Initiating the first QVC broadcasting television artificial reality beauty purchase experience, QVC confirmed their collaboration with Perfect Corp. The launch of the TV-Mobile AR Shopping for a choice in Laura Geller New York beauty products will be featured on August 22nd. “This unique collaboration with QVC is reinventing the beauty shopping experience by giving beauty lovers the chance to try featured products before committing to a purchase,” says Alice Chang, CEO of Perfect Corp. How it works is, each day, QVC will pick one special items specifically for the shoppers and will present it at an exceptionally low price from midnight (ET) until 11:59 p.m. (PT) that day.
Creator of Youcam, Perfect Corp. is altering the way we experience beauty. By mobilization, fans can personalize their makeup experience. To fully immerse fans into the beauty shopping experience, Perfect Corp. switched the traditional makeup trials to instant try-ons with their TV-mobile AR shopping. Since the company’s dedication is targeting for beauty brands and consumers, the collaboration with QVC, the American cable, satellite, and broadcast television network is the solution to shifting traditional beauty shopping to a more efficient process. “Customers will have the ability to virtually try on full makeup looks from day to night created by Laura Geller herself to find the perfect colors and shades for them. YouCam Makeup is changing the way people shop for beauty by providing the mobile ‘try before you buy’ experience, and we are excited to bring this to our customers for the very first time.” said the Director of Beauty Merchandising for QVC, Ellen Lennon.
The new TV-Mobile AR Shopping is a mess-free experience that is changing the way customers shop by revolutionizing the notion of multi-platform shopping. Fans can feel assure by the advanced technology in Youcam Makeup’s award-winning feature that takes skin tone matching into account. Youcam Makeup’s accuracy is made to ease the shopping experience.“Our collaboration with QVC and YouCam Makeup combines the best of TV shopping with the personalized try-before-you-buy mobile experience – consumers can then shop the latest products from Laura Geller New York immediately on their mobile device. We are certain that this collaboration will result in reaching new consumers and are excited about the opportunities,” said the Vice President of Marketing and Public Relations for Laura Geller New York, Amanda Kahn.
In finding the solution to solve the issue on product testing for mobile and home shoppers, QVC and Perfect Corp. is a step closer to a big revolution. The merge of mobile AR technologies, broadcast, and mobile is their plan for now.
To experience the first broadcast TV-mobile AR shopping experience, August 22nd is the date to look out for at midnight. Viewers can text “QVC” to receive an instant free YouCam Makeup download link for easy mobile trials of all the featured products, or simply visit QVC.com for a link to download the app.
