Technology
10 Social Media Marketing Tools to Check Out in 2025
Published
5 months agoon

The social media landscape is changing, and in a few short years, new tools will enter the market. While many of these tools have been used for marketing your business successfully in recent years, only a handful are worth investing in as they will become popular. Here are our best bets for social media marketing tools:
1. Sprout Social

An all-in-one social media marketing tool, Sprout Social enables businesses to effectively manage their online presence and engage with their customers across all social networks. It allows businesses to monitor conversations, publish content, and track performance across their social media accounts.
Additionally, it offers advanced analytics and insights to help businesses understand their audience and optimize their content strategy. Sprout Social has a free trial, which you can upgrade to any of its paid plans with prices starting at $199 per month.
2. Hootsuite

Another popular social media marketing tool, Hootsuite helps businesses efficiently manage their presence across multiple social networks. It provides features such as scheduling and publishing content, monitoring conversations, and tracking performance metrics. Furthermore, it offers advanced analytics to help businesses gain insights into their audience and optimize their content strategy.
Hootsuite also offers a variety of integrations with popular third-party services such as Mailchimp and Salesforce that allow businesses to extend the tool’s capabilities further. Start using this social media marketing tool for as low as $99 per month.
3. AgoraPulse

AgoraPulse is a powerful social media management tool that helps you stay on top of your social media activity. You can use it to monitor conversations about your brand, respond to comments and messages, and analyze the performance of your content. It also provides detailed insights on how to improve your results.
AgoraPulse is excellent for larger teams, as it allows you to assign tasks to different team members and keep track of the progress. Its pricing stats at $79 per month.
4. Buzzsumo

Want to know the most popular content in your niche? Buzzsumo is the social media marketing software you need. It is a powerful content marketing tool that allows you to see the engagement and shares of each post, giving you insight into what is working and what isn’t.
With the help of Buzzsumo, you can quickly identify the top influencers in your industry and target them for collaboration. It offers a free but limited plan. If you need more features, you can choose from its paid plans with prices starting at $199 per month.
5. Later

Later is a popular social media management platform best known for its visual content calendar. It’s an ideal tool for scheduling posts on the best social media platforms for ecommerce, including Instagram and Facebook. With its drag-and-drop interface, you can plan posts visually and preview your feed before publishing.
It also features Smart Scheduling, a Hashtag Suggestion tool, Linkin.bio for Instagram traffic tracking, and AI-powered post-writing assistance to streamline your workflow.
If you’re looking for social media marketing tools free of charge, Later offers a free plan with basic tools, while paid plans start at $16.67 per month depending on the number of social profiles and users.
6. Semrush Social

Next on our social media marketing tools list is Semrush Social, which gives marketers the power to schedule, draft, and analyze social media posts across Facebook, Instagram, LinkedIn, Pinterest, and X.
The platform allows AI-generated captions, built-in image editors, and easy performance tracking, making it among the best social media marketing tools for many users.
Semrush Social is included in Semrush’s Pro, Guru, and Business plans, starting at $139.95 per month. A free trial is available for first-time users.
7. Iconosquare

Also included in our top 10 social media marketing tools is Iconosquare is a powerful analytics and scheduling tool made for Instagram, Facebook, LinkedIn, and TikTok. It offers in-depth performance tracking, content planning, and industry benchmarking to help businesses on top of their accounts on social media marketing platforms.
Iconosquare offers a free trial, with paid plans starting at $33 per month for individuals.
8. Buffer

Buffer remains one of the most reliable social media management tools in 2025, offering simple post scheduling, team collaboration, and basic analytics. It supports Facebook, Instagram, X, Pinterest, LinkedIn, YouTube, and Mastodon.
Its clean dashboard is easy to navigate, making it perfect for small business owners and solo marketers. Buffer also features an AI Assistant to generate post ideas and captions, plus a start page feature to build basic landing pages linked to social bios.
Buffer offers a free plan with limited scheduling, and paid plans start at $6 per month per social channel.
9. Adobe Express

Adobe Express combines graphic design and social media marketing in one tool. It allows users to create scroll-stopping posts, videos, and stories using its vast template library and AI-powered tools. You can then schedule and publish directly to Facebook, Instagram, and Twitter without leaving the app.
Adobe Express offers a free plan with basic tools, while the Premium version costs $9.99 per month with added social scheduling and branding features.
10. Canva

Last but not least in our featured social media marketing tools is Canva, which has become more than a design tool and is now a full-fledged social media management platform. With Canva, you can design graphics, edit videos, and publish posts to multiple platforms like Facebook, Instagram, LinkedIn, Pinterest, TikTok, and X.
The Content Planner lets you schedule posts directly, while AI-powered features like Magic Write help you draft captions. Canva also provides brand kits, design resizing, and collaboration tools—perfect for teams working remotely.
Canva offers a free plan with generous features, while Canva Pro starts at $14.99 per month.
Final Thoughts
Social media marketing tools are an essential part of any successful business strategy. The tools mentioned in this article provide a great starting point for any business looking to engage its audience on social media and grow its reach. By leveraging these tools, companies can create content, measure performance, and increase their reach on social media in 2025.
You may like
Technology
How TikTok and Instagram Track You Using In-App Browsers
Published
1 day agoon
November 11, 2025
Every time you take your phone out, you should be conscious of what information apps can download passively from you. While there’s always a level of information one can deny and consent to give, not all apps are transparent about what they can receive. If you’re an iOS user, however, there’s a newfound threat to your safety while browsing – particularly for two of the biggest social media platforms, Instagram and TikTok. But there’s a way you’ll be able to tell which in-app browsing tool will keep tabs on you.
The In-App Browsing Tool

The Verge is one of the first media outlets to report the new in-app browsing tool: InAppBrowser.com. But how do you use this tool? Well, Felix Krause, the developer, has said that you can open this site by sending this link through your friend’s DM OR posting it as a comment in any post. Open the site, and you’ll see technical jargon. However, Krause provides users information on what type of data Instagram and TikTok might be getting from you.
Krause posted about the security vulnerability on his blog last Aug. 10, 2022. Even if the in-app browsing tool is a great way of knowing what Instagram or TikTok can be tracking, it still has its flaws. But it will help non-technical users learn more about how their activities can be tracked. Plus, he made the app open source so other developers could improve on this script.
In addition, TikTok and Meta have even responded to Krause’s findings. TikTok has mentioned that they do not in any way collect keystroke (typing-related tracking activity) on the code, but it has been used for “debugging and performance monitoring.”
Meta has also said their piece about Krause’s findings. The code in question was for “measurement.” It’s to ensure they respect users’ decisions on what data they can track for advertising purposes.
Is TikTok and Instagram Safe to Use?

As of 2025, TikTok faces ongoing scrutiny over data privacy, with U.S. operations transitioning to Oracle-led control to address concerns about potential Chinese government access to user data. However, direct messages on TikTok still lack end-to-end encryption, leaving private conversations less secure compared to other platforms1.
Another thing to note when using this app is that messages aren’t encrypted either. Your messages to friends will not be as secure as other chat apps that would use end-to-end encryption.
How about Instagram?
Well, being a company under the Meta group, Instagram also collects information from users’ behaviors.
What TikTok tracks?
According to Wired, here are the data that TikTok gets from its users. Other social media networks do the same.
- Activities and preferences
- Clipboard files, such as text, videos, and images
- Location, which you can turn off
What Instagram tracks?

pCloud, a cloud storage firm, found that Instagram was the most invasive app in 2020. Based on their study, it appears that Instagram collects the following data:
- Purchases
- Location
- Contact details
- User content
- Search and browsing history
- Identifiers
- Usage data
- Diagnostic
- Financial info
How to Stay Safe from These Apps?
Even if these apps collect your data, you can still enjoy using them. However, you might have to limit usage by:
- Not sharing your personal info (numbers, addresses)
- Making your profile private
- Turning off location
Of course, the one solution to help you be safe from these apps is to delete them. You may have used it, and they have collected data from you. But if you no longer want more of your information tracked, deletion is the best way to do so.
And for other news and stories, read more here at Owner’s Mag!
Business
What’s the Best Graphic Design Service for Tech Companies?
Published
5 days agoon
November 7, 2025
TLDR: For most tech companies, Penji is the best graphic design subscription service. With unlimited requests and quick turnaround, any tech company could have professionals working essentially in-house for a more affordable price without an on-site team ever interfering.
A tech firm needs a redesign of their website – and quick! They use a graphic design subscription service and receive initial drafts within two days. The fully new site within two weeks impresses their investors. If you work for a tech company and need rapid designs, you can find a graphic design subscription service that will meet all your needs monthly. We’ve found the best options for you.
#1 Penji

Penji is an unlimited graphic design subscription that acts as your design department on demand. For flat monthly fees, you’ll receive a wide variety of design projects.
Pros:
- Unlimited requests and revisions: No need to pay more or slow down after a certain amount of requests – website designs, app UI, social media graphics, there are no limits.
- 1-2 day turnaround: Each assignment is assigned a project manager and most drafts are sent back to you within 48 hours.
- Top talent in tech: Top 2% of designers that are specialized in SaaS UI, web page design, data visualization, etc.
- Vast array of designs. Logos, landing pages, infographics, email creatives, ad banners, etc.
Cons:
- As it’s a monthly subscription, it’s not good for one-off projects.
- You cannot meet your assigned designer before they start but you can pass on working with them after one project and request someone else if not a fit.
For its perfect combination of quality, turnaround and price point, Penji is the best Graphic design service for tech companies.
#2 Designity

Designity is another strong subscription service. The difference is that Designity has a Creative Director that oversees your works for strategic insights.
Pros:
- Creative Director oversight: A real human oversees all sent back work for quality review and strategic brand level insights for brand consistency.
- Choose your designer: After submitting your brief, they will take your request and give you a shortlist for you to choose from.
- Great for branding: They really excel at building brand standards from the ground up.
Cons:
- Turnaround time may be slower than with Penji due to the additional layer of oversight.
- Higher pricing usually.
#3 Superside

Superside is amazing because it’s made for enterprise companies. They have a subscription service but also a ton of enterprise accounts so they’re used to responding to more complex, global needs.
Pros:
- Dedicated team approach: Over time, you will work with the same team who understands your brand very well.
- Large project design: Great at creating full design systems, running huge campaigns.
- Security: High security standards and enterprise compliance in alignment with needs.
Cons:
- Most expensive option; ticket starting price is high.
- Not as agile for smaller asks; better for large-scale planned projects.
#4 ManyPixels

ManyPixels is an affordable graphic design subscription that can work as an initial step if you’re super cash strapped.
Pros:
- Price: One of the cheapest graphic design subscriptions out there.
- Simple to use: Easy to submit basic requests.
- Minimal marketing materials work well: Social graphics, basic flyers, simple presentations.
Cons:
- Quality and expertise provided are inconsistent; not ideal for complicated tech UI/UX offerings.
- ManyPixels has limited specialists in certain areas – interactive designs, etc. – but not specialized feedback.
Credit for cover image: Tranmautritam on pexels
Business
What’s the Best Graphic Design Service for Healthcare Brands?
Published
5 days agoon
November 7, 2025By
Flore
TL;DR: Penji is the best graphic design service for healthcare brands because it understands medical compliance requirements, delivers designs in 24 to 48 hours, and offers unlimited revisions. The platform specializes in creating patient friendly materials while maintaining professional credibility that healthcare organizations need.
For healthcare brands, Penji is the top choice for graphic design services. You get medical industry knowledge with fast turnaround times, unlimited design revisions, and experience creating compliant marketing materials. Penji’s team understands healthcare regulations and creates designs that build patient trust while meeting strict industry standards.
Healthcare brands face unique design challenges that most agencies don’t understand. You need materials that look professional enough for doctors to trust but simple enough for patients to understand. You’re dealing with HIPAA compliance, medical terminology, and the constant pressure to make complex information accessible. Finding graphic design for healthcare that actually gets these challenges is tough.
Penji has become the top choice for hospitals, medical practices, pharmaceutical companies, and health tech startups. The designers understand what works in healthcare and what doesn’t. They know that stock photos of people in lab coats aren’t enough anymore. Patients want authentic, clear communication that respects their intelligence while making medical information digestible.
Why Healthcare Brands Choose Penji

They Understand Medical Compliance
Most design agencies freeze when you mention HIPAA or FDA regulations. Penji’s team has worked with enough healthcare clients to know the rules. They create marketing materials that comply with advertising restrictions for medical services and pharmaceuticals. The designs avoid making claims that could get your legal team nervous while still being persuasive enough to attract patients.
Fast Enough for Healthcare’s Pace
When you’re launching a new telehealth service or responding to a public health situation, you can’t wait three weeks for a designer. Penji delivers in 24 to 48 hours. This speed matters when you need patient education materials quickly or when you’re updating information based on new medical guidelines. Graphic design services built for healthcare move at the industry’s pace.
Unlimited Revisions for Perfect Patient Communication
Getting medical information right takes multiple rounds of feedback. Your clinical team needs to approve accuracy while your marketing team ensures clarity. Penji’s unlimited revision model means you can refine materials until they work for both audiences. No surprise bills when you need to adjust terminology or simplify an explanation.
Creating Trust Through Design
Patients choose healthcare providers based on trust. Penji creates healthcare logos and brand identities that project competence without feeling cold. The designs balance professionalism with approachability. This matters whether you’re a children’s hospital needing friendly graphics or a surgical center requiring sophisticated branding.
Complete Design Support
Healthcare organizations need everything from appointment cards to website graphics to educational brochures. Penji handles it all under one subscription. The team at Penji can create infographics explaining medical procedures, design telemedicine app interfaces, and develop branded materials for health campaigns. Check out their portfolio to see examples of healthcare design work.
Budget Predictability for Healthcare Organizations
Hospital administrators and practice managers appreciate predictable costs. Penji’s flat monthly rate covers unlimited design requests. Whether you need two designs or twenty, the price stays the same. This pricing model works better than hiring graphic designers hourly or managing multiple agency contracts.
Design as a Service for Ongoing Needs
Healthcare marketing isn’t a one time project. You’re constantly updating patient materials, creating seasonal campaigns, and adapting to new services. Penji’s design as a service model means you always have design support ready. Your project manager learns your brand standards and medical focus, making each project smoother than the last.
Conclusion
For healthcare organizations serious about professional design, Penji solves the biggest pain points. Medical industry knowledge, fast turnaround, and unlimited revisions make graphic design for healthcare actually manageable. Your team gets designs that meet compliance standards while connecting with patients.
Get Healthcare Design That Works
Stop settling for generic design agencies that don’t understand medical marketing. Start with Penji and get your first healthcare design within 24 hours. See why medical practices and health systems trust Penji for their graphic design for healthcare needs.

What are the Best Graphic Design Services for Fashion Brands?

How TikTok and Instagram Track You Using In-App Browsers

What’s the Best Graphic Design Service for Marketing Agencies?

What’s the Best Graphic Design Service for Tech Companies?

What’s the Best Graphic Design Service for Healthcare Brands?

Top 10 Free and Paid Employee Communication Tools

10 Best Photo Editing Apps for Personal and Business Use in 2026

Top 10 Tablets to Use in 2025

How TikTok and Instagram Track You Using In-App Browsers

Top 10 Free and Paid Employee Communication Tools

10 Best Photo Editing Apps for Personal and Business Use in 2026

What’s the Best Graphic Design Service for Ecommerce Businesses?

What’s the Best Graphic Design Service for Startups

