Top 10 Tips for a Successful TikTok Marketing Strategy

As of January 2023, TikTok has over 1.6 billion active monthly users worldwide. The app became the first non-Facebook mobile app with more than 3 billion downloads globally. With these statistics, TikTok presents a game-changing opportunity for digital marketing. Many companies have decided to use the platform to grow brand awareness. But they are still determining what they should do to stay on the right track. Below are ten tips for a successful TikTok marketing strategy.

1. Use Proper Hashtags 

Like in other social media networks, Tiktok users rely on hashtags to catalog their content and search for videos by subject. There are free TikTok hashtag generators you can try, like TikTok Hashtags. Some of the advantages of a brand using TikTok hashtags include the following:

• Amplify the reach of your content
• Identify competitors
• Get more followers

While you must include relevant hashtags in your videos, you should avoid the most popular generic hashtags. Having your videos stand out in slightly less popular categories is better. It allows your videos to appear visible to those people most relevant to your campaign. And remember that this is not Instagram. So, do not be tempted to use 21 hashtags on TikTok. Doing so will take away the impact of your videos.

2. Follow Current TikTok Trends 

Following current TikTok trends can be a great way to engage with your audience and increase your brand’s visibility on the platform. Another way to use hashtags as part of a TikTok marketing strategy is to watch out for trending hashtags. You can create and post videos that relate to trending videos. 

Tends can be fast-moving. That’s why you should monitor TikTok trends and be prepared to adjust your content to keep up with the latest craze. Another point to remember is don’t just copy everybody else’s video. Find a way to create a unique and valuable one. 

3. Find TikTok Influencers and Incorporate them into Your Campaign

It is no surprise that there are people who become influencers because of social media promotion. Typically, they build a reputation through the quality of the content they share. That said, businesses must develop productive working relationships with those who influence their potential customers. 

TikTok has created a new generation of influencers. The new breed of influencers has far more impact on teens and tweens today than traditional movie or TV personalities. You want these types of people when you undertake your TikTok marketing campaigns.

4. Post More Frequently

You can reap greater rewards by frequent posting on TikTok. The more clips you post to your TikTok account, the higher your follower rate will likely be. And the more times you post, the simpler it will be for people to discover your account and follow you. 

5. Foster User Engagement Through Comments

Comments are an effective way to achieve this because you encourage conversations with your target customers. The platform ranks comments based on the number of likes they receive. Avoid making dull comments like “nice video.” In addition, make an extra effort to watch other people’s videos and make thoughtful comments.

6. Use TikTok Effects in Your Posts

With millions of TikTok videos, you must do something unique to beat the competition. TikTok offers various effects to help with this strategy. TikTok provides a green screen effect, allowing you to use the image you like to replace the video background, similar to what you often see on television and in the movies.

7. Create Interesting Videos 

TikTok’s videos can be up to a minute long. You only have a short time to communicate your message. Remember, don’t carelessly upload apparent ads. Even official TikTok ads should offer value to your audience. Make your videos visually- appealing without looking like a professional advertising agency has made them.

Writing a good description is also crucial for SEO purposes. Incorporate your most important keywords in your descriptions. However, they have to make sense and not just be a random collection of words. But you have only limited screen space. For best practice, prepare short snappy descriptions.

8. Use TikTok Ads 

TikTok now has an official advertising system making it easy to advertise on the platform. They offer three types of ads:

• In-feed native ads. These are the most similar to traditional ads on TikTok. You can include website links and Order Now buttons on this ad. 
• Hashtag challenge ads. These banner ads lead the user to a page of instructions and rules of the challenge. You can use it to target a specific group of consumers.
• Brand takeover ads. These ads use a combination of images, GIFs, and video clips linked to a landing page or hashtag challenge.

9. Participate in challenges and hashtags.

TikTok is famous for its trending challenges and hashtags. These challenges can help your content get discovered by a wider audience. Participating in these challenges and using relevant hashtags increases your chances of going viral.

A practical hashtag challenge encourages discussing your product offline and on other social sites. Even big corporations like McDonald’s took the plunge into the hashtag challenge in their #bigmactiktok challenge. In the said challenge, fans are encouraged to choose a preferred Big Mac chant genre, dance, and record a Big Mac chant video.

10. Integrate Branded Content

Like other social marketing campaigns, you must balance the content you share on TikTok. Post your videos to entertain or inform your audience. Building an audience through this method may require you to include a few more promotional videos. 

To apply this method, you could provide tips on gaining value from your product. Then, please explain how to use its features and show what benefits it would offer the viewer.

Conclusion

TikTok has emerged as a powerful marketing platform with a massive user base and high engagement rates. Businesses need to understand the platform’s unique features for a successful TikTok marketing strategy. They must develop creative, entertaining, and authentic content that resonates with their target audience.