10 Influencer Marketing Tools to Garner More Followers

Influencer marketing will become one of the most effective marketing strategies in 2023. With the rise of many nano- and micro-influencers, it’s no surprise that brands will go this route. A good suite of influencer marketing tools would be the best way to get headway on influencer marketing. Without further ado, here are 10 influencer marketing platforms you must use in 2023. 

1. Affable

Affable is an influencer management platform that helps activate more campaigns quickly. It is built on a user-friendly AI-powered platform, trusted by over 100 leading global brands and more than 4,300 data-driven marketers. 

Key features:

• Search for the most authentic and relevant influencers through 20+ advanced filters and even find influencers working with your competitors
• Manage collaborations through a built-in CRM and track influencers’ conversations in one place
• Track campaigns on auto-pilot without asking for authentication from influencers and view these on one dashboard
• Measure performance via website visits and sales through holistic insights

2. Meltwater

If you want to work with influencers in press and media, Meltwater is the only platform you need. This journalist database and press distribution tool help create awareness in your niche. Meltwater offers an extensive press database with thousands of bloggers and journalists worldwide. 

Key features:

• Enjoy end-to-end media database and relationship management tool that allows communication between PR pros, brands, and influencers
• Hyper-targeted PR outreach with innovative keyword research feature to fine-tune your list of contacts
• Measure your earned media coverage by monitoring metrics, such as open rates, click-through rates, length of time every person reads your media outreach, bounce rates, and unsubscribe rates

3. Brandwatch

Brandwatch is the tool you can rely on to better understand and engage with your customers. However, you can enjoy its consumer research features to understand your audience better and track conversations. Moreover, this tool helps you monitor brand mentions if you’re looking for influencers in your niche. 

Key features:

• React to significant trends by using the tool’s industry-leading AI
• Manage your teams, approvals, workflows, and campaigns to ensure brand alignment
• Shield your brand from threats by browsing from over 100 million sources and get real-time alerts
• Manage all channels from one social inbox to engage customers and prospects
• Enjoy robust and unique insights to ensure you get better results and ROI 

4. HypeAuditor

If your target audience is hanging out on Instagram, HypeAuditor is one of the best influencer marketing tools. It helps you find the top IG influencers ranking via quality and engaged followers. This tool ranks bloggers by gathering raw data from various sources, considering only real likes and followers. 

Key features:

• Influencer Discovery lets you find the best influencers across 12 million profiles and set filters to refine to quality profiles
• Use analytical reports and monitor over 35 in-depth metrics to analyze TikTok, Twitch, YouTube, and Instagram influencers
• Explore the competitive landscape and assess your competitors’ influencer marketing performance

5. AspireIQ

Ecommerce brands will benefit from AspireIQ’s influencer marketing software that drives revenue. You can discover thousands of creators on autopilot using AspireIQ’s cutting-edge AI technology.

Key features: 

• Search and compare millions of op-eds from creators across YouTube, Facebook, TikTok, and more
• Enjoy the tool’s social listening features and engage with fans who mention your brand online
• Create, license, and promote content by briefing, reviewing, and approving content before it goes live
• Monitor performance using an analytics dashboard and track sales through promo codes and affiliate links

6. Moonio

Moonio boasts the largest influencer database, which can help brands find the creators they’re looking for. Over a million global creators are there for the taking. Plus, you can enjoy myriad other features, like authenticity analytics, manual quality check, and more. That’s why Moonio made it on our list of influencer marketing tools.

Key features:

• Moonio takes pride in finding relevant creators in seconds 
• Search for creators within your social media followers, commenters, and likers
• Filter creators with managers to ensure excellent response rate and professionalism
• Inbound and outbound strategies allow your brand to reach out to influencers or get reached out to
• Communicate with creators using Moonio’s internal messaging tool
• Use Moonio’s intuitive and complete CRM tool to manage influencer marketing campaigns

7. Heepsy

One of the best influencer marketing tools to tailor-fit influencer search on TikTok, Instagram, YouTube, and Twitch is Heepsy. Search from more than 11 million influencers, which can filter authenticity and demographics and manage bulk lists and exports. Heepsy is an advanced influencer marketing platform for advertisers, brands, and agencies to ensure top-notch collaboration.

Key features:

• Find influencers by using filters like location, category, engagement, and audience
• Analyze their audience by using filters like demographics, authenticity, cost estimation, and brand collaborations
• Organize and reach out to influencers, export data, create influencer lists, and start conversations

8. Post for Rent

This influencer marketing tool is your all-in-one platform that offers influencer marketing services. Post for Rent lets has been around since the early days of influencer marketing. Using this platform ensures the productivity of any team, with campaign ROIs that will compensate for all marketing efforts.

Key features:

• Dig deep into every influencer profile that gauges their credibility, audience interests, city-level location, engagement rate, brand affinity, and more
• The user-friendly and smart software runs successful influencer marketing campaigns for all business levels
• Use the Influencer Intelligence Software that integrates with many third-party tools
• Work with the company’s Influencer Campaign Management team by sending your brief and KPIs

9. Pitchbox

You can rely on Pitchbox for your influencer outreach and content marketing needs. This tool is suitable for publishers, SEO agents, and all brands, making their jobs easier and more efficient. 

Key features:

• Find publishers, bloggers, and influencers through intuitive keyword research
• Personalize outreach campaigns without manual input and automatically follow up with prospects who haven’t replied to proposals
• Track your outreach process using the platform’s white-labeled Management, Team, and Client Reporting

10. Influence.co

Build a professional presence by using Influence.co’s innovative platform. Brands can share content, engage with creators, and build lasting relationships that benefit both parties. Influence.co isn’t only for brands looking for influencers but also for influencers aiming for other like-minded creators they can collaborate with. 

Key features:

• Monetize your influence by using the tool’s accessible live campaigns and paid Creator Communities feature
• Build and join communities with other influencers and creators, their fans, and the businesses they’re partnering with
• Preview questions and answers in the communities from 25 spaces