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6 Ways to Build Your Online Presence and Increase Sales in the Process

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If utilized properly, the internet has the power to increase your sales no matter the size of your business. This is because the internet has the power to reach a large scope of audience 24/7. Most people rely heavily on social media to increase their online presence with the hopes of increasing sales. Many people hesitate with online marketing thinking that it is expensive especially for small businesses. There is also the issue of competition in the internet which is fiercer compared to competition in the real world.

However, if you really want to build your online presence and use it to boost your sales, there are ways of doing so. Here are 5 easy ways of building your online presence and increasing your sales.

Interact on Social Media

Social media is a flexible platform and ideal for small businesses to make their presence known. The key to having a successful social media presence is interacting with your followers on a regular preferably daily basis. If you don’t have time to monitor social media activities daily, assign an employee to do this for you.

Interaction is important because customers want to feel important and appreciate it when their feelings and concerns are heard and addressed. Having a Facebook or Twitter presence has a big impact on customer loyalty. Aside from this, you can gain insight from your relationship with customers on social media.

Claim Your Online Real Estate

To increase your presence and boost sales, boost your brand presence by claiming your online real estate. Get on Google Maps, Google My Business, Foursquare, Yelp, create profiles in social media accounts like Instagram, Pinterest, Tumblr, Google+, Youtube and the like. This will help boost your SEO rankings too while giving your brand recognition.

While you’re at it, get reviews and testimonials. Pick good review sites such as Yelp, Facebook and Google My Business not only for brand recognition but also to boost your credibility as a business.

Invest In Paid Social Media Marketing

Paid advertising on social media can be a cost-effective way to get brand recognition and boost sales. One of the best reasons to invest in paid social media advertising is its ability to target a specific set of audience and analyze how effective it is in doing so. When you advertise on Facebook for example, it will ask you how much you are willing to pay per click every 1,000 impressions and give you feedback on how each impression converts into leads and sales.

You can think of paid advertisements as giant billboards and TV adverts. By advertising on social media you are building an online presence by focusing your campaign on impressions instead of clicks and follows.

Invest in Paid Search Engine such as Google

One of the most powerful tool a website owner has for boosting sales is paid search engine advertising because it clearly states your customer’s intention. When a customer searches for something on search engines, he or she is giving a clear signal of their needs and desires. Google for example, allows users to set keywords, choose specific categories and demographics ad location so that your target audience is narrowed down and you get results that is relevant to your content and promotion.

On-Site Blogging

Provide thought leadership for your customers and readers by writing a blog on your website. This can serve two purposes: you can boost your SEO content by causing your website to appear organically on search results page and blogs that show thought leadership for your industry gives customers and prospective customers a reason to trust you, making you and your business more credible and authoritative. These efforts will increase your SERPs rankings which can lead to a boost in leads and sales.

Your blog should encourage customers and readers to contact you to discuss matters further. There are also some people who are just looking for advice instead of a purchase. If you give them expert advice, they are more likely to buy from you.

Participate In Industry Forums

As with blogs, participating in industry forums will make you more credible and authoritative in the eyes of your customers and prospective customers. The more credibility and authority you have, the more customers are likely to trust you. Forums are a great venue to build credibility and reputation and lots of forums allow signature links with your website or social media profiles embedded.

However, it is good to remember that it is not about bombarding these forums with your offers and promotions. It is about adding value, building a credible online presence and establishing yourself or your business as an expert in your field or industry. If you get this right, sales will not be far behind.

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Startup Central

Why Having an Advisory Board Could Make or Break Your Startup

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Facing severe challenges when establishing your startup could be an inevitable route. You won’t have any way to go past the challenge without going through it. And new entrepreneurs could rack their brains thinking of the best solution but will end up futile. This is why every venture would need a startup advisory board to help fill the gaps in knowledge and experience.

Here’s why a startup advisory board is vital and how to choose the right people. 

What is an advisory board?

In a nutshell, an advisory board acts as your business mentor. These people are highly experienced and knowledgeable in business, which will immensely enhance how you operate the business. 

By giving you business advice, you will have guidance in the following aspects:

  • Inviting more investors
  • Creating a compelling company culture
  • Establishing growth techniques
  • Attracting the right talents
  • Retaining the right employees
  • Planning and executing your exit strategy when all else fails

An entrepreneur’s relationship with the advisory board representatives is often informal and personal. This means communication is done via video chat, email, or text.

Why an advisory board is vital

Some entrepreneurs take an advisory board lightly due to the costs. But is it worth paying these individuals? Here are the benefits of having an advisory board:

  • They can fill knowledge gaps that will enhance your performance as the CEO of your startup
  • They will add credibility to your startup and boost trust among customers and investors
  • They give you business advice that you might never think of due to a lack of experience 
  • You’ll become trustworthy in the eyes of external and internal stakeholders

How to choose the right members for your advisory board

Selecting the right members for your advisory board is crucial as you need people to add value to your business. Here’s how:

1. Assess your knowledge and neds

It’s crucial to determine why you’re choosing an advisory board in the first place. That said, look within yourself to find the right people. Assess your experience, knowledge, and needs. For instance, if you need someone knowledgeable about finding funding, choose someone with connections with investors. 

2. Take advantage of personal relationships

The purpose of a business mentor is to have someone you can turn to when you need them the most. They act as your confidant and trusted ally. If you already have someone in your circle whom you think can add value to your business, see if you can leverage that relationship. 

3. Do your due diligence

As responsible entrepreneurs, it’s your job to screen candidates thoroughly. Do your due diligence and perform background checks on each candidate. Do they have a proven track record? Have they garnered some positive testimonials from previous clients? What are their strengths and weaknesses? Do they have advocacies or different principles that might cloud their judgment? By aligning your values and beliefs, ensure that the candidate is the right fit. 

4. Attend entrepreneurial events

Another way to find like-minded individuals is to attend business events and conferences. These are some occasions when business-minded people come together to share ideas and experiences. It’s also an excellent way to meet others who can potentially be your business mentor. 

Conclusion

A startup advisory board is essential to your business, especially if you’re still learning the ropes. They add value to your company and improve the overall performance and operation, provided that you nurture these relationships. 

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Startup Central

How the Shift in Startup Valuation Can Pose Financing Problems

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If you’ve been reading up on startup valuation, you might have heard the line, “valuation is an art, not a science.” After all, investors consider how the business faired in the past and how it’s projected to perform. Not to mention, factors like market position, team, tech, and so many others also come into play.

However, with a new emphasis on growth valuation, businesses have been valued based on their growth potential instead of their financials or brand recognition. And this has caused major problems for startups and VCs alike.

What’s the problem with startup funding?

Startups are at their best when scaling quickly and generating large amounts of revenue. They can only do this for so long before they need to start thinking about expansion.

This is where growth capital comes into play. Growth investors are committed to helping a company grow its business and scale quickly if they are involved in financing a startup. In return, they are looking for high returns on their investments. This allows startups to hire employees, pay rent, buy materials, and buy new equipment while growing their businesses.

They may be unable to do this with their funds because they have limited experience or budget. They may not have the option to go public or sell equity to investors to raise capital either.

Jacked up startup valuation in 2021

As the economy recovered from the onset of the coronavirus disease pandemic in 2020, 2021 was a breath of fresh air for players in the economy.

For the first time, many were ready to move on and fuel up various industries that stood still in 2020. According to TechCrunch, this resulted in free-flowing funding and a rise in startup valuation.

For instance, VC funding almost doubled from $335 billion in 2020 to $643 billion in 2021. In addition, there were 586 new unicorns in 2021 compared to 167 in 2020. Though the funding seems awesome for founders, it could spell disaster in the long run.

For instance, the once-inflated startup valuation can be a big problem with 2022’s geopolitical issues, inflation rates, and normalizing tech conditions.

How VCs can help solve the problem

Venture capitalists are adapting to the changing landscape of funding for startups. They are now looking for earlier-stage investments that are more focused on a company’s growth potential. The new standard for valuing companies is based on their ability to generate revenue and grow their business.

VCs are now looking for companies with proven growth models, strong customer traction, and strong sales teams. This is a change in the investment approach. They used to only look for the best possible financial return on their investments. Now they are looking for promising growth companies that can generate revenue and achieve massive growth. This new standard for valuing companies is based on the ability of the company to grow.

Evolving investor expectations and the future of funding for startups

VCs now expect startups to be more liquid. This means they will need to be able to raise large amounts of capital from the public markets at any time. This is a significant shift in the investment approach. VCs used to only look for the best possible financial return on their investments. Now they are looking for promising growth companies that can generate revenue and achieve massive growth.

The public markets may not be able to provide the liquidity these companies need. This means venture capitalists must step in to provide liquidity for their portfolio companies.

In the end, it’s all about investors now looking to fund startups that can withstand the test of time. After all, it’s not about the art of seeing the startup’s potential anymore; it’s more on the science of what it has actually done before.

And for other stories, read more here at Owner’s Mag!

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The Youngest Billionaire On The Forbes List Creates Scale AI Platform Used By Big Companies Worldwide

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alexandr wang

A 25-year-old Asian-American MIT dropout gives Elon Musk and Jeff Bezos a run for their money through his Scale AI platform. This platform aims to accelerate the advancement of AI applications and is used by PayPal, Toyota, General Motors, and other big American companies. And his name is Alexandr Wang.

Wang founded the software with fellow tech geek Lucy Guo. He is a 25-year-old self-made billionaire making waves in the tech industry. So what exactly is Scale AI, and how did this young entrepreneur and founder make it to the Forbes list of billionaires? Let’s dig deeper. 

Who is Alexandr Wang?

Alexandr Wang is a college dropout that started tinkering with tech and coding at a young age. The young tech genius claims that he got it from his parents, both physicists by profession. Hailing from New Mexico, his parents worked on American military projects, as per Prestige magazine. 

Having acquired some innate intellect, Wang would join math and coding competitions while still in school. The tech whizz nourished his love for coding by gaining new opportunities in his early years after high school. While most high school students think about which university to go to after graduation and their plans for college, Wang worked for Quora full time by the age of 17.

A summer project that turned Wang’s life around

Alexandr Wang started Scale AI with fellow tech whizz Lucy Guo during the summer. He told his mom that it would only be a summer project. However, Wang never went back to school and ventured on to change the world of AI. 

Wang studied Bachelor of Science in Mathematics and Computer Science at MIT (Massachusetts Institute for Technology). He dropped out of MIT at the age of 19 and completed his first year at New England University. During that summer, he met up with another tech genius Lucy Guo whom he met while both were working at a category in Quora, the question and answer channel. 

The tandem then invested in the company with the help of Y Combinator, an American startup accelerator. 

Getting funding

In 2021, Wang received millions of funding. Scale AI received the financial backing of around $350 million last year. The platform was already enjoying a revenue of $100 million on top of that funding, which values the company at $7.3 billion. 

Forbes estimates the young entrepreneur’s net worth at $1 billion since the young CEO has a one-percent stake in the company. The esteemed digital magazine also listed Wang as the 2,534th world billionaire on the Forbes list. He also got into Forbes’ 30 under 30 list in 2018, which exhibits the top up-and-coming entrepreneurs, intellects, and thought leaders in different industries. Wang and Guo bagged the spot in the Enterprise Technology category. 

Trusted by big companies worldwide

Scale AI is a platform that helps in the development of AI applications. With so much data that can be aggregated online, Scale AI leverages this data to make the most out of its AI systems. The platform is even helping analyze satellite images of the impact that Russian forces made on Ukraine. 

Since launching, over 300 companies have seen the potential of the platform. The biggest companies using the platform are Lyft, Toyota, PayPal, General Motors, SAP, and the American Military. 

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