8 Effective Tips on How to Market on Facebook

Facebook marketing has been a popular strategy for many businesses. You can reach audiences, implement a retargeting strategy through objectives, and run affordable ad campaigns. If you’re new to marketing and running out of ideas on how to market on Facebook, we have listed eight tips for you to try! 

1. Track performance via the Insights Tool

Before you start your brand-new marketing campaign on Facebook, you need to monitor the insights tool first. The Insights Tool will help you understand your audience better. Plus, you’ll know which posts are performing than others. From there, you decide which content types would work on your Facebook page. In addition, you’ll know your demographic. This will help you create an effective Facebook campaign.

2. Short videos are the key

Many Facebook users consume video content and would spend hours binging video content on Facebook. That said, videos are an excellent way to promote your brand on the platform. But you face competition from other businesses in your industry and creators. And the best way to grab their attention is to create short but compelling videos.

You may ask, “what kind of videos should I post?” Well, the sky’s the limit on what videos you can post on Facebook. Of course, since you’re promoting your business and products or services on the site, you can create a promotional video. You can feature a best-selling product or announce the launch of a new product.

Another video you can render is a how-to video. This is helpful for those who have not decided to purchase from your business yet. A how-to can introduce them to how your product or service can improve their lives.

3. Create compelling and engaging visuals

Although many users love watching videos on the social media platform, photos are still the most-shared posts on Facebook. That’s why visuals are still the favored content type on the platform. That said, you have to spend time and effort creating gorgeous visuals that will not only get views and more likes and shares too!

You can take the do-it-yourself route by using graphic design software to help you create these visuals. Most of these software applications have available templates you could edit in a snap and then post to your Facebook page. But branded templates are better than free templates if you want to leave a lasting impression.

Here are some basic tips to remember when creating social media visuals:

• Know the photo specs
• Make sure to put your logo and integrate your brand colors and fonts into the visuals
• Stay consistent with the images (this means image themes, photography, and style)
• Create design templates specifically for your brand for faster editing and posting
• Refer to trends to publish modern and visually appealing designs

4. Post a cover photo

An affordable option to promote your business on Facebook is posting a cover photo. You don’t even have to spend money creating a cover photo. You can use free graphic design apps for this purpose. From there, you can use your current assets, such as photos, logos, fonts, and colors, to produce a cover photo.

The best thing about a cover photo is that you can replace it anytime you want to promote a new product or service. This allows people that stumble on your Facebook page to get updates about your business.

For your reference, Facebook recommends that the cover photo is at least 400 pixels wide and 150 pixels tall. The social media platform suggests it should be an sRGB JPG file, so it loads faster.

5. Run a Facebook ad campaign

The most effective way to market on Facebook is to run a Facebook ad campaign. When running ads on the platform, there are several factors to consider before publishing them. For one, you need to decide on an objective. With this in mind, you can create ad assets based on those objectives. 

Another thing to consider is your audience. Aim to reach an audience that will connect with your brand or help them find a solution to their problems. Do this by choosing your audience type on your Facebook ads.

Finally, the last major consideration when running Facebook ads is the budget. If you want to run a long Facebook campaign, you need to allot a hefty amount to reach your audience. That’s why it’s important to narrow down your audience and objective. Your ad budget will be a deciding variable on how and to whom your ads will be shown. There’s no ideal number of days to run a Facebook campaign, but Facebook limits the duration to 90 days.

Check out the results from the Pillsbury case study when they ran Facebook ads. They yielded success after posting video, carousel, and Stories ads. Plus, they used custom and lookalike audiences for targeting purposes.

6. Pay to Boost Posts

If you don’t have a big ad budget yet but want to promote one of your posts, their Boost Post feature can help you attain that goal. Similar to running a Facebook ad, a Boost Post enables you to choose an objective and audience. Plus, you can decide how long this Boost Post will run and what your budget is. 

7. Start a giveaway or contest

If you want to increase engagement rates and page likes, a giveaway or contest is an excellent way to raise those numbers. With a giveaway or contest, you can promote a new product and give a sample to an individual or group of friends.

But when running a giveaway or contest on the platform, you must follow rules. Facebook is strict with this, and you need to remember that the platform is in no way affiliated with your contest. Plus, you can’t mandate a Facebook user to share the contest post and tag other users to join the contest.

8. Schedule posts

One tried-and-tested way how to market on Facebook is scheduling your posts. You need to figure out at which times audience engagement is at its peak. Sprout Social revealed that the best days and times to post on social media are from Tuesday to Thursday mornings (9 A.M. to 10 A.M.). But should you follow this? Not necessarily, since the best times to post varies from business to business.

Facebook has a built-in scheduler to help you plan your posts. However, social media schedulers will do the job for you if you are posting your visuals across various platforms.