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The Secret Weapon Agencies Don’t Want You to Know About

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Your brand is a force to be reckoned with, but every time you need a new design—whether it’s for your website, social media posts, marketing materials, ads, etc.—you hit a wall. Maybe you’ve tried hiring freelancers, only to find that they’re unreliable, missing deadlines, or delivering work that’s just not up to your standards. Or you turn to design agencies and end up spending a fortune on designs that don’t even capture the essence of your brand.

Sound familiar?

Then there’s the option of doing it all in-house, but let’s be honest—your team is already stretched thin, or maybe this design work just isn’t their forte. Instead of focusing on growing your business, you’re bogged down with revisions, design miscommunications, and never-ending back-and-forths with both designers and clients (each of whom probably blame the other). It’s frustrating, time-consuming, and worst of all, it’s keeping your brand/your clients’ brands from looking their best.

If this is you, you’re not the only one. Let’s take a minute to explore why this is happening.

Where Modern Brands Get Stuck

You’d think that in today’s highly connected business world, getting top-notch design work done would be easy enough. But the reality is far from it. The sheer number of options out there is overwhelming—do you go with a freelancer, an agency, or build your own in-house team? Each path comes with its own set of challenges, and none of them are as straightforward as they seem. Just because there’s quantity doesn’t mean there’s quality.

Basically, more options = more complexity. And more complexity = less efficiency.

Finding a freelancer might seem like an easy, budget-friendly option, but how do you really know if they’re any good? There’s no easy way to vet them before hiring, and many have little to no experience in handling complex projects. Even if you do manage to find a talented designer, coordinating with them remotely can turn into a logistical nightmare.

On the other hand, if you have a solid in-house team, managing the design process becomes a full-time job in itself. Whether it’s developing a website, creating a mobile app, or launching a new marketing campaign, every detail needs to be just right. The more your company grows, the more complex your design needs become, and suddenly, you’re drowning in work—too many projects, too many people to manage, and no streamlined way to keep everything on-brand and on-schedule for each client.

When hiring full-time designers or even just popular freelancers, costs can rack up quickly. Before you know it, you’re paying multiple salaries just to get the bare minimum of what you need from a design team.

Running an agency today is complicated. So it’s 100% forgivable to need outside support.

Enter: Your Night & Shining Armor, Penji

Penji is a graphic design service that runs on a subscription model, offering unlimited design projects for a flat monthly fee. Founded in 2017, Penji is tailored for businesses and agencies that need ongoing graphic design support without the traditional constraints of per-project fees or design contests. Unlike other creative platforms, Penji assigns a dedicated designer from their talent pool to each project, allowing for personalized service and continuous collaboration. Brands get a range of design services including branding materials, ads social posts, websites, apps, custom illustrations, presentations, and more.

You might think opting for a whole design team would break the bank, but it’s actually far more affordable than hiring a full-time designer (yes, we did the math). By subscribing to an unlimited design service, you not only cut costs dramatically but also avoid the endless task of sorting through freelancers who might not meet your expectations.

With this approach, you can finally say goodbye to:

  • The frustrating cycle of hiring and firing designers year-round
  • Missing critical deadlines because the work wasn’t delivered on time
  • A disjointed brand identity that doesn’t represent your vision
  • Accepting mediocre designs that feel rushed and uninspired
  • Overburdening your in-house team with more design tasks than they can handle

How the Process Works

  1. Start a Design Project: The process begins when you create a design project by filling out a straightforward form. This form includes details about your design needs and allows you to attach relevant files. Penji encourages you to provide comprehensive information to ensure that the assigned designer has a clear understanding of your requirements.
  2. Get Assigned a Designer: Once your project is submitted, Penji matches you with a designer who they believe is best suited for your project. This designer will be your point of contact, and you can communicate directly with them throughout the process. The initial draft of your design is delivered within 24 to 48 hours.
  3. Review/Request Revisions: After receiving the first draft, you have the opportunity to review it and request revisions if needed. Penji’s approach ensures that you’re completely satisfied with the final product before it’s considered finished.
  4. Want to see how it works? Check out a free live demo.

Choosing a Design Package

All the packages are laid out with monthly, quarterly, and yearly pricing. Starting at $499 per month for the Starter plan, you’ll be able to make unlimited graphic design requests with a 24-48 hour turnaround (Keep in mind, more complex projects like websites will take longer). If your design needs grow, you’ll have the Marketer and Agency packages to choose from.

What’s the Turnaround Time?

When using this design tool, you can typically expect to receive at least one draft by the next day. In fact, many users are pleasantly surprised to find three drafts ready for review within 24 hours. For comparison, most freelancers and design firms often take several days just to submit a single draft.

What’s impressive is the quality of the designs, especially considering the quick turnaround. This is largely because each project is handled by a different designer, giving you the advantage of having a virtual design team working on your requests simultaneously.

Using the Built-in Revision Tool

Penji has a built-in revision tool that lets you click anywhere on the design to leave a revision. It’s useful as it enables you to pinpoint what you want to change.

Even with the initial drafts being strong, you might still need some revisions. Typically, these revisions are turned around the same day or by the next day, depending on their complexity. For more involved revisions, you might be told it will take up to 24 hours, which is still a relatively quick process compared to other design services. One thing to note is that while the platform is efficient, it doesn’t offer real-time chat with your designer.

Designer Swap

You may not always see eye-to-eye with a particular designer. If their take on a project just doesn’t feel right and you’ve tried revisions, Penji allows you to try a different designer at no cost (and no awkwardness).

Is Penji Right for You?

Penji is a robust solution for brands that require a steady stream of design work. Its subscription-based model, fast turnaround times, and the advantage of working with a dedicated designer make it a compelling choice for those who value efficiency and consistency in their design projects. However, the service may not be ideal for those who only need occasional design work or are seeking a broader range of creative services (eg. 3D animation).

If you’re tired of having a design workflow that’s not efficient enough, Penji offers an opportunity to simplify and get tailored support from a pro design team year-round.

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3 Comments

3 Comments

  1. Priya nallathambi

    April 22, 2021 at 2:59 am

    We would like to add our product too. Please let us know your process.

  2. Elena Wilson

    January 28, 2022 at 6:33 am

    This was the kind of thing I was searching for, truly accommodating, and incredible work done. Continue to share incredible substance like this.

  3. Kathleen Peterson

    September 29, 2022 at 4:21 pm

    Penji is a great choice for businesses that need reliable and affordable graphic design services.

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Business

What’s the Best Creative as a Service? A Guide for Businesses

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what's the best creative as a service?

Looking for the best creative as a service isn’t a walk in the park. There are factors to consider, making it even more challenging. So to help you decide, here’s a brief guide to the best creative design services out there:

1. Penji

what's the best creative as a service?

With a team of professional designers who are from the top 2%, Penji tops this list. This assures you of high-quality work on a wide variety of design types. From social media graphics to custom illustrations, they’ve got you covered.

2. Delesign

what's the best creative as a service?

Another excellent option for creative design services is Delesign. It is a subscription-based design service that provides graphic design and video support. A dedicated designer will be assigned to you to provide updates and accommodate your preferred working hours.

3. Design Pickle

what's the best creative as a service?

A pioneer in the creative as a service landscape, Design Pickle also offers unlimited graphic design services. It is a popular choice for many startups, agencies, and marketers. Its reliable output, dedicated designers, and wide range of services make it a wise business investment.

4. Undullify

what's the best creative as a service?

Specializing in small graphic design tasks, Undullify is a highly recommended creative as a service platform. It is budget-friendly, offering pricing plans that are suitable for startups and businesses with limited budgets. This is the ideal creative design service for those who are always needing quick fixes.

5. Flocksy

what's the best creative as a service?

As a full-service creative agency, Flocksy offers unlimited graphic design services. Included in its plans are a wide array of design types, along with video editing, copywriting, and web development services. Like Penji, it has a team of vetted designers that assures quality work.

Conclusion

This list of the best creative as a service platforms won’t disappoint. All you need to do now is choose which one fits your needs and explore their free trials.

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Business

How a CEO Refused Layoffs and Still Cut Costs by 70%

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Why Cutting People Isn’t Always the Answer

When there’s a financial issue, companies cut people. According to Deloitte in 2025, 84% of companies, when faced with a crisis, implement layoffs as a first step. But should they? Sarah Jennings says no.

BrightWave Digital is a marketing company with 42 employees owned by CEO Sarah Jennings. Earlier this year, her company was in trouble. Within 6 months, revenue dropped nearly 50%. Costs were rising. Sarah’s trusted mentors were encouraging her to lay people off.

But she refused.

Sarah believes her employees are the lifeblood of her business. Instead, she evaluated where money was being spent and made adjustments in other areas. After diving deep into the company’s money flow, her findings were extraordinary—and it turned her company around.

Where Is The Money Going?

Sarah started with a review of all expenses. What is BrightWave spending money on every month? 3 areas stood out:

  • Graphic design costs $18K/month
  • Marketing efforts cost $12K/month
  • Landing page development costs $9.5K/month

These three expenditures took over 65% of her monthly budget. Without action soon, she’d be out of business in one quarter’s time. “I realized that my biggest expenses were not the staff, but the platforms and services we were paying every month to get things done,” she said. “This gave me hope. Maybe we can solve this problem without losing an employee.”es we used to get work done. That gave me hope. Maybe we could fix this without losing anyone.”

Step 1: Reduce Graphic Design Spend with Penji

Penji's Website

BrightWave spent a significant amount of money on freelance designers and in-house designers. While the work was always satisfactory, the payments fluctuated. Last-minute designs due to client requests multiplied the graphic design monthly charges up to four times some months.

Sarah turned to Penji, a flat-rate graphic design service starting at $499/month. Penji offered her and her team access to its in-house team, able to do anything from social media graphics to PowerPoint decks. No hidden fees, no per-project charges—just a flat, monthly fee.

The results were:

  • Design expense went down from $18K to $4.5K/month
  • Turnaround time went from 5 days to 1-2 days
  • Consistency improved across all designed tasks

“The design work with Penji became predictable because we knew what we had to spend and got much more done quicker,” Sarah said.

Business Owner Tip: If your design needs fluctuate month over month, a flat-rate service will save you time and money. Pay attention to how your service is used to maximize your benefit.

Pros: Predictable costs, quick turnaround, unlimited submissions.

Cons: Favors digital work over personal, creative collaboration.

Step 2: Automate Ad Spend with Adaptify

Adaptify

This could be another administrative expense challenge with manual ad spending management. The marketing team would spend hours testing ads, modifying budgets, and assessing what would work; error results meant lost, unreported income.

For $299/month, Sarah used Adaptify, an AI service that manages ad spend. Adaptify automatically adjusted spending amounts, targeted audiences, and rotated effective creatives—24/7. No human on Sarah’s team could put in that amount of time.

Results included:

  • Ad spending decreased by 35%
  • Return on investment grew by 28% per campaign
  • Her marketing team could prioritize creative goals instead of mundane tasks

“Adaptify does the work of 3 specialists; it pays for itself almost immediately,” Sarah said.

Business Owner Tip: If you deal with time-consuming functions, consider automated services. While AI may never replace creativity, it can alleviate mundane tasks that suck your employees’ time.

Pros: Lowers costs; increases results; saves employee time.

Cons: Needs initial set-up and supervision.

Step 3: Use Flowpages for Faster Landing Pages

Flowpages

BrightWave hires freelancers for client landing page work. Each landing page costs between $800-$1,000 and takes several weeks to develop. This delays campaigns and frustrates clients.

For $79/month, Sarah used Flowpages, a drag-and-drop landing page creator. Now her in-house marketers can develop their landing pages in a matter of hours.

The results were:

  • Landing page expenses decreased by 90%
  • Campaigns go live four times faster
  • Clients reported quicker turnaround and improved results.

“Flowpages eliminated one of our biggest bottlenecks,” Sarah explained. “We can facilitate client requests quickly instead of leaving them without a page for weeks.”

Business Owner Tip: Speed is crucial! The faster you can get campaigns up and running, the more customer satisfaction and revenue you’ll see.

Pros: Cheap, easy implementation, quick turnaround time.

Cons: Limited options for lengthy, elaborate custom pages.

The Big Picture: 70% Savings Without Layoffs

After implementing these three tools within six months, here’s how BrightWave fared:

  • Graphic design costs: down 75%
  • Ad management costs: down 65%
  • Landing pages: down 90%

Overall operating expenses decreased by 70%, and all 42 employees kept their jobs. By Q3 2025, profitability came back, as did new client contracts due to sped-up deliverables and increased efficiencies.

“It’s because of technology that we could lower costs without decreasing headcounts,” Sarah concluded. “Now we’re running more efficiently than before.”

What Can You Learn?

What Sarah did is repeatable in any business. Here’s how:

  • Look at your biggest expenses. Find out where your money truly goes monthly.
  • Use flat-rate services. Services like Penji will create predictable and scalable budgets.
  • Automate everything. Services like Adaptify save time and provide better ROIs.
  • Empower your team. Services like Flowpages help your employees do more without additional spending.
  • Assess regularly. Sarah didn’t just implement constantly; she tracked success to keep focus on her goal.

Cutting costs doesn’t mean cutting people. With the right approaches to resources and strategy implementation, you can cut costs and maintain your workforce while creating a better company for the future.

Want to read more success stories? Check out OwnersMag.com for tangible tips and resources from successful entrepreneurs.

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Business

7 Effective Ways to Improve at Networking and Grow Your Brand

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person using a laptop

Believe it or not, networking works. If you want to grow your business, you need to connect with people and apply networking tips – whether in face-to-face meetings, hybrid events, or online meetings. And when you want networking to work for you, you must be pushy and assertive but polite.

Read here to know the ways to improve at networking:

1. Identify Your Goals

journal and coffee cup

The first thing you need to do is to determine what you want to get out of the task. Ask yourself, what am I looking for? Once you understand your goals and objectives, it’s easier to identify which events to go to. This way, you can find which ones are better aligned with your business to get more productive results. This will also assure you that your efforts won’t go to waste.

2. Research the Events

Once you determine your goals and line up a few events to go to, do a bit of research. Try to get as much data about them as possible. It is also highly recommended that you get to know the people attending these events. If you see a company you’re interested in, you should find out more about it before going.

In 2025, research isn’t limited to physical events. Many networking opportunities now happen online or in hybrid formats. Before joining, check if the event has a digital platform or app where you can view the agenda, profiles of attendees, and discussion threads. Preparing your LinkedIn profile or digital business card in advance will make it easier to connect with others, even virtually. Taking the time to engage in pre-event online conversations or forums can also help you stand out and build rapport before you meet people in person.

3. Wear the Appropriate Clothing

people in a meeting

They say, “dress to impress,” and this rings true when attending networking events. Choose clothes that will make you feel comfortable while suitably dressed for the occasion. You can wear bright-colored clothes for a casual event and be the ice-breaker. Or add an accessory that can be a conversation starter. This way, socializing becomes more effortless and you will get more people to network with.

One of the ways to improve at networking in terms of fashion is to focus not just on formality, but on authenticity and sustainability. Many professionals now prefer smart-casual looks that reflect their personal brand while also considering eco-friendly or minimalist fashion choices.

For hybrid or online events, remember that your on-screen presence matters too: choose solid colors that look good on camera, avoid overly busy patterns, and ensure good lighting. Dressing in a way that aligns with your values and professional identity will make you more memorable in both physical and virtual spaces.

4. Practice Makes Perfect

It pays to rehearse what you’ll say to people about your company. You can stand in front of a mirror and practice your pitch so you won’t have to forget an important detail. Remember to include your achievements to make them see how your business will help them improve theirs. A little bit of humble brag will go a long way.

5. Create a Killer Business Card

business card

There will be exchanges of business cards at these events, so make sure that yours will stand out. There are many websites you can go to where you can design your own. Ensure that all pertinent data is on it, so people aren’t left hanging. In addition, make sure that your design will grab attention and won’t have the card end up in the trash bin.

These days, business cards aren’t just physical, but digital too. Many professionals now use QR codes, NFC-enabled cards, or LinkedIn QR sharing to exchange details instantly. Having a sleek digital business card or profile ready ensures you’re remembered even after the event ends. For in-person events, a thoughtfully designed physical card still makes an impression, but pairing it with a scannable digital version gives your contacts more ways to connect. This hybrid approach prevents your information from being lost and makes follow-ups easier.

6. Be Prepared

Also included in the best ways to improve at networking is to set yourself at ease and relax, especially if it’s going to be a long event. Get your socializing skills warmed up by getting a drink, if applicable. This can also set the mood for the event to help you start talking to people. Once you get the conversation going, you should engage in active listening

As much as you want people to absorb what you’re saying, you should do the same. Allot a time for each person you talk to and stick to that time. Then, excuse yourself politely to start conversing with other people. Hand over your business card and move on to the next prospect.

Don’t worry about offending people; many networking event attendees understand the transactional nature of them. Give them a promise to follow up and end the conversation. 

7. Follow the Best Practices

After you go to one event, analyze your moves and try to make a pattern of what worked. This can help you avoid mistakes such as wasting your time with one company and other similar situations. Also, think of the best lines that will quickly convey your message. Think of networking as speed dating, so arm yourself with the best pickup lines.

In 2025, best practices go beyond clever one-liners. Many networking platforms now use AI-powered apps that track who you’ve met, remind you to follow up, and even suggest conversation starters. After events—whether in-person or virtual—take time to review not just who you spoke with but also how you engaged online, such as LinkedIn comments, virtual chatrooms, or community follow-ups.

One of the most important ways to improve at networking is to focus on building authentic, long-term connections rather than just rapid-fire introductions. Documenting key insights digitally will help you refine your approach for the next event and create a more intentional networking strategy.

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