5 Sales Tactics That’s Proven To Work

Sales is the oxygen to your business. Without sales, you wouldn’t have a business. In order to achieve the next milestones in your business, you need to first achieve your sales goals. And sales’ success fluctuates every year, with every season, and with every industry. It’s so inconsistent it’s hard to keep up with. We get it, sales is difficult. And when push comes to shove, you can always rely on the following 5 sales tactics that’s been proven to work since the beginning of time.

Ask Your A Sale

Yes, that’s right. The oldest sales trick in the book, literally just ask. Sometimes we’re intimidated by rejection or scared of the prospect of being turned down and killing the day. But you have everything you need right now to get started. If you absolutely NEED to get a sale in, no better strategy than to simply begin asking for a sale. Get our your phone and start texting. Log onto Linkedin or social media and begin sending messages. Go through your inbox and setup meetings with old friends or prospects you haven’t connected with in a long time. You’ll be surprised how well simply asking can work.

Give Something Away For Free

Everyone loves free. Think of something of value you can give away for free that could either get you publicity, leads, or at the very least a backlink to your website. Connecting with other organizations and offering something for free is a great way to bridge mutual connection that otherwise couldn’t have happened. But make sure the thing you’re giving away actually has value and that you get something in return. You don’t need to get a sale in return, but as long as you’re receiving something back that makes it worth the investment. Sales is a slow game, and these early investments can pay back big time later.

Sponsor An Event

Choose an event that has your target audience and ask to sponsor it. If you’re on a low budget, ask if you can offer an in-kind sponsor by trading your service/product (see above). But just having your logo at the event or on their promotional materials simply won’t be enough. You need to be at the event and help get your name out there. Make sure you get a table or a spot where attendees can see you and your business. And setup your table up in a way that lets you get people’s information to be used for prospecting later. You are there to get more business after all.

Run Online Ads

If you have some budget to play around with, run some advertisements on Google or Facebook (or both). Running ads can be expensive and tricky if you don’t now what you’re doing. You will need the proper copy written along with some appropriate graphics in order to convert better. If you’re on a smaller budget and can’t afford to hire a graphic designer, we recommend Penji. It’s an on-demand graphic design platform that lets you work with a designer and get as much graphic design work as you want done for a flat monthly rate.  When you have your ads completed, make sure to have your entire sales funnel mapped out so you’re able to capture leads and ultimately convert them.

Build Strategic Partnerships

Depending on what your business is, building strategic partnerships can be a great way to introduce your product/service to customers who may already have the need. A partnership should be mutually beneficial, not a one way sales street. Be sure you have something to offer to your partners and that the benefits are mutual between you two. If a customer already trusts that business, they’re more likely to trust your business when introduced through the proper channel. It will save time and money from advertising, so long as you have something to offer your partner in return.

These aren’t the only strategies that are viable and proven to work. But if you’re looking for something to kick you into high gear and get moving, start with these and see where they lead you. Sales and marketing isn’t any single action or strategy. You won’t succeed if you just try one tactic to get sales. You’ll have to experiment and explore all your available options. And just because it doesn’t work now or doesn’t work during this time of year, doesn’t mean it doesn’t work. You’ll have to factor season into the equation. You can read this article for more information on sales and learn the secret of consistent sales.