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Jeenie Obliterates The Language Barrier



If you’ve lived anywhere outside of rural, isolated places, you’ve probably encountered a language barrier of some kind. It can be frustrating, to say the least, when you’re trying to communicate and you can’t understand one another. Thankfully, many of us have a smartphone in our pockets that will translate for us. No, I’m not talking about Google Translate. I’m talking about Jeenie

Jeenie is an on-demand live, human interpreter service you can access from your mobile or desktop device. In less than one minute, you can have an interpreter right there to help you translate any situation you may be in. 

We have over 250 languages and we’re very proud that we have interpreters in one hundred and forty countries.

“One of our greatest sources of pride is the fact that we have upwards of 10,000 interpreters in our database who give their time to Jeenie. 

“We’ve got longstanding partnerships in the language field. Everything from government programs that help people learn new languages to university and graduate school programs, translation and interpretation associations, as well as social media.”

Kirsten Baker, founder and CEO of Jeenie, was immersed in language from a young age. She traveled the world and, many times, felt like the odd one out. It wasn’t until she got lost in Japan that she realized what she needed. 

I just thought, there’s got [to be] some list where you pick your crowd-sourced gig economy models for interpreters [and] you can have live people basically at the tap of a button any time, anywhere.” 

That idea evolved into what is now Jeenie.

How Does It Work?

How it works is super simple. You can set up a regular subscription service for when you believe you’ll need interpreters. Like in the medical, legal, or immigration fields. Those are environments that require interpreters so that details aren’t missed. A missed translation can be the decider in someone’s freedom or life. 

Or, you can set Jeenie up as needed. Like 911, but for an interpreter. You never know when you’ll need someone to translate something accurately. What if you meet the person of your dreams and they only speak Italian? You’re going to wish you had Jeenie. Better believe that interpreter is going to be invited to the wedding. 

Jeenie is a gig-economy model, like Uber or Lyft. You are given an interpreter that fits your situation and you rate them on a five-star rating system after each call. This allows Jeenie to maintain the quality of their interpreters so that no, or very few, mistakes are made. 

A Trip To The 医者

Where Jeenie is shining in particular is in the medical field. Being unable to properly communicate between doctors and patients is a serious issue. Some of the issues that come up are inabilities to understand symptoms or properly prescribe treatment. 

75 percent of malpractice suits come from miscommunication between caregiver and patient. So, we saw a huge opportunity for us health care.”

American hospitals, in general, lack interpreters. In Europe, they have doctors that speak any given language for any given patient. A Japanese tourist in Paris can find a doctor that speaks Japanese. If that very same tourist visits New York City, and they will have a tougher time finding a doctor that speaks Japanese. 

Despite this fact, United States federal law requires that hospitals accommodate people who cannot speak English or Spanish. It’s not just required by the Affordable Care Act, but the Americans with Disabilities Act requires it as well.  

American hospitals do have means for providing interpreters to patients who are unable to speak proficient English or Spanish. But those resources are often scattered and an afterthought. Time spent organizing and setting up an interpreter for a patient is better spent treating them. 

Lost In Medical Translation

There’s a lot that goes into medical interpretation. It’s not enough to simply translate the words back and forth. You have to understand the medical terms so you can explain them to the patient. You also have to understand symptoms and translate them in a way that the doctor, nurse, or nurse practitioner can understand. 

[Jeenie’s] average response time [for medical interpreters] right now is about 12 seconds.

Jeenie’s medical interpreters are all HIPAA certified and maintain a minimum four-star rating. They go through a detailed interview process that not only covers their language skills but their medical knowledge as well. People can die over mistranslations, so it is imperative that these interpreters are qualified. 

Our interpreters are trained to solve problems. So, for them, they’ll be listening to our conversation. They would only be interpreting what we’re saying. But if they can tell — based on the answers that you’re giving me — that you’ve misunderstood what I’m saying entirely. They’re actually going to dive in and say, ‘Let me tell you again what they said. We want to be sure you understand what she’s really saying.’ 

“I think that’s really critical.” 

Communication At The Border

We have had interpreters interpreting while people are standing at a fence, at a wall on the border, having a conversation – who are you? Where did you come from? What is your name?”

Jeenie also naturally fits into the immigration world. With issues at the border continuously dominating the news – no matter who is in office – it is so important that interpreters be made available. 

“You can imagine how much you know how tense these situations can be and how important it is to diffuse [the situation] so that things don’t get out of control.”

As desperate Haitians and Afghanis make it to the border, speaking a wide variety of languages from Haitian Creole to Arabic to Urdu to indigenous languages, combined with the tension that comes from American politics as of late, it’s more important than ever to have a qualified interpreter. 

Times are tough right now. Jeenie is doing critical work to help people in the midst of a pandemic and increasing refugee migration. However, it doesn’t have to be all heavy and serious. 

One of the things we really want to do at some point, especially when the world kind of starts to open up again and we’re in front of individuals — not just businesses — is to encourage people, as they’re traveling around the world or just in their own country, [to use Jeenie].” 

“[We want] to show how [Jeenie] is bringing people together — showing fun experiences that they’re having. [We want to hear] that you got married because you met somebody in a bar and had a conversation in Italian, whatever it was, you know? 

“We want those stories to surface.”

This author will most certainly be turning to Jeenie when he meets that handsome Italian in a bar.

Chris Blondell is a Philadelphia-based writer and social media strategist with a current focus on tech industry news. He has written about startups and entrepreneurs based in Denver, Seattle, Chicago, New Haven, and more. He has also written content for a true-crime blog, Sword and Scale, and developed social media content for a local spice shop. An occasional comedian, Chris Blondell also spends his time writing humorous content and performing stand-up for local audiences.

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The Shift Towards Banking-As-A-Service



The changing times and the pandemic have created a significant shift in how we bank. In addition, our expectations from banks have also differed through the years. The digitalization of the financial services industry has furthered the plan to get free access to banking data. This is in connection with the Open Banking initiative and the dramatic rise of fintech companies and neo-banks.

The market space that the traditional banks once dominated has now given new players the opportunities to compete alongside them. Indeed, the commoditization of bank services has inevitably begun.

A void to connect banks and these new players has been filled in the form of banking-as-as-service (or BaaS for short) providers. It’s only logical that a service such as this emerges. It’s the order next in line to streamline the customer experience and provide products that are built to engage the modern world. 

What exactly is banking-as-as-service?

The easiest way to explain what banking-as-as-service is is through a few examples, these are:

  • Bank accounts
  • Lending systems
  • Credit card payments

The digital world is changing the relationships of brands and businesses with their customers. It is rapidly shifting and improving that even non-bank companies have already integrated financial services to their customers. Established companies such as Walmart, Apple, Uber, or Amazon have already been doing this to add value to their products and services.

Why businesses should take the banking-as-as-service opportunity

To those in the know, banking technology is a complex matter. Developing it from the ground up can be laborious and expensive. Add to that the challenge of getting a bank license which turns off those trying to get in that niche. What banking-as-as-service does is to connect businesses with banks that take care of the requirements and provide the technology they need to provide financial services through a slew of digital channels.

This process will make banking services more engaging and less transactional. Businesses can now integrate services throughout the buying journey without redirecting them to a different platform. This means customers will no longer do the rigamarole of going from one channel to another. They will get what they need when and where they need it.

And statistics show that it is working. Buy Now, Pay Later (BNPL) services are steadily climbing at a rate of 39% per year for approximately 10 million Britons making their online purchases. 

What now for traditional banks?

Since traditional banks have little appetite for risks, they weren’t built to handle the demands for embedded finance. BaaS companies make it faster and easier for fintechs and other companies to increase their offerings by embedding digital banking services directly into the purchase. Instead of seeing this as competition, traditional banks should collaborate with BaaS to benefit from this embedding.

What can Banking-as-a-service do?

With the help of banking-as-a-service, new players in the finance industry will have the capability of targeting niche communities and coming up with slimmer product sets. Also, the solutions that BaaS offers can give valuable insights to businesses on how they can improve their products or services. They will have the much-needed data to learn about industry trends, saving and spending behaviors, and general engagement with their offerings.

All these means that businesses can have more information on how they can improve the overall customer experience. This also means companies can deliver products and services that are more targeted towards the right customers. The possibilities that banking-as-a-service offers are endless in terms of innovation in the banking and financial services market.

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Playrcart Gives You What You Want – Immediately



We’ve all watched ads and immediately thought, “I want that. Right now.” Some of us wish we could jump right into the TV and into that sexy Ford F-Series quicker than we can have a second thought. But how many of us have gone to make a purchase only to be discouraged by the needlessly complicated payment process? “Too many,” says UK-based startup Playrcart

We believe this is the future of advertising.” 

Founder Glen Dormieux, along with CTO, Richard Mason, created Playrcart born of that very frustration.

What we’re seeing right now is fairly traditional – they’re doing the same thing time and time again.

Currently, when viewing an ad, you have to go through several pages in order to complete a purchase. How many sales are lost in that time-consuming process? “Too many!” say business owners in a Mr. Krabs-esque demeanor. 

How Does Playrcart Work?

Playrcart has designed its platform to convert digital assets into instant transactions within the ad itself. How is that possible? Technology, stupid. 

You can actually make the transaction go directly within the asset itself. So you engage with the ads, you interact with the purchase within the ad without ever leaving that same piece of content.

It effectively dilutes numerous clicks that you normally have to navigate through. The average of reduction clicks is about 75 percent.

With Playrcart, you can watch the trailer for a new Spider-man movie and buy tickets before it’s even completed. You can schedule a test drive in the Ford F-Series as you’re watching a professional drive it on a closed course. 

Consumers will now have the option to purchase something when their emotional response to an ad is at its peak. You can see an ad for a major event and as you’re riding that emotional wave you click and purchase tickets. As the ad concludes, you can emotionally conclude with it – satisfied. 

You can see Playrcart’s technology in action here

Playrcart is capitalizing on our instant gratification society, and they’re doing it with modesty and innovative advances in technology. 

We want to hit them instantly while you’ve got their attention.

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Crazy Things That Happened in 2021



Although 2021 would probably go down in history as one of the craziest years in recent times, 2021 is looking like it’s catching up. Here are a few of the crazy things that happened this year:

Capitol Hill Riot (January)

Early January saw a massive riot happen at the US Capitol. Former President Trump was charged with incitement in his impeachment trial in the Senate. This resulted in a mob that was pro-Trump, breaking into the building. This forced members of Congress to evacuate and left five dead.

Battle of the Billionaires (January)

Elon Musk has surpassed Jeff Bezos to become the richest man in the world. This, thanks to the increase in Tesla’s share price giving him a net worth of more than $185 billion. Bezos was the holder of this title but went down with his $184 billion worth.

Trump Impeachment (January)

A call for Former President Trump’s impeachment happened twice this year. Some Democrats and members of the progressive group, The Squad, called for his impeachment. This, after his supporters stormed the US Capitol.

Frigid Weather in Texas (February)

Brutal winter storms ravaged Texas for more than seven days. It caused unprecedented devastation that claimed the lives of at least 26 people.

The Grammys Breaking Records (March)

Records were broken in this year’s Grammys, with Beyonce winning more awards than any in the award-giving body’s history. Along with Megan Thee Stallion, they became the first female artists to win best rap performance, breaking records. BTS also made Grammy history by being the first foreign act to perform solo and the first KPop group to be nominated.

The Free Britney Movement (April)

Pop icon Britney Spears has been under a conservatorship by her father since 2008. In April this year, the hashtag #freebritney gained traction as fans cried for the singer to be free from the legal binding. 

The Friends Reunion (May)

Not really a follow-up to the lives of the Friends character, but a reunion in which the main cast members reminisced about the good ol’ times. The fans were treated to a recreation of the set along with some table reads from scenes that were rehashed. 

Bitcoin Price Plunge (May)

After hitting a record high of $64,829 in mid-April, Bitcoin prices plunged to around $30,000 at one point. All this is in connection with Elon Musk’s Tesla’s suspension of purchase with the cryptocurrency, citing environmental concerns over the mining process.

The End for Keeping Up With The Kardashians (June)

The month of June saw the end of the reality TV show, Keeping Up With the Kardashians. After 20 seasons on the air, the show ends with a two-part reunion special. However, this isn’t the end for the Kardashians-Jenner, as they will star anew in a Hulu reality series later this year.

On another note, the year also saw the divorce of Kim Kardashian and Kanye West after six years of marriage.

All Eyes on Simone Biles (July)

The 2020 Tokyo Olympics was held in 2021 due to the pandemic. And on this one, all eyes were on Simone Biles as she has proven that she’s not superhuman after all. The celebrated gymnast withdrew from the team gymnastics finals citing the “twisties” and her efforts to focus on her mental health.

Facebook Name Change (October)

From Facebook to Meta, the rebranding was announced in October in an attempt to own the metaverse. The company says that the new name is reflective of their ambitions that go beyond being a social media platform. CEO Mark Zuckerberg considers the move as a nod to the metaverse, the concept of a three-dimensional version of the internet.

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