A Step-by-Step Guide on How to Make Facebook Ads

Today, over 2.9 billion people use Facebook every month, and almost 1.9 billion users daily. With these impressive numbers, the platform opens a unique opportunity for businesses to earn money. However, you have to stand out to get the right segment of people who are most likely to be interested in purchasing your products or services. Read the step-by-step guide on how to make Facebook ads and start planning your first-ever campaign. 

What are Facebook ads? 

Facebook ads are paid posts that companies use to showcase their products or services to Facebook users. These ads are usually targeted to users based on their demographics, location, interests, and other profile information. Businesses usually set an ad budget and bid for each click or thousands of impressions the ad receives. 

Like Instagram, Facebook ads appear through the app, including Feeds, Stories, Messenger, and Marketplace. They look similar to usual posts but always include a “Sponsored” label to indicate they are an ad. Facebook ads have other features like CTA buttons, product catalogs, and links. Your ads must be a component of any Facebook marketing strategy to make your brand visible to more users.

You can choose different Facebook ad types and formats to fit your business goals. This includes the following: 

• Image Ads
• Video Ads
• Carousel Ads
• Instant Experience Ads
• Collection Ads
• Lead Ads
• Slideshow Ads
• Stories Ads
• Messenger Ads

How to Make Facebook Ads

Alright, now that we have the overview of Facebook ads, get ready to familiarize the steps in creating a Facebook ad. 

1. Create a Business Suite Account

Meta Business Suite is a one-stop shop where you can manage your marketing and advertising activities on Facebook and Instagram. It consolidates tools that allow you to connect with your customers on all apps and get better business results.

• Go to business.facebook.com and click “Create account” in the upper right corner to create an account. 
• Then, you’ll be asked to enter your business name, your name, and your business email. 
• Your account will be set up after confirming the email. At this point, you will be brought to the Meta Business Suite interface. 

2. Connect or create your Facebook Page.

• First, scroll down to the bottom left of the Meta Business Suite interface and click on Settings.
• Then, click the second gear you see, or you might see a dialogue to go to Business Settings. 
• Take note that You need a Facebook Page to advertise. On the left window, select Pages and then click Add. You can either add an existing Page, create a new Page, or request access to a Page.

While you can input the minimum information to create your page, completing it before you start advertising is best. This way, users can navigate to your Page from your ad. 

3. Create an ad account.

• Go back to Ad accounts in that left-hand pane. Then click the “create a new ad account.
• Provide your Ad account name, time zone, and currency, then click Next. 
• Then, Facebook will ask you whether the ad account will be used to manage ads for the business account through which you’ve created this ad account or for another business or client.
• Lastly, you will be asked to add people and permissions. Select your name and give yourself complete control over everything.
• Click Assign and then click Add Payment Information. Now you have an ad account set up.

4. Add the pixel to your site.

Although you don’t have to do this step now, it is better to do it early on your Facebook ads setup. The pixel is a little snippet of code that will tell you what your ad viewers do once they land on your website. Insights from the pixel help you optimize your ads further and create Facebook retargeting audiences that tend to perform well.

5. Create and publish your Facebook ad. 

Create an ad depending on your original objective. For instance, if you want to increase the number of clicks to your site, Facebook Ads Manager will recommend the Clicks to Website ad options. 

This ad option is divided into two format, : Links and Carousels. So, you can either display a single-image ad (Links). Similarly, you can also put or a multi-image ad (Carousel) with 3 to 5 scrolling images at no additional cost.

For single-image ads, Facebook has the following design layouts:

• Text: must be 125 characters
• Ad headline: at least 25 characters
• Image ratio: 1.91:1
• Image resolution including CTA: 1080 x 1080 pixels

For multi-image ads or Carousel Ads, Facebook provides the following design recommendations:

• Recommended image size: 1080 x 1080 pixels
• Image ratio: 1:1
• Text: 125 characters
• Headline: 40 characters
• Link description: 20 characters

6. Monitor the performance metrics of your ads

Once your ads are running, you should monitor their performance. To see their results, you’ll want to use two options: the Facebook Ads Manager and your marketing software. Below are the key metrics that you’ll look at:

• Performance
• Engagement
• Videos
• Website
• App
• Events
• Clicks
• Setting

And to create a Facebook ad that drives higher ROI, you must follow these tips.

1. Define your target audience
2. Write a clear and catchy headline 
3. Avoid using text-heavy graphics
4. Use simple and easy-to-understand language.
5. Use social proof in your ads
6. Have a straightforward call to action in your ads
7. Run A/B tests

Conclusion

Now that you know how to make Facebook ads, it’s time to create one of your own to spread brand awareness on the world’s most social media platform. It is also time to generate traffic and gather leads from your ideal prospects on Facebook. We bet you’ve become confident in using Facebook ads as a component of your overall marketing strategy.