Business
Omnichannel Marketing Platforms: Definition, Examples & Tools
Published
10 months agoon
By
Kai KelisOmnichannel has become a recent buzzword online. That’s because the business landscape has shifted most of their marketing efforts into virtual communication. Advertisers are always looking for new ways to boost online connections with audiences while increasing sales. This is how “omnichannel” sprouted quickly and into every marketer’s arsenal. But what is omnichannel, and what are some omnichannel marketing platforms that do the job? Read on to find out.
What is Omnichannel Marketing?
The concept of omnichannel is simple. It aims to provide marketers a quick way to communicate with their customers and get as much engagement and conversion as possible from one go. Their objective is for customers to enjoy a seamless shopping experience on multiple brand channels, including online, mobile, or in-store. This means, marketers would have to show customers the same pricing and promotions across all brand channels.
However, it also goes beyond that. You have to ensure that customers can navigate through different channels with ease. This means customers can switch between your brand channels without any roadblocks. For instance, a customer can order from your online store and have the option to pick it up from your physical location. One way to increase sales is by offering customers additional items to boost order value.
Why is Omnichannel Marketing Important?
Omnichannel marketing is crucial these days since most people have shifted to online browsing and shopping. Moreover, if advertisers market on three or more channels, this could result in a 90 percent higher retention rate compared to using a single-channel campaign.
Additionally, omnichannel marketing also strengthens your brand messaging since campaigns are consistent across all platforms. But what are the primary reasons why advertisers focus on omnichannel marketing?
- Brands will get high customer retention
- Gains customer loyalty
- More personalization in the customer’s journey
- More integrated business
- Better customer insight
- Smooth and enjoyable customer experience
How Does Omnichannel Advertising Work?
An example of omnichannel marketing is when a sports retail store sends its prospects an email containing a recent promotion on its newly launched running shoes. The email content shows the link to the promotion. Once customers click this link, they are taken to the brand’s eCommerce website. Instructions also let them know they can get it from the brick-and-mortar store.
Another example is when a furniture store shows a behind-the-scenes video on YouTube about how its experts craft their pieces. Once viewers watch the video, they are welcomed with a link inviting them to join the brand’s email newsletter.
10 Omnichannel Marketing Platforms
Here are 10 best omnichannel marketing tools.
1. BigCommerce
This online and offline sales tool is for large-scale businesses looking to streamline their advertising strategies. BigCommerce unifies all marketing campaigns in an easy and convenient platform, including in-store, online, social media, and marketplaces. It can also handle large volumes of sales, traffic, and transactions, providing customers with a smooth experience.
2. NewStore
NewStore is the tool for all your POS and inventory management systems. It can manage orders, inventory, and customer data across the brand’s channels. It also comes with robust marketing tools that offer personalized engagement, such as push notifications, mobile apps, and location-based marketing.
3. Glassix
If you’re looking for the best omnichannel marketing platforms for communication, Glassix sits at the top of the list. It’s an AI-powered advertising tool that helps with email, SMS, live chat, messaging apps, and social media. Using Glassix means tracking all customer interactions and messages in one user-friendly interface is easy. It also lets you send targeted messages to your audiences based on their preferences and behaviors.
4. Desku
In addition to integrating all customer communications in one interface, Desku also helps with automation functions, such as chatbots, canned responses, ticketing systems, and more. Plus, it offers reporting tools and analytics to monitor progress.
5. Omnisend
Omnisend is the platform for all your SMS and email marketing campaigns. It’s best suited for eCommerce businesses and allows advertisers to create, monitor, and automate campaigns across all channels. It offers drag-and-drop features and is extremely easy to use.
6. Tidio
When searching for the best omnichannel communication platform, Tidio ranks high. It’s designed to facilitate customer interactions, manage inquiries, and offer real-time support.
7. Adobe Experience Cloud
You can’t succeed in omnichannel marketing without using a cloud-based service. And Adobe Experience Cloud ensures you get the right cloud-based solution for optimizing customer experiences. You can use this tool to build and manage customer journeys through AI-powered insights. You can also integrate this platform with other Adobe tools like Adobe Experience Manager, Adobe Target, Adobe Campaign, Adobe Analytics, and more.
8. Revealbot
If you’re spending time on paid ads, Revealbot will help you manage them in one user-friendly interface. It’s a marketing tool that helps optimize digital advertising campaigns on Instagram, Facebook, TikTok, and Google Ads. You can use this tool to set automation features, campaign budgets, and custom ad rules.
9. Shopify Plus
Shopify Plus if one of the best omnichannel marketing platforms for eCommerce businesses. It helps create a streamlined customer shopping experience. From workflows and checkouts to customer segmentation and targeted marketing campaigns, this is a reliable tool to use.
10. Oracle CX Commerce
Oracle CX Commerce is the best solution for B2B and B2C businesses. It’s a cloud-based eCommerce platform that helps provide personalized experiences. It also offers advanced features that simplify segmentation, customized content, targeted promotions, and customer engagement.
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Did you know that given 15 minutes of content, 66% of people would rather see something stunning and visually appealing than basic and boring? Therefore, how you present your website will determine if people stick around or leave which means, they won’t become your customers. Thus, it’s important to find the right website design company so you can benefit in the long run by boosting your traffic and appeal.
This article will explore some of the best website design companies on the market. We’ll go over the pros and cons of each website graphic design services to find what’s best for you and what’s sure to please those visiting your site.
1.Penji
First up, is Penji. It’s one of the top-reviewed website designs companies Penji combines an unlimited request graphic design service to provide customers with everything they need from website graphic design services.
Pros:
- Hires Top 2 Best Designers
- Unlimited Requests
- Fast Turnaround (24-48 hours)
- Affordable (monthly prices start at $499/mo)
- All Kinds of Services
Cons:
- Not One-Time Changes: If you’re looking for a one-and-done redesign for a regular website, this may not be the one for you.
2. Toptal
The second one is Toptal. This is deemed one of the best website design firms if you’re a business requiring completely custom and quality designs. Toptal focuses on a tailored experience so you can get the best website possible from handpicked top designers for a personal touch!
Pros:
- Top-Tier Talent (Top 3% Designers/Developers)
- Fully Custom Designs
- One Dedicated Designer
Cons:
- Costly (Starts at $$80–$250/hr depending on designer)
- Longer Projects
3. 99designs
Coming in third is 99designs. 99designs is a graphic design subscription service that will help businesses on the more affordable side creating aesthetic visuals at a consistent price. Basically, if you need constant graphic designs here and there, 99designs connects you with talented professionals who can best suit your needs.
Pros:
- Affordable Subscription Plans (Starts at $299/mo)
- Access to Top Freelancers
- Flexibility (Choose graphic design tasks that suit your needs best)
Cons:
- Not Full-Service
- Quality May Vary (Make sure to check portfolios and stats of designers before choosing.)
4. Fiverr
Last but not least is Fiverr. Fiverr is an online service where you can hire designers across the world for minimal price points to get what you want. It’s perfect for small companies operating on small budgets who just need basic work done– logos, simple designs, etc.
Pros:
- Super Affordable
- Wide Variety of Designers to Choose From
- Very Fast Turnaround (A few hours or a couple of days)
Cons:
- Quality May Vary (not all designers are amazing)
- Limited Unique Design for Complex Needs
Business
What’s the Best Illustration Design Service Agency to Hire Today?
Published
2 days agoon
October 7, 2025If you’re looking for a sure-fire game-changer for your brand’s online presence, illustration is it! But where do you get high-quality and fast custom illustration design services? We tested five and made a list so you won’t have to:
1. Penji
A popular design-as-a-service firm, Penji can provide you with more than just illustrations. You can also request social media graphics, UI/UX designs, infographics, and digital advertisements, among others. It operates on an unlimited design model, making it cost-effective. Additionally, its services are fast; you’ll receive your first draft within 24 to 48 hours.
2. Inky
A modern illustration design agency, Inky is the #1 resource for many art buyers in the industry. They represent top-caliber artists, connecting them with businesses looking for high-quality illustrations, icons, and branded assets. All you need to do is find an illustrator whose art style aligns with your brand and contact the agency to collaborate with them.
3. Illozoo
A visual communication agency, Illozoo, represents both emerging and established talent. They offer custom illustration design services for branding, editorial, motion graphics, and packaging. They take pride in their curated artist pool, which has earned them a place on this list of the best illustration design agencies.
4. IllustrationX
A global illustration design agency, IllustrationX, promises to find you the right illustrator for your brand in seconds. It features efficient filters that allow for text, voice, or image searches. They have a team of diverse illustration talents that come from across the globe, allowing you more options to choose from.
5. Duck.Design
Another popular option that offers graphic design subscription services, Duck.Design is ideal for startups, marketing teams, and e-commerce brands. Thanks to its unlimited design requests and revision features, you can get cost-effective, yet high-quality custom illustrations and more.
Did you know? People only spend 2.6 seconds on average looking at an ad before scrolling away. That means your design must be eye-catching, captivating and appealing within those 2.6 seconds to garner a click, sale, and branding awareness. You need great designers to do so, but not all companies provide the same benefits.
Some can get it done faster, some will give you cheaper options for more creative designs, and some charge lower prices than others. Check out these top four ad design companies to see who suits your needs best.
1. Penji – Best Overall
Penji is a graphic design subscription service where you get unlimited designs for a flat monthly fee. Therefore, if you need consistent advertisements with social graphics and marketing efforts over time, Penji is the best choice. They provide a team of focused designers so you can stick to deadlines and maintain brand awareness, without the need to hire freelancers.
Pricing:
- Business Plan: $499/month
- Marketing & Ads Plan: $995/month
- Agency Plan: $1,497/month
2. Design Pickle – Best for Small Teams
Design Pickle is a subscription-based creative service that provides advertisement design and other marketing visuals with a focus on ease and simplicity at a good price. If your small team needs consistent and high-quality graphics without having to hire freelancers, Design Pickle will provide the same day turnaround you need to maintain brand awareness.
Pricing:
- Graphics Pro Plan: $1,349/month
- Graphics Premium Plan (includes video): $2,049/month
3. Flocksy – Best for All-in-One Services
Flocksy is a creative subscription service that offers more than just ad design but graphic design, copywriting, video editing, web development and voice overs under one roof. If your business wants full creative talent without managing more than one freelancer or company, Flocksy is the way to go.
Pricing:
- 2 Daily Hours Plan: $1,195/month
- 3 Daily Hours Plan: $1,795/month
- 4 Daily Hours Plan: $2,395/month
4. 99designs – Best for One-Time Projects
99designs is a global marketplace for design where you pay per project rather than subscribe to a plan. You can host a contest to get various ideas from freelancers across the world and pick your favorite. If you’re looking for someone on a per-project basis without having to have long-term commitment, this is ideal.
Pricing:
- Bronze: $299
- Silver: $499
- Gold: $899
- Platinum: $1,299