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The Rise of Fenty Beauty by Rihanna

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We’ve all seen celebrities come out with brand-name whatevers to get more clout. There’s Diddy’s Vodka, Lil Nas X’s satanic sneakers, and a plethora of celebrity-inspired perfumes to choose from. When it comes to award-winning pop-star Rihanna, however, her products are much more than just a fleeting moment in her career. 

Her line of makeup, titled Fenty Beauty, has become a part of her entire brand. The Gen Z babies might even know her solely for the Fenty Beauty brand (we’re all getting old, guys). So how did Fenty Beauty by Rihanna kick off, and why has it made such a large impact on the beauty industry? Let’s find out.

About Rihanna

From Fenty Beauty

We all know Rihanna, right? Don’t tell me you don’t know her. Unless you’re really young or really old, you have no excuse. 

Aside from her Fenty Beauty brand, Rihanna is a billion-dollar pop star. She sells records worldwide and has gone on massive tours for her adoring fans. Born Robyn Rihanna Fenty, the singer grew up in Barbados. Once she was discovered by producer Evan Rogers, she traveled to the United States to begin recording music. The rest is simply history. She has an endless discography full of hit songs, including “Umbrella,” “S&M,” “Diamonds,” and “Work.” As of 2022, she has won a total of 9 Grammys, plus numerous other music awards.

Her Transition To Beauty and Fashion

From Fenty Beauty via Instagram

While she has released fragrances in the past, Rihanna’s journey to becoming a businesswoman started in 2015. In that year she launched a beauty and style agency called Fr8me. This was set up in Los Angeles with a mission to assist artists via ad campaigns, red carpet appearances, commercials, and more. 

Just two years later, in 2017, she launched the Fenty Beauty company under LVMH’s Kendo Brands. Created “so that people everywhere would be included,” (fentybeauty.com) the brand marketed itself by producing beauty products that cater to many skin tones. Fenty Beauty’s overall goal was to include people typically overlooked by the beauty industry.

Impact of Fenty Beauty by Rihanna

From Fenty Beauty

Makeup is a tool that many people use to express themselves. Regardless of whether you’re a makeup person or not, you must admit that it has widespread appeal. Much like the way we style our hair or dress ourselves, makeup is often a signal of someone’s identity. 

So when a signal for identity is made for only a select group, it’s easy for some people to feel left out. Before the rise of Fenty Beauty by Rihanna, many women of color felt that the beauty industry wasn’t meant for them. It was notably difficult for a darker-skinned person to go to a makeup store, and find a foundation in their shade. While POC have always complained about makeup diversity, it was acceptable in the early 2000s to release a makeup line with barely any dark shades. 

That’s why when Fenty Beauty by Rihanna stepped onto the scene, it received massive praise. Not only did it give people of color more accessible options for makeup, but it also incentivized other brands to do better. Business owners saw that there was a demand for more inclusive shades, and reacted accordingly.

As of today, Rihanna owns 50% of the company. She currently holds the title of the highest-earning female musician. Her estimated net worth is $1.4 billion.  Under her direction, Fenty Beauty continues to rise, with no fall in sight.

Featured image from Kevin Mazur, Getty Images

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What’s the Best Design Agency in Austin for Businesses in 2026?

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best design agency in austin

Famous for its vibrant food scene, booming tech hub, and live music, Austin, Texas, also holds some of the best design agencies in the nation. For the coming year, you might want to work with the following agencies to boost your business:

Penji

Best Design Agency in Austin

Known for its unlimited graphic design services, Penji tops this list of the best agencies in Austin. Its key services include branding visuals, infographics, social media graphics, custom illustrations, UI and UX design, and more. You can send requests for more than 120 design categories, all for a flat monthly rate. And the best part is its unlimited revisions feature, allowing you to get the exact designs you need without paying extra.

Pushstart Creative

Best Design Agency in Austin

A multidisciplinary design agency, Pushstart Creative specializes in product and industrial design, user experience, research, and strategy. It has worked across various industries, most notably consumer and commercial IoT, consumer electronics, sports, and health and fitness.

Frank & Victor

Best Design Agency in Austin

Reflecting Austin’s creative spirit, Frank & Victor helps businesses resonate more deeply with their audiences. It promises to create branding and identity systems, strategic logo designs, UI/UX designs, and more, with premium quality designs and attention to detail.

Big Gorilla

Best Design Agency in Austin

With a focus on branding and identity design, web design and development, and marketing strategy, Big Gorilla is a highly recommended creative design agency for businesses in Austin. It also offers photography, video, art direction, packaging design, and a wide range of marketing and communications services.

Fahrenheit Marketing

Best Design Agency in Austin

Founded in 2008, Fahrenheit Marketing is a full-service agency that offers both creative design and marketing strategy. Proudly based in Austin, Texas, it offers web development, UX/UI design, SEO, PPC, and ecommerce services. In addition to these, they sell products from Offline Order Importer, HubSpot, Klaviyo, SharpSpring, and many others.

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Top 10 Video Marketing Agencies You Must Check Out in 2026

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video editors

If you’ve been following the latest marketing trends, you would know that video marketing is popular. Factors like lower costs, the availability of video platforms, and the rise of social media influencers helped change how consumers interact with video content. Read on to learn the best video marketing agency to help you leverage the power of video. 

1. Vireo Video 

If you need an expert in Youtube marketing, be sure to check the features of Vireo Video. The platform specializes in Youtube marketing and offers various video-related services, such as Youtube content strategy, SEO, and advertising.

Vireo Video is trusted by brands and influencers like bestselling author Eckhart Tolle. Vireo assisted in the optimization of his videos and helped grow his YouTube channel. As a result, his channel has 250 million views and 1.6 million new subscribers. 

Key Services:

  • Influencer marketing
  • Video optimization
  • Targeted YouTube advertising placements
  • Strategy development

2. NinjaPromo

Video marketing is one of the many services offered by the digital marketing agency NinjaPromo. If you’re looking for a perfect partner to assist you in reaching your desired audience quickly, NinjaPromo is one of the best agencies to work with. The company can help you create creative, engaging, and practical videos to promote your brand and increase your online presence. 

Key Services:

  • Video Production
  • Consultation
  • SEO optimization
  • Explainer videos
  • Event and product videos
  • Tutorials

3. Moburst

Moburst is a mobile and digital marketing agency that specializes in helping businesses grow their mobile apps. They offer different services to enable enterprises to improve their mobile app performance and increase user engagement. One of its clients is Samsung, which Moburst helped achieve +1,400% growth from downloads to social.

Key Services: 

  • App Store Optimization 
  • Video production
  • Mobile User Acquisition
  • Mobile App Analytics
  • Mobile App Design and Development
  • Mobile App Retargeting

4. Voy Media 

Trusted by big brands like Lacoste, Voy Media is a full-service agency offering various marketing and creative services. Their services are designed to help businesses grow their brand. Likewise, the agency helps them generate leads and increase conversions through social media platforms. Voy Media also ensures its clients receive the necessary support by assigning a dedicated account manager. 

Key Services:

  • Video editing and production
  • Product and lifestyle photography
  • Graphic design and illustration
  • Full studio production with talent and script

5. Pop Video

Pop Video was established in 2010 in Houston, Texas. They describe themselves as a business-first solution for a video-first world. Pop Video has a team of visual content creators with a specialization in video production and visual content marketing.

The agency has worked with various clients across different industries, including healthcare, technology, retail, and finance. Some of its notable clients include Microsoft, Adidas, and Coca-Cola.

In addition to its core video production services, Pop Video provides consulting and training services to help businesses develop their video marketing strategies and produce their video content in-house.

Key Services:

  • Video Marketing
  • Video production
  • Animation
  • Content creation
  • Social media optimization

6. Epipheo

If you need help with educational videos, explore the services of Epipheo. Epipheo is a video marketing agency that creates animated explainer videos and other visual content to assist companies, organizations, and individuals in connecting with their audience effectively. 

Key Services: 

  • Social video ads
  • Storytelling testimonial videos 
  • Animated explainer videos
  • Live action videos
  • Strategy and consulting

7. Early Light Media

Early Light Video is a full-service video production company that creates high-quality video content for businesses, nonprofits, and individuals. The agency is known for delivering top-notch video content that meets its clients’ needs. It was founded in 2013 by a team of Emmy Award-winning creative directors, with offices in Baltimore and Washington, DC.

Key Services: 

  • Video production
  • Post-production
  • Animation
  • Voice-over casting
  • Music Licensing

8. Indigo Productions 

Indigo Productions is a full-service video production company based in New York City. They specialize in creating high-quality videos for corporate clients, advertising agencies, and individuals. Their team of scriptwriters, directors, producers, hair and make-up artists, and location scouts will handle all the logistics.

Key Services:

  • Promo videos
  • Web commercials
  • Music videos
  • Movie trailers
  • Documentaries

9. LAI Video

LAI Video is a Washington, DC-based boutique video production company specializing in creating visual stories that inspire and engage audiences. The company was established in 2013 and has become a leading video production agency in the DC metro area.

LAI Video has worked with various clients, including National Geographic, The World Bank, Georgetown University, and The Smithsonian Institution. Their skilled team of filmmakers, animators, editors, and producers works closely with clients to ensure that each video project meets their specific goals and objectives.

Key Services:

  • Corporate videos and commercials
  • Video communication campaigns
  • Branding
  • Video animation
  • Marketing storytelling

10. SparkHouse

SparkHouse is a video production company based in Minneapolis, Minnesota, specializing in creating high-quality video content for businesses and organizations. The company was founded in 2013 by filmmakers and storytellers passionate about creating visually stunning and emotionally compelling videos.

SparkHouse has worked with various clients, including Target, 3M, Best Buy, and General Mills. Their talented filmmakers, animators, writers, and producers work closely with clients to ensure each video project is customized to their unique needs and objectives.

Key Services:

  • Brand Videos
  • Corporate Videos
  • Animation
  • Event Videos
  • Social Media Videos
  • Documentary Films

Which Types of Videos Do You Get from a Video Marketing Agency? 

A video marketing agency typically provides various video types, each with a specific purpose and target audience. Below are the common types of videos you can request from a video marketing agency.

  • Brand videos
  • Explainer videos
  • Corporate videos
  • Testimonial videos
  • Social media videos
  • Live stream videos
  • Case studies
  • Reviews
  • Tutorials

Conclusion

Video marketing is essential for businesses looking to engage their audience, build brand awareness, and drive conversions. That said, the competition will only continue to grow, making working with a reliable video marketing agency more critical than ever. 

Featured Image Credit: Photo by fauxels from Pexels

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What’s the Best Design Agency in Los Angeles?

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TLDR: Penji is unlimited graphic design for a flat fee; Colab is digital transformation focused on brand storytelling; Jacob Tyler is a full-service brand strategy powerhouse; Micro1 is AI-powered engineering and tech design.

Did you know that California’s creative economy is worth more than $500 billion to the state’s economy? That’s a lot of creative minds at work! 

The search for the best design agency in Los Angeles can be quite daunting. After all, 1 in 6 people in L.A. work in a creative field. It’s no surprise there are thousands of candidates that would be an ideal extension of your dream team.

If your business requires a rebrand or continuous graphic design efforts you can rely upon day in and day out, then finding the right design agency will help your business thrive. You need more than just a creator, you need someone to bring your vision to life.

To ease your research, here are the top four contenders as the best graphic design agency in Los Angeles.

1. Penji

Graphic design agency

The future of design has arrived. Seeking a design service upon demand? Penji is your new graphic design service that acts as an extension of your team.

No hidden costs, no missed deadlines and For a monthly flat-fee subscription service, you will have access to the top 2% of designers in the world with little more than a submission request for us to take it from there!

This is perfect for marketers or agencies seeking cohesive quality over hiring needs.

Pros:

  • Unlimited Revisions: We keep refining until you are 100% happy.
  • Flat Monthly Rate: No surprise fees or hourly billing.
  • Fast Turnaround: Most drafts are delivered within 24-48 hours.
  • Vetted Talent: We hire the top 2% of designers, so you don’t have to vet freelancers.

Cons:

  • Subscription-based: This model is best for those with ongoing design needs rather than one-off projects.

2. Colab

When it comes to a design as a service partner with digital transformation as its focus, Colab is the place to be.

A location-based agency that takes a data-led transformational, story-driven approach to seamless UX, Colab is where brands/agencies should go when seeking to merge strategy creation/implementation through execution from start to finish—especially with websites that merge look/functionality with success.

Pros:

  • Strategic Focus: They rely heavily on data to drive design decisions.
  • Local Expertise: A deep understanding of the LA market.
  • Full-Service: They handle everything from the backend code to the frontend visuals.

Cons:

  • Higher Cost: As a traditional agency, their project fees will be significantly higher than a subscription model.
  • Timeline: Large-scale digital transformation projects can take months to complete.

3. Jacob Tyler

Graphic design agency

For nearly 20 years, Jacob Tyler has existed in the California Brand Design Agency game as a powerhouse. This full-service digital communications agency will trim the fat from your ultimate brand strategy to hone in on what you truly need moving forward.

If you’re looking for a major professional facelift with omni-channel marketing and integrated deep brand strategy, Jacob Tyler is a heavyweight brand—literally!—who’s worked with everyone from startups to credit unions!

Pros:

  • Experience: Over 20 years of experience in the industry.
  • Comprehensive: They can handle your entire marketing funnel, not just the design.
  • Award-Winning: A strong portfolio of successful, high-profile campaigns.

Cons:

  • Project Minimums: They typically work with project budgets starting at $10k+, which may price out smaller startups.
  • Complexity: Their comprehensive approach might be overkill if you just need graphic design execution.

4. Micro1

Graphic design agency

Micro1 takes creative human design efforts and merges them with AI functionality. As a critical graphic design agency, they use artificial intelligence for beauty and brains on websites/apps like never seen before!

Micro1 builds engineering teams behind major apps (think Tinder, Uber…) so if you’re a tech-based startup in need of cutting edge product development based on extraordinary UX/UI look no further!

Pros:

  • Tech-Forward: Ideal for SaaS and app-based companies.
  • AI Integration: Uses AI to enhance efficiency and speed.
  • Scalable: Great for ambitious startups looking to grow their engineering and design capabilities simultaneously.

Cons:

  • Niche Focus: They are heavily focused on product and app development, rather than general marketing graphics.
  • Development Heavy: If you don’t need coding or software engineering, their full suite of services might not apply to you.

Credit for Cover image: Photo by Mikael Blomkvist on Pexels

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