Business
Why Use Video Marketing: 8 Compelling Reasons to Convince You
Published
3 years agoon

Video marketing is one of the latest trends in business strategy. As it progresses rapidly, 83% of businesses believe that adding videos to their advertising and marketing strategy gives them good ROI. Do you still have doubts? Why use video marketing for promoting your business? The answer is simple. Adding video to your promotion checklist is worth it. Not only because everyone is doing it but because the video is an excellent digital marketing tool. Here are eight reasons to convince you to start working on your video marketing efforts.
1. Video Increases Conversions and Sales

Videos are crucial to the online customer journey and can make you serious money. Consider adding a product video on your landing page and increase conversions by 80%. The percentage shows that people who watch your videos are more likely to purchase your product or service. Wyzowl’s November 2022 survey shows that 89% of people say watching a video has convinced them to buy.
2. Video Builds Trust
Trust is the cornerstone of conversions and revenues. However, building trust should be the ultimate goal. The idea of content marketing relies on trust and creating long-term relationships. That’s why video content is likely to engage and convince the audience.
YouTubers have become the most influential social media personality when discussing audience segmentation to help you promote your product or service. So, if you decide to invest in content marketing, you must also be serious about video marketing.
Promotional videos can foster trust as well. Some consumers are still skeptical about buying online products and services because they fear fraud and cheating. But compelling marketing videos present your products in a conversational form.
Overall, video content is an effective way to build trust with your audience. It allows you to communicate authentically, transparently, and credible, create an emotional connection and establish consistency with your brand.
3. Video Ranks Better in Google

Video content can rank better on Google due to higher engagement rates, improved user experience, diversified content, social signals, and video SEO. You should create and optimize video content for a higher ranking in Google search results.
One of the factors of Google’s algorithm for search rankings is “dwell time,” or how long visitors stay on your website. This may also be called “long clicks vs. short clicks.” If people spend a lot of time on your website, it must have quality content. A short, compelling video is a great way to capture viewers’ attention.
4. Video Shows Higher Return on Investment (ROI)
Statistics show that 83% of companies believe video provides a good return on investment. Even though video production is yet to be the easiest task, it can generate more revenue. Plus, online video editing tools are constantly evolving and have become accessible. Even your smartphone can make decent videos already.
Another good news is that your videos can be imperfect. It’s the content that matters! The latest research shows that users are mostly put off by videos that need to explain the product or service more. Low quality and poor design only matter a little. So the video is like pizza. Even if it tastes terrible, it still looks pretty good.
5. Video Marketing is Versatile
Video marketing is a versatile tool that can be used to achieve different marketing goals. Video can work well when launching a new product or service. More businesses using video marketing said they have an explainer video on their homepage.
You can create animated videos if you’re trying to explain a difficult concept to your audience. Animation can bring ideas to life that no text or live video can. Besides, more than boring talking heads are needed to break through the clutter. Animated videos give a perfect mix of entertainment, education, and simplicity. And they work.
6. Mobile Users Love Videos

Video and mobile go hand in hand because people enjoy watching videos on the go. And as the number of smartphone users continues to increase, the video audience keeps getting bigger and bigger.
Google says smartphone users are twice as likely to watch videos as TV viewers. Likewise, mobile phones are more accessible than desktops, where viewers can easily connect to brands that show video content or ads.
The keyword here is convenience. Videos are easy to consume on mobile devices, requiring minimal effort, and can be viewed on the go. With the increasing number of mobile users, video content has become a popular and convenient way to consume information.
7. Video Marketing Captures a Wider Audience
Video content is an excellent tool for learning, but it’s also super easy to consume. In today’s fast-paced world, people don’t have enough time to read long product descriptions or service manuals. The modern customer wants to see the product in action. This trend has become one of the most fundamental driving forces in video content marketing.
Video marketing can capture a broad target audience and works on many levels, even the laziest ones. Ensure you target not only the eyes but also the ears of the potential client. Your competitive advantage gets double power!
8. A video is an Effective Tool for Social Media Marketing.
Social media channels also encourage video content with their new features. Plus, YouTube is the second most popular social network in the world. Video content is more likely to be shared on social media than text or static images. This means that videos have the potential to reach a larger audience than other types of content.
Conclusion
Video advertising is becoming more and more affordable and widespread. It’s an excellent way for marketers to reach people. It is easier than ever for businesses to create and share high-quality video content. We believe this article helped wipe out your doubts and answered the question, “why use video marketing.”
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AI tools have evolved fast, and entrepreneurs now rely on them not just to automate tasks but to scale entire workflows. That said, it’s not surprising that many business owners are leveraging the power of cutting-edge technology. And this is where AI tools for entrepreneurs come in. Let’s look at what they are and a few examples you can check out.
1. Aomni Agent

Packed with powerful AI-driven features, Aomni Agent is a tool that can help you grow your company’s outbound pipeline by conducting research to give you new Ideal Customer Profiles (ICPs). With it, you no longer have to create account plans for each of your prospects, as the AI tool will do it for you.
Aomni Agent engages with your customers, provides support, automates routine tasks, and gives you real-time insights and analytics, among many other features. To know its pricing and additional information, you need to contact them directly through their website.
2. Pictory

A video creation tool, Pictory, can help you create engaging and professional videos in minutes. It uses AI that automatically generates videos from your text, images, and audio. This means you get excellent results even without any video editing skills.
You can use Pictory to generate videos from your blog posts, articles, and other text. It can also edit existing videos and add images, music, or text. It offers a free trial and three plans with subscription fees that range from $23 to $119 per month.
3. Zeda.io

Zeda.io has grown into a powerful AI-powered product operating system. With its 2.0 update, the platform now connects customer feedback, product strategy, roadmapping, and internal documentation into a single intelligent workspace.
Its AI engine analyzes thousands of customer inputs, from surveys to reviews to support tickets, to identify patterns, prioritize features, and suggest product improvements. What used to take days of manual synthesis now takes minutes. The updated version also includes AI-generated product briefs, automated roadmap updates, and integrations with popular tools like Slack, Notion, and HubSpot.
4. Slite Ask

Slite Ask is one of the most reliable AI knowledge-base assistants for teams. Instead of manually searching docs or old messages, entrepreneurs can simply “ask” a question and get an instant answer based on their workspace knowledge.
The AI scans company documents, policies, SOPs, and internal notes to deliver accurate responses without hallucinations. This makes onboarding smoother and speeds up decision-making, especially for remote or hybrid teams.
5. Credal.ai

Keep your data safe with an AI tool that’s perfect for entrepreneurs. Credal.ai is a software that provides a secure environment for AI applications to run and monitors them for any potential security threats. This helps you protect your business’s sensitive data from unauthorized users.
Credal.ai protects your data from leaks, malicious codes, and unauthorized access. It has a free plan but with limitations, so to get the most out of this AI tool, a Team or Enterprise plan is recommended. Pricing starts at $500 per month.
6. Webscraping.AI

Web scraping is the process of extracting data from a website, such as stock prices, product details, company contacts, and many more. If you want access to this information, you’ll need Webscraping.AI. It is easy to use and won’t require you to have any coding or technical skills. All you need to do is enter the website you want to scrape, and the tool will automatically get the data from the website.
Webscraping.AI can help business owners make better decisions by providing accurate data to identify new opportunities. It can also help them make better decisions for their strategies. Pricing for this AI tool for entrepreneurs ranges from $29 to $249 per month, with no hidden fees.
7. ValueProp.dev

A value proposition is a statement that tells your customers what your product or service is all about. This can be tricky, but worry no more, as ValueProp.dev is an AI tool for entrepreneurs created explicitly for this. It uses machine learning to analyze your customer data to generate unique value propositions for you.
ValueProp.dev can help you improve your business by generating value propositions that significantly increase customer acquisition, retention, and sales. It is free for up to three value propositions, but they also have premium plans for more options and features. Pricing starts at $29 per month.
8. Lovo.ai

A text-to-speech and text-to-video platform, Lovo.ai can help you create engaging and informative content for your content marketing strategies. It uses AI to generate realistic and human-loke voiceovers, videos, avatars, and others. You can extend your reach globally as this tool can do voiceovers and videos in more than 140 languages.
Lovo.ai can help you increase your engagement, improve your SEO rankings, and boost conversions. You can try their free plan to give you an idea of what the tool can do for you. But for more features, a paid plan that starts at $19 per month can provide more value.
9. Zigpoll

Zigpoll remains a solid choice for collecting customer insights, but its capabilities have expanded over the past two years. Today, Zigpoll uses AI to generate survey questions, summarize responses, detect sentiment, and even segment customers automatically.
Entrepreneurs can embed polls on websites, email campaigns, or post-purchase pages, then let Zigpoll’s AI categorize feedback into actionable insights. This helps brands quickly spot trends, product issues, or opportunities for upselling.
10. Pitches.ai

Are you looking to increase your business funding? Then creating the perfect pitch deck should be your priority. You can easily and quickly do this with Pitches.ai. It is an AI-powered tool for entrepreneurs to develop and refine pitch decks.
Pitches.ai analyzes pitch decks and gives you feedback on their structure, persuasiveness, and clarity. This gives you a higher probability of success. It offers four premium plans with prices ranging between $95 to $1,195.
Conclusion
Artificial intelligence is slowly becoming popular among business owners. Thanks to their many advantages, it’s no surprise that many will be using the technology from now on. These AI tools for entrepreneurs are a great example, and you should check them out today.
Featured Image Credit: Photo by Anna Shvets from Pexels
Business
What’s the Best Graphic Design Service for Education & eLearning?
Published
2 days agoon
November 13, 2025
TLDR: Best unlimited graphic design services for education and eLearning: ideal for quick turnaround, high-quality designs, and affordable pricing.
84% of communication is visual. Thus, for a world of education and eLearning, graphic design is imperative in the creation of projects for students and complex concepts. From interactive course materials to compelling marketing, strong visuals drive success. But finding a reliable, affordable design partner is tough.
Thus, it’s hard to come by a reputable service that can provide all your needs at a reasonable cost when it comes to project designs, turnaround expectations, anticipated quality and budgetary allowances.
But never fear! We’ve vetted what’s best for you!
1. Penji

If you’re looking for the best for education and eLearning purposes, Penji has the best overall value as quality, turnaround time and offers have placed it at a reasonable flat fee monthly.
Penji is an unlimited graphic design service that works as you would expect – unlimited – which means that for a flat fee monthly, you’ll have access to your very own team of designers.
Features:
- A Well-Qualified Team of Designers: Whether you need e-learning interactive designs to course visuals (infographics, presentations) Penji’s graphic designers make everything visually appealing to an academic audience.
- Turnaround: Average turnaround is about 24-48 hours so you can keep churning out material for course creation or marketing.
- Unlimited Revisions: As many times as needed to get your requested project right.
- Accessibility and Submission Portal: Penji comes with a site that’s fairly user-friendly for ease of access in submissions, critiques and conversations.
2. Kimp

If you need an unlimited source and don’t mind one that’s second best, Kimp boasts graphics and even video. Consider this option with caution – some reviews do mention turnover can vary and this wouldn’t be the best reliable option if you’re on a time crunch for every project.
Features:
- Wide Range of Services: Kimp provides both graphic design and video services, offering a versatile creative solution.
- Dedicated Designers: You’ll work with a group as your designated team so you get to know your specific creators.
- Easier Feedback Opportunities: Feedback can be given on the Kimp site for creations with visual access as to what you want changed.
3. Design Pickle

Design Pickle was one of the first unlimited graphic design services to go for an unlimited design game. This is helpful if you need custom illustrations or a presentation created for a polished look in any educated (or business) endeavor – higher tier subscriptions go with probability – but in all other worlds, it has more value than other sites when stacked against one another.
- Unlimited revisions to get the exact illustrations or graphics needed for presentations or other projects.
- Quick turnaround times to keep on schedule with 48 hour returns.
- Global Design Team: Boasts a diverse team of professional designers, offering expertise across multiple industries to match various client needs.
4. ManyPixels

ManyPixels is another reputable source that has unlimited graphic designs services but assignment transparency which means you’ll have one assigned designer to you, but they’re a bit more transparent with regards to who may (or not) be able to help you but will get back to you with good timing.
- One Dedicated Designer: ManyPixels is a company that does not have unlimited designs, however you’ll have one assigned who will know your needs better than most.
- Good Turnaround Time: Generally they’ll turn around assignments within 1-2 days after submission regardless of simplicity/complexity.
- Reliable Designs: Good for marketing or simple visuals/templates you’d want to use for educational continuity but they may not give as specialized feedback as you’d think.
Cover Image Credit: Photo by Fox on Pexels
Business
What are the Best Graphic Design Services for Fashion Brands?
Published
3 days agoon
November 11, 2025
For many businesses, graphic design means conversions, credibility, and brand recall. So, if you’re in the fashion industry, you also need to have significant visual assets if growth is your priority. If you need help finding the best graphic design service for your fashion brand, we made a list of the top five:
Penji

An on-demand graphic design platform, Penji offers unlimited graphic design services for fixed monthly fees. This allows you to send as many requests for lookbooks, catalogs, packaging designs, and many other marketing materials for less. Its team of top-notch designers assures you of consistent and high-quality work worthy of your fashion business.
Kimp

Built to support the creative needs of many businesses, including fashion, Kimp is another platform that offers unlimited design requests. It can craft product mockups, campaign visuals, packaging designs, and social media graphics, among others. It also provides video editing services, making it ideal for fashion companies that run reels, seasonal promos, or behind-the-scenes edits.
Designity

Combining agency-level creative direction with flexible access to US designers, Designity suits fashion brands that need polish, strategy, and scalability. They can provide you with social media graphics, online ads, label designs, logo and branding, and magazine layouts, among other key services.
Flocksy

If your business needs video editing, copywriting, and voice-over services, then Flocksy is the best graphic design service for your fashion brand. In addition, it also offers custom illustrations, packaging design, infographics, and many other design services. It operates on a flat-rate pricing model, making it a more cost-effective option than hiring freelancers or working with expensive agencies.
Reel Unlimited

With its predictable pricing and wide array of graphic design services, Reel Unlimited is an excellent design solution for fashion brands. Like many on this list, it offers unlimited design requests and fast turnaround times, making it the ideal option for those with tight schedules and limited budgets.

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