Business
Musk’s New Twitter Rebrand X: Good or Bad for Business?
They said it wouldn’t happen, but here we are: Elon Musk has killed Twitter. Well, rebranded it.
Twitter is now simply X, and people both on and off the popular social platform are going, “Huh?” We’ll explore what the new branding means, how likely it is to stick, and what the reasoning behind it might be.
What happened to Twitter?
If you logged onto Twitter for the first time in a bit this week, you may have been hit with a shock. That iconic blue bird in the upper left has been replaced by a simple unicode character: 𝕏.
The announcement came suddenly, late at night on July 24th: Twitter was no more. The social network would now be called “X,” and gradually, all Twitter branding would be dropped, courtesy of executive chair Elon Musk.
Changing that upper right logo on Twitter for Desktop was easy—earlier this year, Musk replaced it with a doge meme. After that, Musk made x.com redirect to Twitter and changed all company profiles from “Twitter” to “X.” They actually had to buy the Twitter handle @X, which had been taken since 2007.
Is Twitter gone?
So far, a lot of X is still Twitter. The app is still Twitter, the URL is still twitter.com, and the old blue bird is still easy to find. Funny enough, if you open X without a login, you’ll see the X logo above an invitation to “Join Twitter today.”
If this rebrand continues apace, it could be a few months before the Twitter branding is fully dropped. For some, the new name represents a new beginning. But some legacy users may take this as a sign that Twitter as they knew it is dead.
Why did Twitter rebrand?
According to X CEO Linda Yaccarino, the company hopes to move away from social networking and towards a much broader range of digital services. They want to turn Twitter into a space for media, marketing, messaging, banking, and more, all powered by AI.
How has Twitter branding changed over time?
Up until now, Twitter has had some of the most consistent branding in all of social media. By the time it went public in 2006, it already had the light blue bird branding—and a lot of the same UI design we associate with it today.
In 2012, Twitter underwent their biggest rebrand. They dropped their wordmark and introduced a sleeker, more iconic version of their blue bird logo. Since then, Twitter branding went essentially unchanged for 11 years.
To put that into perspective, Twitter is essentially the only social network to keep its branding from the early ‘10s. Facebook, Instagram, and Pinterest have all rebranded since then; Foursquare and Google+, two of the era’s other heavy hitters, have gone under.
Through that lens, it might make sense for Musk, Yaccarino, and the rest of the Twitter team to feel that a refresh was necessary. On the other hand, Musk’s own history indicates something a little more personal.
Elon Musk’s history with the letter X
Let’s take it back to October 2022, before Twitter got bought out by Musk and back when it was, if nothing else, fairly reliable.
Musk was weeks away from closing the deal, after unsuccessfully trying to pull out of it. After much secrecy, he finally offered a cryptic insight into why he chose to buy the social network:
Let’s back it up even further, actually.
1999: Musk co-founds X.com
One of the most talked-about promises for the new Twitter is a banking hub. But that idea goes all the way back to the original x.com, an online bank founded by Musk in 1999.
The bank merged with its biggest competitor, Confinity, in 2000. Later that year, the board voted to replace Musk as CEO with Confinity co-founder Peter Thiel, while Musk was away on his honeymoon.
The next year, the company was renamed PayPal.
2002: SpaceX takes flight
Musk’s next endeavor was a space development project with the goal to reduce the costs of space travel and eventually colonize Mars. Its full name is the Space Exploration Technologies Corporation, but it’s commonly referred to as Space… X.
2017: Musk buys back X.com
Two years after releasing his Tesla Model X, Elon bought back the X.com domain from PayPal, citing its “great sentimental value.” As of this week, it now redirects to Twitter.
2020: Musk names his child X
Musk has had 10 kids with 4 partners, but the most notorious is his bizarre romance with indie pop star Grimes. Their child, born in 2020, is infamously named X Æ A-12, but referred to by both parents as X.
2023: Twitter, Inc. becomes X Corp.
Months prior to rebranding Twitter as X, Musk brought the social network under a new business, X Corp., announcing that the Twitter company “no longer exists.”
Is the Twitter rebrand good or bad?
That’s a matter of personal opinion, but there’s certainly plenty of reasons to be skeptical. Here’s some pros and cons:
Pros of the Twitter rebrand
A fresh start: Clearly, Musk’s plan for Twitter for at least the past year has been to use it as a launchpad for his “everything app.” If the plan is to roll out new, useful tech to Twitter’s large user base, it could turn out positive in the long run.
Twitter’s baggage: Like most of Silicon Valley, Twitter’s rep has soured in the past decade. Even before Musk took over, it became synonymous with toxic discourse, fake news, and harassment. While Musk’s constant changes didn’t help matters, they’re another reason why a brand refresh might be necessary. Facebook doesn’t want to be Facebook anymore, why should Twitter want to be Twitter?
Thinking bigger: When Tucker Carlson took to Twitter, he quickly fell off the map. The fact is, people don’t see Twitter as a place for long-form video. Musk clearly hopes to change that, and maybe abandoning Twitter’s rep for 280-character microblogging is the way to do it.
Cons of the Twitter rebrand
Twitter’s old branding is iconic: Twitter never had the biggest user base, but its cultural cache was undeniable. After making Twitter more toxic—and more annoying—many would argue that the only value it had left was its brand name. Musk’s $44 billion investment was already bleeding cash, and now it’s shed its tremendous brand recognition on purpose?
Pushing users away: A rebrand can be a fresh start for a brand when it’s accompanied by new offerings, but all this one does is encourage legacy users to jump ship. Twitter’s dead, now you’re hanging around on Elon’s pet project. That’ll be eight dollars.
Poor concept: We’re getting into opinions here, but let’s be real. Remember when U2 put their album on everyone’s phone? Now, Elon is foisting his “everything app” on Twitter’s user base. No one asked for it, it’s a 12-year-old’s idea of a cool app, and if it goes as smoothly as the other recent changes at Twitter, it’s dead on arrival.
Why do companies rebrand?
Branding is an important element of any company. Whether you use an in-house team or outside help, keeping your brand consistent across channels is key to business growth.
At Owners Mag, we rely on Penji, a subscription-based graphic design service, to keep our branding fresh.
Growing companies often rebrand when they plan to reach a broader audience or expand their offerings. As they scale, they may be able to afford higher-end branding, or have a greater need for brand consistency.
When a major company like Facebook or Twitter rebrands, it’s a dangerous game. Customers know these brands well, and they often react negatively to changes—even minor ones. So, why do they do it?
- Shifting focus: If a brand wants to change its identity, changing their visuals can help. This can reflect new values, new services, or changes in company structure. It’s the stated reason for the Twitter rebrand; they want to move away from microblogging and towards an “everything app.”
- Reputation control: This is another potential reason for Twitter’s rebrand. When a company develops an extremely negative reputation, it may change its name and branding to help lighten it. In 2003, infamous tobacco company Philip Morris rebranded as Altria.
- Modernizing: Ever notice how logos have gotten flatter and simpler over time? Consumer brands will make more subtle changes to their logo & branding to reflect changing aesthetics of the time. Many companies changed their branding in the mid-’10s to be more legible in different screen formats.
- Growing (or shrinking): Expanded to a new market? Dropped a major product line? Got bought out by another company? Any fundamental changes are often seen as a chance to rebrand, even if you’re not changing your values.
- Change for change’s sake: Not the most satisfying answer, but it’s true: companies often change their branding for no particular reason. Put yourself in the shoes of a new executive at a major brand. It’s had the same logo for decades now. Wouldn’t you be tempted to try something new?
From what we know, the Twitter rebrand seems to be a deliberate and planned choice. It reflects the platform’s desire to be much more than a space for short text posts.
The problem is, they haven’t introduced many of these promised features yet. For free users, Twitter doesn’t offer anything it didn’t offer a year ago; it just has a dull, forgettable new logo.
TL;DR: Penji leads Fiverr alternatives for businesses needing consistent design work at $499/month. Designjoy offers premium creative direction at $5,995/month. ManyPixels provides affordable, unlimited design at $549/month. Dribbble connects you with portfolio-vetted designers. Behance gives access to Adobe’s creative network.
Best Fiverr Alternatives:
- Penji: Unlimited designs for $499/month with US-based designers
- Designjoy: Premium subscription service at $5,995/month
- ManyPixels: Budget-friendly unlimited design at $549/month
- Dribbble: Direct access to portfolio-vetted designers
- Behance: Adobe’s creative network for finding talent
Why Are Business Owners Leaving Fiverr?
Some business owners find it difficult to search through numerous Fiverr profiles to find reliable designers. Frequently cited concerns include inconsistent quality, communication issues, and designers discontinuing work before completion.
Alternative freelance design platforms have emerged. Some platforms verify their designers, provide transparent pricing, and aim for reliable results. Here are services that support business needs.
Which Platforms Actually Work for Business Owners?
Penji: Best Value for Business Owners
For $499 per month, businesses can submit multiple design requests without worrying about extra charges or negotiating prices. This option provides consistent graphic design support as needed.
Penji connects you with US-based designers who know your industry. They handle everything from social media graphics and presentations to logos and print materials. Most projects are completed in 24 to 48 hours, and you can request as many changes as you need. You can also pause your subscription whenever you want, which is helpful for businesses with changing needs.
Designjoy: Best for Premium Creative Work
Businesses seeking premium creative direction may consider Designjoy at $5,995 per month. Designers often bring experience with major brands. The service includes design quality, easy revisions, and a focus on thoughtful creative work.
ManyPixels: Best Budget Subscription Option
ManyPixels charges $549 per month for unlimited design requests. Their team is global, so projects usually take 48 to 72 hours, compared to Penji’s faster turnaround. This is a good fit for marketing teams that need many designs, such as ads, email headers, or social media templates.
Dribbble: Best for Finding Portfolio-Vetted Talent
Dribbble began as a platform for designers to display their work. Clients can contact designers directly for freelance or contract opportunities. Rates typically range from $50 to $300 per hour and are set between client and designer. The platform allows portfolio reviews before contact and does not charge additional platform fees.
Behance: Best for Adobe Creative Professionals
Behance is Adobe’s creative network where thousands of designers share their portfolios. You can’t hire designers directly through the site, but it’s a great place to find talent and contact them by email or LinkedIn. Many designers include their availability and contact details on their profiles, so it’s simple to get in touch.
How Do You Choose What Fits Your Business?
Penji offers both quality and cost considerations: access to US-based designers, fast turnaround, and unlimited requests are standard. Learn more about why businesses prefer Penji over traditional freelance marketplaces.
Designjoy may be suitable for businesses in markets where design quality is important for branding. ManyPixels can be an option for those prioritizing budget and adaptability over turnaround speed. See how Penji compares to Fiverr in terms of quality and reliability.
Ready to Stop Settling for Unreliable Design?
Businesses may benefit from exploring Penji’s subscription service to determine if reliable, high-quality design solutions meet their requirements. Browse through examples of completed projects to see the quality you can expect.
Frequently Asked Questions
Which Fiverr alternative is best for small business owners?
Penji works best for most small businesses because $499/month is affordable and includes unlimited design work. You avoid the time drain of managing freelancers while getting consistent quality. Only go premium (Designjoy) if your market demands it.
Can I pause these subscriptions if I don’t need design every month?
Yes. Penji, ManyPixels, and Designjoy all let you pause at any time. You only pay for months when you’re actively using the service, making it practical even for businesses with seasonal needs or unpredictable design requirements.
What types of design work do these platforms handle?
Penji covers logos, social media graphics, presentations, print materials, web design mockups, and packaging. Designjoy handles similar work plus strategic brand development. ManyPixels focuses on digital marketing assets. Most platforms handle everything except complex web development or animation.
How do subscription services compare to hiring a full-time designer?
A full-time designer costs $50,000-80,000 annually plus benefits. Penji runs $5,988/year with more flexibility. You get similar output without payroll overhead, equipment costs, or downtime when there’s no work. Plus, you can pause between busy periods.
Are the designers actually based in the US?
Penji uses US-based designers who understand American business culture and time zones. ManyPixels works with a global team across different time zones. Designjoy features experienced US designers. If location matters for communication and cultural fit, check each platform’s designer location before committing.
TLDR: Penji and Kimp do flat rate unlimited design (Kimp throws video in, too). ManyPixels is cheaper for digital assets and Designity is premium US-based creative direction for more complex projects.
These Superside alternatives made the cut, and a few stand apart from the rest. While there are relative pros and cons to each worth delving into, the features that matter most to your team and company goals will define what’s best for you. Here’s a shortlist of what stands out.
1 Penji
Penji is one of the best superside alternatives. It claims to be the simple graphic design subscription solution you need. With flat-rate pricing, it’s successful through its workforce acquisition efforts as they only hire the top 2% of designers worldwide, meaning there’s always a crew ready to take and execute reliable assignments from social graphics to print needs. Furthermore, they have a clean feedback process and queue meaning that marketing teams can rely on a sound platform solution that delivers over time for ongoing launches or efforts for foundational power.
Pros:
- Unlimited requests and revisions.
- Designers are dedicated, meaning they get to know the brand over time.
- Can do everything from web needs to print, advertising, and decks.
- Flat pricing makes budgeting easy for internal chargebacks.
Cons:
- The fastest turnaround time requires an upgrade.
2 ManyPixels
ManyPixels is one of the top up-and-coming Solutions thanks to ease of use and lower starting pricing. ManyPixels is a good choice for those companies that primarily need digital graphic assets and want something that’s easy to scale. It also includes motion and video editing, which makes it more versatile in its outputs as the plans increase.
Pros:
- Low starting prices are one of the lowest for entry-level efforts.
- Access to all digital and print graphic design.
- A dedicated design portal helps keep things clean.
- Can easily pause or cancel a subscription.
Cons:
- Higher plans include UI/UX and more extensive offerings.
- Important requests may take longer based on the request type.
- May be less strategic than an agency would be.
3 Kimp
For anyone with visually-driven campaigns on social media and web properties, Kimp believes it specializes in unlimited graphic design plus unlimited video design, thus allowing for easy access to motion graphics needs at a flat-rate subscription price. This is especially effective for companies looking to have the Graphics + Video combo.
Pros:
- The Graphics + Video combo plan is a unique offering.
- Team of dedicated graphic designers and video editors.
- Combines branding efforts through Canva and motion graphics needs.
- 7-day risk-free trial.
Cons:
- It’s not recommended for niche-specific designs (like UI/UX or web development).
- There are hard limits per project and queue requests.
- The price for video or combo plans are higher.
4 Designity
Finally, Designity operates as a managed service where a Creative Director is assigned to the customer who manages a team of domestic creatives who are specialists in their field (for designs, animations, etc.). This allows for more quality assurance from a domestic stance in a strategic alignment offering more creative accountability than online-only, ticketed request platforms like others.
Pros:
- Dedicated U.S.-based Creative Director runs requests.
- U.S.-based creative services mean sensitive brand work is safe.
- Great for complicated projects that need time and oversight.
- The full-service platform includes design, video, and animation.
Cons:
- Higher costs due to managed U.S.-based efforts.
- Takes longer than it’s worth for basic accountability measures.
- Only mid-market to enterprise offerings will make sense here due to costs.
Many marketers love Canva as it allows them to create stunning graphics easily and affordably. In addition, it is also a favorite tool among many professional designers. However, Canva is one tool that many marketers and designers outgrow, thanks to its limitations. If you’re looking for the best Canva alternatives, here is our list of the top five:
Penji
A graphic design subscription platform, Penji, is the best Canva alternative for all business sizes. It offers unlimited graphic design services and revisions done by top-caliber designers. In as little as 24 to 48 hours, you’ll get your designs, reducing the risks of design bottlenecks and delays. All these for a flat rate, starting at $499 per month.
RelayThat
Looking for the best Canva alternative that offers design automation? RelayThat is the design partner you need. It can generate numerous branded visuals instantly, allowing you to get bulk designs quickly. Its key features include brand management, headline generator, one-click resize, and over 3 million free images.
VistaCreate
Previously known as Crello, VistaCreate is an excellent option for social media graphics, posters, and other marketing materials. It has an interface similar to Canva, making it an easy-to-use alternative. It also offers animated templates, a drag-and-drop editor, and print services through VistaPrint.
Stencil
Claiming to be “The Web’s Favorite Online Graphic Design Tool,” Stencil is an easy-to-use alternative to Canva. It offers a low learning curve, making it ideal for small teams, startups, bloggers, and social media managers. This tool lets you whip up blog headers, ad creatives, and other visual assets quickly.
Design Wizard
A powerful image and video editing tool, Design Wizard enables you to create both static and animated content. It offers a comprehensive template library that you can edit for all your design needs. It has a low learning curve, thanks to its beginner-friendly interface.
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