10 Examples of Shoppable Media to Inspire Your E-Commerce Strategy

Stiff competition has forced e-commerce brands to come up with innovative ways to make digital content become positive online shopping experiences. And so, shoppable media was born. It refers to any content that lets consumers purchase without leaving the platform. To better illustrate it, here are ten examples.

Why Should You Use Shoppable Media?

Before we start, let’s look into the reasons businesses should use shoppable media. Here are five key benefits of shoppable media for businesses:

• Increased Sales: Shoppable media streamlines the buying process, making it more convenient for customers to make purchases. This can lead to increased sales and revenue for businesses.

• Enhanced Customer Experience: Shoppable media provides a seamless and engaging shopping experience for customers, which can improve customer satisfaction and loyalty.

• Improved Brand Awareness: By creating shareable and engaging shoppable content, businesses can attract new customers and increase brand awareness.

• Detailed Analytics: Shoppable media provides businesses with detailed analytics on customer behavior, which can be used to optimize marketing strategies and improve customer engagement.

• Competitive Advantage: Shoppable media is a relatively new concept, and businesses that adopt it early on can gain a competitive advantage over their rivals by providing a unique and convenient shopping experience.

Overall, shoppable media is a valuable tool for businesses looking to streamline the buying process, improve customer engagement, and increase sales and brand awareness.

H&M

One of the world’s leading fashion retailers, H&M has made their Instagram account their virtual storefront. They added captivating photos of their products to showcase them to the brand’s 38.2 million followers. The account is full of shoppable content that their fans can get inspiration, discover new products, and buy all within the platform.

Nike

Launching a shoppable Snapchat ad campaign, Nike allowed users to swipe up on the ad and purchase products directly within the app. Through AR lenses, customers could try on products, gain access to exclusive discounts, and revolutionize their back-to-school shopping experience. The sporting company incorporated AR technology into its physical store to show how augmented reality can be used to enhance different aspects of a business strategy.

Urban Decay

To drive traffic to its website while showcasing its products, Urban Decay leveraged Pinterest as its shoppable media platform. The brand’s Pinterest page features a variety of content, including product images, makeup tutorials, and inspirational mood boards. What sets Urban Decay apart, however, is its use of shoppable pins, which allow users to purchase products directly from the platform.

Kate Spade New York

An excellent example of shoppable videos, Kate Spade New York introduced a campaign called #MissAdventure. In a collab work with Anna Kendrick, they showcased the lifestyles of various personalities while strategically featuring the fashion brand’s products. The end of each video provided viewers with a list of featured products that they could conveniently shop from. This is proof that shoppable content is effective in boosting sales while giving viewers an engaging and interactive experience. 

Purina Friskies

To provide its customers with a seamless shopping experience, Purina Friskies used a shoppable Facebook ad to market its cat food. When you click on the “shop now” button on the ad, you’ll be redirected to a landing page that displayed a comprehensive list of buying options. This will let them easily select their preferred method of purchase. This approach eliminated the need for users to navigate away from the platform or conduct additional research on their own, making the purchase journey more efficient and straightforward.

Marks and Spencer

Shoppable media isn’t confined to videos and social media posts. You can also use your blog to incorporate this marketing strategy. This is what Marks and Spencer did to promote their products while creating an effective content marketing strategy. Their SEO-rich content paired with convenience shopping adds an enticing appeal to the brand, plus makes it easier for customers to discover their products.

Levi’s

Most people on Pinterest are there to find a product or get inspiration. This is the perfect platform to use if you want to extend your reach and increase sales. Levi’s capitalized on this as they understand that the intent to buy is already there. Thus, its Pinterest page is filled with a wide array of its products showcased in different styles and makes.

Bravotv.com

If you have ever watched TV and seen something that you want to know where to buy it from, you’re in luck as T-commerce is here. A great example of this is the TV show “The Girlfriend’s Guide to Divorce” on Bravotv.com. While watching, you’ll find a bubble on the top right-hand of the screen that shows what the character is wearing and where you can buy it. You can then check it out and buy it, easy-peasy, right?

Zara

Providing new ways for people to shop, Zara has been at the forefront of using augmented reality (AR) in its shoppable media campaigns. The brand’s AR feature, called “Zara AR,” allows you to virtually try on selected items of clothing before buying. To use it, download the app and aim your camera at a sensor in stores or on the website. The AR overlays selected clothes on your image, showing how they look in real-time. You can also rotate the garment to view it from different angles.

Net-a-Porter

Shoppable magazine content is an innovative example of social commerce that blends the digital and offline worlds seamlessly. Net-A-Porter is a prime example of a brand that has taken this concept to the next level by turning its print magazine into a shoppable experience. It allows readers to easily purchase the looks they see in the magazine. The Net-A-Porter app lets users scan a code in the magazine and be directed to the product page where they can complete the purchase. 

Final Thoughts

If you’re looking for a new and effective way to boost your brand, shoppable media is the way to go. With it, you’re allowing customers to buy directly from the content they are consuming, giving them ease of use and convenience never before achieved.