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Twitter Shop Button: Keeping up With the eCommerce Boom



In the eCommerce industry, it’s inevitable that every social media will become “shoppable.” Take Instagram, TikTok, and Facebook, for instance. Each has its features that allow its users for immediate purchase with just a few clicks or swipe. 

Of course, Twitter is also looking for an opportunity to ride the eCommerce wave. According to Twitter’s Analyst Day presentation, representatives revealed they are developing various commerce options. Recently, Twitter began to test its new commerce layouts with at least one Android app user in Qatar. 

As spotted by UK-based social media consultant Matt Navarra, he cited the following changes: 

  • Product name
  • Shop name
  • Product price
  • Twitter Shop button

The new layout leans into a more formal look as it features a blue Twitter shop button. By the time of its official release, let’s hope the button is customizable to help businesses stay “on-brand.” Also, it would help brands if other features are also customizable. For now, all we can do is cross our fingers and hope for the best. 

Twitter confirmed that it’s testing new eCommerce-friendly features. Furthermore, the company aims to include a new feature for organic tweets that would link an eCommerce product page. According to the company, they conducted the first test among many experiments for their Commerce space. 

The company plans to expand feature and format options for different types of users other than the Twitter shop button. It also plans to introduce Facebook-like business profile features such as integrated maps and Super Follow. By doing this, Twitter will allow professional Twitter users to charge followers for exclusive content. It’s a great way to expand Twitter’s monetization options. 

The Twitter Shop Button: Why It’s Taking Long

According to Twitter’s Revenue Product Lead Bruce Falck, the team gets many questions regarding their eCommerce additions. Most inquiries ask why it’s taking them so long to develop eCommerce support on the platform. However, Mr. Falck pointed out that sequencing is crucial. 

The team firmly believes that it’s important to polish the performance of Twitter’s ads business. He further explained that starting with MAP towards click and conversions involves a critical process. Also, it’s an essential prerequisite to launching their eCommerce features. 

About MAP, it relates to re-building Twitter’s Mobile Application Promotion system. In 2019, Twitter identified issues with its MAP process that led to a massive impact on its data capacity and targeting. As a result, Twitter wants to focus on its MAP system and further refine it before moving onto eCommerce. Currently, Twitter is working on the next stage for its eCommerce features and tools, starting with its Twitter shop button. 

Meanwhile, as the company pushes forward various Commerce innovations to their platform, an edit button is still nowhere to be found. Let’s hope that someday, Twitter will add that edit button to its new upgrades. Besides, it’s more convenient to edit a post instead of deleting it to make a new one. Well, we can only dream. 

Final Note

Some might say that Twitter’s eCommerce tools and features are long overdue. However, if we consider the rigorous process of developing a smooth transaction for us users, let’s patiently wait. 

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My Experience With Penji (+25% Promo code) Unlimited Graphic Design Service



The graphic designer hiring process comes in many forms. Within the past 5 years, unlimited graphic design services became a desirable alternative, offering graphic design work on a monthly subscription. Penji is a Philadelphia-based startup that offers this unique business model.

You can submit as many design projects as you want via their online portal, and they’ll complete your requests one at a time until your queue is complete. This type of service promises to be a great added resource for teams to improve productivity.

Does it sound too good to be true? We thought so too. So, we signed up to see for ourselves.

Quick Summary

As with any service, there are pros and cons. To help with your graphic design hiring decision, we decided to condense what we found in a bulleted list below. Here’s a quick summary of our review of Penji’s unlimited graphic design service.


  • Easy and quick to create design projects
  • Storage for all my requested designs
  • VERY fast turnaround on most projects. I expected just 1 draft in 24 hours but instead received 3 drafts. Revisions were sometimes completed the same day I submitted them.
  • Helpful features such as a revision tool, ability to invite team members, brand profile, and more
  • Upbeat and direct communication from everyone I interact with
  • A dedicated and responsive account manager who replies within a few hours


  • Can’t call or talk to designers
  • Best if you have design projects ready to submit
  • Not available as an app

Overall Experience

Penji’s “unlimited” design model is a great choice if you have the right expectations going in. The service is affordable for growing businesses and their output is reliable. However, if you’re expecting to be on-call or face-to-face with your designer, this type of service is not for you.

Compared to designing yourself, hiring freelancers, or using Fiverr, Penji is a much better service and value by a long shot. Their team of designers lived up to the promise and exceeded my expectations.

Thinking of trying Penji out for yourself? Here’s a special promo code for Owner’s Mag readers:

Use the Penji promo code “OWNER25” to get 25% off your 1st month.

Disclaimer: we receive a commission when you use the code.


We put Penji to the test by signing up, requesting a designs, and examining the results. Here’s how it went.

Signing Up For Penji

Signing up for Penji was a relatively quick and painless process. All of my questions were answered in less than 5 minutes by customer support via Intercom and another 2 minutes to complete the checkout process.

Communication with Penji’s Support Team

How fast and reliable a company’s support team is before you are an active customer is a reflection of what’s to come. If they’re unresponsive now, it will only get worse once I’m a customer. I reached out to Penji’s customer support team via their Intercom chat popup and got a response within 30 seconds, which is pretty good. I asked basic questions and the agent seemed knowledgeable.

Communication as a Customer

All communication is done online through Penji’s proprietary online portal. That includes revisions, feedback, and answering any questions my designers may have.

Communication with Your Designers

Penji assigned me 1 designer, Billie, and communication with her was easy. If you have used any messaging platforms like Slack, Facebook Messenger, or Discord, you’d be familiar with this form of communication.

Billie was responsive, attentive, and always seemed to have a positive attitude no matter how demanding my requests were. She had many questions about the projects, which I tried my best to answer as a customer. Though the back and forth took longer than I wanted, I realized she was just being thorough to get the design done right, which I appreciate.

Communication with Your Account Managers

They assigned me an Account Manager, Charmaine, who was very quick whenever I needed something. It usually takes just a few hours for me to get a reply via email from her. When I had an issue with one of the projects, she quickly stepped in and helped resolve the situation.

1. Choose the Right Package

All the packages are laid out with monthly, quarterly, and yearly pricing. Starting at $399 per month for the Pro plan, you’ll be able to make unlimited graphic design requests with a 24-48 hour turnaround. As your design needs grow, you’ll have the Team and Agency packages to choose from.

2. Checkout

The form is straightforward and easy to fill out. Checking out was a breeze and took about 2 minutes.

3. Submit a Design Project

Clicking on the “+ Create new project” button, I’m presented with a visual chart of all the design categories they offer. They offer an extensive selection of options and even the ability to request a custom project.

4. Fill Out the Request Form

Next, I filled out a short form detailing what I wanted them to design. For those of you who hate long forms, this one from Penji is easy to follow and doesn’t ask too many questions. Most of the questions are actually optional so you can be as descriptive or non-descriptive as you like.

My test projects

As a digital publisher, we produce content on a daily basis and always have a need for on-brand graphic design. I created several projects to test how well-rounded Penji is and how they handle both simple and complex requests. A simple banner should be difficult, but can they handle a complex infographic with lots of texts and imagery?

Here are my test projects:

  1. Blog Graphic: Best DSLR Camera Equipment For Beginners
  2. Custom Illustration: Best Vacuum Cleaner Money Can Buy
  3. Facebook Post: Isometric Tech Gadget Graphic
  4. Magazine Print Cover (Owner’s Magazine’s 2020 May Edition

Despite creating four projects, the entire process was quick and smooth. It only took a few minutes to create them and their internal platform was lightning fast. At this pace, I can see myself submitting multiple projects on their platform with ease.

Turnaround Time

I expected at least one draft the next day. What I didn’t expect were three drafts ready for review. To give you a comparison, most freelancers and design firms we’ve hired take several days to submit just one draft.

The designs were surprisingly good considering that it’s the first draft AND they had a 24-hour turnaround. After reviewing, I realized how they did it. Every project had a different designer. I wasn’t assigned just one designer. It was like having my very own virtual design team.

4. Requesting Revisions

Though the designs were good, I still needed a few revisions. The drafts were turned around usually the same day or by the next day. Their support agent actually told me it will take 24 hours to turn around revisions. The revisions that took 24 hours were typically much more involved.

Overall, revisions were quick. Most came back within a few hours after I submitted them.

My one gripe would be that I prefer to have some sort of real-time chat with my designer or at least have a Zoom call. That’s one thing I like about working with my freelancers. Whenever they were online, we could just have a back and forth conversation to get the revisions across. I can’t do that with Penji.

Built-in Revision Tool

Penji has a built-in revision tool that lets me click anywhere on the design to leave a revision. I found this incredibly useful as it enables me to pin-point what I want to change.

The Results

It took about 1 week to go back and forth with revisions and edits for all 4 design projects. At the end of the week, I received the final drafts for all three. Here are the results of the three test projects.

1. Blog Graphic: Best DSLR Camera Equipment For Beginners

This far exceeded my expectations and will more than do for the blog I’m writing about DSLR camera equipment. I think most designers would probably just stop with 1-2 icons and graphics for this design. My designer decided to add the tripod, three lenses, drone, backpack, and a whole entire stage lighting kit.

I didn’t ask for those, but I’m impressed with the quality of the design. No revisions needed. I approved this project on the first try.

2. Custom Illustration: Best Vacuum Cleaner Money Can Buy

For this project, I asked my designer Kei to do a custom illustration of a man vacuuming his floor. He actually drew it up and sent me a rough sketch first before he started coloring it in. That was an extra layer of care and attention to detail I wasn’t expecting. Needless to say, I approved of his drawing and he delivered this draft the next day.


Everything in this graphic was hand-drawn and then colored digitally. Like the first project, I couldn’t think of any revisions except asking him to put the texts “Best Vacuum Cleaner Money Can Buy” on the graphic.

He went the extra mile and designed the text to fit the graphics. See for yourself above. It’s details like these that I would have had to harass my freelancer and he would try to nickel and dime me for every revision. Great work Kei!

3. Facebook Post: Isometric Tech Gadget Graphic

My designer Jave’s first draft amazed me because of how much detail he put into this project. I had asked for an isometric graphic with various tech products laid out on an isometric glass plane. I honestly thought my description may have been a bit too vague, but he understood my vision even better than I did.

4. Magazine Print Cover (Owner’s Magazine’s 2020 May Edition)

My designer Billie gave me 3 versions of the magazine cover. I don’t like version 1 at all. It looks too templated. I personally like version 2 and 3 and left revision notes accordingly. The coronavirus image was entirely her idea and I love it.


This project took a bit longer than the others because my designer Billie had questions and we had a lot of back and forth. I didn’t mind at all since she was asking good questions that I should’ve included in my design request. Overall, I appreciated the extra time she took to understand me and the project better.

About three days later, I received another draft which blew everything before it out of the water.

Final Verdict

All four projects were completed within two weeks and I was impressed with how they all turned out. If I had paid hourly or per project, these would’ve easily cost me well above $1200+ to get done, and probably taken weeks.

With Penji, it took just a few days and I paid a fraction of what I would’ve paid elsewhere. Definitely impressed with both the turnaround, quality, communication, and value this startup has to offer.

But Penji isn’t without its flaws. The service definitely isn’t for everybody.

Who would benefit:

  • business owners
  • marketers
  • agencies
  • creatives with consistent design needs

If you don’t have a consistent need, the bill will start racking up after a couple of months and you won’t see the value in the subscription.

However, if you do happen to fit their target demographic, then there’s no better alternative out there. The speed and quality of their work easily rival other services I’d ever used. For $399 per month, this is an absolute steal.

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Half a million dollar Playstation 5



A solid gold-plated PlayStation 5? Wow, that sure sounds expensive. Caviar, the same company that released a pure gold iPhone, extended its ‘Midas’ touch to the world of gaming. According to Caviar jewelers, they can’t pass the opportunity to give the most advanced PlayStation a luxurious makeover. 

Golden Rock

Caviar’s console has an embossed, playful geometric design as if cut from a boulder of gold. It makes perfect sense to call the PS5 collection “Golden Rock.” 

At first, Caviar’s website did not announce a price list for the 18-karat solid gold-plated console. 

It certainly builds anticipation, as the price itself deserves a grand reveal. However, no one expected the price to be as high as $499,999. Yikes, that’s a hefty amount for a shiny game console. 

Currently, the golden console is available on Caviar’s website. But unless you have half a million on your account, you probably don’t want to add this PlayStation 5 to cart. 

Console Specifications

Overall, the solid gold plate’s total weight around the console and gamepad weighs about 3.8 kilograms. The designer paid close attention to details by applying an original technique to add volume and texture to the console. Aside from mimicking the outlines of a rock, the designer wanted buyers to experience a “real tactile pleasure” using the gamepad. Caviar’s designer used genuine crocodile leather to clad the controller set included in the Golden Rock collection.

According to Caviar’s press release, each console takes at least four months to create. Also, the company announced their collaboration with a contractor specializing in gold jewelry to develop a test sample. The brand stressed that this collection is a limited edition and will only release nine Golden Rock PS5. 

Meanwhile, if a luxurious console sounds overwhelming, a non-gold PS5 that’s worth $499 presumably functions just the same. Of course, minus the golden Midas touch. 

Public’s Reaction

Sure, “Golden Rock” is probably the last thing our world needs now, but there’s anticipation for some. Ever since the announcement last December 28, the company has received more than 1,300 applications for the new product. According to Caviar’s Youtube channel, famous basketball player LeBron James is one of those who showed interest as a buyer.

Other interested buyers are well-known Russian businessmen and equally famous American businessmen in the IT field. However, the names of the potential buyers are not disclosed for privacy reasons. 

Due to the high demand, the brand decided to release a single piece but decided on a small series. After seeing the positive response, Caviar announced that it would release nine sets of Golden Rock. However, that’s still not enough to satiate more than a thousand interested buyers. Now, I’m wondering who’s on the very top list of the buyers. 

Other than a solid gold console, the luxurious gadget customization company offers other editions for Sony PlayStation 5. 


In the end, Golden Rock is the most expensive PlayStation 5 customization in the market to date. If you’re interested in buying the gold console, Golden Rock is still available on Caviar’s website.

For other gaming and technology-related articles, you can read more here at Owner’s Mag!

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Pokémon Go with HoloLens



Remember the good ole days when we’re able to search Pokémon with our phone outside without face masks? Yeah, those were good times. Well, Niantic, the company behind Pokémon Go, just created to level up our gaming experience with the help of holograms. 

Proof-of-Concept Video Demo: Pokémon Go

During Ignite 2021, Microsoft’s annual developer conference, Niantic announced its collaboration with the tech giant. Microsoft and Niantic will join forces to create a new “augmented reality experience.” 

As an example, the company released a proof-of-concept video. In the clip, Niantic CEO, John Hanke, is seen walking through a park wearing HoloLens 2. According to Hanke, “augmented reality could make the world a little more magical.” As he explores the park, many Pokémon appear, showing how “magical” playing Pokémon Go can be through HoloLens.

To further demonstrate the features, a menu pops out as he holds his wrist in front of the headset. After tapping on a Pikachu icon, a Pokéball is tossed out from Hanke’s menu, “materializing” the Pokémon in front of him. With another tap on the menu, Hanke managed to toss a strawberry to feed the cute Pikachu. 

In the end, Hanke meets up with Veronica Saron, who is also wearing a HoloLens 2. Veronica, a global product marketing manager for Pokémon Go, appears right beside Eevee. Naturally, she challenges Hanke to a Pokémon battle. Sadly, the concept video did not show an actual battle, leaving viewers anticipating more. 

The concept video demo is made using Microsoft Mesh. It’s the new cloud-based mixed reality service of Microsoft that’s also announced at Ignite 2021. Along with HoloLens 2, users can upload 3D models to Microsoft Mech. After uploading the models, they can share them with other users who use the same headset. Aside from that, it also enables users to interact and move the models uploaded. 

Image credit to Niantic Research

Pokémon Go in Augmented Reality

As someone who grew up watching Pokémon, it’s exciting to experience playing Pokémon Go as the concept showed. After watching the concept video, the user experience looks promising. Of course, if we ignore a stranger’s judging looks passing by as we navigate and interact with Pokémons inside the virtual space.

At least we’re not glued to the screens of our phones while unaware of the surroundings. Using the headset looks safe to use in a park and garden, as Hanke mentioned in the video. If the app pushes through, it will be interesting to see Pokémon Go users aimlessly explore the surroundings. Honestly, I can’t wait for new funny compilations and articles of players brave enough to use HoloLens out in the wild.  

Sadly, the video is only a demo of what Niantic can create in collaboration with Microsoft Mesh. So, there’s no guarantee that the version presented in the concept demo will be available to avid Pokémon fans. 

Let’s hope that HoloLens 2 will be a lot more affordable by the time it does come out. At the moment, HoloLens 2 costs $3,500 in the market. So by the time Pokémon Go releases the actual version, let’s hope the majority can afford this advanced headset. 

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