Business
The Top 10 Facebook Marketing Strategy Ideas to Drive Results in 2023
Are you looking for effective ways to connect with your target audience on Facebook in 2023? With over 2.9 billion active monthly users, Facebook is a powerful platform for businesses of all sizes. However, with increased competition and ever-changing algorithms, it’s essential to adopt the right marketing strategies to succeed. We’ve compiled the top 10 Facebook marketing strategy ideas to help you drive results and achieve your business goals. Let’s dive in!
1. Build a clear creative direction
To succeed with Facebook marketing, it’s crucial to have a well-defined creative direction for your ads. This means determining the style that best represents your brand and aligns with your marketing objectives. One approach is using user-generated content-style ads, which tend to be less formal, with fewer logos and branded elements. These can be very effective, especially for solution-based e-commerce products or lead-generation campaigns.
However, as this approach has become increasingly popular, trying out new and creative ways to stand out can be helpful. In this instance, it pays to have the right graphic design partner to work with.
2. Show your authority in your industry
Be a valuable source of industry news and information on Facebook by showing that you’re an authority in your industry. Share relevant content with your followers, such as articles and news updates from credible sources. Doing so will establish your brand as a reliable and authoritative source of information.
If you run an SEO company and share an article from a well-known industry expert, your followers may find it helpful and learn something new from your page. You’ll become a go-to reference for potential and current customers by consistently providing valuable content and differentiating your brand from competitors.
3. Check out Advantage+ campaigns
Be sure to check out Facebook’s Advantage+ campaigns. These automated campaigns optimize settings to maximize your returns, making them an excellent choice for advertisers who want to save time and effort.
Advantage+ campaigns are essentially streamlined conversion campaigns that require fewer manual inputs. They’re available for different types of ads, including catalog ads, app installs, and conversions, and they’ll automatically optimize your creative assets. Many brands have seen positive results from Advantage+ campaigns, making them worth trying out, especially for newer advertisers.
4. Offer exclusive discounts
Offering special deals or exclusive discounts on Facebook is an effective marketing strategy to boost brand awareness and drive sales. To create a successful offer, research your competitors and consider your unique selling proposition. You can offer a percentage off your products, a buy-one-get-one deal, or a gift with purchase, and use Facebook’s targeting capabilities to show it to the right people.
Promote the offer on Facebook and other channels, use Facebook Ads to reach a wider audience, and track your results to evaluate the campaign’s success. By doing so, you can leverage the power of social media to achieve your marketing goals.
5. Take advantage of Meta Pixel
Previously known as Facebook Pixel, Meta Pixel is a crucial tool for any business looking to advertise on Facebook. It helps you track what users do on your website after they click on your ads. This way, you can figure out which ads work best and which ones need some tweaking.
Plus, it lets you retarget people who have already shown interest in your website, so you can remind them to come back and check out your products or services. By using Meta Pixel, you can get a better understanding of your audience and create more effective ads.
6. Try Facebook Marketplace
If you haven’t done so, advertising on Facebook Marketplace is a smart business move. It’s not just a replacement for Craigslist – it’s actually a powerful business sales channel. In fact, in 2022, Facebook Marketplace ads have the potential to reach up to 562.1 million people!
While most sellers on Marketplace are just trying to get rid of their old stuff, it’s also a great platform for businesses, especially in lucrative categories like car and real estate sales (as long as local laws allow it). And the best part? It’s completely free, so it’s definitely worth giving it a shot if you’re a local business.
7. Leverage video advertising
More than ever, video advertising is an excellent Facebook marketing strategy you shouldn’t go without. It offers visually engaging content that captures the attention of Facebook users and has higher conversion rates than other types of ads. With Facebook’s powerful targeting capabilities, businesses can reach specific audiences based on their interests and demographics.
Moreover, Facebook offers a range of video ad formats that fit different budgets, making it a cost-effective way to advertise. By creating compelling video content and targeting the right audience, businesses can effectively increase brand awareness, engagement, and sales on the platform.
8. Timing is the key
Timing and regularity are important factors for a successful Facebook marketing strategy. You can increase engagement and build trust with your followers by posting when your audience is most active and maintaining a consistent presence. This consistency helps to keep your brand top of mind and can lead to long-term customer loyalty.
Additionally, maintaining regularity with your Facebook posts helps to establish your brand’s presence and build trust with your audience.
Image Source: Hootsuite
9. Discover new platforms
Using TikTok as a Facebook marketing strategy can be a great way to reach a highly engaged, younger audience. With over 1 billion monthly active users, TikTok is a rapidly growing platform that can help businesses connect with their target audience.
TikTok’s short-form video content is highly engaging and can help brands showcase their personality in a creative and relatable way. By leveraging TikTok’s unique features, such as hashtags and challenges, businesses can increase brand awareness and engagement on both TikTok and Facebook.
10. Create and post engaging infographics
Posting infographics on Facebook is an effective marketing strategy as they help increase engagement and shares. This ultimately leads to more visibility and reach for your brand. Infographics can also simplify complex information, making it easier for viewers to understand and engage with your content.
Any successful business requires public relations to establish and protect its image and reputation. Fortunately, in the digital world, there are many tools at an entrepreneur’s disposal. This article highlights the ten best public relations tools every entrepreneur should consider to communicate with their target audience and increase brand awareness.
1. HARO (Help a Reporter Out)
As its name suggests, Help a Reporter Out (HARO) is a platform connecting journalists with their stories’ sources. It also allows businesses, organizations, and individuals to share their expertise and insights. They can get in front of a wider audience by offering quotes, facts, and other information to journalists looking for sources for their articles.
By using HARO, entrepreneurs and PR professionals can get their brands in front of a large audience and improve their visibility, credibility, and reputation. It has a free plan aside from its paid ones, with subscriptions that start at $19 per month.
2. Ahrefs
Primarily known as an SEO tool, Ahrefs can also be used as a public relations tool. It provides a comprehensive analysis of a website’s backlink profile. It enables PR professionals and entrepreneurs to see who is linking to their websites. Plus, you’ll know what content is attracting the most links. Through Ahrefs, PR professionals can identify key influencers and potential media contacts in their industry and reach out to them for possible coverage.
Ahrefs can also be used to monitor competitors’ PR and marketing activities. This will provide valuable insights into successful PR strategies. The platform offers four premium plans with pricing that starts at $99 per month.
3. Google Alerts
A free, web-based tool, Google Alerts allows you to monitor mentions of specific keywords or phrases on the internet. This tool can be helpful for PR professionals and entrepreneurs as a way to keep track of their online reputation and brand mentions. By setting up Google Alerts for your brand, products, industry keywords, or even your competitors, you can receive email notifications whenever your specified keywords are mentioned online.
This helps PR professionals stay informed and promptly respond to negative mentions, track positive coverage, and share it with their audience.
4. BuzzSumo
If you need to get insights on what’s popular, viral, and being shared across the web, BuzzSumo is one of the public relations tools you need. It is a content analysis tool that helps PR professionals and entrepreneurs monitor their online presence. And they can reach their target audience effectively. It provides insights into viral content, competitor analysis, influencer identification, and performance metrics.
Its ability to track and measure the impact of PR and content efforts makes it a valuable tool for businesses looking to stay ahead of the competition. It offers a free plan, but its paid ones have pricing that starts at $99 per month.
5. PRWeb
Another valuable tool for PR professionals and entrepreneurs looking to promote their brands, products, and services is PRWeb. It is a PR distribution service that helps businesses and organizations reach their target audience and improve their online visibility.
PRWeb offers a wide range of distribution options, including national and local media outlets, social media, and industry-specific websites, ensuring that press releases reach the intended audience. You can choose from PRWeb’s four plans with subscription fees that start at $105 per month.
6. Respona
One of the most underutilized public relations tools you need to check out is Respona. It effectively helps organizations manage their media and public relations efforts. It provides a centralized platform for monitoring media mentions, conducting outreach to journalists, and measuring the impact of PR campaigns.
The tool includes email automation, press release distribution, and real-time media monitoring to help PR professionals streamline their work and communicate more effectively with their audience. It offers a free trial, but if you want to continue using it, pricing starts at $99 per month.
7. Coverage Book
If tracking and showcasing your media coverage is a priority, Coverage Book is the public relations tool for you. It provides a platform for organizing and presenting media coverage from online and offline sources, including press releases, articles, and social media mentions. It also includes analytics to measure the impact of PR campaigns and provide insights into the performance of media outreach efforts.
Coverage Book is designed to help PR teams demonstrate the value of their work to internal stakeholders and clients. This is a good investment, with prices ranging from $99 to $599.
8. Business Wire
A news distribution service and PR tool, Business Wire is used by organizations to distribute press releases and other news content to media outlets and stakeholders. It provides a platform for organizations to reach a global audience through distribution to a vast network of media outlets and websites, including major search engines, news databases, and social media platforms.
Business Wire is a paid service with varying costs based on distribution and features needed. It offers different packages available to meet the needs of various organizations.
9. NinjaOutreach
A public relations tool that offers a platform for simplifying your outreach efforts and building relationships with journalists, bloggers, and other influencers. NinjaOutreach provides email outreach automation, influencer database search, and analytics to track PR campaigns. It saves time and effort by automating repetitive tasks and providing insights into effective audience outreach.
The tool is designed to help organizations improve their media coverage and build relationships with key influencers. Pricing ranges between $389 and $849 per month.
10. SourceBottle
A journalism tool that doubles as a public relations tool is SourceBottle. It connects journalists and bloggers with experts, sources, and content for their stories. It provides a platform for experts, organizations, and individuals to offer their expertise and resources to journalists looking for references and information.
SourceBottle also offers analytics to track the success of PR campaigns and provide insights into media outreach efforts. The service fee is based on the desired features and the number of journalists and bloggers to be reached. But for starters, you need to create an expert profile for a monthly cost of $25.
Final Thoughts
The world of public relations is constantly evolving. Entrepreneurs must stay up-to-date with the latest tools and technologies to get their messages and stories in front of their target audience. The public relations tools discussed in this list are some of the best in the industry and offer a range of features and capabilities to meet the needs of different types and sizes of organizations.
In 2025, unlimited graphic design has become a crucial part of the day-to-day operations of businesses that can’t afford to hire an in-house designer. And with more unlimited graphic design companies now backed by AI capabilities, scalability and efficiency have increased exponentially.
Let’s unpack all there is to know about unlimited graphic design providers, including features, money-back guarantees, and factors to consider when choosing.
Which Provider Should You Choose?
We’ve done the homework and curated a list of Unlimited Graphic Design providers for you and also negotiated special deals on your behalf. You can see them all below and decide which one fits your business based on your needs.
Unlimited Graphic Design Providers
What Does Unlimited Graphic Design Mean?
These unlimited graphic design services have a monthly subscription business model. That means you can sign up and cancel whenever you like. What sets them apart from your typical freelancer, agency, or in-house designer is you gain access to a workflow that is designed to be quick and to the point.
You’ll communicate with their team through Trello, email, or an online platform. The option given is dependent on the company you choose. For example, only a small selection of services provide a custom built online platform for their customers.
Once you’re connected to their workflow, you can begin submitting as many design requests as you want. Although they all claim “unlimited”, it generally means you can “create” unlimited design requests. It doesn’t necessarily mean they’ll work on them all at once. Usually, they just work on one design at a time. When one completes, they start the next design.
The usual turnaround time is between 1 – 2 days, and that’s just for the first draft. It doesn’t mean your entire request is complete. If you don’t like it, you can request as many revisions as you want, and that will take more time. So it can take up to a week to actually get the design complete if you have a lot of revisions.
Another thing to keep in mind is content. You need to be able to have everything ready and provide all the content needed in order for their designers to get started.
How Does On-Demand Graphic Design Work?
Most graphic design services listed above offer clients a bespoke design platform. For instance, Penji’s design tool is an all-in-one platform where designers, account managers, customers, and their team members can communicate and collaborate.
Although the steps in working with a graphic design company are similar, we’ll use Penji’s design software to share the step-by-step graphic design process.
1. Log in
Once you’ve selected the subscription plan, log in to your design tool and access your dashboard. Most of these tools are user-friendly with a minimal learning curve and prioritize user experience.
This example of Penji’s dashboard shows a list and thumbnails of ongoing design projects. The menu at the top shows the Active, Completed, Drafted, and On-hold projects.
Submitting a design brief is the first step in the on-demand graphic design process. To submit, click the +New Project button at the upper right side of the dashboard.
2. Fill in the title
Think of a relevant project title that will describe the design accurately. Writing an accurate title will make browsing through ongoing projects easier once you have a long list.
For instance, if you’re creating a company logo, you can write “Logo design” and specify the company or industry beside it if you’re handling multiple brands.
3. Choose from design categories
The next step is to choose from the many design categories. Most unlimited graphic design services have around 100+ design categories. Penji has 120+ design categories. Choose one that fits your project.
4. Write a design brief
This step is crucial when working with on-demand graphic designers, as this will make or break your project outcome. Writing a thorough, clear, and well-thought-out design brief makes it easier for designers to understand exactly what you want.
Penji’s design platform has a few reminders on the left side when writing design briefs. Ensure you follow the tips for a better design outcome.
5. Attach files and images for inspiration
Some customers can’t express themselves clearly through written instructions. You can attach files and images to support your written descriptions with visuals. Attaching sample logos also helps lead designers in the right direction. Attaching your competitors’ logos is also a way to make yours better.
You’ll also need to choose the source file type in this step or let designers pick for you.
6. Choose a brand style guide
Subscribing to unlimited graphic design services means you can request any visuals for multiple brands. Penji’s design tool lets you save and categorize your brand style guides in folders. This way, you only have to choose a branding guideline for designers to follow.
Once you’ve chosen the associated brand, click the Create project button to start the process.
7. Wait 24 to 48 hours
Although most on-demand graphic design services’ turnaround is 24 to 48 hours, some companies may take more than two days. This is due to complex projects like illustrations or web pages.
Wait for the first draft and ask for revisions until you’re 100 percent happy with the design. Download the source file, and you’re good to go!
Why Should You Sign Up for Unlimited Graphic Design Services
Subscribing to unlimited graphic design services is more convenient than hiring freelance designers.
Here are factors why many users choose to outsource their design needs to unlimited graphic design services:
- Work with vetted designers and choose from various skill sets. There is no need to search for another designer fit for a particular project. The company will assign you the most suitable designer.
- AI integration. The best unlimited graphic design providers make sure that their vetted designers have updated training and are able to take advantage of the latest tech, including AI.
- No need to worry about additional fees as you only have to pay fixed monthly rates and get unlimited designs. Revisions also come at no extra cost.
- You don’t have to worry about graphic designers going MIA and abandoning crucial projects. Each design project is managed by an account manager who will check if deadlines are met on time.
- Signing up and canceling subscriptions with on-demand graphic design services is easy. You can sign up if you need a stream of designs while setting up shop and cancel anytime without incurring cancellation fees.
- Fast 24 to 48-hour turnaround, which prevents any bottlenecks in your marketing campaigns.
- Request to change assigned designers if you’re unhappy with their work at no additional cost.
- Organize your projects and brand style guides if you request multiple brand designs. The custom design platforms make managing projects efficient and convenient.
Are they worth it?
If you have a lot of design needs, they’re definitely worth it. Being that it’s a monthly recurring investment, you’ll need to make sure that you have the need for an ongoing graphic design service. This graphic design service model is comparable to outsourcing a designer yourself, except much of all the management work is done by the company. The quality of designs and turnaround time also tends to be significantly better when outsourcing a designer yourself.
Introduction
Many companies settle for unlimited graphic design services as the happy medium. With a flat monthly fee, brands can access as many requests as needed at an expedited rate without the hassle.It is efficient, cost-effective, and stress-free.
But which is the best creative service design firm for you? The following are four top agencies that offer creativity as a service.
#1 Penji: The Best Unlimited Graphic Design Service Overall
Penji is a well-known name in the vast graphic design industry. It has a great reputation thanks to quality service, turnaround and reasonable pricing. A flat monthly fee grants access to a professional design team that tackles logos, advertisements, social graphics, packaging and even websites.
Pros
- Quick turnaround time—many designs within 24-48 hours.
- Unlimited revisions until satisfaction.
- An easy-to-use platform for submission and tracking.
- A vast array of design opportunities from marketing to branding.
- Designers are dedicated to your projects, getting to know your style.
Cons
- The monthly subscription does not cover writing or video editing across all plans.
- Complex requests may take longer than 48 hours.
#2 Kimp: Affordable Unlimited Creative Design
Kimp is well-known for being an economical alternative that still provides dependable design help. Kimp is unique in that it combines graphic design and video design in one strategy. Thus, it’s perfect for companies looking for social media support, advertisement content or YouTube graphics.
Pros
- Transparent pricing on a per-month basis.
- Unlimited requests and unlimited revisions.
- Graphic and video design in one plan.
- A dedicated group works on your projects.
Cons
- Turnaround might slow as requests increase.
- Communication is limited to Kimp’s internal platform.
#3 Flocksy – Creative as a Service Agency
Flocksy offers more than just design; it’s more of a creative as a service agency covering unlimited writing, video editing, even voiceovers. Thus, if you require several different types of creative coverage in one space, this could be the place for you.
Pros
- Unlimited tasks completed for a diverse array of options.
- A dedicated team learns your preferences over time.
- Fast turnaround, often 24-hour delivery.
- Perfect for businesses needing more than graphic design.
Cons
- Monthly pricing is greater than that of graphic-only agencies.
- Can feel overwhelming if only looking for graphics.
#4 Delesign – Scalable and Flexible Solution
Delesign is all about flexibility. It covers plans that accommodate small businesses and growing businesses. Additionally, you can select between day or night shifts so your projects get completed even faster.
Pros
- Flexible plans to accommodate small and growing businesses.
- Wide range of illustrations in addition to designs.
- Designers are dedicated, making feedback easier.
- Day and night shifts available for faster turnaround.
Cons
- Smaller agency so it can sometimes be capacity limited.
- Certain advanced offerings require additional fees.
Featured Image Credit: Tranmautritam from pexels
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