Of all the tools used for marketing, web analytics may be the most powerful to get an understanding of what you’re doing online. These resources can do more than generate numbers; they provide insights on user engagement, track visitation on various pages, identify emerging patterns, and offer suggestions for campaign enhancements.

The only problem? No two resources are the same. While some platforms excel at certain features, others might fall short. What may be the ideal option for one company may be horrendous for the next. Thus, having a firm grasp on your marketing objectives is critical. If you do not know what you want to accomplish, then you may get overwhelmed by unnecessary data that does nothing to help your brand grow.

Thus, here are some of the top web analytics resources in 2025.

1. Google Analytics

Google Analytics (GA) is one of the best web analytics tools in digital marketing, and it’s completely free. It provides all the basic features you would need: page views, website traffic, audience behavior, bounce rates, and a couple more.

GA is also one of the most approachable site trackers out there. Any site owner can easily connect the tool to their site and get to know its intuitive user interface and general metric systems. This software is best for startups and small businesses who want a free yet efficient site tracker. 

2. Hubspot

Meanwhile, if you want a more comprehensive service, Hubspot is a good paid option. Marketers use the service to generate leads, execute campaigns, and optimize customer relations. Hubspot has a customer relations management (CRM) platform where you can manage various business operations. 

You can get manage your content, sales, customer service, and marketing operations in their dashboard. Plus, you get features to organize and track your customers and leads. Hubspot has a free CMS platform for your site, but its entry-level plans for small businesses are currently around €16.

3. SimilarWeb

SimilarWeb is another website tracking option for digital marketers. Apart from monitoring your site, SimilarWeb also lets you check your competitor’s site data. With their platform, you can get access to digital research and marketing insights and get reports on sales, shopper behavior, and stock movement. 

To date, SimilarWeb has surveyed around 100 million sites in 190 countries. This tool is free to use for its basic features. For more advanced tools, though, you’d have to give their team a call. 

4. Crazy Egg

What if you need a more visual look at your site traffic? Don’t worry; Crazy Egg is known for its heatmap insights that let you know where your visitors are lingering. Apart from that, they offer support in site traffic tracking and A/B testing, site error monitoring, and survey building. 

Crazy Egg is best for companies who want a simple and straightforward path to website optimization. It has a friendly UI, and the platform has a low learning curve. Crazy Egg’s entry-level plan starts at $29 per month. 

5. Ahrefs

Looking to optimize your site content? Ahrefs is a web analytics tool specializing in SEO solutions. You can conduct keyword research and monitor your site. Apart from all this, though, it’s an easy way to monitor your competitor’s website. Here, users can compare metrics to see which keywords they’re ranking in.

Ahrefs’ premium services come at a hefty price, so it’s best to leave this tool to the experts. Their Lite plan starts at €89 per month, while their enterprise plan is valued at €899.

6. Semrush

On the other hand, Semrush is another tool for SEO wizards. The site offers insights into competitor sites and keyword research. Apart from this, it offers link-building tools to boost your off-page SEO efforts. Semrush also allows you to monitor your social media advertising efforts.

Monthly subscriptions start at $119.95 and can reach up to $449.95 per month. Meanwhile, big companies offer an enterprise plan.

7. MixPanel

On the other hand, MixPanel is another user analytics tool that gives insight into your site and app. It offers solutions to help you convert, engage, and retain viewers on your site. For one, you can measure user behavior on-site and tweak your layouts, content, and features accordingly. 

This tool is free when you monitor under 100k customers. However, paid plans start at $25 per month.

8. Optimizely

With powerful customer service tools, Optimizely is best for e-commerce business owners and even developers. As the demand for excellent customer service grows online, it’s great to have data by your side to create digital experiences.

Optimizely allows you to organize content in their platforms, run tests to see which feature works best, and launch scalable commerce shops on your site. Other than that, it offers recommendations for content strategies and data. Optimizely encourages interested users to call for pricing. 

9. Kissmetrics

On the other hand, if you want to focus on product and site analysis, Kissmetrics is the option. This website analytics tool focuses on behavioral analytics, so you get detailed data for every site visitor. 

Kissmetrics is best for SaaS companies and e-commerce brands. Here, it can quickly identify content that your audience resonates with and identify traits in your most valuable customers. Interested users must call for detailed pricing. 

10. Parse.ly

Here’s a service you probably didn’t know you needed: Parse.ly. It’s a content analysis tool that feeds you with data to improve your writing. It guides you to the best content strategies and provides quick feedback on your content’s ROI. Plus, with their platform, you’ll see how customers interact with your content. 

Besides marketers, this tool is also used by newsrooms like Bloomberg and The Wall Street Journal. To find out the cost of Parse.ly, interested individuals have to request a quote. 

The best web analytics tools guide you through creating marketing campaigns, executing strategies with precision, and reaching your target audience better. Now, Google Analytics is a great choice for people who are just starting out, but it doesn’t really offer that many services. 

Whether you’re investing in a paid or web analytics tools open source platform, you can’t go wrong with having a web tracking tool in your marketing mix.

Starting an eCommerce business is no easy feat. You have to think about sales, marketing, customer service, invoicing, and inventory all at once. Some platforms may offer those, but you need other eCommerce tools to make life easier and automate your processes. But which are the best ones? I’ve compiled a list of the best ones here.

1. Shopify

Type: eCommerce platform

Any eCommerce tools list would simply be incomplete without the mention of Shopify. After all, Shopify is one of the leading eCommerce platforms of all time. The eCommerce platform makes it easy for new eCommerce businesses to set up shop in no time. They have a bunch of tools to keep any eCommerce business around, such as branding, point of sales, email marketing, and payment tools. 

With Shopify, you don’t have to create a website immediately if you don’t need it yet. If you want to start small, Shopify has a Starter plan where you can reach customers via social media or messaging apps.

Pricing:

Starter (social and messaging apps only) – $5/mo

Basic – $29/mo

Shopify – $79/mo

Advanced – $299/mo

2. Veeqo

Type: Inventory and logistics

Even though Shopify has everything you need to get your business ready from launch to your first sale, you can integrate tools into the platform, such as Veeqo. Veeqo is a logistics company helping eCommerce businesses with inventory and shipping. 

You don’t have to worry about keeping track of all your products manually. With Veeqo, you can rest easy knowing they automate your stock every time there’s a sale. Plus, with shipping, you’ll have lowered rates on known logistics businesses, such as DHL and UPS. In addition, you can automate shipping processes.

Pricing: Veeqo Free, $250 per month for Veeqo Priority

3. SurveyMonkey

Type: Survey

One eCommerce tool that you should use is a survey. This helps you get a pulse of what’s going on with your customers, and one of the survey tools you should use for your eCommerce business is SurveyMonkey. 

With SurveyMonkey, you’ll also know what your customers think of your products, aside from the reviews they give. Surveys will provide you with more input, and you’ll learn how to improve your products and how you can interact with your customers better. But it’s not just a tool for your customers. You can also ask your employees how they can improve your eCommerce business.

Pricing:

Team Advantage – $25/user/month

Team Premier – $75/user/month

Enterprise – Contact sales

4. Wave

Type: Accounting and Invoicing

Most eCommerce platforms will have their own payment portal. But if you want an all-around easy-to-use small business financial service software, Wave is one of the best eCommerce tools to use. They have these nifty features:

• Invoicing
• Payments
• Accounting
• Banking
• Payroll
• Advisors

With Wave, you don’t need an accountant. Wave helps you with your taxes, bookkeeping, and billing. And if you still need financial help, advisors are ready to help you learn more about finance terms or concepts. Plus, Wave is free to use for their Invoicing, Accounting, and Bookkeeping features. Or, you can even hire a bookkeeper to do all the work for you. 

Here’s the pricing for their Payments, Payroll, and Advisors features:

Payments: 2.9% + $0.60/ transaction (AMEX: $3.4% + $0.60/transaction)

Bank payments: 1%/transaction

Payroll: Tax service states – $40/mo; Self service – $20/mo

Advisors: Bookkeeping support – $149/mo; Coaching – $379/mo

5. Rewind

Type: Data protection

Any business with a website should know that they need to back up their data. After all, you can put it right back up anytime if outages or something unexpected happens to your website. And if you don’t want to lose your data, Rewind is one of the best eCommerce tools out there. 

Rewind can help eCommerce businesses protect their business from any downtime with their daily backup. If you have integrated a 3rd party app into your website, but it’s not doing you any good, you can just rewind and get back to the last time you didn’t install it. Plus, they ensure your data is secure from any attacks.

Pricing: Starts at $45/mo

6. Zendesk

Type: Customer service

Zendesk is one of the best customer service tools of all time, with more than 100,000 brands and users helping customers with their concerns. The customer service tool will help eCommerce businesses connect with customers through email, phone, or live chat.

Pricing: Starts at $19 per agent per month, billed annually

7. Jungle Scout

Type: Marketing

If you need a marketing and keyword research tool made for online sellers, Jungle Scout is one of the best eCommerce tools to use. This tool is for Amazon sellers, but you can still use this for your online store anywhere. You can grow your traffic with their keyword research feature, optimize listings, and get more reviews for your site.

They also have an inventory management feature. Plus, Amazon sellers can get more out of the tool with their finances and ads features.

Pricing: Starts at $29/month

8. Copysmith

Type: SEO/Marketing

Are you having trouble creating product descriptions for all of your items? Don’t fret, Copysmith is an AI writing tool to help you create a copy in minutes. It can be difficult trying to come up with persuasive copy that will get people to click add to cart. 

With Copysmith, you’ll have an AI assistant giving suggestions from the keywords you provided. From there, you can choose from the best copy and add it to your website. Plus, they ensure that the copy is search engine optimized, so customers can visit your online store and get more traffic. In addition, you can also create bulk product descriptions for SKUs.

Pricing: Starts at $19 per month

9. MailChimp

Type: Marketing

MailChimp is best known for email marketing. But it has grown into an all-around marketing platform for any business. They have a comprehensive email marketing platform, allowing businesses to segment their audience, reach more, and analyze open and conversion rates.

Aside from email marketing, MailChimp allows businesses to create optimized landing pages and social media ads and send printed postcards.

Pricing: Free plan available, paid plans start at $13 per month

10. Google Analytics

Type: Analytics

Any entrepreneur or seller needs to keep track of their online business. And if you want to know how your online store ranks on one of the widely used search engines, you can use Google Analytics. 

Most eCommerce platforms will have analytics, but Google Analytics can help you with your marketing, and you’ll know how to reach more customers. Plus, you can run ads with their Google Ads and Search Ads 360 features and get access to the Google Search Console.

Pricing: Starts for free

These eCommerce tools have proven their worth and helped other eCommerce businesses thrive in their own niche. Plus, they have also provided immense value and eased the minds of new and existing eCommerce businesses.

Great design makes your business shine. But when there are so many sites out there it’s hard to discern who to get your graphic design from. This article will outline the best graphic design hire websites in 2025 along with what they offer and their advantages and disadvantages so you can make an informed choice.

#1 Penji – Best for Unlimited Graphic Design

Ranked number one is Penji simply for its unlimited graphic design subscription. You pay a flat rate per month and can request as many designs as you’d like.

Pros:

• Unlimited requests and revisions
• Fast turnaround (24-48 hours)
• Flat rate pricing means no surprises
• Team of professional designers at your service

Cons:

• Not suitable for anyone who only needs one small project
• Monthly subscription fee could feel expensive for one-off users

Penji is ideal if you’re seeking out graphic design outsourcing services and want to avoid freelancers and fickle situations in the future.

#2 Design Pickle – Best for Business Support

Design Pickle operates similarly to Penji with a subscription option that’s favored among businesses needing frequent graphics.

Pros:

• Unlimited design requests and revisions
• Flat monthly fee
• Designers dedicated exclusively to your projects over time

Cons:

• Turnaround time depends on how busy designers are with other projects
• Pricing is higher than other options if you’re not going to use the service frequently

This works well for business owners who are in need of constant support—but not necessarily the extensive offerings that Penji provides.

#3 Toptal – Best for Higher End Talent

Toptal makes its mark by connecting you with top-quality freelance designers. If quality is your priority and money isn’t an issue, this is the best site.

Pros:

•  vetted, top-tier designers
•  Pay as you go, or employ long-term.
•  Ideal for difficult design tasks that demand long-term engagement.

 Cons:

•  Significantly higher than all other options.
•  Not ideal for smaller projects or finances.

 Best for those who prioritize top-tier talent above cost reductions.

 #4 Dribbble: Best for Creative Portfolios

 Dribbble is a community where designers can share their work.  You can look through portfolios and contact the people whose work you admire.

 Pros:

•  Access to the specialized creators.
•  Ideal for style discovery or inspiration.
•  Communicate directly with designers before hiring.

Cons:

• No fixed-price service
• Quality ranges by creator—some might be available, others might not
• Takes a lot of time to research potential hires since they’re not all guaranteed availability or skill level

This is best for those who want to see portfolios created by potential candidates and match styles with their needs.

Conclusion

No matter which site you choose in 2025, you’ll find benefits from each. Go with Dribbble if you want creative freedom in hiring, Toptal if you’re looking for exclusive freelancers, and Design Pickle if you’re seeking ongoing support. But if you want consistent, affordable, unlimited graphic design without any guessing—Penji is number one. Visit penj.co today to streamline design for your business.