Successful Influencer Marketing Campaigns from Top Brands

Love them or hate them, you can’t deny the power of influencers. They can hook people to your brand and make them become loyal customers. If you’re still considering influencers for your marketing strategy, here are the top influencer marketing campaigns by agencies for big brands!

Images credited to the agencies

1. Orangetheory Fitness

Grin handled the Orangetheory Fitness influencer marketing campaign. The fitness brand aimed to reach a wider audience and establish a reputable identity. Meanwhile, the agency’s creator management system allowed Orangetheory to rely on influencers to attain their goals. It was a success for the company since the campaign yielded 1.4 million impressions and 90% booking completion.

2. Walmart Home

Walmart Home wanted to promote its products during the back-to-school season. What better way to promote this event than by partnering with influencers and encouraging college students to buy from their stores? The retail corporation tapped RhythmInfluence for its successful marketing campaign.

RhythmInfluence reached out to popular and celebrity influencers to reel in the Gen Z audience. The influencers had to post content based on the products. Plus, they promoted decor and safety tips considering this campaign was done during the COVID-19 pandemic. The campaign garnered 38.5 million impressions and a 4.8% engagement rate!

3. Universal

Universal’s rewards program needed a boost, and Upfluence helped them achieve their goals with influencers and a social media campaign. They tapped four influencers associated with movies. These influencers encouraged the audience to sign-up for Universal’s rewards program. With their help, Universal attained a 22% engagement rate and 881,000+ reach! This became one of the most successful influencer marketing campaigns of all time.

4. Lancome

Micro and nano-influencers were the best partners for Nine Agency to help Lancome promote its new make-up products in the Nordic region. 

With 17 influencers, they created 68 posts, 34 Instagram Stories, and Posts. Although they published a few posts, it was still one of the most successful influencer marketing campaigns, especially in the region. It attained a 3.7% engagement rate. Plus, they had 10,000+ total interactions!

5. The Honest Company

Although The Honest Company is owned by the world-famous actress Jessica Alba, the baby and beauty company needed help from influencers to promote their baby products. The Shelf, the agency responsible for this influencer marketing campaign, reached out to 30 influencers to achieve their goals. Their partner influencers posted 103 posts on Instagram, Facebook, and TikTok. These were their results:

• 4.32 engagement rate
• 109,687 engagements
• 1,600,000 impressions

6. M&M

The famous candy brand partnered with Kynship to increase sales! With the help of 64 influencers and their 258 posts, M&M increased its sales in two meaningful holidays. They garnered 457% YOY sales for Father’s Day, while they had 67% sales for Mother’s Day! These are impressive numbers, and it’s considered one of the most successful influential marketing campaigns!

7. Chuck Taylor

Here’s one influencer marketing campaign that attained a high ROI. Chuck Taylor collaborated with Obviously to promote their new shoes: Chuck Taylor All Star CX. Twenty-four influencers participated in the campaign and helped in attaining the following figures:

• 1554% ROI
• 2,300,000 impressions
• 5,500 product page clicks

8. NVidia

NeoReach is one of the most recognized influencer marketing agencies. And NVIDIA teamed up with the agency to advertise their new laptop with the help of influencers. The agency chose STEM influencers to pique the interest of their customers. TikTok and YouTube videos were the modes of promoting to customers. With the influencers’ clout, they yielded 3.3 million impressions, 46.7K engagements, and an influencer media value of $266,330!

9. Haagen-Dazs

Haagen-Dazs is another brand with an influencer marketing campaign during the COVID-19 pandemic. Following the success of its previous marketing campaign, the brand wants to maintain its traction with another campaign. Their succeeding campaign involved Takumi and Secret Partnership to engage film audiences to watch movies every Friday.

Instagram and TikTok were their main platforms, and the brand achieved the following results:

• 3 million impressions
• 200% sales lift
• 18.9% engagement rate in TikTok

10. Dior

Although Dior is already a popular fashion and beauty brand, it needed to be competitive in the growing sector and stay relevant. Buttermilk, the agency, created the Dior Beauty Lovers gifting program. 

A 1000 fans (influencers) were lucky to get their favorite Dior products to promote the beauty and fashion brand online. These fans had over 1,000 to 10,000 followers and shared over 4,000+ content across various platforms.

With their collaboration, they achieved a 25.6 million reach globally, 3.2 million engagements, and a 12% engagement rate.

11. Grammarly

Everybody’s favorite editor, Grammarly, has also sought the services of an influencer marketing agency to encourage students and teachers to use their app for school. With Hire Influencer’s help, over 130 influencers participated in enticing more people to use their software. The influencers posted on TikTok, YouTube, and Instagram. 

Through this campaign, Grammarly yielded the following:

• $15,000,000+ earned media value
• 33.1 million views
• 214 million impressions

Keys to Effective Influencer Marketing Campaigns

• Identify your audience – Like with other marketing campaigns, knowing your audience should be the first order of business. After all, you want the IDEAL influencers to join your marketing campaigns.
• Go for quality over quantity – It doesn’t matter if your influencer has a few followers. Going for nano or micro-influencers can actually benefit your brand. Plus, you don’t need thousands of influencers. In some cases, you can have around at least five influencers, and it could still be an effective campaign.
• Coordinate regarding assets – Usually, brands or agencies collaborate with influencers regarding the content. For example, if you relinquish control of content to the influencers, give them branding assets. However, if the influencer should post your marketing content, make sure that it’s engaging and compelling by using graphic design or video editing tools!

Conclusion

Influencer marketing campaigns are the best if you want to increase your reach and engagement rates. Plus, with the right platforms and content types, they yield higher engagement rates and impressions. However, they can be effective for sales, especially if you choose the BEST influencers to partner with your brand.