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How Side Startups Are Growing During the Pandemic

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Side hustles aren’t unheard of. Zapier reports that a third of Americans (34%) have a side hustle. Many individuals rely on different sources of income due to increasing prices. Plus, it can help pay off debts and earn more money. Fortunately, more people are launching side startups or businesses because of remote work and flexible working arrangements. But how do people manage their full-time work and still conduct other activities through their side startup?

The Pandemic Side Gig Boom

man riding a bicycle

Before we discuss how people manage side startups, which side gigs boomed during the pandemic?

Forbes, BBC, and Bloomberg reported that many people turned to these side gigs:

  • Selling on Etsy
  • Freelancing on Fiverr
  • Delivering groceries and food
  • Launching small businesses
  • Managing social media

How Has Remote Work Contributed to Side Startups?

man working on his computer

Due to the flexible nature of remote work, many have decided to launch their side startups. For example, one pharmaceutical company director has started a Web3 company. 

However, it’s not easy for him to manage the side startup while working for the company. He sees an unfair transaction. Although he does work eight hours, he believes that he doesn’t owe his company the extra work hours he might have after finishing his regular work. After all, he doesn’t get paid overtime for working extra.

Plus, whenever he’s up for a promotion, the company always brings up his family and how long he can take some time off after the birth of his children.

Shari Rose is another startup founder. Unlike the pharma company director, the dentist practice Rose was working for was more than okay with her startup. They have said they needed her to stay.

Should The Boss Know Or Keep It To Yourself?

For starters, many businesses aren’t too strict about their employees launching startups on top of their full-time work. However, having a side gig like a startup could contribute to their performance at their job. At the same time, it could affect their current professional relationship with their bosses. Plus, there are fears of employees being fired.

Vox interviewed a marketing director working on HR software and said he chose not to tell their boss about his side startup. Even if they searched on Google if they should or should not do it, they ended up not telling them. The marketing director says his current full-time work will help him develop his side startup because he’s not well off.

However, some bosses are open about having their employees start their business on the side. Kaitlyn Borysiewicz works at a nonprofit but is working on her startup, the Melanin Collective. She has received approval from her boss that she can work on her startup on the side but can only work on it outside the nonprofit’s operational hours.

The Employer Perspective

Some employers have voiced their opinions about the side startup arrangement. One manager, in particular, has mixed feelings about this. They don’t speak on behalf of the company, but they are 50-50 over the side startup because employee growth matters in their company. But they’re open to having their employees explore and discover what they want to do on the side.

Meanwhile, another employer, Chinwe Onyeagoro, is supportive of the side startup arrangement. What matters to her is so long as her employees are meeting their deadlines, they’re more than welcome to work on their side startup anytime.

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What’s the Best Design Agency in Seattle? Top Agencies Compared

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best design agency in seattle

People in Seattle have so much to be thankful for: stunning natural beauty, vibrant city life, and iconic landmarks. However, not many are aware that it is also home to some of the best design agencies in the area. Here is our list of the top 5 to help you make an informed decision:

Penji

best design agency in seattle

Known for its unlimited design requests and revisions, Penji tops this list of the best design agencies in Seattle. While not based in the area, Penji’s remote-first model lets it deliver faster turnaround times, wider design expertise, and more transparent pricing than many traditional local design agencies. So, if you need high-volume design but have a limited budget, Penji gets it done without sacrificing quality.

Spin Creative

best design agency in seattle

With a strong focus on branding, advertising, and creative storytelling, Spin Creative helps brands communicate their message effectively. It offers brand strategy, video production, integrated campaigns, social media creatives, and a wide range of graphic design services.

Pure Design Group

best design agency in seattle

A full-service digital agency, Pure Design Group, helps small to medium-sized businesses with their marketing, design, and development challenges. It offers graphic design services, including logos, web design, brochures, email templates, business cards, and marketing collateral. It can also help you market your brand digitally, gain insights into your marketing efforts, and strategize, among other services.

Electric Pen

best design agency in seattle

With 25 years of creative experience, Electric Pen needs to be on this list of the best design agencies in Seattle. It offers a wide variety of services, which include branding, presentations, website, and marketing. It takes pride in its team of designers, strategists, writers, and many other experts to bring value to your business.

RocketDog

best design agency in seattle

If you want to work with an award-winner, RocketDog is the best design agency for you. It offers branding, digital, creative, and AI-powered marketing services. This includes brand development, website design, corporate identity, and AI-powered audience targeting, to name a few.

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What’s the Best Design Agency in San Jose for Growing Brands?

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best design agency in san jose

If you’re a growing business in the San Jose, California area, finding the right graphic design partner is easy. The city holds some of the best design agencies in the region. Here’s a shortlist to narrow down your options:

1. Penji

Best Design Agency in San Jose

As a top design-as-a-service platform, Penji offers a wide range of graphic design services to businesses in San Jose and anywhere in the world. Its unlimited request and revision model allows growing brands to get all their design assets for one single fee. You can submit requests for logos, infographics, custom illustrations, and many others.

2. Design in Mind

Best Design Agency in San Jose

Offering a full menu of services, Design in Mind offers branding, marketing, web, and event design services. This includes logos, brand guidelines, print collaterals, UI/UX, and event branding services. It has done impressive work for Ploughshares, LinkedIn InDay, Natera GSM 2025, iChina, and Project Peace, to name a few.

3. Baunfire

Best Design Agency in San Jose

With a promise to drive brands forward, Baunfire is an excellent design agency for growing businesses. It offers a wide array of services, which include website design, UI/UX design, web development, insights and analytics, research and discovery, and competitive analysis, among others.

4. Clear Digital

Best Design Agency in San Jose

With offices in New York, Houston, and Chicago, Clear Digital has its headquarters in San Jose, California. Its broad range of services includes strategic branding and positioning, digital experiences and creative, technology infrastructure and support, and more. Its multidisciplinary approach is carefully followed by its team of strategists, designers, developers, and client managers.

5. WebEnertia

Best Design Agency in San Jose

Popularly known as Silicon Valley’s non-profit digital agency, WebEnertia is another option you can consider. It has worked with non-profit brands The James Irvine Foundation, Hoover Institution, and IMBA. Its key services include digital strategy, UX/web design, motion graphics, web and mobile app development, SEM strategy, and analytics and tracking services, among many others.

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What’s the Best Design Agency in Houston?

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TLDR: For scalable, high-volume, high-quality design without hiring hassles, Penji is your best bet. For deeply strategic, narrative branding work, go traditional with Contrast & Co, BB Agency, or ProDesigns.

Did you know design is responsible for 94% of first impressions? That means your design is the welcome mat for your soon-to-be customers.

Are you a startup or agency based in Space City looking to launch your design into the stratosphere? You need a design partner who can match your pace.

1. Penji

Welcome to the future of design. Penji combines the top 2% of design talent and AI tools for on-demand, monthly subscription, unlimited graphic design, illustration, and UI/UX work.

Get a whole team at your fingertips. Get drafts in 24-48 hours without having to hire a team or deal with inconsistent freelance pricing. From a quick social media graphic to a full web mockup, Penji keeps your project on track at all times.

Pros: 

  • Unlimited Requests: Submit as many projects as you want. 
  • Fast Turnaround: Drafts in 24-48 hours. 
  • Cost-Effective: Flat monthly fee, no hidden charges. 
  • Expert Designers: Access to top global talent. 

Cons: 

  • Not Strategy-Focused: Best for execution, not long-term brand strategy.

2. Contrast & Co

If you’re looking for the traditional agency model with a little storytelling flair, Contrast & Co is the way to go. Although they’re based in Annapolis, they are experienced with many Houston clients and are known for building brands based on “radical differentiation.” They don’t just design; they tell stories.

Pros:

  • Strategic Depth: Excellent for complex rebranding and brand positioning.
  • High-End creative: Known for award-winning, narrative-driven visuals.

Cons:

  • Cost: Their premium strategic approach often comes with a higher price tag ($10,000+ minimums).
  • Timeline: Traditional agency models typically have longer turnaround times than on-demand services.

3. BB Agency

BB Agency works with SaaS and tech companies. They build businesses through thorough B2B branding and digital product design. If you are in the B2B tech space, their portfolio speaks for itself—clean, modern work which places UX at its core.

Pros:

  • Tech Focus: Deep expertise in SaaS and B2B sectors.
  • Holistic Approach: They handle everything from branding to development.

Cons:

  • Niche: Their specific focus on tech might not be the right fit for consumer lifestyle brands.
  • Budget: Project costs often range between $50,000 and $200,000.

4. ProDesigns

For businesses needing specific, project-based graphic design services, ProDesigns offers a solid middle ground. They focus heavily on logos, corporate design, and packaging. So if you need something created without a subscription or heavy retainer price, they’re great for local one-off projects.

Pros:

  • Project-Based: Good for one-off needs like a logo or brochure.
  • Affordable: generally more accessible pricing for small businesses compared to large agencies.

Cons:

  • Limited Scalability: Managing high-volume, ongoing design needs can become costly on a per-project basis.
  • Slower Feedback Loops: Revisions may take longer compared to a subscription model.

FAQs

How much does a graphic design agency cost in Houston? 

Agencies in Houston typically charge $100–$175 per hour. Project costs range from $1,000 for small tasks to over $50,000 for full branding. Services like Penji offer a flat monthly rate, often much lower than a single agency project.

What is “design as a service”? 

Design as a service offers a subscription model with a flat monthly fee for as much design work as you need for that monthly fee. Instead of paying per hour or project as normal with an agency, this is a way to ensure predictable budgeting and consistency with your design team.

Credit for cover image: Photo by Mikael Blomkvist on pexels

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