the beauty and elegance of the garments. It also features a diverse cast of models, highlighting the brand’s inclusivity and commitment to diversity.

What makes this asset effective is its ability to showcase Uniqlo’s clothing in a visually stunning and engaging way. The video is concise and to the point, allowing the viewer to focus on the clothing and its features. The diversity of models also helps create an emotional connection with the viewer, making them feel like they are part of a brand that values inclusivity and diversity.

5. Ferrari

video landing page example

Everyone knows Ferrari to be a luxury sports car manufacturer with a solid reputation for excellence in performance, engineering, and design. The video features a high-performance sports car shot with excellent cinematography that captures the beauty and elegance of Ferrari’s brand.

What makes this landing page effective is its ability to showcase Ferrari’s luxury and elegance. The video also features a mix of footage shot in different locations, including a racetrack and a cityscape, which adds to the excitement and thrill of the video.

As seen from the examples above, video landing pages can help you achieve your marketing goals, whether you’re promoting a new product or service, highlighting your brand’s values, or showcasing your company’s success.

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What’s the Deal With Elomir? Is Axis Klarity a Scam?

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Surprisingly, MLMs have become one of the most lucrative scams in recent years. But to sum it all up, its structure is only beneficial for those at the top, as they are the ones making all the money. Meanwhile, the new recruits are at the bottom, waiting for scraps.

Although various efforts have been underway to expose these pyramid schemes, many people still fall for them. It seems that the trend has never really died down, as we often see a new trend of scrappy moms and fresh-outta-college girls going ga-ga over these weird products. One of the more controversial is Elomir’s Axis Klarity.

Before this was launched, many distributors posted videos and images of themselves with photoshopped Post-its on their tongues. And of course, they were passing it off as a real product. Soon enough, the hashtag #Changetheconversation was plastered all over social media.

So, what could have gone wrong? Let’s go over the story of Axis Klarity and its parent company, Elomir.

About Axis Klarity and Elomir

axis klarity from elomir
From https://www.bellevuereporter.com/

Axis Klarity is a product created by Elomir, making a buzz in 2022. It still exists today, but seems to be operating under the radar. That said, let’s get to know it better.

If you’re familiar with those Listerine strips that dissolve on your tongue, then you’ll find this product to be similar. Only, instead of making your breath smell minty fresh, Elomir claims that it’ll improve your mood, calm your mind, and increase your cognitive abilities. How does it do this, exactly? Who the f*ck knows? Their website doesn’t explain much.

It does offer a few testimonials, mostly from women who happen to be distributors. There is one testimonial from a 13-year-old girl, claiming that Axis Klarity had helped her in school. 

There’s only one problem with that: on the bottom of their website, in tiny print, Elomir states that their flagship product is not intended for those under 18. 

Strange. But I’m sure it’s nothing, right?

Red Flags… Red Flags Everywhere!

axis klarity from elomir
From https://onlinewealthchronicles.com/

Now, here’s the deal with Axis Klarity; the ingredients are alarming.

Before Axis Kalrity’s launch date, people searched their website for an ingredient list. Here’s what’s in these “cure-all” yellow strips:

  • Curcumin Conjugate
  • NAC Conjugate
  • Thiamine Conjugate

First off, there’s really nothing here that would cause a change in mood, clarity, or any other benefits listed by their distributors. But what’s even shadier is the ingredient “NAC Conjugate.” This is an antioxidant that should be inaccessible to the general public.

So how does Axis Kalrity, an unregulated supplement, include this ingredient? It seems that the FDA is pretty lax about NAC Conjugate, despite declaring that it is not a supplement. Unless a company is promoting their NAC Conjugate as a cure-all, they don’t have to worry about the FDA busting down their door. 

Still, I personally wouldn’t take prescription drugs from an unregulated source (unless I’m trying to party). 

Okay, so we now know the product is crap. But what about their business practices?

For the longest time, Axis Klarity was in this “pre-enrollment phase”. It’s basically like preordering a game on Origin, but surprisingly shadier. Because instead of preordering products, people were signing up as future sellers. Before making any actual sales, Elomir was already making millions off recruitments alone.

But that’s not all. When Elomir finally launched their knock-off dental strips, it was a MASSIVE flop. Hundreds of orders went unfulfilled, as the number of products they had in stock couldn’t cover the number of people buying them. Still, Elomir took the money from everyone who ordered, offering no refunds. 

The company later claimed that this ordeal was due to machinery issues. But anyone with a brain could tell that they were simply unprepared.

Elomir continues to push forward, promoting Axis Klarity with flaky testimonials while their distributors and customers lack compensation for their orders. 

Conclusion

axis klarity from elomir
From https://www.bellevuereporter.com/

It’s an MLM, through and through – ‘nuff said. If you’re thinking about buying Axis Klarity or becoming a seller, just… don’t. I recommend saving your time and money by purchasing some of those Listerine strips. You’ll actually get what you pay for.

Featured image from Elomir

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The Best Ways to Recession Proof Your Business

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How can you recession-proof your business?

This is a common question among business owners who are concerned about how well they will fare in an unpredictable economy.

Whether or not we’re officially in a recession, many companies are feeling the pressure—rising costs, shifting consumer habits, and ongoing market uncertainty. While no business is completely immune to downturns, there are practical strategies you can adopt to strengthen your resilience.

But what is a recession-proof company?

A recession-proof company is a business that can maintain stable revenue and demand even during economic downturns. These ventures typically offer products or services that consumers continue to need regardless of financial conditions.

In this guide, we’ll explore key ways to make your business more recession-proof and help you navigate today’s challenges with confidence.

Are We in a Recession?

30 Rock Matthew Broderick "We're not in a recession" GIF recession proof your business

The term “recession” often sparks panic, but its technical definition is more specific. A recession typically refers to two consecutive quarters of negative gross domestic product (GDP) growth.

As of 2025, many economies have shown signs of slowing down, like higher inflation, cautious consumer spending, and volatile markets. However, most experts agree we are not currently in a formal recession.

Key indicators, such as GDP growth, employment rates, and consumer demand, remain relatively stable in the U.S. and many parts of the world. Still, uncertainty looms due to persistent global conflicts, supply chain disruptions, and high borrowing costs.

Even if we’re not in a recession by definition, businesses are feeling the squeeze. That’s why preparing now and building a recession-proof business is crucial to staying strong through future economic shifts.

Will There Be a Recession?

Predicting a recession is tricky, and even seasoned economists debate its timing. While the economy may not be in a technical recession today, many experts warn that a downturn could still happen in the near future. High inflation, fluctuating interest rates, and global instability keep businesses on edge.

That’s why building a recession-proof business now is a smart move. Some industries can weather economic storms better than others. What business does well in a recession, and what sells best in a recession? If we look back at history, the ventures that thrived in the 2008 recession included:

  • Discount retailers
  • Repair services
  • Healthcare
  • Essential goods providers

These businesses focused on solving everyday problems and offering cost-effective solutions, something customers prioritize when money is tight.

On the flip side, the worst businesses to start during a recession are often those that rely on: 

  • Luxury spending
  • Large capital investments
  • Non-essential services (high-end travel, event planning, niche hobby stores, etc.)

These ventures typically struggle when consumers cut back on discretionary spending.

Even if the next recession doesn’t arrive tomorrow, building flexibility and resilience today will help you prepare for whatever comes next.

5 Ways to Recession-Proof Your Business

If you’re a business owner concerned about the economy, these 5 tips can help.

1. Find Low-Cost Solutions

Survive a recession by saving money. Brilliant, right? But this isn’t just about cutting temporary costs to weather the storm. To truly recession proof your business, you need to set up for the future.

Some businesses choose layoffs and department closures when times are tough, but this shouldn’t be your first resort. For starters, think about scaling back your operating costs. Consider migrating to cloud storage, or finding cheaper software alternatives.

For example, many businesses rely on freelancers to supplement their creative team, which can start to add up when you need a lot of designs.

Recession proof your business by turning to low-cost services like Penji
Penji’s website

You might find that you save money by switching to a subscription-based graphic design service like Penji. Check out our review to see why we recommend it. You can also sign up with our special 35% off promo code — PREP35.

2. Put People First

In a recession, you may have to scale down your business operations, and that can mean letting people go. But if you intend to survive the recession, mass layoffs may do you more harm than good.

Recession proof your business by prioritizing your people
Image by StockSnap on Pixabay

A business is made up of people, and each worker plays a role in developing your brand’s unique personality. Layoffs can sour long-term relationships, but they can also change who your company is on a fundamental level.

In a recession, some downsizing might be inevitable. But to recession proof your business, aim for transparency. Talk to employees about your difficult decisions, let them know where you’re cutting costs and what prospects may look like down the road.

3. Rethink Your Architecture

Every application has an architecture. If you produce tech, you can recession-proof your business by rethinking how you deliver it.

For example, you may consider a microservices architecture, which is sometimes less expensive than a singular (“monolithic”) setup. This considers each element of your service as its own mini-service.

For instance, an ecommerce site might use different services for accessing a user’s account, their shopping cart, and processing their payment. The user still sees one website, but under the hood, they’re accessing different services.

4. Demonstrate Your Value

Chances are, you’ve already given a lot of thought to what, exactly, your business offers. It should be at the core of all your marketing materials, your whole brand strategy.

Recession proof your business by demonstrating your business value
Image by This_is_Engineering on Pixabay

But to recession-proof your business, you’ll need to double down. It’s not just, “What can we do for you?” It’s, “Why do you need us?”

Some of the best ways to demonstrate your business’ value include:

  • Money saved
  • Life improved
  • Everyday problems solved
  • What sets you apart from competitors

5. Be Flexible

On the one hand, you want to hold onto your business fundamentals to survive a recession. Your people, your values, your product. But when something needs to change, you can’t afford to be too precious about your current processes.

Recession proof your business by being flexible
Image by expresswriters on Pixabay

Be willing to make changes, but make informed ones. Test out new messaging, new products, new pricing models. If your ads are losing ROI, it might just be a sign of the times, but it’s worth looking into different strategies that could give you a boost.

You might think that in order to recession-proof your business, you need to avoid showing signs of weakness. The fact is, the most stubborn businesses are often the first to go.

Markets change a lot during a recession. When you come out the other side, you want to be ready to meet whatever new challenges come your way.

The Lowdown

Learning how to recession-proof your business isn’t about avoiding risk but creating stability in an unstable economy

While you can’t control the economy, you can control how you prepare. Focus on cutting unnecessary costs without sacrificing your team, demonstrate clear value to your customers, and stay flexible with your strategies.

Businesses that survived the 2008 recession didn’t just hold on; they evolved. The best way forward? Start building resilience now so your business can thrive, no matter what the market throws your way.

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Discover 2025’s Top 10 Online Banks for Smart Savings

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best online banks

McKinsey & Company reveals that 73 percent of bank transactions worldwide now take place online, such as in digital banks and payment systems. The increasing demand of customers for more flexible banking options is attributed to the rise in online banking channels. People prefer online banks because they offer simple tools and resources to manage their money. With this trend, online banking is here to stay. 

Best Online Banks: A Quick Guide

money and finance

Image Source: Tima Miroshnichenko from Pexels 

An online bank should cater to your financial needs like any traditional alternative. Here are a few factors to consider when choosing online banks:

Annual Percentage Yield (APY)

The annual average yield offered under each account will tell you how much interest your money will earn. When comparing online banks, consider one that offers competitive rates across all of its deposit accounts. 

Products and Services

Some online banks offer a complete package of banking products, including checking, savings, certificates of deposit (CDs), and money market accounts. They also offer loans and credit cards. So, look at the products and services offered by online banks before making a decision. You may also combine the services of an online bank with a traditional brick-and-mortar bank. 

Account Access

Typically, online banks offer 24/7 access to your account through their website or app. However, you should also consider how the bank handles deposits and withdrawals. It is crucial to know the restrictions, if any, on transfers, the limitations on withdrawals, and whether the bank accepts free cash deposits. 

ATM Network

An ATM network is essential if you frequently withdraw or deposit cash. An extensive ATM network will help you avoid transaction fees. If the bank is not associated with a large ATM network, you should look for one that will reimburse out-of-network ATM fees.  

Digital Tools

The best online banks offer innovative digital tools to help you accomplish financial goals. For example, Ally will help you organize your savings goals with savings buckets and analyze your spending habits to safely transfer available funds from your checking to your savings account.

Fees

You should avoid any bank, online or otherwise, that charges monthly fees or has extensive requirements to avoid them. Many online banks offer no-fee deposit accounts, require a low or $0 initial deposit to open the account, and don’t need a minimum balance to avoid maintenance fees. However, make sure you know whether the bank charges excessive withdrawal fees, paper statement fees, or fees for other services that you may want to use regularly.

Customer Service

Since you won’t have access to in-person customer service with an online bank, determine how you can contact a customer service representative if needed. Most online banks offer telephone support, live chats, or assistance via email. Some online banks also offer access to live support via extended hours or 24/7.

10 Top-Performing Online Banks

person counting money

1. Alliant Credit Union

Alliant Credit Union is an NCUA-insured online credit union offering members competitive deposit account rates and minimal fees. Most accounts don’t charge maintenance fees, but these can be waived if you sign up for e-statements. Membership is available for current or former employees of Alliant’s partner businesses in the US. You can also become an Alliant Credit Union Foundation digital inclusion advocate to become eligible for membership. Signing up costs $5, but Alliant will pay the one-time fee on your behalf. 

Alliant’s certificates earn solid APYs, with terms ranging from one year to five years. Its savings account earns a respectable yield of 3.10% APY on balances of $100 or more, but there are plenty of higher-yielding savings accounts with APYs over 5%. We like that Alliant’s High-Rate Checking account pays a better yield than other checking accounts and doesn’t require a minimum balance or charge service fees.

2. Varo Bank

Varo offers checking and savings accounts but doesn’t offer deposit certificates. Savings account comes with an APY starting at 2.50%. That rate becomes 5.00% for the first $5,000 if a customer meets the monthly requirements of the bank.

Cash deposits have limits and fees, and Varo customers can only deposit cash at a 3rd party retailer that joins the Green Dot network, including CVS, 7-Eleven, or Walgreens. On the other hand, cash withdrawals can be made through an ATM in the Allpoint network for free.

3. Ally Bank

Established in 2009, Ally Bank is full-service online bank that offers competitive rates on all deposit accounts. Customers can enjoy the highest rates for all balances, regardless of tier. Overall, the high APYs, minimal fees, and reliable customer service support makes Ally an excellent banking solution for millenials who want better savings and retirement plans.

4. Discover Bank

Discover Bank offers deposit accounts, credit cards, personal loans, and student loans. We like that Discover offers deposit accounts, such as CDs, savings, and a money market account, at competitive rates with no fees. While its $2,500 minimum deposit requirement for its CDs is steep, there is no minimum deposit required to open and maintain a savings, money market, or checking account.

5. Laurel Road 

Laurel Road, powered by KeyBank, helps healthcare and business professionals achieve their financial goals. They offer student loan refinancing, mortgages, personal loans, credit card, and specialized savings accounts. Laurel Road also offer Loyalty Checking with a low APY. New customers can earn a sign-up and monthly bonus with qualifying direct deposits. In addition, both savings account and checking account has no monthly free or minimum balance requirement.

6. Capital One

capital one logo

Capital One offers an above-average 3.80% APY on its savings account, strong rates on its certificates of deposit, and 0.10% APY on all checking balances. All accounts are free, and customers can access over 70,000 free ATMs.

7. American Express National Bank

This bank offer High Yield Savings Account with a 3.80 APY. Likewise, certifcate deposits (CDs) have competitive rate and there is no minimum opening deposit. You don’t have to worry in case you encounter banking-related issues because American Express National Bank has 24/7 phone support and online chat support.

8. Marcus by Goldman Sachs

Launched in 2016, Marcus is the online-only banking arm of Goldman Sachs, one of the 15 largest banks in the US. The bank’s savings accounts and CDs offer competitive yields and no monthly maintenance fees.

While some online banks offer no minimum deposit requirement to open an account, Marcus requires a $500 deposit to get started with a CD. There’s no minimum deposit requirement for its high-yield savings account. Marcus doesn’t offer a checking account or money market account.

9. My Banking Direct

My Banking Direct is the online-only arm of Flagstar Bank, N.A., which New York Community Bancorp owns. The bank is a lean financial service that offers only savings, checking, and a five-month CD term. The APYs on its savings account and CD are among the best available today.

In addition, the bank doesn’t charge monthly or overdraft fees and provides surcharge-free ATM access through a 55,000 Allpoint and Presto network. To open a savings account, you must deposit $500. Checking accounts can be opened with just $1. During the week, you can access extended customer service hours until 8 p.m. ET and 2 p.m. ET on Sundays.

10. SoFi

SoFi (short for Social Finance) was the brainchild of Stanford Graduate School of Business students who created an alumni-funded lending source initially focused on refinancing student loans. Since then, SoFi has expanded into a variety of loan categories and now offers online checking and savings accounts.

Conclusion 

Online banks lets manage your money and account via a website, mobile device, or app. Also, online banks generally offer higher interest rates and fewer fees than traditional banks. You should remember that while technology makes everything accessible, online banks also have some limitations. For instance, online-only or internet-only banks lack in-person interaction. However, if you are comfortable managing your money online, online banks are a convenient and low-cost option.

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