7 Marketing Lingo you need to know for 2020. If you own a small business, chances are you’re wondering how you’re going to market yourself. Looking online you’re going to find quite a few article and resources for marketing, most of them coming from marketing company themselves. Give or take an hour of research and you’re pretty much ready to quit because there are too many options and because you’re not a part of the marketing or digital marketing world, all the lingo being used such as SEM, SEO, Digital Marketing, etc. becomes overbearing. That’s ok, we’ve created a short guide for you to follow that will help you better understand the world of Digital Marketing. These are the essential keywords and lingoes in digital marketing that you’ll need in order to navigate marketing information.
SEO (Common marketing lingo)
The first is the most common marketing lingo. Search Engine Optimization. This is a service that many digital marketing agencies provide to help get more people to come to your website via an organic search result. When someone online searches for a keyword that your business represents, your website will come up on the front page. They will then click on your link and be directed to your website. This doesn’t guarantee business, but it does increase the likelihood of you getting more leads and sales.
SEM
Search Engine Marketing. This service is similar to SEO because it relies on you getting good rankings on the 1st page of Search Engines. The difference is that SEM depends heavily on paid advertisements to get you there instead of appearing there organically. Do you know those ads on the top and on the side? Those are probably the works of an SEM Campaign. Learn more about Search Engine Marketing here.
PPC
Paid Per Click. How SEM does it’s work is through a Google service known as Paid Per Click. This is where you pay Google to place your business on the front page in the form of an advertisement. Whenever someone clicks on the advertisement, you pay Google a small fee (anywhere between 50 cents to $20 depending on keyword and competition).
SMM
Social Media Marketing. The goal for this is to deliver traffic to your website via Social Media. Depending on your business certain social media platforms may be better suited for you. A clothing/retail business may benefit more from Instagram and Pinterest than Twitter for example. Learn how to maximize your social media’s effectiveness here.
Digital Marketing
Digital Marketing is a broad spectrum of online marketing services. Typically a Digital Marketing campaign will include more than one services to accomplish a goal, whether it be branding or simply more traffic and customers. Digital Marketing can include SEO, SEM, SMM, PPC, and many other online-related marketing services. Typically it doesn’t include direct mail, billboards, or bus wraps.
CPC
This marketing lingo stands for Cost Per Click and is most common with Google’s Pay Per Click model. However many other advertising platforms also utilize CPC to determine the effectiveness of a campaign. Cost per click simply means how much does it cost you every time someone clicks on your promoted ad. Usually, you want the CPC to be low, that way you won’t have to pay more for people clicking on your ads.
Conversion
This is a confusing marketing lingo because it could mean a lot of things. Conversion could mean the rate at which someone goes onto your website and then converts to become a customer. Your formula would be Sales conversion / Visitors. However, Conversion can be something completely different if you’re advertising on Google, Facebook, or Instagram. Conversion doesn’t mean sales on your website, it could mean simply someone converting and eventually browsing to the desired page on your website, however not necessarily making any transaction. Learn about social media conversion here.
