40+ Content Writing Statistics to Help Boost Your Business

Back in 2019, the content marketing industry is expected to be worth $412.88 billion by 2021. Fast-forward, we’re months into 2021. How far has the content writing industry reached? There’s one thing we know for sure, in online businesses, content writing is at the top of the throne. Here’s the latest content writing statistics to help boost your business: 

Content Writing Statistics – Marketing

1. CMI

Successful content marketing takes time and effort to produce quality results for your brand. However, according to 42% B2B marketers, they have succeeded in building an effective strategy to help their business.

2. eMarketer

As they say, consistency is vital for content marketing. Did you know that at least 60% of marketers make sure to create one piece of content a day? This helps them stay relevant to the search engine and social media’s algorithm.

3. Aberdeen

The year-over-year growth set by content marketing leaders in unique traffic is 7.8x higher compared to followers. Content marketing leaders are defined by their ability to produce quality outputs. In most cases, they are websites that provide original content by publishing their business insights and statistics. 

4. Altimeter

In 2014, studies reported that 57% of marketers prioritize custom content. 

5. Altimeter

According to 78% of consumers, it’s easy to trust a brand that produces customized content. 

6. Dragon Search Marketing

Custom content may influence 61% of consumers’ purchases.

7. DemandMetric

Content marketing is 62% cheaper than traditional marketing. 

8. DemandMetric

Although cheaper, content marketing generates 3x more leads than traditional marketing. 

9. CMI

93% of B2B marketers take full advantage of the benefits of content marketing. 

10. DemandMetric

According to 78% of content marketing officers (CMOs), custom content is the future of marketing. 

11. Aberdeen 

The conversion rates of content marketing adopters are six times higher than non-adopters.

12.  Aberdeen

Companies that prioritize content marketing may generate 5x more website conversion rates. Meanwhile, those who don’t create on-point content only experienced a 0.5% increase in conversion. 

13. TopRankBlog

After seeing the importance of content marketing, 39% of the marketing budget is allotted for content marketing by leading B2B marketers. 

Content Writing Statistics – Strategy

14. CMI

Compared to 41% of larger organizations, at least 48% of smaller companies have a well-documented content strategy. Although we often encounter the term “documented” content strategy, what does it mean? Well, a documented content strategy is a set of actionable steps that’s been proven to produce predictable yet beneficial results. 

15. CMI

For 60% of B2C marketers, a documented content strategy helped them produce effective results. 

16. Social Media Examiner

According to 58% of marketers, content filled with original information is the most sought-after type of content. Furthermore, marketers prefer an “original” written kind of content over visuals and videos. 

17. TopRankBlog

Seasoned B2B marketers use an average of more than 13 content marketing tactics. 

18. TopRankBlog

Meanwhile, statistics show that 72% of B2B marketers rates on-site events as an effective content strategy. 

19. CMI

B2B marketers who established a documented content strategy are more likely to see themselves as useful. 

20. CMI

At least 73% of organizations have appointed a content strategy manager to oversee their brand’s content strategy. 

21. CMI

Furthermore, thanks to a content marketing manager, 86% of organizations are considered highly effective in content strategy. 

22. Custom Content Council

According to 72% of marketers, online branded content is essential than magazine advertisement. Besides, it exposes your brand’s original creative outputs to a broader set of audiences. 

23. Custom Content Council

For 69% of marketers, creative and useful content is more superior to direct emails and PR. Furthermore, it’s more accessible to wider audiences, may it be through organic research or paid online ads. 

Blogging Strategy

24.  LookBookHQ

A majority of marketers use content repurposing as part of their content strategy. Almost 60% reuse “snackable” content two to five times. It’s one of the quickest ways to produce content if you aim at a consistent per-day release. 

25. TopRankBlog

A majority of B2B marketers outsource startups and content writers. 64% of marketers hire a freelance writer or subscribe to an on-demand content writing service. 

26. Contently

According to 50% of marketers, it’s desirable to measure their site visitors’ actual engagement and interest. 

27. CMI

Compared to 2020, 72% of marketers are producing more content than their previous track record. 

28. CMI

Did you know that over 2 million blogs are posted per day? We don’t want our content to drown amongst the sea of endless information. This is one of the reasons why SEO and consistent posting is essential. 

29. HubSpot

Online businesses who blog daily see a positive ROI from their inbound marketing, according to 82% of marketers. In the end, the more consistent you produce content, the higher ROI you achieve. 

Content Marketing Platforms

30. CMI

Social media is the most common platform for content marketing delivery. 87% of marketers utilized social media networks to increase the public’s awareness of their brand. 

31. CMI

While 76% of B2B marketers create blog content, 73% publish case studies. Most businesses publish case studies on their website to showcase customer experiences and testimonials about their product or service. It’s a more detailed and informative approach that shows how your business can help your potential customers. 

32. LookBookHQ

A total of 49% of marketers learn how to drive content and align it to the buyer’s journey. 

33. Social Media Examiner

A majority of marketers plan to increase content creation quality with original and informative information. 81% of marketers agree with this kind of approach.

34. DemandGen

In 2020, infographics grew from 9%-52% and will only continue to grow in the following years. 

35. Unbounce

Meanwhile, the demand for infographics has increased by 800% in the past year. 

36. TopRankBlog

Most marketers use LinkedIn to distribute content. 81% of B2B marketers agree that LinkedIn is the number one choice for content relevant to professionals. 

37. TopRankBlog

Meanwhile, at least 73% of B2B marketers use Youtube as their content distribution platform. Statistics show that users spend a total of 6 billion hours viewing videos per month. 

38.  CMI

For B2C marketers, an increase of 20% usage on LinkedIn is recorded this year. 

39. DemandGen

In 2014, content reading on mobile devices increased by 10% and continued to do so in the following years. Nowadays, mobile-friendly websites have a higher engagement for those who do not. 

40. LookBookHQ

According to 44% of marketers, they identify content production as the biggest challenge. 

41. CMI

Interactive content or “gamification” is considered the least common strategy used for marketing. In fact, only 10% of marketers produce one. However, this type of content is more effective in increasing user engagement on a brand’s website. 

Content Writing Statistics – General

42. HubSpot

The recommended length for blog titles is 6 to 13 words. It’s considered the perfect size to increase site traffic. 

43. Orbit Media

A typical length for a blog is 1142 words in total. 

44. HubSpot

Brands who prioritize blogging receive 97% more links to their business website, especially if you’re sharing original content.

45. Glass Door

Hiring an in-house content writing team will cost your business: 

• An approximate $60,000 per year for a content writer.
• Over $45,000 for an editor. 
• $65,000 per year for an SEO specialist. 

46. OptinMonster

An average blog post takes three and a half hours to write. 

47. OptinMonster

A total of 77% of internet users read blogs, while 43% admit to skimming posts.  

48. OptinMonster

Only a total of 38% of bloggers update older articles. Meanwhile, 34% of bloggers advise that updating blog content produces beneficial results to the brand. Search engines love “fresh” up-to-date content.