Entertainment
Review: On The Count Of Three
A past-due calling card for actor-director Jerrod Carmichael
WARNING: This review, and this film, contain discussions of suicide.
On the Count of Three’s premise—two childhood friends who make a suicide pact and spend their last day on Earth together—is certainly fresh. So what feels stale about it?
It’s not that we’ve seen too many comedies about suicide before. It does, I suppose, bear some resemblance to other race-against-the-clock (Good Time) or apocalyptic (Seeking a Friend for the End of the World) comedies. Maybe it doesn’t commit to darkness as much as these comedies; there’s certainly a humanist core deep down here.
But I think we all sort of know why this movie can’t fully work in 2022: it’s a movie Jerrod Carmichael made in 2020. The director and star has seen a long-overdue rise to stardom in these past months after a series of false starts. He’d already had a breakout role in a hit comedy, a sitcom starring vehicle, a special directed by Spike Lee, and a recurring feature on 2019’s biggest album.
Last month, the stars finally aligned. He came out as gay, dropped a smash-hit comedy special, and hosted SNL all in the span of a week. It’s no surprise that Annapurna Pictures quickly moved to release On the Count of Three, which they picked up at Sundance in January 2021.
Here’s the rub: On the Count of Three lacks the self-assuredness of Carmichael’s recent rise. It doesn’t feel like the film, or the version of this film, that he would’ve made today. His performance as both actor and director is good, but held to a certain restriction.
Carmichael plays Val, a down-on-his-luck laborer who ventures to commit suicide with the help of his recently-hospitalized friend Kevin (Christopher Abbott).
While there’s a certain comical bleakness to Val’s life—he essentially shovels dirt for a living—there’s an interesting idea of suicidal ideation here. Val’s thoughts of killing himself don’t come from stagnation or trauma, but from dissatisfaction with achievement. He makes his first attempt right after getting a promotion, and we later learn that he had planned to propose to his now-pregnant partner, Natasha (Tiffany Haddish).
As director, Carmichael wisely avoids eating up the film and splits lead duties with Abbott. If anything, Abbott gets the real star showcase here, again proving his dynamic magnetism after a series of weirdo indie turns like Vox Lux, Possessor, and Black Bear.
Still, there’s a classic comedic duo chemistry here. Carmichael is the rock around which Abbott orbits. The setup also gives them plenty of opportunities to subvert that dynamic. When Val’s confrontation with his father (J.B. Smoove) gets heated, Kevin has to be the one to pull him back. But, when they come to blows, Kevin’s the one with the tire iron.
Black comedy is always a tricky balancing act. Penn and Teller Get Killed is notorious for going all-in on nihilism and failing to connect. I think this film mostly succeeds, but its uncertainty with its own dark philosophy is, again, reflective of a more self-conscious point in Carmichael’s career.
In Kevin’s first scene, he delivers a monologue about how doctors have been trying to fix him since he was eight years old, and if his life was worth saving, they’d have done it by now. Much of the film follows Kevin’s quest to kill a childhood doctor who molested him (played by Henry Winkler). Ultimately, it’s Val who pulls the trigger, but only after he decides to choose life. His decision to choose life only comes after a guilt trip from Natasha, who lays out how he’ll still be guilty in death if he abdicates his responsibility as a father.
All of which is to say, this is in many ways a philosophically bleak movie. But at the same time, the humanism of the direction kind of betrays that philosophy. There are a lot of monsters around the central players here, but the cashiers, receptionists, and other random side characters they meet along the way are given a stark innocence.
I’m not sure how I feel about any of this. Is it too bleak? Not bleak enough? Or just not made with enough confidence to come out strongly in either direction? Whatever the case, I think this movie hums along perfectly fine. Until the last minute.
For the most part, On the Count of Three is very insular. We’re never not following Val and Kevin, and it takes place over the course of a day that they spend almost completely alone.
The final shot, which I won’t give away, finally pulls us out. We recognize that Val’s story is one of a million stories, all different, all wrestling with life and death, and all ending in the same rotten place. It’s certainly the most striking ending I’ve seen this year, and it made me think twice about the film overall.
When I’m reflecting on this year, I don’t think On the Count of Three will end up one of my favorites. Seeing how far Carmichael has come, this film’s steady, dry lob isn’t the catapult that Annapurna hoped it would be. Still, it’s a perfectly solid film. It’s absolutely worth seeing for its final shot alone. B
On the Count of Three is now playing at Landmark’s Ritz Five and available on digital.
Taylor Swift’s journey in music has been nothing but extraordinary, phenomenal, even. From a young country music singer-songwriter to a global pop culture icon, she has consistently pushed the boundaries of what it means to be a successful artist. With a $1.6 billion real-time net worth as of this writing, her fortune is built not only on her musical talent but also from her savvy business acumen and deep connection with her fans.
Taylor Swift’s Rise to Stardom
First making a name in the world of country music, Taylor Swift began her musical journey as a teenage prodigy. She signed with Big Machine Records at the age of 14, and by 2006, she had released her self-titled album.
This gained her much-needed attention, thanks to the incredible mix of catchy melodies, heartfelt lyrics, and a distinct country-pop sound. A few tracks (Tim McGraw and Teardrops on My Guitar) became instant hits and anthems for her young listeners. Swift’s amazing ability to capture the complexities of adolescence resonated loudly with fans and, with much authenticity, built her a loyal following.
The release of her 2014 album, 1989, showcased Swift’s exploration of a broader musical territory. Her transition from country to pop was met with critical and commercial success, paving the way for a larger global audience and expanding her reach beyond country music. This album cemented her position as a mainstream pop icon.
Since then, Swift has garnered recognition, including 12 Grammy Awards, while solidifying her status as a cultural icon.
The Business of Taylor Swift
Another significant component of Taylor Swift’s success comes from her keen business acumen. Early in her career, she made one of her most strategic moves: securing the ownership of her songwriting rights. Her deal with Big Machine Records resulted in the label owning the rights to her first six albums.
To gain control over her creative work, Swift rerecorded and rereleased her music, calling them Taylor’s Versions. This was met with immense commercial success while raising awareness about the challenges artists face in the music industry. This positioned her as a voice for change and a powerful advocate for fellow musicians.
The business savvy didn’t end with Taylor Swift’s music. Endorsements, investments, and partnerships also added to her wealth. Then there’s the merchandising empire, which is a huge part of Taylor Swift’s financial success. Swifties, as her fans call themselves, are fiercely loyal and would buy exclusive merch tied to Swift’s albums, tours, and personal branding.
The Financial Impact of “The Eras Tour”
And the buck doesn’t stop there. The Eras Tour has been a game-changer for Taylor Swift. It set new records and reshaped the live music industry. It became one of the highest-grossing in history, with some estimates at over a billion dollars in revenue. While it showcases her universal appeal, it also boosted economies in cities around the world.
Each of Swift’s performances became a celebration of her musical journey. They were replete with stunning stage designs, elaborate setlists, and personal storytelling, creating an immersive experience that gave the show a once-in-a-lifetime feel.
The influx of Swifties impacted host cities economically. Local businesses such as hotels, restaurants, and transportation benefited greatly from the tour.
Taylor Swift: The Savvy Businesswoman
Carefully managing her brand and image led Taylor Swift to success beyond her music. She evolved with her audience but remained true to her values. Controlling her narrative, she has crafted a relatable yet aspirational persona that resonates well with millions.
Additionally, Swift has aligned her brand with various social causes, reinforcing her image as a musician and entrepreneur who uses her success to make a positive impact. She does this by using her platform to speak out on issues such as LGBTQ+ rights, women’s empowerment, political activism, and overall encouraging change.
The Road to a Billion
Taylor Swift’s road to billionaire status is a result of her diverse income streams. We now know her wealth comes from music royalties, specifically The Eras Tour, merchandise sales, and smart investments. She further strengthened her financial portfolio by investing in real estate, tech companies, and her own production company.
When you compare her to other artists who have reached billionaire status, such as Rihanna and Jay-Z, you’ll see that her success is distinguished by her complete control over her music and brand. While others entered other industries like fashion and beauty, Swift focused on her music, tours, and merchandise, creating a self-sustaining financial empire.
The Cultural Phenomenon
There is no doubt, Taylor Swift is a cultural phenomenon, and this is thanks to her enduring connection with her fanbase, the Swifties. She has built a solid relationship with them through genuine interactions, storytelling, and a sense of community. She has shown an openness in social media that, alongside her relatable lyrics, connected her with fans on a deeper and more personal level.
Taylor Swift has indeed shaped pop culture and the entertainment industry by setting trends, challenging norms, and advocating for causes she believes in. From fashion trends to how artists navigate their careers, Swift has made her impact. Most importantly, her authenticity has set her apart.
She has displayed the ability to evolve musically while maintaining her values, earning her the loyalty of her diverse following. Her lyrics are deeply personal, touching on various subjects like love, heartbreak, and self-discovery, echoing the sentiments of her listeners on a universal level.
Final Thoughts
From a country music star to a global icon, Taylor Swift has to thank her unparalleled talent, strategic thinking, and deep connection to her fans. Her savvy business moves, groundbreaking tours, and authenticity have helped her amass a fortune while transforming her into a cultural phenomenon.
While some dream of striking it rich before the first gray hair sprouts on their heads, these celebrities are already there. Using brains, hustle, and a sprinkle of stardust, these financial titans are crushing it, and crushing it real good! Here are six millionaires under 30:
Jaden Smith (25 years old)
Image Source: FN
At 24, first on our list is Will Smith and Jada Pinkett Smith’s son, Jaden Smith. Playing around with his creativity in music, acting, and fashion while amassing a net worth of around $8 million. He built his empire starting with Justin Bieber’s song “Never Say Never,” which launched him into stardom.
Many dismiss this success as riding on his parents’ coattails; however, the hits kept coming, proof that the guy was carving his own path. Next, he conquered films with starring roles in The Karate Kid, After Earth, The Get Down, and many others. By this time, he has co-founded the fashion brand MsftsRep.
Millie Bobbie Brown (19 years old)
Image Source: Wallpapersden
Not just Eleven from Stranger Things, Millie Bobbie Brown has become a global phenomenon. While her fantastic portrayal of the innocent but powerful girl in the Netflix series was what catapulted her to fame, Millie is more than that. Slowly, she is building her empire with her brilliant acting, producing, and entrepreneurship skills, inspiring Gen Zs and millennials worldwide.
Millie Bobbie Brown’s net worth of around $20 million comes from her acting endeavors Godzilla: King of the Monsters and Enola Holmes, proving that she went far beyond the sleepy town of Hawkins. She also launched her cosmetics, Florence by Mills, a vegan and cruelty-free line for teens. Millie is also UNICEF’s Goodwill Ambassador, raising awareness for children’s rights and climate change.
Tom Holland (27 years old)
Image Source: Rock & Pop
You may know him as the friendly neighborhood Spiderman, but did you know Tom Holland is also the adorable kid flying through the air in Billy Elliot? And did you also know that his net worth is estimated at around $20.6 million? This comes from his roles in the Spiderman franchise as well as other acting stints.
Aside from his immense talent, his meteoric rise comes from several endeavors, the films Cherry, Chaos Walking, Uncharted, and many others. Beyond dancing and web-slinging, Tom also has a heart of gold. He is an advocate for mental health awareness and many other causes.
Ryan Kaji (12 years old)
Image Source: NWC
When they say to start them young, this YouTuber did as he was told. Ryan Kaji, at 12 years old, is one of the world’s most popular content creators on the platform. He has more than 34 million subscribers and over 54 billion views, a feat many older people only dream of. He does this by reviewing toys, doing science experiments, and going on adventures.
With an estimated net worth of $32 million, Ryan has already branched out to a variety of ventures, such as a toy line, clothing line, and a TV series. His infectious energy, winning personality, and strong social media presence all contributed to his inspiring success.
Blue Ivy Carter (12 years old)
Image Source: CNN
An heiress to her parents’ humongous empire in the world of music, fashion, and cultural influence, Blue Ivy Carter is slowly but surely carving a solid path that’s uniquely her own. With an estimated net worth of around $800 million, Blue Ivy is also racking up a list of achievements. She is the second-youngest person to ever win a Grammy for her and her mother’s music video for the hit “Brown Skin Girl.”
Not only did she appear in the video, she also co-wrote the song, showcasing her talent in songwriting. She also has her own fashion line called Ivy Park Kids, following her mother’s footsteps in Ivy Park. This shows that Blue Ivy isn’t just her parents’ daughter but a talented young thing ready to take on the music and fashion world.
Kylie Jenner (26 years old)
Image Source: HDQWalls
The youngest of the Kardashian-Jenner family, Kylie Jenner went beyond TV fame and stepped out of her sisters’ shadows by becoming a self-made billionaire. Yes, you read that right: Kylie’s net worth is estimated at around $1 billion. Despite controversies, she successfully built her cosmetics brand and influenced millions with her every move.
Kylie launched Kylie Cosmetics by Kylie Jenner, Kylie Skin, and Kylie Baby in 2015, and by 2019, she sold a majority stake to beauty giant Coty for a whopping $600 million. This solidifies her status as a beauty mogul, young billionaire, and social media superstar.
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