10 Marketing Automation Tools to Elevate Your Campaigns

Marketing automation software involves tools that help marketers with repetitive tasks. Through reliable marketing automation tools, marketers and advertisers can say goodbye to monotonous work, such as social media posting, email marketing, and online ad campaigns. How does it affect your customers, and when should you subscribe to marketing automation programs? Read until the end, and we’ll tell you the top 10 marketing automation platforms that make for hassle-free advertising.

How do marketing automation tools affect customers?

Customers are bombarded with information daily, which makes finding answers a challenge. The answer? Marketing automation tools! Here’s how these marketing programs can impact customers:

Show customers more relevant content

With marketing automation software, rest assured your customers will see specific content they like.

Give customers personalized experiences

Automation tools for marketing allow employees to aggregate valuable data that offer personalized campaigns. This lets marketers create better ads by giving customers the correct items or answers they need. 

Help understand customer behavior

The data you gather from a marketing automation platform will help you and your team understand your customers better. This allows you to save time, money, and effort by creating foolproof campaigns. 

Subscribe to marketing automation platforms if:

• You only have one or a few members handling marketing and advertising
• You’ve found a potential channel that will likely work for your brand growth
• You have a considerable marketing budget but are short on time
• You only have one marketing strategy
• You’ve started marketing strategies to increase leads

10 Marketing Automation Tools to Grow Your Brand

Here are some top marketing automation programs to help you snatch those leads and close those sales. 

1. Omnisend

Omnisend is the all-in-one marketing automation tool for SMS, automation, and ecommerce email marketing. Expand your newsletter list and increase sales by segmentation, automation, and SMS integration. One way to retain customers for life is by engaging them, and this tool helps you with that. Enjoy built-in email templates you can customize so your customers get a personalized experience. You can also target the right people at the right time with the right message through built-in segments.

2. Sender

Another contender in the ‘all-in-one marketing automation tools’ list is Sender. This powerful tool lets you quickly keep in touch with customers without lifting a finger. You can do more enterprise-level ecommerce marketing with Sender without paying exorbitant rates. Send beautiful emails that readers will indeed open and use Sender’s templates or create your own. Also, the platform’s drag-and-drop builder lets you easily create these emails. 

3. ManyChat

Regular communication with customers keeps them engaged and interested in your brand. With chat marketing, you’ll automate interactive conversations through various messaging channels like Facebook Messenger. No coding is required to use ManyChat, as the user-friendly interface lets you enjoy marketing like you’re drinking your favorite cup of coffee. Build automation quickly, combine it with your SMS and email campaigns, and integrate it with other tools you currently use.

4. AdRoll

Nothing beats AdRoll when it comes to an advertising automation tool. AdRoll helps you grow your business revenue and save time using a streamlined marketing platform. You can launch social media ads, display ads, email newsletters, and attract new customers with AdRoll. Also, AdRoll’s retargeting increases your sales by using its powerful prediction feature.

5. HubSpot

HubSpot is one of the go-to marketing automation tools in the market today. If you’re looking for a robust CRM platform that can do wonders for your brand, look no further. HubSpot’s CRM tool offers all the integrations and suite of tools you need for sales, marketing, content, management, and customer service. It has four product categories that help marketers in every business aspect: marketing, sales, service, and CMS hubs. 

6. Referral Rock

Word-of-mouth marketing is the most effective type of advertising without marketers spending time, money, and effort. That said, it’s crucial to have loyalty and referral marketing automation software that helps with this. With Referral Rock, you can get five times more referrals for your business. Expect to launch in days once you’ve started your referral marketing program, with no developers required.

7. Leadfeeder

Mapping a customer journey helps marketers and advertisers simplify and clarify the sales funnel. And Leadfeeder helps you in turning pageviews into a sales pipeline. It lets you identify website visitors and turn them into high-value leads. Enjoy top features, such as beating competitors by contacting leads first, building better sales pitches, and converting potential leads.

8. Buffer

If you’re not leveraging social media marketing, your brand is missing out on potentially high sales. That said, use Buffer as your social media marketing assistant. Buffer lets you build a social media audience organically through its intuitive marketing tools. Users have attested to Buffer’s robust platform that helps you get more clicks, engage audiences, collaborate better, and save time!

9. Mailchimp

Mailchimp is another email marketing automation tool with a proven industry track record. Mailchimp analyzes billions of data from sent emails to improve your targeting, automation, and content. The result? More opens, clicks, and sales! Mailchimp’s intelligent predictions also hone your targeting strategy, nurture customer relationships, and boost repeat sales. Enjoy Mailchimp’s Content Optimizer and improve your copy, imagery, and overall layout. 

10. Hootsuite

Here’s another social media marketing automation tool you must check out. Hootsuite is a popular social media marketing platform that helps with social media postings and targeting. You can manage your social media in one place using Hootsuite’s no-code, user-friendly interface. Schedule and publish content to all your social profiles and track these posts in real time. Plus, stay on top of trends without worrying about competitors beating you through notifications on topics customers are curious about.