Connect with us

Top Stories

Netflix Subscriber Loss Nearing a Million



netflix logo

Between April and July this year, Netflix lost some of its glory: a million subscribers, that is. For two consecutive quarters, the streaming giant lost members. However, it was a smaller number than what the execs were expecting. 

Netflix boss Reed Hastings credits “Stranger Things” for the drop in the numbers. The fourth season of the hit series has been an astounding success. This may be the precise reason for the decline in subscriber departures.

Netflix Subscriber Loss

Credit: BBC and Netflix

April 2011 was when Netflix reported its first subscriber loss. The news was then followed by job cuts in the hundreds. To make matters worst, the company felt a sharp drop in its share price. Rivals have mushroomed while price hikes took a considerable toll.

The disclosed losses were the company’s most prominent in its history. Subscribers from the US and Canada make up the bulk of the cancellations in the last three months. This was followed by Europe.

Ampere Analysis executive director Guy Bisson said that the Netflix subscriber loss was imminent. He added that a leader has only one way to go: down. This is especially crucial when competitors everywhere start to emerge from the market. 

This may seem a stark reality for Netflix, which has seen and enjoyed unparalleled success for quite some time. It disrupted the industry and has changed how people consume entertainment.

A Global Giant

Netflix gained global giant status when the Covid-19 pandemic hit in 2020. With almost everyone stuck at home, people had fewer options for entertainment. They turned to Netflix, and the company’s growth became unstoppable with smashing hits such as Squid Game and The Crown.

When people returned to their pre-pandemic habits, the firm had difficulties attracting new subscribers. Keeping the loyalty of the existing members was also a challenge. More so, when the cost of living rose, consumers started cutting down on expenses.

To add insult to injury, a slew of competitors emerged. Apple TV, Amazon Prime, HBO Max, and Disney+ were some of those that dispersed the subscribers. Sadly, the once disruptor had slowly become the disrupted.

The streaming giant’s move to make its service more costly also added to the cause of its subscriber exodus. 

Riskier Price Hikes

What once cost Americans around $14 in January is now priced at $15.49. This is from the $11 subscription cost in 2019. Bisson added that a threshold would be expected at some point. This makes hiking the subscription price a risky undertaking.

As of now, surveys show promising results. It seems that Netflix is managing to regain most of its subscriber loss. Many survey respondents also claim to retain their Netflix accounts should they be forced to choose one.

Netflix’s subscriber loss had been expected. However, it is still leading further than its closest competition. Insider Intelligence analyst Ross Benes said that Netflix is still the leader in video streaming. He added that they should find more franchises to avoid struggling to keep ahead of the game.

What Netflix is Doing

According to Netflix, it is now jumpstarting growth with its new ad-supported service. It is also doing its best to squash issues with password sharing. A study has shown that approximately $6 billion a year is lost due to the sharing of passwords.

Netflix is already charging more for shared accounts in some countries. These include countries in Central and South America. They hope to do the same for the rest of their subscribers worldwide.

Once the company solves all these issues, it must also ensure strong content materials if it wants to retain its status. 

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Top Stories

Plants Appear to Be Self-Medicating by Producing Their Own Aspirin When Stressed



yellow leaves

It appears that not only do humans get stressed, but plants also get stressed due to external factors. But like humans, they can’t buy medications to relieve stress. Instead, plants self-medicate when stressed.

Whenever we experience minor pains and aches, we grab the nearest aspirin to relieve the pain. If we experience slight fevers, aspirin always seems to save the day. Aspirin relieves mild to moderate aches and pains like toothaches, headaches, muscle aches, or the common cold. 

It’s also used to alleviate swelling in certain conditions like arthritis because it’s considered a nonsteroidal anti-inflammatory drug or NSAID. It’s also known as a salicylate, the major component in aspirin and other pain-relievers.

But people don’t know that salicylate is a natural plant component. It’s a critical plant hormone vital in several plant functions such as seed germination, stomatal closure, floral induction, root initiation, thermogenesis, and biotic stress response. 

A Plant Sciences study titled “Reciprocity between a retrograde signal and a putative metalloprotease reconfigures plastidial metabolic and structural states” shows the plants’ self-defense mechanism that produces salicylic acid, the active metabolite of aspirin, and how it’s regulated. 

It’s created by photosynthesis via the plant’s chloroplasts, the plant’s tiny green organelles. A plant biologist from the University of California, Riverside, Wilhelmina van de Ven, says this process is similar to humans taking painkillers to relieve discomfort. 

How do plants self-medicate when stressed

Image credit: Science Alert & Jin-Zheng Wang

It might be astonishing that plants produce salicylic acid, a major ingredient in synthetic aspirin for humans. But Wilhelmina van de Ven explains how plants create their own painkillers by performing biochemical analyses on mutated plants blocking the effects of their primary stress signaling pathways. 

Like humans who face stressors from external environments daily, plants also fight for their lives against these environmental stresses. ROS or reactive oxygen species are the by-product of environmental stresses that impact living organisms like plants.

These can include excessive heat, drought, or mean insects that suck the life out of the plants. While ROS in regulation is extremely useful in blocking the stress signaling pathways of plants, it is considered lethal at alarming levels. That said, regulation is key to producing aspiring to relieve plant stress. 

The researchers used Arabidopsis or Rockcress as the plant guinea pig for the experiment. They focused on a component called MEcPP, an early warning molecule and a telltale sign that the plant is stressed. 

Once the MEcPP accumulates in the plants, it stimulates a chemical reaction and creates a response: salicylic acid. 

Jin-Zheng Wang, a plant geneticist from UCR, says, “At non-lethal levels, ROS are like an emergency call to action, enabling the production of protective hormones such as salicylic acid.”

She also adds, “We’d like to be able to use the gained knowledge to improve crop resistance. That will be crucial for the food supply in our increasingly hot, bright world.”

Although this study is still in its infancy, the researchers have considered this knowledge a huge benefit in plant modification, so plants are more resistant to environmental hazards.

And for other news or stories, read more here at Owner’s Mag!

Continue Reading


Netflix reveals account sharing struggle; to launch “add a home” as potential fix



netflix logo

Netflix is one of today’s most influential companies. It has changed how we consume content and made us question what we want from our entertainment experiences. With its library of TV shows, movies, and documentaries available on demand across all media platforms, from mobile devices to TVs to computers, Netflix has become a go-to option for anyone wanting to watch their favorite shows on-demand. 

With over 100 million subscribers, Netflix has become a household name in the entertainment world. However, Netflix has been experiencing some problems lately. The company has announced that its subscriber growth rate is slowing down and that they are losing subscribers more rapidly than it did in previous years. The culprit – Netflix account sharing. 

Chengyi Long, Netflix’s Director of Product Innovation, announced in a press release in July that they’ve worked hard to build a streaming service over the past 15 years. And though it’s great that members love Netflix movies and TV shows they want to share more broadly, the widespread account sharing between households goes against their long-term ability to invest in and improve their service.

Netflix account sharing occurs when one person shares access to their Netflix subscription with multiple people—usually family members or friends. In this way, the person who pays for the Netflix service uses fewer accounts than they would if they paid for each account individually. It’s still an expensive subscription, but it doesn’t cost as much as multiple subscriptions would. 

This is a major concern for Netflix because it allows people who do not pay for the service to watch movies and TV shows at no additional cost. If this Netflix account-sharing practice continues, the company is apprehensive about how it will affect the company’s growth rate because it means less money coming into their system. It also means fewer people are paying for subscriptions, which means less money is coming into general circulation.

The bottom line is that Netflix must ensure that its subscriptions are maintained, if not exceeded, to continue growing at their current rate. 

Netflix Account Sharing Feature: ‘Add a Home’

man watching netflix on the tablet

The company has been trying to crack down on this practice of Netflix account sharing for the past months. 

They already tested an “add extra member” feature in Chile, Costa Rica, and Peru in March of this year, allowing account holders on their Standard and Premium plans to have two additional subaccounts outside their household for an additional fee.

This August, they will begin testing a new feature in Dominican Republic, Honduras, El Salvador, and Guatemala called “add a home”. This feature basically gives an option to add extra “home” accounts within your subscription, but for an additional fee. According to Netflix’s press release, they will ask subscribers to pay an extra – 219 Pesos per month per home in Argentina and $2.99 per month per home in the Dominican Republic, Honduras, El Salvador, and Guatemala.”

All plans include a single “home” account through which you can access Netflix on any of your preferred devices. When you want to share your account with someone not from the same household or physical location, you must add extra “home” accounts.

You’re probably wondering how Netflix will detect physical address variations. According to Netflix’s published FAQs, the company uses “information such as IP addresses, device IDs, and account activity from devices signed into the Netflix account”.

Aside from the “add extra member” and “add a home” features, which are only available in certain countries, the company has not stated whether or not they will implement a penalty for sharing Netflix account soon. Meanwhile, the type of member subscription defines the Netflix account sharing limit for most countries.

Continue Reading


Viva Engage: Microsoft Teams’ Take on Facebook



people working

Since acquiring the social networking service Yammer a decade ago, Microsoft has been working hard to improve workplace communication through Microsoft Teams. Remember how they recently introduced the Microsoft Viva platform to help businesses with remote work with a bet that this new way of life will become the norm for hybrid or remote work?

This year, they are taking it further with the launch of Viva Engage within Microsoft Viva, a brand-new Facebook-like tool inside Teams that promotes social networking at the workplace.

What is Microsoft Viva?

Microsoft Viva is a work engagement platform that facilitates interaction, communication, and the sharing of information, resources, and insights in the workplace. It is powered by Microsoft 365 and accessible through Microsoft Teams. Microsoft says that Viva will nurture a culture that enables people and organizations to perform at their peak level from any location.

What is Microsoft Viva Engage?

screenshot of viva engage

Microsoft Viva Engage is a social networking platform for creating interactive online communities, discussions, and connections. It leverages the Teams’ Communities app’s functionalities. According to Microsoft, the new Viva Engage app will be an improved version of the current Yammer Communities app, with advanced functionality for establishing connections, exchanging information, expressing oneself, and building community at work.

Additionally, Viva Engage, which will be an integral element of the Microsoft Viva suite, supports Viva Connections and Viva Topics and can provide chances for community engagement, socialization, and education across several Viva domains, including Microsoft Viva Insights and Microsoft Viva Learning.

Workers from various parts of the company can use the new tool, a Yammer-based platform, to engage, ask questions of management and other employees, share personal stories, and generally feel more connected at work. Viva Engage aims to empower leaders to shape culture by allowing everyone to interact and participate in their organizations.

Viva Engage has all the functions a social networking platform would entail. You will get a user profile akin to Facebook, where you can publish updates, pictures, videos, and pretty much whatever you’d usually post on a social media channel.

Furthermore, Viva Engage allows you to express yourself through posts or stories. The new Storylines section includes a feed of postings from colleagues you follow and workplace recommendations.

Launch and Transitions

Microsoft will relaunch its Communities app for Teams as Viva Engage by August of this year. It will become available through the Teams web, desktop, and mobile apps. Current administrators of the Communities app should not be concerned, as Microsoft promises a smooth transition with minimal to no changes. Existing Yammer users can launch Viva Engage via the Teams Admin Center.

Although there is much anticipation and excitement for the launch, some current Yammer users are reluctant and confused about the upcoming transition. 

Murali Sitaram, Yammer, and Viva Corporate Vice President explain:

“Nothing is going away. Yammer simply starts contributing to Employee Experience more directly through Viva Engage, and we add new features for both Viva and Yammer customers with Storyline and Stories. We believe that social connections, individual expression, and community should accrue to customers of both productivity and employee experience categories,” 

The features that come with Microsoft Viva offer excellent communication and management solutions depending on the user’s needs. The addition of Viva Engage further makes remote work easier than ever by connecting fellow employees across states and regions and making it easy to collaborate regardless of location. Viva is a flexible platform that can accommodate different types of work structures.

The main question will ultimately be if this platform is sustainable. In the end, it’s up to your organization to determine if Viva Engage is a good fit for your team or remote work.

Continue Reading