Omnichannel has become a recent buzzword online. That’s because the business landscape has shifted most of their marketing efforts into virtual communication. Advertisers are always looking for new ways to boost online connections with audiences while increasing sales. This is how “omnichannel” sprouted quickly and into every marketer’s arsenal. But what is omnichannel, and what are some omnichannel marketing platforms that do the job? Read on to find out. 

What is Omnichannel Marketing?

The concept of omnichannel is simple. It aims to provide marketers a quick way to communicate with their customers and get as much engagement and conversion as possible from one go. Their objective is for customers to enjoy a seamless shopping experience on multiple brand channels, including online, mobile, or in-store. This means, marketers would have to show customers the same pricing and promotions across all brand channels. 

However, it also goes beyond that. You have to ensure that customers can navigate through different channels with ease. This means customers can switch between your brand channels without any roadblocks. For instance, a customer can order from your online store and have the option to pick it up from your physical location. One way to increase sales is by offering customers additional items to boost order value. 

Why is Omnichannel Marketing Important? 

Omnichannel marketing is crucial these days since most people have shifted to online browsing and shopping. Moreover, if advertisers market on three or more channels, this could result in a 90 percent higher retention rate compared to using a single-channel campaign. 

Additionally, omnichannel marketing also strengthens your brand messaging since campaigns are consistent across all platforms. But what are the primary reasons why advertisers focus on omnichannel marketing? 

• Brands will get high customer retention 
• Gains customer loyalty
• More personalization in the customer’s journey
• More integrated business
• Better customer insight
• Smooth and enjoyable customer experience

How Does Omnichannel Advertising Work?

An example of omnichannel marketing is when a sports retail store sends its prospects an email containing a recent promotion on its newly launched running shoes. The email content shows the link to the promotion. Once customers click this link, they are taken to the brand’s eCommerce website. Instructions also let them know they can get it from the brick-and-mortar store. 

Another example is when a furniture store shows a behind-the-scenes video on YouTube about how its experts craft their pieces. Once viewers watch the video, they are welcomed with a link inviting them to join the brand’s email newsletter.

10 Omnichannel Marketing Platforms

Here are 10 best omnichannel marketing tools.

1. BigCommerce

This online and offline sales tool is for large-scale businesses looking to streamline their advertising strategies. BigCommerce unifies all marketing campaigns in an easy and convenient platform, including in-store, online, social media, and marketplaces. It can also handle large volumes of sales, traffic, and transactions, providing customers with a smooth experience. 

2. NewStore

NewStore is the tool for all your POS and inventory management systems. It can manage orders, inventory, and customer data across the brand’s channels. It also comes with robust marketing tools that offer personalized engagement, such as push notifications, mobile apps, and location-based marketing.

3. Glassix

If you’re looking for the best omnichannel marketing platforms for communication, Glassix sits at the top of the list. It’s an AI-powered advertising tool that helps with email, SMS, live chat, messaging apps, and social media. Using Glassix means tracking all customer interactions and messages in one user-friendly interface is easy. It also lets you send targeted messages to your audiences based on their preferences and behaviors.

4. Desku

In addition to integrating all customer communications in one interface, Desku also helps with automation functions, such as chatbots, canned responses, ticketing systems, and more. Plus, it offers reporting tools and analytics to monitor progress. 

5. Omnisend

Omnisend is the platform for all your SMS and email marketing campaigns. It’s best suited for eCommerce businesses and allows advertisers to create, monitor, and automate campaigns across all channels. It offers drag-and-drop features and is extremely easy to use. 

6. Tidio

When searching for the best omnichannel communication platform, Tidio ranks high. It’s designed to facilitate customer interactions, manage inquiries, and offer real-time support. 

7. Adobe Experience Cloud

You can’t succeed in omnichannel marketing without using a cloud-based service. And Adobe Experience Cloud ensures you get the right cloud-based solution for optimizing customer experiences. You can use this tool to build and manage customer journeys through AI-powered insights. You can also integrate this platform with other Adobe tools like Adobe Experience Manager, Adobe Target, Adobe Campaign, Adobe Analytics, and more. 

8. Revealbot

If you’re spending time on paid ads, Revealbot will help you manage them in one user-friendly interface. It’s a marketing tool that helps optimize digital advertising campaigns on Instagram, Facebook, TikTok, and Google Ads. You can use this tool to set automation features, campaign budgets, and custom ad rules. 

9. Shopify Plus

Shopify Plus if one of the best omnichannel marketing platforms for eCommerce businesses. It helps create a streamlined customer shopping experience. From workflows and checkouts to customer segmentation and targeted marketing campaigns, this is a reliable tool to use. 

10. Oracle CX Commerce

Oracle CX Commerce is the best solution for B2B and B2C businesses. It’s a cloud-based eCommerce platform that helps provide personalized experiences. It also offers advanced features that simplify segmentation, customized content, targeted promotions, and customer engagement. 

If you frequent the outdoors, you know how important protecting your playground is. When you’re close to nature, you must always prioritize eco-consciousness. While you practice sustainable habits, supporting brands prioritizing sustainability becomes a top priority. If you’re always planning an outdoor adventure and need the gear, here are the top 10 sustainable outdoor gear brands you must check out. 

1. Patagonia

Over the years, Patagonia has lined up its corporate social responsibilities, mainly focusing on labor and the environment. They have robust social responsibility programs that ensure workers and communities are cared for. Patagonia claims that 85 percent of its products are made in factories with Fair Trade Certified certifications. The brand also helped over 85,000 workers by participating in Fair Trade programs. The brand also helped more than 2,000 farmers from its Regenerative Organic Certified cotton program. 

2. Osprey

Osprey, a brand that creates robust backpacks for travel and outdoors, is also committed to sustainability. The company is a trusted bluesign SYSTEM partner, which helps eliminate PFAS-based DWR in 100 percent of its textile products. On top of its promise of eco-friendly materials, the standard for its backpacks is unparalleled, offering durability, functionality, and repairability. These products undergo field testing and athlete evaluations to ensure it’s a pack that runs a lifetime. 

3. Hydro Flask

Plastic bottles comprise one of the highest numbers of ocean pollutants. Hydro Flask is committed to minimizing this by introducing excellent insulated water bottles that last a lifetime! I bought one five years ago, and the insulation functionality still works like the very first day I got it. The brand boasts its recycled-content bottle, the Slingback Bottle Pack, with a 100 percent recycled polyester body. It also eliminated single-use plastic for its packaging, specifically for 90 percent of its products. Hydro Flask uses soy-based inks and no foils and varnishes for their products too!

4. Black Diamond

Black Diamond is among the top brands for the best outdoor gear, specifically reliable and durable helmets. The company’s ethos is based on the team’s outdoor pursuits. First, the company’s 12,000-square-foot headquarters is energy-efficient, with a 2,200-watt solar photovoltaic system that generates about 3,000 kWh of electricity per year. Black Diamond also advocates for sustainable outdoor and recreation practices and is a founding member of the Outdoor Industry Association’s Climate Action Corps. 

5. Sierra Designs

Sierra Designs is also one of the best sustainable outdoor gear brands you can rely on. They aim to create products that have as minimal impact as possible on Mother Nature. The brand boasts the DriDown product, which ensures that feathers come from animals that weren’t subjected to any harm. The brand also uses neglected recycled materials for its fabric’s exteriors and insulation for apparel and sleeping bags. A lifetime warranty also backs all Sierra Designs products.

6. Hyperlite

Hyperlite is your go-to outdoor gear brand if you’re into climbing, hiking, or rock climbing. The company is committed to sustainability for as long as the brand is still in operation. They created the Hyperlite Mountain Gear ethos, essentialism, which differs from minimalism. The brand believes that an intentional and thoughtful approach to assembling its backpacks ensures its products are safe, comfortable, warm, and efficient. Hyperlite is a proud partner of Dyneema, a bio-based fiber company, and promises to use this fiber in all its outdoor gear products. 

7. MSR

For all your climbing equipment, don’t miss out on MSR products. The founder, a lifelong mountaineer, believed that a safe and reliable equipment is key to greater adventures. Today, the brand is proud to hand-build many MSR products. The brand is also another founding members of the Outdoor Industry Association Sustainability Working Group. It’s a collaboration of over 300 outdoor brands, manufacturers, and suppliers that focus on sustainability challenges and solutions. 

8. Sunski

When you’re enjoying outdoor adventures, make sure you enjoy it in style with Sunski sustainable glasses. Sunski is a fantastic eyewear manufacturer in America that uses plastic scraps to turn into frames! A unique sunglass niche in the industry. The sunglasses are flexible, lightweight, and extremely durable. All Sunski customers will also get a lifetime warranty for their glasses. And if they break? Repair or replacement is free!

9. Cotopaxi

Cotopaxi backpacks, travel packs, hip packs, and duffels are colorful and vibrant and made with eco-friendly materials. They embarked on the The (Re)Purpose™ Collection program, which uses recycled deadstock or leftover fabric from other fashion brands. They also offer a lifetime guarantee on repairs or replacements. As members of the Sustainable Apparel Coalition, they support Amazon’s reforestation. Cotopaxi believes that doing good will create a ripple effect, so they reward customers who #DoGood!

10. Goal Zero

Here’s another eco-friendly outdoor gear brand for all your needs and more. To offer you the best outdoor camping experience, Goal Zero even sells power essentials, such as inverter generators, handheld portable power devices, solar panels, and battery banks. The company also aims to practice eco-conscious manufacturing methods by ensuring all 10+ factories in nine countries adhere to environmental and human rights standards. Its top sustainable camping gear is the Yeti Portable Power Station, with a four over five rating!

As a business, partnering with a design company that can help you reach your design, branding, and even revenue goals is essential. However, comparing companies can quickly turn into a full-time job. That’s why we’ve narrowed down the top design companies according to Trustpilot and Google, both well-established sites where real customers leave reviews.

Let’s look at the highest-rated graphic design companies and what they offer so you can choose what makes sense for your brand and budget.

1. Penji

Trustpilot rating: 4.8

One of the most trusted design services for startups and agencies is Penji. Penji’s business model is unique because they offer an unlimited graphic design subscription. You simply pay a flat monthly fee and get as many designs as you need for yourself or your clients. Their scope of service spans over 100 design categories, which means they can handle your website, branding materials, ad designs, packaging designs, and more. Agencies rely on Penji to help them manage various client projects and radically increase their design output if needed.

Penji has three plans to choose from, all of which are unlimited but the details vary. In higher plans, you can access motion graphics and even work with an Art Director and Figma Web Designer. The platform is user-friendly, making it easy to submit design briefs, collaborate with your team, and contact your assigned designer directly.

Unlike some of the companies on this list, Penji has a dedicated design team. So if you don’t want to take a chance on freelancers, you can get to know Penji’s designers and who works best with you. Read our review of Penji here and get 25% off when you subscribe. You can pause or cancel anytime.

What can you get from an unlimited graphic design service?

• Logos
• Business cards
• Web and app designs
• Presentation designs
• Marketing materials
• Marketing designs
• Digital ads
• Billboards
• Magazines
• Packaging
• Merchandise
• Illustrations
• And more

Pricing:

• Starter – $499/mo
• Marketer – $995/mo
• Agency – $1497/mo

2. Clay

Google rating: 4.8

Clay is a widely known and respected design agency that has worked with such names as Slack, Stripe, and Meta. They’re a full-service agency who specialize in branding, website design, and content creation. This is a diverse company that honed its creativity with past projects like a food app, a payroll management platform, an interior design website, and more.

Clay has a knack for covering all the details and ensuring they go all out for each project. Pricing is handled on a case by case basis as the company operates like a traditional full-service design agency. They’re a great option for brands with larger budgets who have specific projects they want to accomplish – eg. rebrands, app builds. They also offer art direction and classic graphic design services like illustration and animation.

3. Toptal

Trustpilot rating: 4.7

If you want to hire a freelancer, but you’ve been disappointed in the past, you might be hesitant to try again. Fortunately, Toptal has taken a different approach from platforms like Fiverr and Upwork. They offer a more upscale experience of freelance matching with highly experienced professionals (sometimes with impressive backgrounds like being a former Google employee). Many companies lean on Toptal for reliable freelancers including Zendesk and Doordash.

With Toptal, you can hire a freelancer part-time or full-time. You’ll simply answer a few questions about your business on their website. If you don’t like the work of the first designer you’re matched with in the early phase, Toptal will start the matching process over again so they can find you a better match.

Another benefit of Toptal is that they have professionals in various design niches. They offer UX and UI designers product designers, game designers, creative directors, and more.

4. Webdew

Trustpilot rating: 4.8

Webdew is a lesser-known company, but their review rating speaks for itself. Their skilled developers have a UI/UX focus and will take you through the entire design process from wireframe design to backend development. They also handle things like website migration and WordPress development.

Webdew is anything but a one-trick pony. They offer web design, video production, marketing, and Hubspot-related services. But if you’re looking for other graphic design services like logo design or illustration, you’ll have to look elsewhere.

5. DesignCrowd

Trustpilot rating: 4.7

DesignCrowd is an innovative platform that connects businesses with freelance designers from around the world. By leveraging the power of crowdsourcing, DesignCrowd allows clients to post design projects and receive a wide variety of submissions from designers. This approach not only provides clients with creative options but also allows designers to compete on a global stage, showcasing their skills and gaining new opportunities. The platform covers many design mediums like logos, websites, and t-shirts making it a versatile solution for enterprises of any size.

DesignCrowd’s process is straightforward and user-friendly. Clients start by outlining their design requirements and budget. This is then made visible to the platform’s extensive network of designers. Interested designers submit their concepts, and the client can provide feedback, request revisions, and ultimately choose their favorite design. The competitive environment encourages high-quality submissions so you get great results. Additionally, they offer a satisfaction guarantee, so there’s no risk.

The value of signing up for an unlimited design service

1. Saves You Time

Hiring freelancers can take days or even weeks. You have to find the right person, check their availability, and direct them at each step of the design project. You can save time by subscribing to an unlimited graphic design service. These services have already done the vetting, which helps you cut the time needed to hire a freelancer & get usable work from them. These services have teams of designers with different skillsets so you can simply swap designers if you don’t like the direction you project is going in.

2. Saves You Money

Some graphic design services offer packages or bundles to help you save money that would be going to branding, social media managers, or ad creators. The design subscription model lets you pick to plan that offers only what you need and request multiple designs for a flat monthly fee. Unlimited revisions are built into the plan. So you’ll never pay extra fees or wait weeks for a simple project to be completed.

3. You Partner with Reliable Pro Designers

Since graphic design services manage the hiring process, they ensure the designers working for them are reliable and highly trained. Some freelancers are new to the industry, lack follow-through, or simply don’t know how to navigate professional conversations. Graphic design services guarantee that you’ll communicate directly with mature designers who respond to your requests and understand your vision.

4. You Double Your Design Output

For some companies like agencies, design output is critical. You need many different types of design projects completed by specific deadlines. You also need to manage multiple brands, which unlimited design teams are accustomed to helping agencies do.

With free trials and money-back guarantees, there’s no risk in trying out a new design service – You may just be surprised by how much work it takes off your team’s plate.