10 Social Media Marketing Tools to Check Out in 2023

The social media landscape is changing, and in a few short years, new tools will enter the market. While many of these tools have been used for marketing your business successfully in recent years, only a handful are worth investing in as they will become popular. Here are our best bets for social media marketing tools to welcome the new year

1. Sprout Social

An all-in-one social media marketing tool, Sprout Social enables businesses to effectively manage their online presence and engage with their customers across all social networks. It allows businesses to monitor conversations, publish content, and track performance across their social media accounts. 

Additionally, it offers advanced analytics and insights to help businesses understand their audience and optimize their content strategy. Sprout Social has a free trial which you can upgrade to any of its paid plans with prices starting at $249 per month.

2. Hootsuite

Another popular social media marketing tool, Hootsuite helps businesses efficiently manage their presence across multiple social networks. It provides features such as scheduling and publishing content, monitoring conversations, and tracking performance metrics. Furthermore, it offers advanced analytics to help businesses gain insights into their audience and optimize their content strategy. 

Hootsuite also offers a variety of integrations with popular third-party services such as Mailchimp and Salesforce that allow businesses to extend the tool’s capabilities further. Start using this social media marketing tool for as low as $49 per month.

3. MeetEdgar

If you’re looking to automate the management and scheduling of your posts, MeetEdgar is the tool you need. The platform allows users to easily upload content, set up recurring posts, and sort posts into categories. With MeetEdgar, users can monitor post performance and save time by creating templates and bulk-uploading content. 

This marketing tool will make it easy to quickly customize and schedule posts, no matter the size of your social media presence. Its subscription fee starts at $29.99 and can go up to $49.99 per month.

4. CoSchedule

Another great tool, CoSchedule, will help you streamline your social media marketing efforts. You can easily manage content calendars, schedule posts, and track analytics with it. The platform also makes it easy for users to collaborate and share content across teams. 

CoSchedule also offers a suite of analytics tools, allowing users to measure the performance of their campaigns and gain insights into the effectiveness of their social media efforts. It provides a forever-free plan, but to enjoy more of its features, it has two other plans with prices that start at $39 per user per month.

5. SocialFlow

Engaging with your audience has many benefits, and SocialFlow understands this. It is a great social media marketing tool for businesses seeking to do precisely this across various social media channels. It helps you identify the best times and topics for posting content to maximize engagement. 

In addition, it provides insights into the performance of your content and helps you optimize it for better results. With SocialFlow, you can track the performance of your posts and monitor trends in the conversation topics of your followers. Contact them through their website to get the pricing.

6. Tailwind

For effective content scheduling and optimization, Tailwind is the social media marketing tool you need. With it, you can quickly schedule posts across several networks, including Twitter, Instagram, and Pinterest. Its SmartSchedule feature allows you to plan posts and get the most out of your content. 

You can also use Tailwind to monitor your performance through analytics and insights so that you can make adjustments to your social media campaigns. Get its amazing features by subscribing to any of its plans, with fees starting at $19.99 per month.

7. AgoraPulse

AgoraPulse is a powerful social media management tool that helps you stay on top of your social media activity. You can use it to monitor conversations about your brand, respond to comments and messages, and analyze the performance of your content. It also provides detailed insights on how to improve your results. 

AgoraPulse is excellent for larger teams, as it allows you to assign tasks to different team members and keep track of the progress. Its pricing ranges from $59 and $149 per user per month.

8. Buzzsumo

Want to know the most popular content in your niche? Buzzsumo is the social media marketing software you need. It is a powerful content marketing tool that allows you to see the engagement and shares of each post, giving you insight into what is working and what isn’t. 

With the help of Buzzsumo, you can quickly identify the top influencers in your industry and target them for collaboration. It offers a free but limited plan. If you need more features, you can choose from its three paid plans with prices that start at $99 per month.

9. Biteable

If you’re using videos to market your brand, Biteable is your social media marketing tool. It will help you create stunning videos in minutes with its wide selection of ready-made templates. It also lets you customize these videos with your own images, text, and music. 

Biteable has an extensive library of music and sound effects that will help you create a professional-looking video in no time. To use this tool, you will need to get one of its paid plans with a $99 and $199 price tag.

10. Missinglttr

Maximize your online presence with Missinglttr, a robust social media marketing tool designed explicitly for this purpose. It is an AI-powered platform that helps businesses create, manage, and optimize their social media content. It uses advanced algorithms to identify the best content and automatically schedule it for the most optimal times. 

Also, Missinglttr provides detailed analytics and insights to help businesses understand the performance of their social media campaigns. It is one of the most affordable social media marketing tools on this list, with prices that range from $9 to $59 per month. 

Final Thoughts

Social media marketing tools are an essential part of any successful business strategy. The tools mentioned in this article provide a great starting point for any business looking to engage its audience on social media and grow its reach. By leveraging these tools, companies can create content, measure performance, and increase their reach on social media in 2023.