Business
Hypage Review: Is It Better than Linktree?
“Link in bio.”
The phrase is so ubiquitous, it’s almost lost its meaning. If you have a public-facing social media presence, you’ve had to think about what link you’ll put in your bio.
Hypage offers a new solution. Like Linktree, it lets you put your socials, your work, and all your other important links in one place. But it also lets you sell merch, subscriptions, and other digital products.
Is this the next big thing for content creators and entrepreneurs? Here’s our Hypage review.
What’s Hypage?
Hypage is a product by Hyax, a broader platform for selling digital products. Hyax itself is part of Rgrowth, a product incubator that also created the giveaway tool Vyper.
But chances are, you don’t care about all that. What can Hypage do for you?
First of all, chill. Second of all, Hypage claims it can cover your bases from all of the following services in one:
- Linktree—Compile all your links in one place
- Gumroad—Sell digital content to your fans
- Patreon—Create your own membership
- Ko-fi—Accept instant donations
- Substack—Curate an email list
On top of everything else, Hypage takes zero transaction fees. They’re a subscription-based service, so you pay a simple monthly fee and get to keep whatever you earn from your content.
Hypage pricing
Anyone can sign up for Hypage for free, but like I said, they make their money off of subscriptions. That means, as the old saying goes, you gotta spend money to make money.
Hypage offers three payment plans:
- Free – An unlimited free tier that lets you create a fully custom bio link with a hy.page URL.
- Pro – $19/mo. Allows you to sell products, accept donations, take fan requests, removes Hypage branding.
- Enterprise – $39/mo. Allows you to sell subscriptions and memberships.
How to sign up for Hypage
You can either sign up for Hypage with a free account, or try a free trial of a Pro plan. Either way, your first step is creating a username, email and password.
Once you sign up, you’ll be asked what industry you’re in. The options include ecommerce, SaaS, music, digital marketing, and a few others. For the purpose of this review, I chose blogging.
Projects
On the next screen, you’re asked to create a project; on the Pro plan, you can have up to three. Think of each project as a different brand, each with its own URL. Each project also has its own dashboard.
The Hypage dashboard
The homepage of your dashboard includes a summary of your page’s activity: new people, orders, and revenue. Beyond that, there are sections dedicated to Hypage’s main functions:
- Your link page
- Products
- Membership
As well as sections to keep track of orders, users, and settings.
Setting up your link page
Before you get into page design, you’re invited to add as many links as you’d like. With custom icons and unique link settings, you can really add and customize any link you can imagine. You even have the option to embed code, including video.
Next, you’re taken to the design tab, where you can fully customize your text, colors, and backgrounds. The layout is stagnant, but in my opinion, it looks more stylish and functional than the default layout for Linktree.
Keep in mind, on a free plan, your page will include Hypage branding. Pro users can eliminate that branding, but you’ll still have to use either a hy.page or links.page URL.
Another unique feature is uploading a custom thumbnail to appear on social media. For sellers, you can also add your own custom terms of service and privacy policy, and choose whether or not to require customers to check them.
Selling products and memberships
Hypage offers a great deal of free rein for selling products and services. It’s a bit of a cheat, but you could really use this as an ecommerce tool. At the very least, ecommerce companies can easily use this platform to showcase their latest and most popular products.
You can create a description, add images, set an inventory, add digital files and links for deliverables, and choose from a range of pricing options. They seem to emphasize Stripe integration, but you can also set up through PayPal.
Memberships are where the industry you picked when you signed up comes into play. Since I signed up as a blogger, it orients my membership page as a blog.
The customization options are similar to those of your link page. It’s not nearly as in-depth as a web design tool like WordPress, but it’s fairly in line with other subscription blogging platforms like Medium, Substack, and Patreon.
The layout is slightly different for users in other industries. Still, you basically create separate outlines for the homepage and for each individual post. You can also choose whether each post is paywalled or free.
Final Hypage review: Is it the future?
Let’s return to the question of Hypage vs. Linktree.
Linktree’s Pro plan costs $9/mo, less than half of Hypage’s. For that price, they offer extensive analytics, design options, martech, and yes, monetization tools. You can accept payments and sell ecommerce products directly through Linktree.
Still, Hypage certainly offers a few things that Linktree doesn’t. Most notably, it allows you to create a Patreon-style subscription page embedded in your bio link. The analytics aren’t all that impressive, but this feature certainly sets them apart.
You also have to consider the basic product. As a free, bare-bones bio link service, is Hypage better than Linktree? Honestly, yeah. It’s just well designed, with a great array of custom options.
No, Hypage is not the only place to create a bio link and sell digital products on one site. With its high prices, it’s not likely to shake the table, even though it lets you keep your revenue. Unless you have a huge audience, the cut you take from Substack or Patreon is probably a better deal.
For marketing, however, it’s always great to cut out excess and try to keep everything in one place. In that regard, and as a more stylish option for simple, free bio links, Hypage does have something to offer.