3 Things to Consider in Creating a TikTok Content Strategy

TikTok is a video streaming platform where users can create 15 to 60-second videos on various topics. Some accounts can now make videos up to 3 minutes long. It started as a viral lip-syncing and dance video platform and has grown into a diverse content source. Besides, 1 billion people use the app, making it a place for creating content for any niche. Do you need a TikTok content plan? Read on to learn the three things to consider in developing a TikTok content strategy. 

TikTok statistics that are changing the social media landscape

To take advantage of the app, you must understand statistics and trends that show the impact of TikTok on brands and their users. 

• TikTok was the No. 1 most-download app in the First Quarter of 2022.
• TikTok is the highest earning non-game app.
• The app has more than 1 billion monthly active users worldwide
• The US has the largest TikTok audience, with over 100 million monthly active users.
• More Gen Zers use TikTok compared to Instagram.

Importance of TikTok Content Plan

Like any platform, your content plan will differ depending on the social media advertising you choose for TikTok. For example, over half of users bought an item after seeing a brand on TikTok. So, a good strategy is to create a consistent presence on TikTok. This is one way to start generating more sales from your viewers.

With the right TikTok content plant, you can: 

• Grow brand awareness by reaching a wider audience.
• Sell products or services.
• Offer customer support.
• Build engagement.
• Get feedback from your clients.
• Advertise your product or service.
• Drive traffic to your other marketing channels such as Instagram and YouTube.

Three Tips on Creating a TikTok Content Strategy

You must use something other than TikTok for your business because it is a popular platform. Or you want to stay on top of trends. Before investing time and money in TikTok advertising, research and follow the tips below. 

1. Your Business Should Target the Right TikTok Audience

As a marketer, you must thoroughly understand your niche. Prior to choosing a content topic, layout, or background music for your TikTok business account, make sure it matches with the preference of your target audience. When designing your marketing campaigns, ask yourself the following: 

• Who is your target audience on TikTok? 
• Who do you want to reach with your TikTok videos? 
• Will your brand be relevant to their audience demographics and interests?

2. Does TikTok Align with Your Business Goals?

Your target audience is crucial when formulating your future TikTok marketing strategies. You should, however, keep in mind your business objectives. In addition, ensure your business objectives align with TikTok’s marketing efforts.

To be successful. You should set clear and measurable goals for your TikTok marketing strategy. In short, you must understand the purpose of using this social platform before writing a content plan. 

3. Ensure that Your Competitors are also on TikTok 

If they are, it can be challenging to persuade them. That’s when a content strategy comes in. To do this, you must adopt the following method. 

• Study your competitors’ TikTok strategy to help you discover what the platform offers for your industry. It can also help you determine what type of content is the best fit for your niche.
• Identify their strengths and weaknesses, learn from what works and what doesn’t work for them, and craft your TikTok content plan accordingly.

But if your competition is not yet on TikTok, you are lucky! It’s your opportunity to gain a competitive advantage. Now, it’s time to decide on strategies to help you succeed. 

Best Practices that will Help you Promote your Business on TikTok

Your TikTok content strategy will involve various content types and ideas. Below are the best practices that will help promote your business,

1. Advertising on TikTok

There are better ideas than direct selling to engage TikTok’s young demographic. That’s why most brands use the app to encourage and grow brand awareness. But, the platform provides a few ad formats to help you promote your business. There are five existing types of TikTok ads:

• In-feed ads 
• Top-view ads 
• Branded hashtags
• Branded effects
• Brand takeover

If you decide to invest in TikTok advertising, do your best to determine ROI. Likewise, it would be best if you remembered to track your progress. This way, you’ll see whether your content is effective and if you need to revise anything for better results.

2. Creating Content for Your TikTok Account

Although content creation may take a long time to see the results, it gives you the most freedom. TikTok has unique features and user behaviors, so you have to put some effort into understanding the trends and the TikTok culture. The Content ideas to include in your TikTok content plan:

• Quick tips, tutorials, and how-to’s
• Hashtag challenges
• User-generated content
• Multipart series on the same topic
• Funny skits
• Duets (recording your video alongside someone else’s)
• TikTok duets

You can look at the Discover Page to see what’s trending and what your followers or competitors post. Humorous videos, business tips, series — choose the most relevant content for your niche.

3. Using TikTok Influencer Marketing 

Influencer marketing is a big part of TikTok’s ecosystem. Given that Gen Z follows personalities, not “faceless” brands, collaborating with influencers can hugely impact your business success and help you increase engagement. Aside from popular influencers, try to discover rising stars in your niche. This practice can bring you even more positive results. Additionally, it will make your brand look more natural and authentic. 

Conclusion

Writing a TikTok content plan may seem challenging when you are new to the platform or just starting to monetize your account. The first step is identifying your purpose for using TikTok and the target audience. Once your content plan is ready, determine the best time to post on the platform. Finally, track the progress and tweak your TikTok content strategy regularly.