Having Trouble with Product Analytics? New Startup June Might Help

If you find product analytics a pain in the neck, you might want to get yourself acquainted with June. A startup that advocates “data for all,” the company offers an easier way to make analytics dashboards and generate reports. Yup, you can do those with June even if you’re far from being a product analytics expert. 

So, how does this work? The app is basically built on clients’ data on Segment. And with Segment being the leading Customer Data Platform (CDP) that services more than 20,000 ventures, you know the system is built on steady ground.

That said, the app basically focuses on using a combination of graphical interface and templates. As a result, profiles without technical skills can use it. In a way, the no-code startup offers instant analytics, allowing users to access data simpler and faster. 

Despite anchoring on Segment data at the moment, June eventually plans to have a more diverse set of data sources in the future. That means clients will be able to use the platform to play with their data from various providers.

In an interview with TechCrunch, June co-founder and CEO Enzo Avigo said the company’s long-term vision is to be the “Airtable of analytics.” For those now familiar with Airtable, it’s a platform that orchestrates robust business solutions. And if you check out June, it seems that they’re already on their way to that goal. For example, the platform tracks user retention and keeps tabs on active users and engagement. But, just as crucial, it also tracks the acquisition funnel, making it a valuable resource.

June’s Value for Ventures

So, how exactly does June work? It’s very simple, actually, and that’s what makes it appealing to clients. A user picks a template and builds a report by choosing a template for a data source. Then, the platform generates the charts, organizes the data you put in, and displays the metrics you should pay attention to.

And here’s a great feature you’ll probably enjoy if you don’t have the time to look at charts all day – the app will alert you in Slack whenever you need to see something, either good or bad.

Investors seem to appreciate the value this startup offers to ventures of all sizes. The company raised a seed round of $1.85 million led by Berlin-based venture capital firm Point Nine. Other big players, such as Y Combinator, Kima Ventures, Speedinvest, Base Case, and eFounders, also joined the round.

How June is Empowering Small Businesses

Along with the capabilities it’s offering, perhaps one of June’s biggest values is a new mindset it’s trying to set. For one, it’s making small ventures realize that only large ventures can have metric-tracking capabilities. Their manifesto claims that with the help of their platform, it only takes an hour a week to track the metrics that matter.

In addition to that, the platform encourages a minimalist approach to data. Anchored on the Pareto principle or the 80/20 rule, June says you only need to keep an eye on two to three metrics per project. Otherwise, the data will just pile up. Plus, you probably don’t have the time to check on a ton of charts anyway.

Taking the minimalist approach to data means not dealing with the info you can’t use. Instead, focusing on the basics will give you insights on what to work on first. For instance, what makes people love your product, and what can you improve on? 

Just as important as your product development is how you position your brand in the industry. For instance, ecommerce companies know just how fiercer the playing field has become over the past year. So to gear small ventures for battle, June recommends tracking no more than three metrics to run the business. These metrics are the number of orders (quantity metric), the conversion rate (quality metric), and the return rate (health metric).

At the end of the day, June teaches clients that when it comes to metrics, sometimes, less is more. And it seems that more and more ventures are adopting the minimalist as well as niche-specific product analytics approach. In fact, the platform gains 10 percent more users per week, and many are taking advantage of their free plan that offers the basic metrics.