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Lisa Frank: A Look Behind The Rainbow

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Ah, the ’80s and ‘90s; what a time to be alive. Any girl from that era will tell you all about her Tamagotchi pets, her My Little Pony toys, and, of course, her Lisa Frank everything.

In case you weren’t there, Lisa Frank was a massive brand created in 1979. The company is currently recognized for its nostalgic sparkles, unicorns, adorable pandas, and being 

the world’s sh*ttiest employer.

No, I’m serious.  That’s a true quote from Coraline, a Tuscon, Arizona resident. When she was looking for a new job, she happened to be near the headquarters. Fortunately for her, the locals had warned her about Lisa Frank Inc.’s constant rotating door.

 This colorful firm, it turns out, wasn’t all sunshine and glitter. A chaotic, drunken shitshow of a business was hidden behind those brilliant blue panda eyes.

If you don’t want to have your childhood ruined, I recommend skipping this article. But, let’s be honest here, your innocence has already been damaged if you’re on the internet. So, let’s find out what happened to turn this rainbow paradise into a technicolor travesty.

The Neon Rainbow Forms

Lisa Frank is not only a brand name, but an actual person. Born on April 21st, 1955, Frank always had a passion for arts and crafts. Growing up in Detroit, she was the epitome of the “girly girl” archetype. Coloring, painting, crocheting, and ceramics were among her favorite activities. Her parents, who came from an affluent background, encouraged her to pursue her artistic passions.

During her senior year of high school, Lisa Frank made a whopping $3,000 by selling her art at an event. This notes the very first time her artwork gained monetary success. She went on to the University of Arizona to further her education.

To make some extra cash, Frank stated that she would acquire low-cost ceramics and jewelry from local Native American communities  She’d then take them back home to Michigan, and slap a much higher price on them.

Yeah… kinda shady if you ask me. But I suppose from Lisa’s perspective; business was business! Of course, the overpriced artwork became a hit in her area, and she even began telling these indigenous artists exactly what to create. Chances are, they weren’t properly compensated. Regardless, Frank’s small business was her first step toward pursuing a career in entrepreneurship.

Around the age of 20, she launched the brand “Sticky Fingers,” which consisted of chunky jewelry with hand-crafted designs. This time, it was her own work, which was already being sold at places like Bloomingdales, and Neiman Marcus. Although Lisa was talented in her own right, her socioeconomic status provided a spotlight on said talent. Her family had connections to powerful people who saw the immense potential in her art style.

Lisa Frank soon renamed this brand after herself.  And thus, the legend was born.

Lisa Frank EVERYTHING

Along with the name change, the brand began to offer new products.  Lisa would tour a variety of museums and zoos, as well as speak with children. She was inspired to create something that reminded her of childhood; something that could transport people into a whimsical wonderland. 

Backpacks, folders, pencils, notes, and stickers were among the items sold by her company. They were all covered in the most flamboyant graphics you’ll ever see. I’m talking rainbows, dolphins, multicolored leopards, bears, and of course, sparkles. You cannot forget the sparkles. 

Lisa Frank, Inc. was a juggernaut. And that is putting it mildly. Not having anything Lisa Frank was social suicide in the 1980s and 1990s. At least, that’s how it went in the world of middle school girls. It was not uncommon in the ‘80s to come across a little girl decked out in Lisa Frank gear. Hell, you might’ve been one of them!

As for me personally, I, unfortunately, wasn’t around in the ‘80s or ‘90s. I was an early 2000’s kid. Regardless, shopping for back-to-school items meant coming across many Lisa Frank notebooks and folders. I may have not bought any myself (It was all about Bratz and Disney Princesses for me), but I saw plenty of classmates sporting them.

And if you were to ask 5-year-old me if she’d like to work for Lisa Frank, she would’ve jumped up for joy. 

Behind The Scenes

Back when it first started, Lisa Frank INC. was just like any other big corporate business. I’m sure employees had their regular ups and downs, but it was an overall decent place to work. 

That all changed, however, with the addition of Lisa’s then-husband, James Green.

James Green was originally the first in-house designer and illustrator. He worked in close proximity to Lisa Frank, and from there, they developed a relationship. Green rose through the ranks over time, eventually marrying Frank in 1994.

After having kids, Frank seemed to reconsider her business ventures. Longing to focus solely on her artwork and children, she decided to step down and let her husband take over as CEO. Doesn’t sound like a bad idea, right?

As it turns out, letting James Green take over was probably the worst mistake she’s ever made. With his attitude, illegal activity, and consistent drama, Green is credited for running his wife’s company into the ground.  

James Green ran his business as an abusive authority figure. He was rumored to house substance abuse issues, which he’d carry with him every day to the workplace. Communication was sloppy and overwhelming. While working for Lisa Frank, one would expect the office space to be filled with liveliness and color. Though while the headquarters were painted that way, employees were demanded to work in complete silence. A worker would not be brought aside to speak one-on-one if they stepped a bit out of line. James Green instead chose to shout, berate, and humiliate his staff in front of their coworkers.

To top it all off, despite the company being named after his wife, Green was also rumored to be having an affair. From the workers’ perspectives, it seemed rather obvious that he and his coworker, Rhonda Rowlette, had a less than professional relationship. 

I can’t confirm whether the infidelity rumor is true. Though what I can say is that he and Rhonda made the headquarters a living nightmare. Here are just a few of the horror stories from people who’ve worked for and with Lisa Frank.

  • Jeffrey L Buchanan stated that when partnering with Lisa Frank, Green would be “argumentative with my buyers and relationship sources.”
  • Lisa Decristofaro stated Green was responsible for canceling her health benefits. Conversations between herself and coworkers were also illegally recorded, and then played within Rhonda Rowlette’s office.
  • Betty Hack stated that emails and phone calls were hacked and monitored so that the CEO knew if anyone contacted Lisa.

Furthermore, many lawsuits arose from former employees who weren’t receiving proper and timely paychecks. 

Outside The Office

Unfortunately, Lisa Frank couldn’t keep their controversies inside the office. The batshit business practices found their way outside the revolving doors. 

Sure there has been some minor stuff over the years, such as Lisa Frank comparing her struggles, laughably, to Michael Jackson. Or the complaints surrounding the “sexualization” of Frank’s stylized human characters. 

But I’m not here to talk about those things. Lord knows every company gets its fair share of criticism. I care more about the exploitation of other creators

That’s right, we need to discuss the Lisa Frank Hotel. 

The Cloudland Catastrophe 

Amina Mucciolo is a visual artist, designer, and online personality. She also goes by TasselFairy on YouTube. She blew up for creating this kick-ass apartment complex. 

Just taking one glance at it, you can see the absolutely stunning color, the decorative artwork, and the fun furniture. It’s not hard to understand why she went viral. 

While Mucciolo may have taken inspiration from Lisa Frank, and other colorful aesthetics, it’s clear that the apartment was her own design. A design that she poured her heart and soul into. She called it “Cloudland.” 

Amina Muccio was a black creator living in her dream apartment, with her art being recognized by millions. And I mean millions. She was featured in multiple magazines and news articles.   

It wasn’t long before Lisa Frank’s Instagram account reached out to the artist on multiple occasions. They simply shouted her out, direct messaged her, and complimented Mucciolo on her creativity. 

Seems like harmless fun, right? Well, unfortunately, this is exactly where the pleasantries end. 

In 2019 (yes, that recently!), Hotels.com announced a collaboration with Lisa Frank. It included the creation of an entire apartment dedicated to her work. When photos of this “Lisa Frank flat” were posted, many people noticed how similar the layout was to Mucciolo’s.

To make matters worse, Amina Mucciolo received notice from her landlord that she would have to vacate her apartment by October of that year.  Interestingly enough, this new Lisa Frank flat was owned by Barsala, who just so happens to be affiliated with Hotels.com. 

So, I believe we can all agree that this landlord was looking to profit from Lisa Frank’s popularity. They tried to accomplish this by evicting Mucciolo from her apartment and repurposing it for similar reasons.

Now, to be fair, it’s unclear as to whether Lisa Frank Inc. had any direct involvement in evicting this creator. All I know is that it’s eerily similar to how this business began: by exploiting and capitalizing on smaller artists. POC artists, to be precise.

A Deserted Neon Rainbow

As I’m writing this in 2022, the Lisa Frank headquarters are deserted. The once colorful walls have faded, the outside statues have decayed, and the grass has grown out of control.

Though our nostalgia may be saddened by Lisa Frank’s downward spiral, the truth is that it was a rare diamond of its time.  And, as a result of its enormous success, similar products made by independent artists are now available. Artists who are satisfied with their work, are paid fairly and are not harassed by their superiors. 

If Lisa Frank’s story teaches us anything, it’s that we should respect our employees as individuals. A positive work environment is conducive to long-term success.

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3 Comments

3 Comments

  1. Robert A

    June 14, 2022 at 7:48 pm

    Very interesting read… didn’t know all of the behind the scenes details of the Lisa Frank story until now. My mom loved her stuff back in the 1980’s. Good stuff.

  2. Tracy

    June 18, 2022 at 6:39 pm

    Love this article I remember Lisa Frank 😊

  3. Nicky

    August 20, 2022 at 4:42 pm

    Well she’s blowing up all over again. Anything Lisa Frank co-branded such as Loungefly, Crocs, phone cases, Urban Outfitters, etc all sell out within minutes. Weird that the LF company doesn’t take advantage of the resurgence of interest & strike while the iron is hot.

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Failure to Launch: Why Pixar’s Lightyear is a Box Office Dud

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This summer’s movie season is now in full swing, and turnout is strong. Franchise films are facing a decline in dominance, but still hold a significant portion of the box office. In addition, original hits have proven that fresh storytelling can still break through.

Of course, challenges are there. With streaming habits, changing audience expectations, and the unpredictability of box office trends, studios are being kept on their toes. But one thing has remained constant: Pixar’s tentpole releases reliably soar past the billion-dollar mark.

Or so we thought.

pixar's lightyear
Image Credit: Pixar Wiki

Just before the pandemic, Pixar crossed a billion with Toy Story 4, one year after crushing it with Incredibles 2. Now, after a string of Disney+ releases, they’ve taken another big swing with the Toy Story spinoff Lightyear

Then, bullish projections had Lightyear nearing a nine-figure opening weekend and cruising to $500m from there. Instead, the family-friendly tentpole opened second, failing to surpass a plummeting Jurassic World Dominion.

Why did Lightyear flop?

You probably seen the headline: Lightyear bombs. Disappointing on its face, but the ramifications go far beyond the potential for a Woody’s Roundup spinoff film.

The past couple Pixar films (Soul, Luca, Turning Red) released exclusively on Disney+. Many maligned the shafting of these exciting animated films. It’s especially upsetting for Turning Red, which could’ve easily been one of 2022’s runaway box office hits.

Lightyear is the test. A new direction for Pixar’s biggest franchise. The most means-tested Pixar film gets the theatrical boost, and if it does well, the other movies follow. For this reason, it is a big deal that Lightyear flopped. So, what happened?

pixar's lightyear
Image Credit: Pixar Wiki

If you frequent Facebook, you’ve no doubt seen the “get woke go broke” narrative. A gay kiss, which was removed from the film and added back after Disney’s March “Don’t Say Gay” controversy, has gotten the film banned in several countries. Domestic concern trolls like Ben Shapiro, enamored by Saudi Arabia’s officially-sanctioned bigotry, ratcheted up scare pieces on the film in the past week.

In today’s new heights of parental hysteria, it wouldn’t surprise me if a few thousand families stayed home due to right-wing fearmongering. Still, history doesn’t really support the notion that this would have a substantial impact on box office. Multiverse of Madness made big bank with equally-major LGBTQ+ characters. If anything, it could be said that these films’ lack of a Chinese release upsets their box office returns, but that doesn’t explain a poor opening weekend.

buzz lightyear
Buzz Lightyear in Toy Story 2

Still others have pointed to the shafting of Tim Allen, replaced in the role of Buzz by Chris Evans. Allen’s performance in the Toy Story movies is iconic and truly fantastic. Still, I question the notion that $30 million went missing from beleaguered Tim Allen fans.

The other explanation? Marketing. Lightyear got off on the wrong foot with an unclear premise. Evans’ ill-fated explanation tweet only made matters worse. Is this about a real Buzz Lightyear in the Toy Story universe?

One could argue that even today, Disney hasn’t totally gotten their story straight. The movie itself explains that this is the movie that the Buzz Lightyear toy comes from. An ‘80s sci-fi movie that Andy saw. In theaters. In 1995. That’s styled like a 2022 blockbuster. You can see how people got lost.

On the other hand, we might just be asking the wrong question.

Did Lightyear flop?

pixar's lightyear
Image Credit: Disney Pixar

Of course, it’s too early to say definitively if Lightyear is a flop. That’s not what I’m arguing here.

We’re dealing with a case of Hollywood math, the same system by which Suicide Squad’s $750m profit is considered a dismal failure. Disney had the wrong idea about this movie as soon as they pushed it for a tentpole opening.

Lightyear’s $50m opening puts it in league with Coco and Cars 3, solidly ahead of true Pixar flops like The Good Dinosaur and Onward. It’s the highest opening for an animated film since Frozen II. With a COVID handicap still in play, that’s impressive.

Pixar’s mistake was to angle for a major franchise opening. They applied a post-pandemic framework to the nine-figure openings of Toy Story 4 and Finding Dory. They thought, reasonably enough, that parents would pay big money to turn out for a new, fresh installment in the beloved Toy Story franchise.

pixar's lightyear
Image Credit: Disney Pixar

Herein lies the real problem. Lightyear is not, in any meaningful sense, a Toy Story movie. It has name recognition, which Hollywood has come to treat as a golden rule over the past two decades. But it follows a completely different character, played by a completely different actor, in a completely different world.

Like I said earlier, Tim Allen’s Buzz Lightyear is truly great. But the character is only a toy with an inflated ego, being constantly hit in the face by reality like Sideshow Bob stepping on infinite rakes. So much as wondering about “the real Buzz Lightyear” misses the point of the character.

Lightyear may marginally be a victim of conservative backlash, or poor promotion, or even COVID woes. But fundamentally, it’s a victim of its own premise.

What happens now?

disney pixar elemental
Image Credit: Disney Pixar

Pixar’s next film, Elemental, is already slated for a theatrical release next summer. Barring a huge COVID flare-up or other societal collapse, they probably won’t go back on that. Down the line, other Pixar flicks in development may be looking at streaming releases if Disney has their way.

If anything, The Bad Guys’ recent success proves feature animation is doing fine. In a few weeks, the new Minions movie will likely confirm that. November’s Strange World will tell us if Disney’s animation department has any sort of long-term problem.

I can’t really recommend that you see Lightyear—in fairness, I haven’t seen it myself. If you want variety at the movies, the answer isn’t to support whatever Disney puts out. Live a little and see something out of your comfort zone. If Lightyear’s fate is already sealed, at least it won’t be at the expense of film as a whole.

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Wally Amos: From Cookie Mogul to Life’s Tough Lessons

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We’ve all seen it before: the tale of the gauzy self-made business entrepreneur swept into fame and wealth, touting a name for themselves, only for it all to come crashing down suddenly. In their joyride, the protagonist figure realizes that beneath the world of dizzy glitters, there’s a saddened space of existence reality awaiting, of gaping shadows where life isn’t as pleasing as it seems to be. 

Experiencing poverty is, without a doubt, a challenging feat in itself. Being born into it, experiencing success, fame, then losing it all and falling back into poverty is what must be especially difficult. Where the majority see this cliche in fiction or television, some are unfortunate enough to experience it firsthand.

This is the story of Wally Amos, of the Famous Amos fame.

Who is “Famous” Amos?

wally amos
Photo credit: Famous Amos

When it comes to feelings about Famous Amos, I imagine people typically fall into one of three groups:

The first group—being made up of mostly young people (probably; I’ve no data)— has zero knowledge of the brand at all. If the name doesn’t conjure visions of second-rate vending machine options (D4 at best), then you’re likely in this group. 

The second group knows of Famous Amos and is familiar with its underwhelming status as a dollar store checkout counter snack food. Reasonable.

But the third group has a different view of the matter. A much more romantic take on the treat. Because this group remembers Famous Amos as a mouthwatering gourmet delicacy. A top-shelf cookie purveyor with an outspoken, charismatic owner in Wally Amos.

Why such a harsh disparity? How can a company less than 50 years old have such contradicting reputations among different generations?

There was a time, just a few decades ago, when Amos was a household name. A successful brand with big-name celebrity investors, upscale distribution, and a first-year total sales revenue of $300,000. 

But by the mid-80s, the brand was hemorrhaging money. Amos would lose his house and eventually sell a majority stake of the company. Many people were left to wonder: How did one of the most successful snack companies of the last decade so quickly decay into financial shambles?

How did Amos find himself on the butt-end of a bad break? 

These are interesting questions, and sure to be answered. But first, it’s worth understanding Famous Amos’ rise to popularity, understanding what made this gourmet cookie company so successful, so, well— I’m not gonna say it, I am not going tofamous.

Wally Amos’ Rise to Fame

wally amos
Photo credit: Tatler

Wally Amos came from a classically humble upbringing, born in 1936 in Tallahassee, Florida, to poor, illiterate parents. At age 12, he moved to New York to live with his Aunt Della. It was here that he learned of the famous recipe. (More on this in a bit.)

Amos, who dropped out of high school, would receive his G.E.D. after joining the Air Force. Returning to New York as a mature, educated man, he found work in the William Morris Agency, a Hollywood-based talent agency once considered “the best in show business.” 

He began in the mailroom, eventually working his way up to becoming the first black talent agent in the entertainment industry. 

This was more than just a side-quest for an aspiring baker; Amos now headed the rock’n’roll department at William Morris, where he signed Simon and Garfunkel and worked with Motown legends like Diana Ross, Sam Cooke, and Dionne Warwick. 

It was only after growing disillusioned with the industry that Amos sought refuge in his aunt’s baking once more. 

Wally’s son, Shawn Amos, said:

“Cookies were a hobby to relieve stress.”

It wasn’t long before the cookies took the main stage. 

Amos told The New York Times in 1975:

“I’d go to meetings with the record company or movie people and bring along some cookies, and pretty soon everybody was asking for them.”

Amos’s connection with the entertainment business helped his business aspirations tremendously. He received significant contributions from industry stars Marvin Gaye and Helen Reddy, who gave Amos $25,000 for his new venture. 

In 1975, Amos launched his first brick-and-mortar location. 7181 Sunset Blvd. in Los Angeles. 

And it was a big deal. The grand opening was a star-studded gala attended by 1,500 people. 

Success was sudden. After selling $300,000 worth of cookies in its first year, the brand continued to climb in popularity. By 1982, Famous Amos was making $12 million in yearly revenue. 

Famous Amos’s success was the result of exploiting a hole in the market. In the mid-70s, the grocery store shelves were loaded with preservative-dependent snack options. Amos carved out a lucrative niche by marketing the product as a gourmet, zero-preservative, craft-made cookie. A risk well rewarded.

From “What’s Going On?” to “What’s Going On???”

wall amos
Photo credit: NPR

With any great market advancement, a plethora of eager competitors emerge. And shortly after arriving on the scene, Famous Amos was met with rival brands like Mrs. Fields, and new, upmarket product lines from Nabisco and Duncan Hines. 

Combining these market competitors and Amos’s inability to keep up with his success led to the first cracks in the business. By 1985, Famous Amos reported a $300,000 loss on sales of $10 million.

Later that year, Amos officially gave up the reigns of his company, selling a majority stake to Bass Brothers Enterprises for $1.1 million.

Two years later, the new owners upended the recipe entirely, adding preservatives and shelf-stable ingredients. Famous Amos was rebranding as an affordable brand. It wasn’t entirely unexpected; such mission-statement-defying practices are common for newly bought companies, but the decision prompted original owner Wally Amos to depart. 

In 1992, President Baking Company bought Famous Amos for $61 million—more than 55 times what Wally Amos sold his controlling stake for just a few years earlier. 

Amos wasn’t through with the cookie business, however. Later in 1992, he launched his new venture…

And was promptly sued. 

Turns out: the latest Amos product— Wally Amos Presents Hazelnut Cookies— stood in direct violation of the contract he had signed years prior when selling his first business. The one that expressly prohibited Amos from using his own name and likeness in the selling of any product.

Undeterred, he changed the name of his company, operating instead as Uncle Nonamé. Boldness had treated him well in the past— and I think it’s an undeniably ballsy way to approach being sued over your own identity— but the market operates in mysterious ways. In 1996, Uncle Nonamé filed for bankruptcy. 

What Became of Wally Amos?

wally amos
Photo credit: Black Enterprise

By 1999, Amos was in talks with Keebler, the new owner of Famous Amos. An agreement had been reached: Wally Amos would become a paid spokesperson for the brand under the condition that they craft the recipe closer to the original. 

And it feels like a solid ending to the story. The sweet embrace of a father and son after a long, arduous journey, complete with lawsuits, bankruptcies, and foreclosure. Ending up together would be fitting— if a bit too good to be true.

“It was bittersweet,”

says his son, Shawn Amos.

“He was happy to be back in the center of the brand he started, but he also had a hard time accepting the fact that at the end of the day, he was just a paid spokesperson.”

The feeling of being alienated from one’s own brainchild eventually led to a short-lived reunion between Amos and the brand that bears his name. 

After leaving once and for all, Amos pivoted to making muffins with Uncle Wally’s Muffin Co., opening a bake shop in Hawai’i.

Amos wrote multiple books about his experience over the years, including Power In You, Man With No Name: Turn Lemons into Lemonade, and The Famous Amos Story: The Face That Launched 1,000 Chips. He has also been a vigorous advocate for literacy and was granted a National Literacy Honors Award by President George H.W. Bush.

At age 80, Amos appeared on the hit television show, Shark Tank, pitching another new business, “The Cookie Kahuna”. The business ultimately failed.

In 2017, he launched a GoFundMe, announcing he was struggling to pay for food, gas, and rent.

No longer famous, Wally Amos continues on with his baking and entrepreneurial spirit. His life is a statement of hard work and resilience, but also a cautionary tale about success, hubris, and the risks we make along the way.

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What’s an MLM? How Does It Work and Why Is It Controversial?

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Browsing Reddit has become a recent pastime because of a few hilarious and scandalous stories about people promoting MLMs. Then, going through YouTube offered me the same thing: the rise of terrible business practices of multi-level marketing companies. 

While entertaining, I cannot help but feel a sense of sadness for these people who are swept up in these cult-like networks. I went to find out more and see what an MLM is exactly and why many are sacrificing their livelihoods for it.

The Structure

what's an MLM?

If you’ve been online within the past decade, there’s a good chance you’ve heard of the term “MLM.” However, you might not know exactly what it means. Well, I’ll put things into perspective for you. If you ever encountered cryptic Facebook or Instagram message asking you to buy some products, host a party, or join some kind of “exclusive” business, then you’ve had a firsthand encounter with an MLM. Congrats… I guess. 

These messages, creatively nicknamed “hunbots,” are often sent by friends, family, or other mutuals. And if you got an iffy feeling while reading them, that’s because these users are caught up in a very common marketing scam. As mentioned before, the term “MLM” is an acronym that stands for Multi-level Marketing. You may also know it as network marketing or a pyramid scheme.

Well-known MLM companies include LuLaRoe, Mary Kay, Avon, Amway, and Herbalife. (And there’s more where that came from, unfortunately)

The Pyramid

what's an MLM?
From talentedladiesclub.com

I really like the use of the term “pyramid scheme” because when you look at the structure of these companies, they follow or format that is shaped like a pyramid. The higher-ups at the top are comprised of a very small number of people. Meanwhile, there’s a sh*tton of struggling workers at the bottom, all with lost Investments and broken promises.

Let’s say there’s one businessman at the very top of this pyramid. As the head of the company, he hires two more employees under him. These employees must pay an entry fee in order to join the company. Afterward, they are given products to sell, and some of the proceeds go to the big boss. These other two employees hire their own employees to work under them. Same deal; the employees on the third level show the products, and most of that money makes its way up to the one at the top. The cycle goes on and on and on to form a pyramid. 

The Typical Experience

what's an MLM?

So, how does this work from the average MLM employee’s perspective? Put yourself in the shoes of someone who just got sucked into an MLM. I know, it’s terribly cringeworthy, but bear with me. 

So, you’re a new recruit. You must pay an entry fee to join this exclusive establishment. The cost may vary, but usually, the more you pay, the more benefits you receive.

You’ll then be given products to sell. You may have to pay a fee to get these products into your hands. You might have to sell them at a higher cost than their unit price. But here’s the deal: more emphasis is placed on the action of recruiting more members. You will get paid in commission for every new member that you recruit. And guess what they will do with new members? They’ll be asked to pay entry fees just like you, and go on to try to recruit new members themselves. The way the system works is that it benefits only the higher-ups and early recruits. Hence, they call it an MLM. It’s got multiple levels, and the higher up you go, the more you’ll benefit at others’ expense.

What these companies won’t tell you is that new members are their main source of income. When new recruits run low, that’s when the company starts crumbling down. And once that company crumbles, the early recruits and CEOs collect their money, while regular employees are left broke. 

The Manipulation

what's an MLM?

To most people, spotting these MLM companies is pretty easy. A job offer that charges entry fees, has a vague company set-up, or has no adequate interview process is naturally going to raise some alarm bells. So, you might be wondering: how the hell do people fall for these things?? Aren’t they obvious scams?

In truth, it’s not obvious to many demographics. And if you happen to get swept up in an MLM, it’s really hard to get out. Unfortunately, the only reason these businesses still exist is that people keep falling for them. 

Strategies

what's an MLM?

There are three strategies that MLMs use when recruiting people;

  • Targeting certain demographics
  • Using charisma and big promises
  • Giving people a sense of belonging

Let’s circle back to the “hunbots.” Ever wonder why those MLM messages will often use this upbeat “girl boss” language? Well, that’s because most of these companies are created to appeal to young college girls and middle-aged women. Young adults sometimes don’t have enough life experience to notice when they’re being scammed. Meanwhile, some older people don’t have enough tech-savviness to notice online ploys. Many women enjoy the idea of becoming their own boss and achieving a sense of empowerment.

Of course, many men fall for this as well. Normal jobs can be sucky. Sometimes you just wanna make easy money on your own schedule. Especially when the companies in question promise big returns while working on your own schedule. MLMs will often have spokespeople who can convince you to care about their cheap leggings or mediocre supplements.

Once they get reeled into the business, MLMs will host social events that provide a personal connection to other employees and higher-ups. They’ll start to form a bond with these people, until they become almost like a family. Remember that job you wanted to quit and knew you should quit, but the people were so nice that you just…had a hard time? Well,  it’s that time 1000,  because by this point, you’ve already invested so much money and time into them. 

I’ve read so many horror stories of people losing their cars, their houses, their kids, all in the name of some cheap makeup products.

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