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Omnichannel Marketing Platforms: Definition, Examples & Tools

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Omnichannel has become a recent buzzword online. That’s because the business landscape has shifted most of their marketing efforts into virtual communication. Advertisers are always looking for new ways to boost online connections with audiences while increasing sales. This is how “omnichannel” sprouted quickly and into every marketer’s arsenal. But what is omnichannel, and what are some omnichannel marketing platforms that do the job? Read on to find out. 

What is Omnichannel Marketing?

marketing strategy on paper

The concept of omnichannel is simple. It aims to provide marketers a quick way to communicate with their customers and get as much engagement and conversion as possible from one go. Their objective is for customers to enjoy a seamless shopping experience on multiple brand channels, including online, mobile, or in-store. This means, marketers would have to show customers the same pricing and promotions across all brand channels. 

However, it also goes beyond that. You have to ensure that customers can navigate through different channels with ease. This means customers can switch between your brand channels without any roadblocks. For instance, a customer can order from your online store and have the option to pick it up from your physical location. One way to increase sales is by offering customers additional items to boost order value. 

Why is Omnichannel Marketing Important? 

marketing software

Omnichannel marketing is crucial these days since most people have shifted to online browsing and shopping. Moreover, if advertisers market on three or more channels, this could result in a 90 percent higher retention rate compared to using a single-channel campaign. 

Additionally, omnichannel marketing also strengthens your brand messaging since campaigns are consistent across all platforms. But what are the primary reasons why advertisers focus on omnichannel marketing? 

  • Brands will get high customer retention 
  • Gains customer loyalty
  • More personalization in the customer’s journey
  • More integrated business
  • Better customer insight
  • Smooth and enjoyable customer experience

How Does Omnichannel Advertising Work?

google search on smartphone

An example of omnichannel marketing is when a sports retail store sends its prospects an email containing a recent promotion on its newly launched running shoes. The email content shows the link to the promotion. Once customers click this link, they are taken to the brand’s eCommerce website. Instructions also let them know they can get it from the brick-and-mortar store. 

Another example is when a furniture store shows a behind-the-scenes video on YouTube about how its experts craft their pieces. Once viewers watch the video, they are welcomed with a link inviting them to join the brand’s email newsletter.

10 Omnichannel Marketing Platforms

social media on scrabble tiles

Here are 10 best omnichannel marketing tools.

1. BigCommerce

This online and offline sales tool is for large-scale businesses looking to streamline their advertising strategies. BigCommerce unifies all marketing campaigns in an easy and convenient platform, including in-store, online, social media, and marketplaces. It can also handle large volumes of sales, traffic, and transactions, providing customers with a smooth experience. 

2. NewStore

NewStore is the tool for all your POS and inventory management systems. It can manage orders, inventory, and customer data across the brand’s channels. It also comes with robust marketing tools that offer personalized engagement, such as push notifications, mobile apps, and location-based marketing.

3. Glassix

If you’re looking for the best omnichannel marketing platforms for communication, Glassix sits at the top of the list. It’s an AI-powered advertising tool that helps with email, SMS, live chat, messaging apps, and social media. Using Glassix means tracking all customer interactions and messages in one user-friendly interface is easy. It also lets you send targeted messages to your audiences based on their preferences and behaviors.

4. Desku

In addition to integrating all customer communications in one interface, Desku also helps with automation functions, such as chatbots, canned responses, ticketing systems, and more. Plus, it offers reporting tools and analytics to monitor progress. 

5. Omnisend

Omnisend is the platform for all your SMS and email marketing campaigns. It’s best suited for eCommerce businesses and allows advertisers to create, monitor, and automate campaigns across all channels. It offers drag-and-drop features and is extremely easy to use. 

6. Tidio

When searching for the best omnichannel communication platform, Tidio ranks high. It’s designed to facilitate customer interactions, manage inquiries, and offer real-time support. 

7. Adobe Experience Cloud

You can’t succeed in omnichannel marketing without using a cloud-based service. And Adobe Experience Cloud ensures you get the right cloud-based solution for optimizing customer experiences. You can use this tool to build and manage customer journeys through AI-powered insights. You can also integrate this platform with other Adobe tools like Adobe Experience Manager, Adobe Target, Adobe Campaign, Adobe Analytics, and more. 

8. Revealbot

If you’re spending time on paid ads, Revealbot will help you manage them in one user-friendly interface. It’s a marketing tool that helps optimize digital advertising campaigns on Instagram, Facebook, TikTok, and Google Ads. You can use this tool to set automation features, campaign budgets, and custom ad rules. 

9. Shopify Plus

Shopify Plus if one of the best omnichannel marketing platforms for eCommerce businesses. It helps create a streamlined customer shopping experience. From workflows and checkouts to customer segmentation and targeted marketing campaigns, this is a reliable tool to use. 

10. Oracle CX Commerce

Oracle CX Commerce is the best solution for B2B and B2C businesses. It’s a cloud-based eCommerce platform that helps provide personalized experiences. It also offers advanced features that simplify segmentation, customized content, targeted promotions, and customer engagement. 

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Business

What’s the Best Fiverr Alternatives?

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TL;DR: Penji leads Fiverr alternatives for businesses needing consistent design work at $499/month. Designjoy offers premium creative direction at $5,995/month. ManyPixels provides affordable, unlimited design at $549/month. Dribbble connects you with portfolio-vetted designers. Behance gives access to Adobe’s creative network.

Best Fiverr Alternatives:

  • Penji: Unlimited designs for $499/month with US-based designers
  • Designjoy: Premium subscription service at $5,995/month
  • ManyPixels: Budget-friendly unlimited design at $549/month
  • Dribbble: Direct access to portfolio-vetted designers
  • Behance: Adobe’s creative network for finding talent

Why Are Business Owners Leaving Fiverr?

Some business owners find it difficult to search through numerous Fiverr profiles to find reliable designers. Frequently cited concerns include inconsistent quality, communication issues, and designers discontinuing work before completion.

Alternative freelance design platforms have emerged. Some platforms verify their designers, provide transparent pricing, and aim for reliable results. Here are services that support business needs.

Which Platforms Actually Work for Business Owners?

Penji: Best Value for Business Owners

penji

For $499 per month, businesses can submit multiple design requests without worrying about extra charges or negotiating prices. This option provides consistent graphic design support as needed.

Penji connects you with US-based designers who know your industry. They handle everything from social media graphics and presentations to logos and print materials. Most projects are completed in 24 to 48 hours, and you can request as many changes as you need. You can also pause your subscription whenever you want, which is helpful for businesses with changing needs.

Designjoy: Best for Premium Creative Work

Businesses seeking premium creative direction may consider Designjoy at $5,995 per month. Designers often bring experience with major brands. The service includes design quality, easy revisions, and a focus on thoughtful creative work.

ManyPixels: Best Budget Subscription Option

ManyPixels charges $549 per month for unlimited design requests. Their team is global, so projects usually take 48 to 72 hours, compared to Penji’s faster turnaround. This is a good fit for marketing teams that need many designs, such as ads, email headers, or social media templates.

Dribbble: Best for Finding Portfolio-Vetted Talent

Dribbble began as a platform for designers to display their work. Clients can contact designers directly for freelance or contract opportunities. Rates typically range from $50 to $300 per hour and are set between client and designer. The platform allows portfolio reviews before contact and does not charge additional platform fees.

Behance: Best for Adobe Creative Professionals

Behance is Adobe’s creative network where thousands of designers share their portfolios. You can’t hire designers directly through the site, but it’s a great place to find talent and contact them by email or LinkedIn. Many designers include their availability and contact details on their profiles, so it’s simple to get in touch.

How Do You Choose What Fits Your Business?

Penji offers both quality and cost considerations: access to US-based designers, fast turnaround, and unlimited requests are standard. Learn more about why businesses prefer Penji over traditional freelance marketplaces.

Designjoy may be suitable for businesses in markets where design quality is important for branding. ManyPixels can be an option for those prioritizing budget and adaptability over turnaround speed. See how Penji compares to Fiverr in terms of quality and reliability.

Ready to Stop Settling for Unreliable Design?

Businesses may benefit from exploring Penji’s subscription service to determine if reliable, high-quality design solutions meet their requirements. Browse through examples of completed projects to see the quality you can expect.

Frequently Asked Questions

Which Fiverr alternative is best for small business owners?

Penji works best for most small businesses because $499/month is affordable and includes unlimited design work. You avoid the time drain of managing freelancers while getting consistent quality. Only go premium (Designjoy) if your market demands it.

Can I pause these subscriptions if I don’t need design every month?

Yes. Penji, ManyPixels, and Designjoy all let you pause at any time. You only pay for months when you’re actively using the service, making it practical even for businesses with seasonal needs or unpredictable design requirements.

What types of design work do these platforms handle?

Penji covers logos, social media graphics, presentations, print materials, web design mockups, and packaging. Designjoy handles similar work plus strategic brand development. ManyPixels focuses on digital marketing assets. Most platforms handle everything except complex web development or animation.

How do subscription services compare to hiring a full-time designer?

A full-time designer costs $50,000-80,000 annually plus benefits. Penji runs $5,988/year with more flexibility. You get similar output without payroll overhead, equipment costs, or downtime when there’s no work. Plus, you can pause between busy periods.

Are the designers actually based in the US?

Penji uses US-based designers who understand American business culture and time zones. ManyPixels works with a global team across different time zones. Designjoy features experienced US designers. If location matters for communication and cultural fit, check each platform’s designer location before committing.

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What’s the Best Superside Alternatives today?

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what's the best creative as a service?

TLDR: Penji and Kimp do flat rate unlimited design (Kimp throws video in, too). ManyPixels is cheaper for digital assets and Designity is premium US-based creative direction for more complex projects.

These Superside alternatives made the cut, and a few stand apart from the rest. While there are relative pros and cons to each worth delving into, the features that matter most to your team and company goals will define what’s best for you. Here’s a shortlist of what stands out.

1 Penji

superside alternatives

Penji is one of the best superside alternatives. It claims to be the simple graphic design subscription solution you need. With flat-rate pricing, it’s successful through its workforce acquisition efforts as they only hire the top 2% of designers worldwide, meaning there’s always a crew ready to take and execute reliable assignments from social graphics to print needs. Furthermore, they have a clean feedback process and queue meaning that marketing teams can rely on a sound platform solution that delivers over time for ongoing launches or efforts for foundational power.

Pros:

  • Unlimited requests and revisions.
  • Designers are dedicated, meaning they get to know the brand over time.
  • Can do everything from web needs to print, advertising, and decks.
  • Flat pricing makes budgeting easy for internal chargebacks.

Cons:

  • The fastest turnaround time requires an upgrade.

2 ManyPixels

superside alternatives

ManyPixels is one of the top up-and-coming Solutions thanks to ease of use and lower starting pricing. ManyPixels is a good choice for those companies that primarily need digital graphic assets and want something that’s easy to scale. It also includes motion and video editing, which makes it more versatile in its outputs as the plans increase.

Pros:

  • Low starting prices are one of the lowest for entry-level efforts.
  • Access to all digital and print graphic design.
  • A dedicated design portal helps keep things clean.
  • Can easily pause or cancel a subscription.

Cons:

  • Higher plans include UI/UX and more extensive offerings.
  • Important requests may take longer based on the request type.
  • May be less strategic than an agency would be.

3 Kimp

superside alternatives

For anyone with visually-driven campaigns on social media and web properties, Kimp believes it specializes in unlimited graphic design plus unlimited video design, thus allowing for easy access to motion graphics needs at a flat-rate subscription price. This is especially effective for companies looking to have the Graphics + Video combo.

Pros:

  • The Graphics + Video combo plan is a unique offering.
  • Team of dedicated graphic designers and video editors.
  • Combines branding efforts through Canva and motion graphics needs.
  • 7-day risk-free trial.

Cons:

  • It’s not recommended for niche-specific designs (like UI/UX or web development).
  • There are hard limits per project and queue requests.
  • The price for video or combo plans are higher.

4 Designity

Finally, Designity operates as a managed service where a Creative Director is assigned to the customer who manages a team of domestic creatives who are specialists in their field (for designs, animations, etc.). This allows for more quality assurance from a domestic stance in a strategic alignment offering more creative accountability than online-only, ticketed request platforms like others.

Pros:

  • Dedicated U.S.-based Creative Director runs requests.
  • U.S.-based creative services mean sensitive brand work is safe.
  • Great for complicated projects that need time and oversight.
  • The full-service platform includes design, video, and animation.

Cons:

  • Higher costs due to managed U.S.-based efforts.
  • Takes longer than it’s worth for basic accountability measures.
  • Only mid-market to enterprise offerings will make sense here due to costs.

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What are the Best Canva Alternatives for Designers and Marketers?

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canva alternative

Many marketers love Canva as it allows them to create stunning graphics easily and affordably. In addition, it is also a favorite tool among many professional designers. However, Canva is one tool that many marketers and designers outgrow, thanks to its limitations. If you’re looking for the best Canva alternatives, here is our list of the top five:

Penji

canva alternative

A graphic design subscription platform, Penji, is the best Canva alternative for all business sizes. It offers unlimited graphic design services and revisions done by top-caliber designers. In as little as 24 to 48 hours, you’ll get your designs, reducing the risks of design bottlenecks and delays. All these for a flat rate, starting at $499 per month.

RelayThat

canva alternative

Looking for the best Canva alternative that offers design automation? RelayThat is the design partner you need. It can generate numerous branded visuals instantly, allowing you to get bulk designs quickly. Its key features include brand management, headline generator, one-click resize, and over 3 million free images. 

VistaCreate 

canva alternative

Previously known as Crello, VistaCreate is an excellent option for social media graphics, posters, and other marketing materials. It has an interface similar to Canva, making it an easy-to-use alternative. It also offers animated templates, a drag-and-drop editor, and print services through VistaPrint.

Stencil 

canva alternative

Claiming to be “The Web’s Favorite Online Graphic Design Tool,” Stencil is an easy-to-use alternative to Canva. It offers a low learning curve, making it ideal for small teams, startups, bloggers, and social media managers. This tool lets you whip up blog headers, ad creatives, and other visual assets quickly.

Design Wizard

canva alternative

A powerful image and video editing tool, Design Wizard enables you to create both static and animated content. It offers a comprehensive template library that you can edit for all your design needs. It has a low learning curve, thanks to its beginner-friendly interface.

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