Public relations are the one aspect of startup life that entrepreneurs either care too little about or care too much about. Alyson Roy, cofounder of AMP3 PR, stands out among a crowded field.
“The way PR has evolved over the last decade and a half. It’s not what it was. I think start ups and entrepreneurs need to know what PR is today in 2021.”
Alyson Roy has a full understanding of what companies need and want from a PR agency. Having run AMP3 for 17 years now, if anyone has her finger on the public relations pulse, it’s Alyson Roy.
What Is AMP3?
AMP3 “amplifies” its clients in three areas: traditional PR and media outreach, social media and influencer marketing, and special experiential events. This multilateral approach is combined in a unique boutique experience that sets AMP3 apart from other PR agencies.
“It’s a level of service where we become an extension of our clients internal marketing team. we’re one in the same. It’s not the client-brand relationship. [We are] on the front line helping them grow as a company.”
In the past ten to fifteen years, public relations has evolved tremendously. Since social media’s dominance, PR has had to slowly peel away from traditional press conferences and releases and figure a whole new strategy to consider.
Of course, with Facebook being in big trouble lately, Alyson Roy and company have had to consider new strategies yet again.
Taking Responsibility For The Community
“Everyone is aware of the damage that social media can do. Just for mental health and mental health awareness that’s been a conversation.”
So, AMP3 launched Impact. A social responsibility division of AMP3 that encourages and celebrates a company’s ability to give back to the community.
“We were seeing a need for brands to really start putting their core values and social responsibility at the virtual forefront.”
“We’re big believers [that] it’s not an option – it’s a requirement – for brands to be doing something. Not every brand can do all the things but every brand can do something.”
AMP3’s mission to encourage – and require – the brands they represent is a noble and different strategy. It’s almost certain that Alyson Roy and AMP3 recognize the larger picture of what consumers want and like in a company.
Why Companies Need To Care
With news stories like Facebook putting “company over country,” (as Zuckerberg is reported to have ended his staff meetings with; fist pump in the air included), it’s the smart move for companies to, you know, care.
Companies may not necessarily know what they can offer. But that’s why you collaborate with a company like AMP3. They take the time and energy to find out what your company has to offer the world. When we have the means to uplift our community, we should. AMP3 requiring that trait in companies they represent shows an initiative not often seen.
By 2022, Alyson Roy wants 100% of AMP3’s clients to be a part of this Impact division. As public relations evolve, and media writ large with it, you can expect to see Alyson Roy and AMP3 at the forefront of that evolution.
“We are growing at a rapid pace. I think PR is going to continue to evolve, I think again, it’s not going to be that traditional relationship based service. It’s going to be this strategic group of tools together with metrics. I think PR is going to be where communications and branding overlap to drive impact in measurable results.”
AMP3 is a fashion and lifestyle public relations agency located in New York. Their finely tuned and innovative, boutique approach to PR is one that stands out.
OpenStudio – Business Management All-In-One
We all need a service that makes business easier, right? Managing your team, your finances, your documents, and your customers can be an arduous juggle. There are a few services out there that help businesses manage all of this. But have you heard of OpenStudio? No? Well, allow us to make a proper introduction.
OpenStudio helps you centralize all the applications and services you may need in order to run a business.
Some of the top features offered by OpenStudio are necessary in order to run a business but haven’t necessarily been rolled into one package. Things like IT Protocol/Document Management create a shared workspace to save your important documents for future consultation.
Or perhaps you may find the Permissions and Authorization Management feature useful. You can decide which permissions and applications every member can access.
OpenStudio offers the following services:
- Content Management
- Task Management
- Document Management
- File Sharing
There are other similar services, but none of them are as neatly packaged and formatted as OpenStudio. Running a business doesn’t have to be complicated. All you need should be at your fingertips. A custom environment to manage your team, your finance, your documents, and your customers? Sign us up.
Archbee Is Here To Centralize Your Company Data
If you could describe Archbee in two words they would be: “documentation specialist.”
Founded in 2018 with $1 million in funding. Archbee is a knowledge base platform for technical teams to create, structure, and share documentation internally and to customers.
The software provides a set of customized tools for software developers. This enables everyone in the business to organize key information and intelligence in a single hub. That’s a benefit of colleagues and customers, both present and future.
In an interview with Forbes, founder and CEO of Archbee, Dragos Bulugean stated:
“We are talking about the knowledge that makes your business what it is. Archbee is meant to be the one-stop-shop for the documentation needs of software companies.”
“Businesses are in a rush to create products, launch them faster, and be the first to market. An important part of creating a product is its catalog or index – in essence, the ‘how to’ guide.’”
“It is this often neglected task that Archbee is making it easier to create. It is not just a product manul but a central knowledge base and the true front of knowledge which is making an impact on commercial metrics – helping improve onboarding time for customers, reducing the number of support tickets and, importantly, making the products understood by users.”
“We’re focused on helping any company that builds software to create collaborative spaces which are accessible to all and easy to use.”
This long-awaited platform offers editing, document collaboration, Slack integration, file storage, and other related services. These features, in turn, enable engineers to disseminate real-time information about planning on their construction team.
When you have a software as innovative as Archbee, it frees time up for developers and engineers. That way they’re able to spend more time in “deep-work” mode and solve more challenging problems that require full attention.
In short, with Archbee, you can centralize all of your information in one place.
Meet The World With Memrise
All over the world, around 60-75% of people speak at least one language. People who speak more than one language report improved memory, problem-solving, critical-thinking skills, enhanced concentration, and more. So, if you speak more than one language, you essentially have an improved brain. If you want to join this crowd, Memrise may be the most effective option out there.
“One of the things that had kind of caught my attention was that psychology around how we learn languages.”
Ben Whatley, Co-Founder and CPO of Memrise, learned French the way most of us learn a second language. We’re given the rules of the language, the grammar, how to speak properly. But there’s a flaw in that approach.
“I would go to France and I couldn’t speak a word. I wanted to understand why that was.
“That was a light bulb moment.”
The way we’re taught language is from the left brain perspective as opposed to the right. The left brain involves analytics, reading, and writing. The right brain involves creativity. If you need a metaphor to help you out, the left brain is the uptight, brilliant nerd and the right brain is the hippie-dippie artist.
Whenever you’re learning a language, you may often hear that the best way to learn is to immerse yourself in it. If you’re learning Spanish, spend a month in Mexico City. If you’re learning Japanese, take a trip to Tokyo. And so on. The grammatical approach to learning language has its value, but it’s the colloquial experience that truly helps imprint
Whatley and fellow Oxford classmate, Ed Cooke, founded Memrise in 2010. Cooke, a Grand Master of Memory, had combined his skills with Whatley’s observations and ideas. They conceived of a new method of language learning. One more in line with immersion than grammar.
“We’ve been gradually and daringly evolving the product to bring more and more of the richness of real-world content into the course of our ongoing experience.”
“In 2016, we did a tour around Europe on a double-decker bus to collect a video dictionary of all the European languages.
“Tens of thousands of short videos of native speakers [speaking] in context.”
While other language learning apps like Duolingo or Babbel have computerized voices, Memrise has actual recorded voices.
“That kind of got baked into our core algorithm – namely naturalistic accents, idioms, phrases as they’re spoken in the real world, not sort of in the kind of academic sense, but a kind of multi-dimensional learning.” – Cooke
“Most everyone really wants when they’re learning a language is they’re learning it to connect with other people, to be able to read what other people mean and to be able to express themselves to other people.” – Whatley
Speaking Spanish to your teacher versus speaking to a coworker is notably different. Your teacher will have you say “poco” to mean “little” when your coworker will make fun of you for sounding too proper. Memrise would teach you that “poquito” is the casual way to say “little.”
Memrise is disrupting the academic dominance of language learning by focusing more on practice than technique. How many native English speakers do you know that speak perfectly grammatical English?
Let’s take “you all.” In the south, you’ll here “ya’ll.” But in Pittsburgh, you’ll hear “yinz.” Do you think ESL teachers are noting things like that? Probably not. Memrise, however, does focus on this more casual ways of speaking because they have a stronger understanding of how the human brain functions and how we communicate with one another.
One interesting feature you’ll find with Memrise but not any other language learning app are Zoom conversations. These are free rooms where you can hop in and speak, say, Spanish with other people. Instead of traveling to Mexico City to immerse yourself in the Spanish language, you can log into Zoom and speak it with other speakers.
“It’s live person to person – it’s not a lesson. It is just about trying to use whatever language skills you’ve got in your in your bag. Just try and get it out there and use it, because that’s what happens when you are actually in a country.” – Whatley
“The aspiration is to make it as fun as being in the country.” – Cooke
It’s never too late to learn a language. The pleasure of learning and speaking a new language is immeasurably rewarding. As Memrise says on their site, “learn and language and meet the word.”