So you want to know about one particular direct sales company. A company that offers fun, colorful press on nails that are easy to apply. Chances are, if you’re reading this article now, you’ve been presented with a Color Street Nails business opportunity. This is a company for the at-home manicurist who cannot or doesn’t want to pay the price for frequent trips to the nail salon. However, over the past few weeks, the Color Street review has increased and for good reason.

It’s easy to see why this brand would have widespread appeal. The idea of using press on nails at home is far from new. People enjoy the convenience of dressing their nails with little mess and little hassle. What makes Color Street nail stand out from the crowd, is that they offer job opportunities to regular people like you and me. 

The idea of being a direct salesperson may be very appealing to you. After all, salespeople have flexible hours and also involve more activity than your typical office job. That being said, it’s important to be careful. MLMs are scamming people left and right. And as they grow more notorious, their recruitment tactics are becoming less noticeable. 

When it comes to multi-level marketing schemes, there are two things you have to look out for; product quality and business structure. So here is an in-depth Color Street review that’ll allow you to see things from a clear perspective.

The Products: What do Color Street Reviews Say?

Color Street Nails are cosmetic accessories that function as a replacement for nail polish.

If you’ve read up on the company just a little bit, you’ve probably heard of the Color Street Nail challenge. To give a simple explanation, it’s a social media trend in which people will try out the Color Street Nails on select fingers while painting their other nails with regular polish. After the initial application, they’ll take a photo of the finished product. Then another one after a week of use just to see how the nails hold up. 

So here’s what the Color Street reviews tell us: 

Applying the nail is simple; you line up the press-on-nail with the cuticle. Sticky side down. Afterward, you press onto the nail while trimming the access with a file. The result should be a thin and natural-looking nail design.

Unlike most press-on nails, these are made up almost entirely of nail polish instead of plastic. While this makes for a much more natural look, it also makes the product more brittle. Color street nails may be more flexible, but they’re also easy to break. 

As for longevity: Color Street reviews say that your nails will last around 10 days. And that’s honestly not too bad for a sticker nail

Now the question you’ve all been waiting for: what’s the price? If you’re getting your color street nails from a direct seller, or the website, it’s going to cost you around 11 to 13 dollars. This will depend on the set you choose to purchase. Some are obviously more expensive than others. But overall, Color Street Nails are a pretty affordable price.

The Business Structure

So it seems like Color Street sells decent products at a reasonable price. Good for them. That cancels out one red flag, but what about the others? What about the business side of things? 

 Although you can purchase directly from their website, many Color Street reviews mention products are primarily sold through direct selling. A defining factor of a multi-level marketing company is that they don’t offer salaries. Instead, you’ll earn money in two ways; by selling products to clients and recruiting other people. Thereby roping them into the messy cycle. 

MLMs are structured like a triangle. The ones that reap all the benefits are at the top; they are the first to get a share of the company’s money. The ones that end up making all the investments are at the bottom. Most MLMs will encourage you to recruit more people rather than sell the actual products. 

When scrolling down on their homepage, you will clearly see the options: to “become a stylist” and to “host a nail bar.” To keep you in the loop of their business, MLMs will often host community events. This is so that sellers form relationships with each other, and develop a personal bond with the company. 

A company’s mission statement is also very telling. Instead of prioritizing their products, their mission is all about “inspiring entrepreneurs” and encouraging people to ” create their own path.” 

But the most telling thing about Color Street is not their parent company sells the exact same nail strips under a different name. Places like Walmart sell them for around $6 or less. This is because, to get commissions from their products, MLMs have to mark things up by a large margin. 

So, how exactly is one to create their own path and engage in entrepreneurship, when the products they sell can be bought somewhere else at a much cheaper price? The simple answer is; that they can’t. Color Street and other MLM like it set their direct sellers up for failure. 

So if you’re planning on joining this community, I’d recommend finding something else to do with your time.

All images from Color Street

Why Cutting People Isn’t Always the Answer

When there’s a financial issue, companies cut people. According to Deloitte in 2025, 84% of companies, when faced with a crisis, implement layoffs as a first step. But should they? Sarah Jennings says no.

BrightWave Digital is a marketing company with 42 employees owned by CEO Sarah Jennings. Earlier this year, her company was in trouble. Within 6 months, revenue dropped nearly 50%. Costs were rising. Sarah’s trusted mentors were encouraging her to lay people off.

But she refused.

Sarah believes her employees are the lifeblood of her business. Instead, she evaluated where money was being spent and made adjustments in other areas. After diving deep into the company’s money flow, her findings were extraordinary—and it turned her company around.

Where Is The Money Going?

Sarah started with a review of all expenses. What is BrightWave spending money on every month? 3 areas stood out:

• Graphic design costs $18K/month
• Marketing efforts cost $12K/month
• Landing page development costs $9.5K/month

These three expenditures took over 65% of her monthly budget. Without action soon, she’d be out of business in one quarter’s time. “I realized that my biggest expenses were not the staff, but the platforms and services we were paying every month to get things done,” she said. “This gave me hope. Maybe we can solve this problem without losing an employee.”es we used to get work done. That gave me hope. Maybe we could fix this without losing anyone.”

Step 1: Reduce Graphic Design Spend with Penji

BrightWave spent a significant amount of money on freelance designers and in-house designers. While the work was always satisfactory, the payments fluctuated. Last-minute designs due to client requests multiplied the graphic design monthly charges up to four times some months.

Sarah turned to Penji, a flat-rate graphic design service starting at $499/month. Penji offered her and her team access to its in-house team, able to do anything from social media graphics to PowerPoint decks. No hidden fees, no per-project charges—just a flat, monthly fee.

The results were:

• Design expense went down from $18K to $4.5K/month
• Turnaround time went from 5 days to 1-2 days
• Consistency improved across all designed tasks

“The design work with Penji became predictable because we knew what we had to spend and got much more done quicker,” Sarah said.

Business Owner Tip: If your design needs fluctuate month over month, a flat-rate service will save you time and money. Pay attention to how your service is used to maximize your benefit.

Pros: Predictable costs, quick turnaround, unlimited submissions.

Cons: Favors digital work over personal, creative collaboration.

Step 2: Automate Ad Spend with Adaptify

This could be another administrative expense challenge with manual ad spending management. The marketing team would spend hours testing ads, modifying budgets, and assessing what would work; error results meant lost, unreported income.

For $299/month, Sarah used Adaptify, an AI service that manages ad spend. Adaptify automatically adjusted spending amounts, targeted audiences, and rotated effective creatives—24/7. No human on Sarah’s team could put in that amount of time.

Results included:

• Ad spending decreased by 35%
• Return on investment grew by 28% per campaign
• Her marketing team could prioritize creative goals instead of mundane tasks

“Adaptify does the work of 3 specialists; it pays for itself almost immediately,” Sarah said.

Business Owner Tip: If you deal with time-consuming functions, consider automated services. While AI may never replace creativity, it can alleviate mundane tasks that suck your employees’ time.

Pros: Lowers costs; increases results; saves employee time.

Cons: Needs initial set-up and supervision.

Step 3: Use Flowpages for Faster Landing Pages

BrightWave hires freelancers for client landing page work. Each landing page costs between $800-$1,000 and takes several weeks to develop. This delays campaigns and frustrates clients.

For $79/month, Sarah used Flowpages, a drag-and-drop landing page creator. Now her in-house marketers can develop their landing pages in a matter of hours.

The results were:

• Landing page expenses decreased by 90%
• Campaigns go live four times faster
• Clients reported quicker turnaround and improved results.

“Flowpages eliminated one of our biggest bottlenecks,” Sarah explained. “We can facilitate client requests quickly instead of leaving them without a page for weeks.”

Business Owner Tip: Speed is crucial! The faster you can get campaigns up and running, the more customer satisfaction and revenue you’ll see.

Pros: Cheap, easy implementation, quick turnaround time.

Cons: Limited options for lengthy, elaborate custom pages.

The Big Picture: 70% Savings Without Layoffs

After implementing these three tools within six months, here’s how BrightWave fared:

• Graphic design costs: down 75%
• Ad management costs: down 65%
• Landing pages: down 90%

Overall operating expenses decreased by 70%, and all 42 employees kept their jobs. By Q3 2025, profitability came back, as did new client contracts due to sped-up deliverables and increased efficiencies.

“It’s because of technology that we could lower costs without decreasing headcounts,” Sarah concluded. “Now we’re running more efficiently than before.”

What Can You Learn?

What Sarah did is repeatable in any business. Here’s how:

• Look at your biggest expenses. Find out where your money truly goes monthly.
• Use flat-rate services. Services like Penji will create predictable and scalable budgets.
• Automate everything. Services like Adaptify save time and provide better ROIs.
• Empower your team. Services like Flowpages help your employees do more without additional spending.
• Assess regularly. Sarah didn’t just implement constantly; she tracked success to keep focus on her goal.

Cutting costs doesn’t mean cutting people. With the right approaches to resources and strategy implementation, you can cut costs and maintain your workforce while creating a better company for the future.

Want to read more success stories? Check out OwnersMag.com for tangible tips and resources from successful entrepreneurs.

Believe it or not, networking works. If you want to grow your business, you need to connect with people and apply networking tips – whether in face-to-face meetings, hybrid events, or online meetings. And when you want networking to work for you, you must be pushy and assertive but polite.

Read here to know the ways to improve at networking:

1. Identify Your Goals

The first thing you need to do is to determine what you want to get out of the task. Ask yourself, what am I looking for? Once you understand your goals and objectives, it’s easier to identify which events to go to. This way, you can find which ones are better aligned with your business to get more productive results. This will also assure you that your efforts won’t go to waste.

2. Research the Events

Once you determine your goals and line up a few events to go to, do a bit of research. Try to get as much data about them as possible. It is also highly recommended that you get to know the people attending these events. If you see a company you’re interested in, you should find out more about it before going.

In 2025, research isn’t limited to physical events. Many networking opportunities now happen online or in hybrid formats. Before joining, check if the event has a digital platform or app where you can view the agenda, profiles of attendees, and discussion threads. Preparing your LinkedIn profile or digital business card in advance will make it easier to connect with others, even virtually. Taking the time to engage in pre-event online conversations or forums can also help you stand out and build rapport before you meet people in person.

3. Wear the Appropriate Clothing

They say, “dress to impress,” and this rings true when attending networking events. Choose clothes that will make you feel comfortable while suitably dressed for the occasion. You can wear bright-colored clothes for a casual event and be the ice-breaker. Or add an accessory that can be a conversation starter. This way, socializing becomes more effortless and you will get more people to network with.

One of the ways to improve at networking in terms of fashion is to focus not just on formality, but on authenticity and sustainability. Many professionals now prefer smart-casual looks that reflect their personal brand while also considering eco-friendly or minimalist fashion choices.

For hybrid or online events, remember that your on-screen presence matters too: choose solid colors that look good on camera, avoid overly busy patterns, and ensure good lighting. Dressing in a way that aligns with your values and professional identity will make you more memorable in both physical and virtual spaces.

4. Practice Makes Perfect

It pays to rehearse what you’ll say to people about your company. You can stand in front of a mirror and practice your pitch so you won’t have to forget an important detail. Remember to include your achievements to make them see how your business will help them improve theirs. A little bit of humble brag will go a long way.

5. Create a Killer Business Card

There will be exchanges of business cards at these events, so make sure that yours will stand out. There are many websites you can go to where you can design your own. Ensure that all pertinent data is on it, so people aren’t left hanging. In addition, make sure that your design will grab attention and won’t have the card end up in the trash bin.

These days, business cards aren’t just physical, but digital too. Many professionals now use QR codes, NFC-enabled cards, or LinkedIn QR sharing to exchange details instantly. Having a sleek digital business card or profile ready ensures you’re remembered even after the event ends. For in-person events, a thoughtfully designed physical card still makes an impression, but pairing it with a scannable digital version gives your contacts more ways to connect. This hybrid approach prevents your information from being lost and makes follow-ups easier.

6. Be Prepared

Also included in the best ways to improve at networking is to set yourself at ease and relax, especially if it’s going to be a long event. Get your socializing skills warmed up by getting a drink, if applicable. This can also set the mood for the event to help you start talking to people. Once you get the conversation going, you should engage in active listening. 

As much as you want people to absorb what you’re saying, you should do the same. Allot a time for each person you talk to and stick to that time. Then, excuse yourself politely to start conversing with other people. Hand over your business card and move on to the next prospect.

Don’t worry about offending people; many networking event attendees understand the transactional nature of them. Give them a promise to follow up and end the conversation. 

7. Follow the Best Practices

After you go to one event, analyze your moves and try to make a pattern of what worked. This can help you avoid mistakes such as wasting your time with one company and other similar situations. Also, think of the best lines that will quickly convey your message. Think of networking as speed dating, so arm yourself with the best pickup lines.

In 2025, best practices go beyond clever one-liners. Many networking platforms now use AI-powered apps that track who you’ve met, remind you to follow up, and even suggest conversation starters. After events—whether in-person or virtual—take time to review not just who you spoke with but also how you engaged online, such as LinkedIn comments, virtual chatrooms, or community follow-ups.

One of the most important ways to improve at networking is to focus on building authentic, long-term connections rather than just rapid-fire introductions. Documenting key insights digitally will help you refine your approach for the next event and create a more intentional networking strategy.